Verbo Comunicação

What Verbo Comunicação does

Verbo Comunicação is a privately held Brazilian creative communication agency founded in 2001, headquartered in Sorocaba, São Paulo, with a team of more than 50 professionals organized across strategy, creation, media, account management, and direction under partner-directors Eliane Figueiredo and Rodrigo Figueiredo. The firm operates a 'Creative Intelligence' methodology that combines data-driven insights with creative execution, and delivers services through three pillars — Estratégia (Strategy), Conteúdo (Content), and Comunicação (Communication) — covering brand positioning, visual identity, campaign planning, social media, influencer and inbound marketing, media planning, and internal communication.

The business model is professional-services B2B, with project-based and retainer engagements custom-quoted per client scope and acquired through direct sales, website contact forms, and referrals. The agency serves enterprise clients across food & beverages (Paçoquita, Crokíssimo, Mendorato, Black Princess, Catupiry, Verde Campo, Café Excelsior, Panco/Bisnack, Braza Hops), retail (Santo Supermercados, Rede Top), real estate (Planeta, Prestes, QOPP), health (Unimed, Freegells/Riclan), and heavy equipment (JCB Latin America), and has formalized two vertical sub-brands: Verbo To Build for constructors and developers (citing R$1B+ in GGV from launches over the last 2 years) and Verbo To Taste for food & beverages.

Verbo Comunicação generates revenue solely from Brazilian clients with no disclosed international footprint, holds no external investors or parent company, and reports no funding activity. Distribution is direct enterprise sales with no self-serve, marketplace, or digital product channels; all service delivery is human-led with no disclosed AI/ML capabilities, APIs, or technology integrations. The agency has accumulated 12 regional industry awards (APP Sorocaba, Central do Outdoor, FestDigital, FestGraf, POPAI, Prêmio Recall, among others) and operates with standard privacy and PCI-DSS self-attested compliance for client data handling.

Name

Verbo Comunicação

Legal name

Verbo Comunicação

Website

https://verbocomunica.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Verbo Comunicação is a privately held Brazilian creative communication agency founded in 2001 in Sorocaba, São Paulo, serving enterprise F&B, real estate, retail, and consumer-goods clients through strategy, content, and integrated campaign services, with specialized vertical units Verbo To Build and Verbo To Taste.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (54181), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD), Creative Concepting & Campaign Development (BPAFAEAD), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Creative advertising services
• Brand strategy consulting
• Integrated marketing campaigns
• Digital content creation
• Communication agency services

Headquarters

HQ city

Sorocaba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Communication Services: Project-based and retainer-based strategic communication services including branding, marketing campaigns, digital content, and brand positioning for B2B clients across multiple industries.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Verbo Comunicação is a full-service creative communication agency that provides strategic planning, content creation, and integrated marketing campaigns for enterprise B2B clients. The agency operates across three pillars—Estratégia (Strategy), Conteúdo (Content), and Comunicação (Communication)—and serves clients through specialized vertical units for real estate (Verbo To Build) and food & beverage (Verbo To Taste). Services include brand strategy, visual identity, campaign planning and execution, social media management, influencer marketing, media planning, and website development.

Product overview

Verbo Comunicação is a full-service creative communication agency founded in 2001, operating under the philosophy of 'Inteligência Criativa' (Creative Intelligence) that combines data-driven insights with creative solutions. The agency is organized into three main service pillars: Estratégia (Strategy), Conteúdo (Content), and Comunicação (Communication), supported by more than 50 professionals. The company also maintains two specialized sub-brands: Verbo To Build, focused on the real estate market for constructors and developers, and Verbo To Taste, specializing in the food and beverages sector. The agency serves a diverse portfolio of clients across multiple industries, including Paçoquita, Black Princess, Mendorato, Crokíssimo, Catupiry, Verde Campo, JCB Latin America, Café Excelsior, and various real estate developers.

Differentiator

Problem solved

Functional benefit

Brands

• Verbo To Build: Specialized creative intelligence unit for the real estate market, serving construction companies and developers with brand strategy, communication, and content services. The unit claims over 10 years of experience in construction civil and over R$1 billion in sales value (VGV) from launches in the last 2 years.
• Verbo To Taste

Products and services

• Estratégia (Strategy) Strategic communication planning service including strategic positioning, brand strategy, market research, marketing consulting, scenario analysis, objective setting, insight generation, and action plans for middle-market companies. The service includes proprietary methodology for establishing brand positioning and structuring marketing departments of mid-sized companies.
• Conteúdo (Content) Content marketing service covering content planning (Start Plan), social media management, influencer marketing, branded content strategy, inbound marketing (attract, convert, relate, sell, analyze), and mobile-first website development. Treats the brand as a content platform with channel strategy analysis, voice tone definition, and editorial indicators.
• Comunicação (Communication) Integrated communication services including visual identity creation, campaign planning and creation, action plans for institutional/retail/promotional campaigns, on and offline media planning, and internal communication/endomarketing strategies. The service is described as a creative ecosystem across different formats and channels, data-driven and strategically grounded.
• Verbo To Build Specialized creative intelligence unit focused on the real estate market for construction companies and developers, handling property launches, brand awareness campaigns, and sales acceleration. The unit has over 10 years of civil construction experience and has generated over R$1 billion in real estate sales value (VGV) from launches in the last 2 years.
• Verbo To Taste Specialized creative intelligence unit for the food & beverages sector, providing strategy, communication, and content services for food and beverage brands. The unit has over 20 years of experience in the sector and has worked with brands including Santa Helena, Crokíssimo, Mendorato, Paçoquita, Black Princess, Catupiry, Verde Campo, Panco, and Excelsior.

Quantifiable outcome

• Black Princess repositioned from 6th to 4th best-selling premium beer in Brazil with 6,000 organic mentions
• +5 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• AlmapBBDO: One of Brazil's leading independent-style creative agencies, part of the Omnicom/BBDO network. Directly comparable to Verbo as a full-service Brazilian creative shop with deep brand-building case work across CPG, beverages, and retail — the same verticals Verbo serves through Verbo To Taste.
• DPZ&T (DPZ Till): Brazilian full-service creative agency with a comparable mix of brand strategy, integrated campaigns, and digital content for major Brazilian advertisers. Directly comparable in service offering and target market to Verbo Comunicação.
• DPZ Till: Brazilian independent creative agency known for integrated campaigns across CPG, retail, and consumer brands. Comparable to Verbo in scope of services (strategy, content, communication) and enterprise Brazilian client base.

Broad incumbents

• WMcCann: Brazilian operation of IPG's McCann Worldgroup. Comparable full-service creative and brand-building work for major Brazilian advertisers including F&B and retail, with the scale advantages of a global holding-company network.
• Africa Creative: Major São Paulo-based Brazilian creative agency now operating under Publicis Groupe. Comparable full-service offering across strategy, content, and creative campaigns for large Brazilian brands, with greater scale and multinational holding-company backing.
• Dentsu Creative Brazil: Brazilian creative operation of global holding company Dentsu. Comparable integrated creative and brand strategy work for large Brazilian advertisers, with multinational procurement and media-buying leverage.
• Leo Burnett Brasil: Brazilian operation of Publicis-owned Leo Burnett. Comparable full-service creative agency serving major Brazilian brands across CPG, beverage, and retail — directly overlapping Verbo's Verbo To Taste client base.
• Havas Brasil: Brazilian operation of Havas Creative Network. Comparable full-service creative, content, and media offering for major Brazilian advertisers, with holding-company scale that competes for the same enterprise accounts as Verbo.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/averbo
• Facebookfacebook.com/verbocomunicacao
• LinkedInlinkedin.com/company/verbo-ag

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verbo Comunicação