What Jet Line does

Jet Line is a Warsaw-based outdoor advertising agency founded in 1994 that designs, produces, and plans OOH and DOOH campaigns for brands operating in Poland. The company serves enterprise customers (e.g., GAP, North Face, GARMIN), small and medium businesses, and non-governmental/cultural organizations through direct sales, agency partnerships, and a dedicated NGO partnership program, with 45 partner organizations and 90 distinct advertising spots delivered in the first half of 2025.

Its core product portfolio comprises four media brands: the MORE digital screen network (530+ DOOH screens across the 8 largest Polish cities), MyLED (DOOH and Digital Indoor screens in smaller city centers), Motorway 12x4m (classic OOH billboards nationwide), and MOBIJet (mobile billboard vehicles). Differentiation rests on a proprietary computer-vision audience-measurement system called ARA (Audience Research and Analytics), co-developed with AGH University of Science and Technology and based on the neuroscience phenomenon of "blindsight." ARA anonymously counts and profiles viewers in real time at the per-spot level (gender, age buckets, dwell time), with no image storage, and feeds an rCPM pricing/optimization platform. A Proof of Play verification layer is delivered through a partnership with Gemius.

Jet Line generates revenue from selling advertising space and impressions across OOH and DOOH inventory, priced in Polish zloty via tiered impression packages (PAKIET S / M / L at approximately 112K / 187K / 397K PLN for 1.1M / 1.9M / 4M emissions respectively on MORE), with additional fees for photo reporting. The business is operated as a Polish limited partnership (Spółka z ograniczoną odpowiedzialnością Sp.k.), is privately held with no disclosed external funding, and runs an in-house foundation (Fundacja Rejs Odkrywców) that supplies branded social-purpose content for its own screens.

Name

Jet Line

Legal name

Jet Line Spółka z ograniczoną odpowiedzialnością Spółka komandytowa

Website

https://jetline.pl

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Jet Line is a Warsaw-based outdoor advertising agency operating OOH billboards and the MORE DOOH screen network across Poland's largest cities. It serves enterprise brands, SMBs, and NGOs with measurable campaigns enabled by its proprietary ARA computer-vision audience measurement technology.

Ownership category

akta.pro rank

Product category

Outdoor Advertising (OOH and DOOH)

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310)

akta.pro primary industry

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

akta.pro secondary industries

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB), Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Mobile OOH Advertising (Vehicle Wraps, Mobile Billboards) (MPAAAKAG), Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)

Keywords

• Outdoor advertising
• Digital OOH network
• Billboard advertising
• Audience measurement
• OOH media planning

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. DOOH Advertising: Digital Out-of-Home advertising on MORE network of 530+ screens in 8 largest Polish cities and MyLED screens in smaller cities. Revenue generated from selling ad space and impressions on digital screens.
2. OOH Billboard Advertising: Traditional Out-of-Home advertising on Motorway 12x4m billboards along roads throughout Poland. Revenue from billboard rental and advertising space.
3. MobiJet Mobile Advertising: Mobile advertising vehicle service providing large reach in short time periods through moving billboards.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Jet Line designs, produces, and plans nationwide OOH and DOOH advertising campaigns in Poland. Its core product is the MORE digital OOH screen network of 530+ screens across 8 largest Polish cities, supplemented by MyLED digital screens in smaller cities, classic Motorway 12x4m billboards along routes throughout Poland, and MOBIJet mobile advertising vehicles. The company differentiates through its proprietary ARA audience measurement technology and provides full-service campaign support including planning, design, production, installation, and monitoring.

Product overview

Jet Line is an outdoor advertising agency (OOH and DOOH) offering a portfolio of advertising solutions including classic OOH billboards (Motorway 12x4m), mobile advertising (MOBIJet), and digital networks. The core digital product is the MORE network of over 530 DOOH screens in 8 largest Polish cities, supplemented by MyLED screens in smaller cities. The company differentiates through proprietary audience measurement technology (ARA) that provides real-time, per-spot demographic data. Additional offerings include Proof of Play verification (via Gemius partnership), rCPM audience platform, and pre-designed campaign packages for the MORE network.

Differentiator

Problem solved

Functional benefit

Brands

• MORE: Digital OOH screen network operating in 8 largest cities in Poland with over 600 screens.
• Motorway
• MyLED
• MOBIJet

Products and services

• MORE Digital OOH (DOOH) screen network operating in the 8 largest cities in Poland with over 530 screens. Marketed as the only DOOH network of its kind in these cities, it offers real-time audience measurement using ARA technology and demographic targeting capabilities for advertisers and agencies.
• MyLED Digital OOH and Digital Indoor screens located in smaller city centers throughout Poland. Includes a dedicated platform for screen management, enabling advertisers to reach audiences in secondary Polish cities.
• MOBIJet Mobile advertising vehicle service providing billboard-on-wheels format that delivers broad reach in a short time frame by moving through urban areas. Designed for advertisers needing flexible, time-sensitive outdoor exposure.
• ARA (Real Audience) Proprietary audience measurement technology using sensors and computer vision to anonymously count and profile viewers of DOOH campaigns. Based on the 'blindsight' neuroscience phenomenon, it analyzes movement direction and time spent in front of screens without image recording, providing real-time, per-spot demographic data (gender, age group).
• Proof of Play Campaign verification service developed in partnership with Gemius that confirms whether advertising emissions were delivered on DOOH screens according to plan. Provides advertisers with proof of campaign delivery for reporting and billing transparency.
• rCPM Platform Audience measurement platform providing real-time data on actual audiences viewing campaigns on Jet Line's DOOH screens, enabling advertisers to optimize campaigns based on verified viewer data rather than estimated traffic.

Quantifiable outcome

• 6,048,000 daily emissions on MORE screens
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GemiuscoreTechnology or IntegrationPartnership for Proof of Play verification - a platform confirming that campaign broadcasts ran as planned. This collaboration ensures transparency and verification of DOOH campaign delivery.
• ARA (Arahub)coreTechnology or IntegrationARA (Audience Research and Analytics) technology for real-time audience measurement using blindsight neuroscience phenomenon. ARA provides sensors and algorithms for anonymous audience counting and demographic profiling on DOOH screens.
• AGH University of Science and Technology (Akademia Górniczo-Hutnicza)coreStrategic or Co-development PartnerScientific collaboration in developing ARA technology, including involvement of Prof. Bogusław Cyganek, specialist in vision systems and artificial intelligence. Technology developed with academic research foundation.
• ZIEMSKI & PARTNERSminorOthersLegal analysis partnership - law firm providing detailed analysis of NSA questions to CJEU regarding landscape regulations (uchwały krajobrazowe). Jet Line executives Marcin Maszewski and Beata Rostkowska lead landscape regulation discussions in the company.
• Fundacja Rejs OdkrywcówcoreStrategic or Co-development PartnerJet Line operates its own foundation focused on exploration and discovery. The foundation creates campaigns that are broadcast on Jet Line's DOOH network.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Others

• Hivestack: Global programmatic DOOH SSP enabling automated buying of digital-out-of-home inventory. Adjacent ecosystem peer relevant to Jet Line's rCPM monetization strategy.
• VIOOH: Programmatic DOOH marketplace that connects screens (including competing Polish networks) with digital ad-buying platforms. Not a direct competitor but a critical ecosystem participant shaping how Jet Line's DOOH inventory is bought.

Regional players

• IGPDecaux: Italian outdoor advertising operator with DOOH and street furniture networks. Comparable business model to Jet Line in a different national market, useful for understanding DOOH unit economics in mid-size European markets.
• ROAMS: Polish digital signage and DOOH network operator, smaller scale than Jet Line's MORE network but operating in adjacent formats. Useful as a regional Polish DOOH peer for screen-density comparison.

Broad incumbents

• Clear Channel Outdoor: Major international OOH/DOOH operator with Polish presence offering classic billboards and digital screens. Competes directly with Jet Line for Polish advertisers but as part of a globally diversified network.
• JCDecaux: Global outdoor advertising leader with Polish operations spanning street furniture, billboards, and DOOH networks. Competes with Jet Line in Polish urban DOOH and roadside OOH but with vastly broader European and global infrastructure.
• Ströer: Ströer is a leading German/DACH outdoor and DOOH media operator with significant Polish presence (formerly Stroer Polska / News Outdoor). Competes with Jet Line across classic OOH and digital DOOH in Poland but operates as part of a much larger European portfolio.

Direct peers

• Wall (Wall Advertising): Polish OOH/DOOH operator running billboard campaigns in major Polish cities. Directly comparable to Jet Line's Motorway and city-format offerings within the Polish market.
• AMS (AMS Media): AMS is one of the largest outdoor advertising operators in Poland, running both classic OOH billboards and DOOH screens nationwide. Directly competes with Jet Line for Polish advertising budgets across the same formats (motorway billboards, urban DOOH).
• FRD Media: Polish outdoor advertising agency running OOH/DOOH campaigns domestically. Comparable to Jet Line as a domestic full-service OOH provider focused on the Polish market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/arahub/posts/?feedView=all

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jet Line