Robert's Group

What Robert's Group does

Robert's Group is a privately-held, family-owned business founded in 1972 in Lebanon, originally operating as ELIASCO and now supplying, installing, operating, and maintaining entertainment equipment — arcade games, redemption machines, rides, simulators, trampolines, bowling, VR attractions, and inclusive play solutions — for family entertainment centers, theme parks, and public/community play spaces. The company distributes products from 40+ international entertainment brands and serves developers, contractors, private operators, and municipal clients undertaking large-scale entertainment destinations across the Middle East and Africa. Its proprietary "PlayMax Engineering" methodology combines industry expertise with technical precision to design and deliver value-driven entertainment solutions.

The business model combines hardware distribution with professional services. Robert's Group generates revenue through quote-based project sales covering equipment supply and installation alongside end-to-end services including feasibility studies, concept development, design, project management, staff training, commissioning, and ongoing operations and maintenance support. Go-to-market is exclusively direct enterprise sales via regional offices in Lebanon (Zouk Mikhael headquarters), Egypt (Cairo, opened in 2022), and Saudi Arabia (Riyadh, launched in 2025), with a personalized 1-to-1 engagement model. Pricing is not publicly disclosed, reflecting the bespoke, project-based nature of the work.

Robert's Group is led by second-generation family members, with Richard Elias serving as CEO alongside George Sader (Sales Operations Manager), Hadi Najjar (Assistant Sales Operations Manager), and William Azar (Projects & Sales Operations). The company has no external institutional investors, no public listing, and a limited digital footprint beyond its corporate website and LinkedIn presence, indicating a relationship-driven, project-based business that competes on 50+ years of regional reputation and hands-on execution rather than on marketing reach or technology differentiation.

Name

Robert's Group

Legal name

ROBERT'S GROUP

Website

https://rgsal.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Robert's Group is a Lebanon-based, family-owned B2B supplier, installer, and operator of entertainment equipment — arcade games, rides, simulators, and play solutions — serving developers and operators across the Middle East and Africa since 1972.

Ownership category

akta.pro rank

Product category

Entertainment Equipment Supply & Services

NAICS

Amusement Parks and Arcades (7131), Hobby, Toy, and Game Retailers (45912)

SIC

Services-Amusement & Recreation Services (7900), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Gaming Hardware, Consoles & Accessories Distribution (CRAOACAG)

akta.pro secondary industries

Physical Game Distribution & Retail (Boxed Games, Wholesale, Merchandising) (MPAFABAC), Gaming Machine Parts & Repair Supply Chain (Spare Parts, Refurbishment, Field Service Kits) (MPAEANAK)

Keywords

• Entertainment equipment supply
• Arcade game distribution
• Family entertainment centers
• Play equipment installation
• Rides and attractions

Headquarters

HQ city

Beirut

HQ country

Lebanon

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Supply & Installation: Supply and installation of certified entertainment equipment including arcade games, redemption machines, indoor/outdoor play equipment, trampolines, rides, bowling, and theming solutions. Equipment sourcing from multiple manufacturers with global shipping, installation, and safety testing included.
2. Professional Services: End-to-end services including feasibility studies, concept development, design, project management, staff training, commissioning, and ongoing operations and maintenance support for entertainment venues.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Robert's Group supplies, installs, operates, and maintains arcade games, rides, simulators, and play equipment for entertainment destinations across the Middle East and Africa. It distributes 40+ entertainment brands and delivers end-to-end solutions from feasibility and concept design through supply, installation, staff training, and ongoing operations & maintenance. Customers are developers, contractors, and operators of family entertainment centers, theme parks, trampoline parks, public play areas, and private venues.

Product overview

Robert's Group operates as a B2B distributor and operator of entertainment and play equipment across the Middle East and Africa, offering affordable global sourcing from multiple manufacturers with full technical and operational support, and distributing 40+ entertainment brands. Its portfolio spans six product lines: Arcade & Interactive Games (video games, claw machines, redemption games, bowling, mini golf, VR games, simulators), Playgrounds & Public Play (indoor/outdoor playgrounds, theming), Specialized Play Equipment (inclusive play solutions), Adventure & Active Play (trampolines, climbing & rope courses), Thrill Attractions (zipline, bungee, free fall, indoor skydiving), and Rides & Immersive Attractions (rides, laser tag, water play, laser maze). The company complements its product portfolio with end-to-end services covering pre-design/feasibility, design & development, product supply & installation, and operations/training & maintenance.

Differentiator

Problem solved

Functional benefit

Brands

• PlayMax Engineering: Engineering methodology used by Robert's Group to develop innovative entertainment and play equipment

Products and services

• Arcade & Interactive Games

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Simworx: UK-based manufacturer and supplier of simulators, dark rides, and immersive attractions to FECs, theme parks, and family entertainment venues; comparable offerings to Robert's Group's simulators, immersive rides, and motion-based attractions.
• Elaut: Belgian manufacturer and distributor of coin-operated amusement equipment (crane/claw machines, redemption, sports games); similar role as a supplier of revenue-generating arcade hardware to FECs.
• UNIS (Universal Space): Global B2B distributor of arcade games, amusement equipment, and family entertainment center (FEC) products, very similar multi-brand aggregation and project-supply model to Robert's Group, serving operators and developers worldwide.
• LAI Games: Manufacturer and global distributor of arcade and amusement games (including VR, redemption, and prize games) to FEC operators; comparable B2B sales motion and product categories to Robert's Group's Arcade & Interactive Games line.
• SEGA Amusements International: UK-headquartered distributor and operator of coin-operated arcade games, redemption machines, and FEC equipment globally; directly comparable product portfolio (arcade, redemption, kiddie rides) and B2B distribution motion.
• Innovative Concepts in Entertainment (ICE): US designer and manufacturer of premium arcade and amusement games (including redemption, sports, and kiddie rides) sold to FEC operators globally; directly comparable product category and B2B sales model to Robert's Group.
• HUSS Park Attractions: German manufacturer of amusement rides, thrill attractions, and pendulum/tower rides for FECs and theme parks; directly overlaps with Robert's Group's Thrill Attractions and Rides & Immersive Attractions product lines.

Broad incumbents

• Zamperla: Italian global manufacturer of amusement rides, roller coasters, and attractions supplied to theme parks and FECs worldwide; broader incumbent overlapping with Robert's Group's Thrill Attractions and Rides & Immersive Attractions lines.
• Bandai Namco Amusement: Major Japanese arcade game manufacturer and operator with a global amusement portfolio; broader incumbent in the same arcade/game category where Robert's Group operates as a regional distributor.
• WhiteWater West: Canadian designer and manufacturer of water park rides and attractions; broader incumbent in the amusement attractions space with product overlap in Robert's Group's water play and active entertainment categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/robertsgrp
• Facebookfacebook.com/robertsgroup1972

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robert's Group