Good Conduct
Good Conduct is a Denver-based independent creative advertising agency (1-10 employees, founded March 2021) that delivers brand strategy, creative campaigns, and experiential activations for challenger, DTC, and heritage brands across CPG, beverage, pet food, meal kits, and skincare.
- Company typePrivate
- Founded2021
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Good Conduct does
Good Conduct is a Denver-based, privately-held independent creative advertising agency founded in March 2021 by creative veterans Travis Reeb and Rob Lewis, each with 15+ years of experience at agencies including Crispin Porter + Bogusky, Deutsch, Victor & Spoils, JWT, and Fact & Fiction. The agency operates with a 1-10 person team out of a single Denver studio and delivers three core service lines: brand strategy and positioning, creative campaign development across TV, CTV, digital video, OOH, and social, and experiential stunts and brand activations. Its portfolio of 12+ named clients spans pet food (The Honest Kitchen), CPG and snacks (Go Raw, Cosmic Bliss, Wyler's Light, Pure Kick), beverages and alcohol (Voodoo Ranger/New Belgium, The Finnish Long Drink, Stranahan's, Sierra Nevada, Fat Tire), meal kits (EveryPlate/HelloFresh, Green Chef), and men's skincare (Lumin).
The agency's core 'technology' is craft-driven creative production rather than a software platform: it has built a brand around hand-crafted practical effects — latex constructions, physical props, miniature dioramas, 3D-printed sets — explicitly differentiating from AI-generated content. Revenue is generated through project-based and likely retainer professional-services fees typical of indie creative shops, with pricing not publicly disclosed and a stated preference for compensated pitches over free spec work. Go-to-market is multi-modal: sales-led (RFP participation, direct outreach), event-driven (stunts and activations that generate earned media), and community-led (culturally relevant content for beverage and CPG challengers), supported by a thought-leadership PR engine that has placed bylined Op-Eds in Ad Age, Fast Company, and The Drum and produced 13 Denver One Club awards in 2022. The agency has remained bootstrapped with no external funding and no disclosed parent or institutional investors.
Good Conduct firmographics
Firmographics- Name
- Good Conduct
- Legal name
- Good Conduct
- Website
- https://goodconductcreative.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Good Conduct is a Denver-based independent creative advertising agency (1-10 employees, founded March 2021) that delivers brand strategy, creative campaigns, and experiential activations for challenger, DTC, and heritage brands across CPG, beverage, pet food, meal kits, and skincare.
- Ownership category
- akta.pro rank
Good Conduct industry classification
Industry- Product category
- Creative Advertising Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Event Strategy & Experience Design (BPAFAGAA), Brand Activations & Experiential Campaign Design (MPAAAGAA), Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Activation/Experiential Creative Agencies (MPAAAAAO)
Keywords
Where Good Conduct is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Good Conduct business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Creative Campaign Development: Project-based creative services including campaign strategy, brand positioning, creative development, and production across TV, digital video, OOH, social, and experiential channels.
- Brand Activations & Stunts: Immersive real-world brand experiences and activations that generate earned media, often tied to product launches or brand awareness campaigns.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Good Conduct product offering
Product offeringCore offering
Good Conduct is an independent creative advertising agency that develops entertainment-first brand campaigns, strategy, and experiential activations for DTC, challenger, and heritage brands. Deliverables span TV/CTV, digital and social video, out-of-home, branded content, and real-world brand stunts, with hand-crafted practical effects as a signature production approach. Clients include The Honest Kitchen, Go Raw, The Finnish Long Drink, Voodoo Ranger, Lumin Skincare, EveryPlate, Green Chef, Pure Kick, Wyler's Light, Stranahan's, Cosmic Bliss, and SLIQ Spirited Ice.
Product overview
Good Conduct is a creative advertising agency that offers a portfolio of services including Strategy + Positioning, Creative Campaigns (TV, video, 360 campaigns, OOH, branded content, social video), and Stunts, Experiences + Activations. The agency specializes in helping DTC brands, challenger brands, and heritage brands connect with consumers through entertaining, emotionally resonant storytelling rather than traditional marketing approaches. Their work spans full-funnel campaign development, film production, experiential marketing, and brand activation—creating distinctive brand content that breaks through clutter and builds memorable connections with audiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy + Positioning Brand strategy services including uncovering a brand's unique voice, defining positioning, identifying the brand's enemy, and establishing brand purpose to set the foundation for creative success.
- Creative Campaigns Entertainment-first campaign production across TV, video, 360 campaigns, out-of-home, branded content, and social video to grow brand awareness and affinity.
- Stunts, Experiences + Activations Memorable brand stunts, immersive real-life experiences, and culturally relevant brand actions designed to grab attention and earn media coverage for clients.
Quantifiable outcome
- 13 awards at Denver One Club, including 6 golds for Lumin 'Mansplained For Men' campaign
- +2 more outcomes
Companies that use Good Conduct
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Good Conduct technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Good Conduct partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Coffee RobotcoreProduction company engaged for Go Raw campaign 'Uncomplicate Snacking.' Directed by Brendan Beachman of Coffee Robot, who brought the hand-crafted latex practical effects vision to life for the campaign's distinctive physical comedy execution.
- The Honest KitchencoreCreative agency partnership for The Honest Kitchen's first brand-level campaign 'Feed Them The Best, Whether They Deserve It Or Not.' The campaign marked The Honest Kitchen's strategic shift from performance marketing to brand awareness. Multi-spot full funnel campaign with TV, OOH, and digital executions.
- Westminster Kennel Club Dog ShowminorThe Honest Kitchen launched a citywide campaign coinciding with the 150th Westminster Kennel Club Dog Show (January 31 - February 3, 2026) at the Javits Center and Madison Square Garden, featuring 20-foot inflatable dog installations.
- Otherworldly ProductionsminorProduction company and editing house for EveryPlate 'A Dollar is Worth Something Again' campaign. Director Evan Mann and Director of Photography Carlos Malache from Otherworldly Productions.
- Dahmen Family FoundationminorCharitable partner for The Finnish Long Drink 'Pantsdrunk for Cancer' campaign. $10 donated per social post with hashtag #pantsdrunkforcancer, up to $250,000, benefiting cancer research and early screening services.
- Joel Dahmen (PGA Tour)corePGA Tour golfer and testicular cancer survivor partnered with The Finnish Long Drink for the 'Pantsdrunk for Cancer' campaign. Dahmen, known from Netflix's 'Full Swing,' brought celebrity endorsement and personal story to the charity campaign.
- Practice StudioscoreProduction studio partnership for SLIQ Spirited Ice campaign. Practice Studios and Good Conduct collaborated on custom miniature sets featuring 3D printed models for the 'We'll Drinq to That' diorama-style campaign.
- Wild Manor (Post-Production)minorPost-production partner for Lumin 'Mansplained For Men' campaign. Won the campaign a gold award in editing at the Denver One Club.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Good Conduct competitors and assessment
Company assessmentDirect peers
- Preacher: Austin-based independent creative agency known for culture-defining work for brands like Taco Bell, Uber, and Vox. Preacher is a comparable indie creative shop with a similar entertainment-first orientation and challenger-brand client roster.
- GUT Agency: Fast-growing independent creative agency network founded in 2018. GUT's founder-led indie model, entertainment-first creative philosophy, and challenger-brand client base closely mirror Good Conduct's positioning and target market.
- Mother: Pioneer of the independent creative agency model, founded in 1996. Mother is a direct peer in that it operates as a creatively-led independent shop serving global challenger and heritage brands with entertainment-first campaigns and earned-media-driven stunts, much like Good Conduct's positioning.
- Anomaly: Independent creative agency known for entrepreneurial, founder-led model and challenger-brand work. Anomaly's structure and emphasis on non-traditional, earned-media-driven creative is structurally similar to Good Conduct's indie positioning.
- JOAN Creative: Independent creative agency that built its reputation on bold, entertainment-driven work for challenger brands (e.g., Popeyes, DieHard). JOAN's model of founder-led creative serving mid-market and enterprise challenger brands is a strong structural analog to Good Conduct.
- Tombras: Independent, family-owned agency group of similar size and scale to Good Conduct. Tombras is comparable in that it operates as a founder-led independent offering creative, media, and production services to challenger and enterprise brands.
- Arts & Science: Boutique independent creative agency with a reputation for cinematic, entertainment-first brand work. Arts & Science's model and creative philosophy align closely with Good Conduct's emphasis on distinctive, non-corporate creative output.
Broad incumbents
- Wieden+Kennedy: Pioneering independent creative agency network and the original indie creative shop (founded 1982). Wieden+Kennedy is comparable as a larger established indie operating in the same entertainment-first creative space, though at significantly greater scale.
- 72andSunny: Larger independent creative agency known for culture-forward, earned-media-driven work for brands like Samsung, Google, and Activision. 72andSunny represents a more established, scaled version of the indie creative model Good Operates in.
Regional players
- Cactus: Denver-based independent creative agency and the most direct regional comparable. Cactus operates in the same market as Good Conduct with a similar independent, entertainment-led model serving challenger and enterprise brands across categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Good Conduct social profiles
Digital presenceGood Conduct financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Conduct leadership team
Management profileNumber of profiles
Profiles2 records
Good Conduct funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Conduct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Conduct
What does Good Conduct do?
Good Conduct is an independent creative advertising agency that develops entertainment-first brand campaigns, strategy, and experiential activations for DTC, challenger, and heritage brands. Deliverables span TV/CTV, digital and social video, out-of-home, branded content, and real-world brand stunts, with hand-crafted practical effects as a signature production approach. Clients include The Honest Kitchen, Go Raw, The Finnish Long Drink, Voodoo Ranger, Lumin Skincare, EveryPlate, Green Chef, Pure Kick, Wyler's Light, Stranahan's, Cosmic Bliss, and SLIQ Spirited Ice.
Is Good Conduct a public or private company?
Good Conduct is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Good Conduct founded?
Good Conduct was founded in 2021. It employs 1 to 10 people.
Where is Good Conduct based?
Good Conduct is headquartered in Denver, United States, in the North America region.
How does Good Conduct make money?
Two revenue lines are on record. Creative Campaign Development is the primary driver. The others are brand Activations & Stunts.
Who are Good Conduct's main competitors?
Direct peers on record are Preacher, GUT Agency, Mother, Anomaly, JOAN Creative, Tombras and Arts & Science. Broad incumbents are Wieden+Kennedy and 72andSunny. Cactus is listed as a regional player.
Does Good Conduct have an API?
No public API is recorded for Good Conduct.
What industry is Good Conduct in?
Good Conduct's product category is Creative Advertising Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAGAA, Event Strategy & Experience Design. Its NAICS code is 54181 and its SIC code is 7311.