Name

IDET

Legal name

IDET

Website

https://idet.org.mx

Company type

Private

Founded year

2026

Operating status

Operating

Ownership category

akta.pro rank

Product category

Online Gambling Information

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

akta.pro secondary industry

iCasino Compliance, KYC/AML & Responsible Gaming Services (MPAEABAN)

Keywords

• Online casino information
• Casino operator reviews
• Gambling regulation analysis
• Casino bonus guides
• Responsible gaming education

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Affiliate/Sponsored Content: IDET operates as an informational affiliate platform that generates revenue through commissioned referrals to online casino operators. The site clearly states it operates completely independently from casino operators in Mexico and only links to casinos with valid licenses.

Distribution channels1 record

Marketing channels2 records

Core offering

IDET is a Mexican editorial platform that publishes informational content about the online casino market in Mexico. It produces comparative reviews of licensed operators (Brazino777, BetBoom, Strendus, JugaBet, Mostbet, CampoBet, Betsson, Codere), bonus and promotion guides, payment method analyses, regulatory (SEGOB/DGJS) verification content, and responsible gaming resources. The site operates independently from casino operators and monetizes through affiliate referrals to licensed platforms.

Product overview

IDET operates as an editorial platform providing verified information about the online casino market in Mexico. The platform offers a portfolio of content modules including comprehensive casino operator reviews, bonus analysis guides, no-deposit bonus tracking, free spins information, and responsible gaming advocacy. All content is focused on helping readers understand regulatory compliance (SEGOB/DGJS licensing), platform security, payment method options, and promotional conditions across licensed Mexican online casino operators. The core platform and its content modules work together to deliver practical, verifiable guidance without promotional exaggeration or unverified claims.

Differentiator

Problem solved

Functional benefit

Products and services

• IDET Editorial Platform An editorial information platform providing comprehensive, verifiable content about the online casino market in Mexico, including analysis of regulation, security, bonuses, payment methods, and responsible gaming practices. Targeted at adult Mexican internet users seeking non-promotional casino information.
• Online Casino Reviews and Comparisons Detailed reviews and comparative analysis of 8 licensed online casino operators in Mexico (Brazino777, BetBoom, Strendus, JugaBet, Mostbet, CampoBet, Betsson, Codere), covering welcome bonuses, game catalogs, payment methods, live casino offerings, and mobile app compatibility.
• Casino Bonus and Promotion Guides Educational content explaining how casino bonuses work in Mexico, including registration bonuses, no-deposit bonuses, free spins, rollover requirements, wagering conditions, game contribution breakdowns, and strategic guidance for maximizing promotional value.
• Responsible Gaming Advocacy Educational resources promoting responsible gambling practices, including self-exclusion tools, problem gambling warning signs, and links to professional support organizations (Responsible Gambling, GamCare, GamStop) for players in Mexico.

Quantifiable outcome

• Coverage of all major licensed casino operators in Mexico
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and supporting.

• Secretaría de Gobernación México (SEGOB)coreOthersIDET references the Secretaría de Gobernación as the regulatory authority overseeing online gambling in Mexico through the Dirección General de Juegos y Sorteos (DGJS). The platform aligns its content with regulatory standards and directs users to verify operator licenses against SEGOB records.
• Responsible GamblingsupportingOthersIDET displays the Responsible Gambling certification badge and links to responsiblegambling.org, demonstrating commitment to responsible gaming advocacy and player protection education.
• GamCaresupportingOthersIDET features the GamCare certification badge and links to gamcare.org.uk, providing access to UK-based gambling support resources for Mexican players seeking help.
• GamStopsupportingOthersIDET displays the GamStop certification badge and links to gamstop.co.uk, offering access to UK self-exclusion services for players concerned about gambling behavior.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• SlotsUp: Casino review and slot-game-focused affiliate site. Comparable content modules (reviews, bonus guides) to IDET, with partial overlap in target audience.

Direct peers

• Casino Guru: Casino review and complaint-resolution platform with strong responsible-gaming and regulatory positioning. Comparable to IDET's emphasis on regulatory verification and player protection messaging.
• Casino.org: Major casino review and affiliate site publishing operator reviews, bonus guides, and responsible gambling content. Comparable content modules and SEO-led affiliate model to IDET.
• Latest Casino Bonuses (LCB): Player community and affiliate platform specializing in casino bonus tracking, no-deposit bonuses, and free spins. Highly comparable niche focus to IDET's bonus and free-spin content modules.
• Better Collective: Publicly listed sports betting and iGaming affiliate group with portfolio of regional review and comparison sites. Directly comparable affiliate/review model to IDET, particularly in emerging regulated markets.
• Gambling.com Group: Publicly listed iGaming and online sports betting affiliate operating review and comparison sites across multiple markets. Highly comparable business model to IDET (affiliate referrals, content marketing, SEO) but at a global, multi-vertical scale.
• AskGamblers: Long-running online casino review and player-complaints platform. Closely comparable to IDET in offering licensed-operator reviews, bonus analysis, and player advocacy content, though at global scale.
• Catena Media: Large publicly listed affiliate marketing company focused on iGaming and sports betting. Operates review and comparison websites similar to IDET, but across multiple regulated jurisdictions rather than a single country.

Broad incumbents

• OddsChecker: Established odds-comparison and affiliate platform focused primarily on sports betting. Broader incumbent in the same affiliate/review category, with some casino comparison content overlapping with IDET's remit.

Others

• Responsible Gambling Council: Not-for-profit responsible gambling advocacy organization whose certification badge is displayed on IDET. Not a commercial competitor but a key ecosystem/standards partner closely linked to IDET's positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/idet_mx

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDET