Como No
Como No is England's leading Latin American music promoter since 1986, operating the annual La Linea Festival across London venues and running mentorship and artist development programmes for the Latin diaspora community.
- Company typePrivate
- Founded1986
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Como No does
Como No is a London-based music promotion company founded by Andy Wood in May 1986, established as England's leading promoter of Latin American music since the 1980s. The company promotes live concerts and produces the annual La Linea — London Latin Music Festival, which was launched in 2001 and returns for its 26th edition in April-May 2026. Como No operates across premier London venues including Roundhouse, Barbican, The Jazz Cafe, Village Underground, Royal Albert Hall, O2 Arena, and O2 Forum Kentish Town, having promoted 921 events since inception. Its artist roster spans iconic international acts (Gilberto Gil, Ruben Blades, Juanes, Jorge Drexler, Buena Vista Social Club) and emerging UK-based Latin talent.
The company's product surface extends beyond event promotion to include the La Linea Festival (flagship annual product), a Mentorship Programme for young Latin-heritage musicians (launched 2025), an annual Artist Open Call for emerging UK-based Latin artists, a Volunteer Programme, and a publicly searchable online Event Archive. In April 2023, Como No transitioned into a Not-for-Profit organisation and was designated an Arts Council England National Portfolio Organisation, formalizing a community-focused mission to celebrate and advance opportunities for the creativity of Latin American Londoners.
The business model combines ticket sales (distributed via DICE, Ticketmaster, Universe, Eventbrite, and direct venue box offices), corporate sponsorship and venue co-promotion partnerships, and Arts Council England public funding. The company operates with a lean core team of approximately 4 staff (Executive Director, Operations & Reporting Manager, Promoter & Production Assistant, Finance) plus non-executive board members, and is governed by a board including the founder, musicians, and creative-industry executives.
Como No firmographics
Firmographics- Name
- Como No
- Legal name
- Como No Limited
- Website
- https://comono.co.uk
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Como No is England's leading Latin American music promoter since 1986, operating the annual La Linea Festival across London venues and running mentorship and artist development programmes for the Latin diaspora community.
- Ownership category
- akta.pro rank
Como No industry classification
Industry- Product category
- Live Music Promotion
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Concert & Tour Promoters (MPAIAFAA)
- akta.pro secondary industries
- Music Festival Organizers & Promoters (MPAGAAAB), Concerts & Music Festivals (THAJAFAA)
Keywords
Where Como No is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Como No business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Event Ticketing and Promotion: Revenue generated through ticket sales for live music events and concerts across London venues. The company promotes and produces events featuring Latin American artists, with tickets sold through multiple platforms including DICE, Ticketmaster, Universe, Eventbrite, and direct venue box offices.
- Festival Programming (La Linea): Annual La Linea Festival generates revenue through multi-event programming across London's premier venues, attracting thousands of attendees to celebrate Latin American music and culture.
- Sponsorship and Partnerships: Corporate sponsorship and venue partnerships support festival operations. Arts Council England provides National Portfolio Organisation funding since April 2023.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels11 records
Como No product offering
Product offeringCore offering
Como No is a London-based music promoter that books, produces, and promotes live Latin American music concerts at UK venues. The company operates the annual La Linea Festival (London Latin Music Festival) and presents concerts featuring established and emerging Latin American, Spanish, and Portuguese artists at iconic London venues including Roundhouse, Barbican, The Jazz Cafe, O2 Forum Kentish Town, and others.
Product overview
Como No operates as a unified live events promotion service centered around two main offerings: its core promoter services for booking and presenting Latin American music acts at UK venues, and the flagship La Linea Festival (London's Latin Music Festival, established 2001). Supporting sub-products include a Mentorship Programme for young Latin musicians, an annual Artist Open Call for emerging UK-based talent, a Volunteer Programme for festival operations, and an online Event Archive documenting over 40 years of promoted concerts.
Differentiator
Problem solved
Functional benefit
Products and services
- Como No Live Music Promotion Ongoing live music promotion service that books, produces, and promotes concerts featuring Latin American, Spanish, and Portuguese artists at venues across London and the UK. Aimed at Latin music enthusiasts, the Latin American diaspora community, and fans of world music seeking curated live concert experiences.
- La Linea Festival Annual multi-venue Latin music festival held across London's premier venues from April to May, celebrating the richness and diversity of Latin American music. The 26th edition runs from April 20 – May 6, 2026, featuring established and emerging Latin artists. Tickets sold through DICE, Ticketmaster, Universe, Eventbrite, and venue box offices.
Companies that use Como No
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
Como No technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Como No partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- KeyChangeminorComo No is a signatory to KeyChange, an initiative committed to achieving gender balance in music festivals. This partnership demonstrates the organization's commitment to diversity and inclusion in the music industry.
- Spain Arts & Culture / Embassy of Spain in LondonminorSupported Spanish artist Lia Kali's performance at La Linea Festival, demonstrating cultural exchange partnerships with national arts organizations.
- Baile Funk CultureminorPresented Ebony's London debut in partnership with Baile Funk Culture, a media and cultural intelligence platform connecting contemporary Brazilian culture to global audiences through music, storytelling and community.
- Gotobeat / Academy EventsminorCo-promotion partnership for events such as No Te Va Gustar at O2 Shepherd's Bush Empire, working with Academy Events and Gotobeat for venue and ticketing support.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Como No competitors and assessment
Company assessmentDirect peers
- EFG London Jazz Festival: Major London jazz and world music festival run by Serious; comparable multi-venue festival IP competing for the same audiences, venues and headline Latin/world artists as La Linea.
- Serious: London promoter presenting jazz, world and contemporary music at major venues including the EFG London Jazz Festival. Highly comparable model of curated, multi-venue live music programming with strong editorial identity.
- WOMAD: UK-based world music festival and promoter with a similar programming philosophy — celebrating global musical traditions — and an established festival IP (WOMAD Charlton Park) comparable to La Linea.
- Movimientos: London-based promoter of Latin American and African-rooted music, with similar event programming, community engagement, and London-venue footprint. Closest direct peer by mission and audience.
- Songlines: UK world music magazine and promoter covering the same Latin/world music audience as Como No, with adjacent live event programming and a shared editorial-to-events funnel.
- Jazz re:freshed: Independent UK promoter of contemporary jazz and world-rooted music in London with a similar community-led, venue-partner model and diaspora-adjacent audience.
Others
- WOMEX: Global world music expo and professional network connecting promoters, artists and labels; ecosystem-level peer relevant to Como No's artist-sourcing and partnership-building motion.
- Coda Music Agency: UK-based live music booking agency with a strong Latin and world music roster; adjacent ecosystem participant that brokers many of the same artists Como No promotes.
Broad incumbents
- Roundhouse: Iconic London live music venue that hosts multiple Como No concerts (Gilberto Gil, Ruben Blades, Jorge Drexler) and also programmes its own world/Latin nights — a partner and adjacent competitor.
- Barbican Centre: Major London arts centre that both hosts Como No events and directly programmes Latin/world music — overlapping as a venue partner and as a programming competitor with deeper resources.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Como No social profiles
Digital presenceComo No financial estimates
Financial estimateRevenue estimate
Valuation estimate
Como No leadership team
Management profileNumber of profiles
Profiles9 records
Como No subsidiaries and ownership
Company hierarchySubsidiaries1 record
Como No funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Como No M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Como No
What does Como No do?
Como No is a London-based music promoter that books, produces, and promotes live Latin American music concerts at UK venues. The company operates the annual La Linea Festival (London Latin Music Festival) and presents concerts featuring established and emerging Latin American, Spanish, and Portuguese artists at iconic London venues including Roundhouse, Barbican, The Jazz Cafe, O2 Forum Kentish Town, and others.
Is Como No a public or private company?
Como No is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Como No founded?
Como No was founded in 1986. It employs 11 to 50 people.
Where is Como No based?
Como No is headquartered in London, United Kingdom, in the Europe region.
How does Como No make money?
Three revenue lines are on record. Event Ticketing and Promotion is the primary driver. The others are festival Programming (La Linea) and sponsorship and Partnerships.
Who are Como No's main competitors?
Direct peers on record are EFG London Jazz Festival, Serious, WOMAD, Movimientos, Songlines and Jazz re:freshed. Others are WOMEX and Coda Music Agency. Broad incumbents are Roundhouse and Barbican Centre.
Does Como No have an API?
No public API is recorded for Como No.
What industry is Como No in?
Como No's product category is Live Music Promotion. Its primary akta.pro industry code is MPAIAFAA, Concert & Tour Promoters, with a secondary code of MPAGAAAB, Music Festival Organizers & Promoters. Its NAICS code is 711320 and its SIC code is 7900.