Eliasson Marketing

What Eliasson Marketing does

Eliasson Marketing is a privately held micro-operator (1–10 employees, headquartered in Petaluma, United States) that functions as an affiliate content publisher for Pin Up Casino, an online casino and sports betting platform operated by Carletta N.V. under a Curacao gaming license (OGL/2025/580/0570). The company's core product is a web-based, Azerbaijani-language content site (eliassonmarketing.com) that publishes casino reviews, bonus activation guides, game walkthroughs (Aviator, JetX, Zeppelin crash games, slots, live dealer tables), registration tutorials, payment-method explainers, and mirror-site access guidance, all aimed at Azerbaijani online gambling users. Distribution is executed through SEO-optimized long-form articles and a multi-platform social media presence (Telegram, Instagram, Facebook, YouTube, Twitter), with affiliate referral links embedded throughout the content funneling traffic to Pin Up Casino's web and Android app properties.

The underlying technology stack is a conventional content publishing platform with Azerbaijani-language localization; no proprietary platform, API, or AI system is disclosed. The business model is pure affiliate referral: Eliasson Marketing earns commission when referred users register and deposit at Pin Up Casino via its embedded marketing links. The firm maintains a single primary client relationship (Pin Up Casino) within a single geographic focus (Azerbaijan), with supporting technology and regulatory dependencies on game providers (NetEnt, Microgaming, Play'n GO, Pragmatic Play, Evolution Gaming, etc.), payment providers (Visa, MasterCard, M10, Piastrix, MPay, Binance Pay, plus 8+ cryptocurrencies), Cyprus-registered payment agents (B.W.I. BLACK-WOOD LIMITED, CARLETTA LIMITED), and the Curacao Gaming Control Board. No venture funding, M&A activity, or institutional investment is evidenced in the source data.

Name

Eliasson Marketing

Legal name

B.W.I. BLACK-WOOD LIMITED

Website

https://eliassonmarketing.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Eliasson Marketing is a US-registered affiliate content publisher that creates Azerbaijani-language casino reviews, bonus guides, and game tutorials to drive player acquisition for Pin Up Casino via referral commissions.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Services

NAICS

Media Buying Agencies (541830), Media Representatives (541840), Casinos (except Casino Hotels) (713210)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Player Acquisition & Affiliate Networks for iCasino (MPAEABAL)

akta.pro secondary industries

Casino/iCasino Affiliate & Review Sites (MPAEAMAB), Affiliate/Acquisition Tech, Tracking & Marketing Automation (MPAEAKAK)

Keywords

• Affiliate marketing services
• Casino content marketing
• SEO content publishing
• Azerbaijani content creation
• IGaming affiliate promotions

Headquarters

HQ city

Petaluma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate Marketing Revenue: Eliasson Marketing operates as an affiliate partner for Pin Up Casino, creating content that drives player acquisition. Revenue is generated through referral commissions when users sign up and deposit at Pin Up Casino via the company's marketing links. The content site promotes casino registration, bonuses, and gameplay features.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Eliasson Marketing operates as an affiliate content publisher, creating Azerbaijani-language informational content for Pin Up Casino. The company publishes detailed casino guides, reviews, bonus information, and game walkthroughs to drive traffic and player acquisition through content marketing and SEO.

Product overview

Eliasson Marketing operates Pin Up Casino, a licensed online gaming platform offering a comprehensive portfolio of gambling products. The core offering is Pin Up Casino (core product), which integrates multiple modules: Pin Up Slots (5,000+ slot games), Pin Up Live Casino (live dealer tables), Pin Up Aviator (crash game), and Pin Up Sports Betting. Additional services include the Pin Up Mobile App for Android, a Pincoins loyalty program with VIP tiers, and a Promo Codes system. The platform supports 20+ payment methods including bank cards, e-wallets, and 10+ cryptocurrencies, and operates under Curacao Gaming Control Board license OGL/2025/580/0570.

Differentiator

Problem solved

Functional benefit

Products and services

• Azerbaijani-Language Affiliate Content Site Web-based content publishing platform producing Azerbaijani-language casino reviews, bonus guides, registration walkthroughs, game tutorials, and mirror site access information to drive player acquisition for Pin Up Casino.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature1 record

Partnerships

Five partnerships are on record, tiered primary, supporting, regulatory and operational.

• Pin Up Casino (Carletta N.V.)primaryGTM or Marketing PartnerPin Up Casino is the primary merchant partner for Eliasson Marketing. Eliasson Marketing creates Azerbaijani-language promotional content, game guides, and bonus information to drive player acquisition for Pin Up Casino. The casino is operated by Carletta N.V., licensed by Curacao (License #8048/JAZ2017-0003).
• Game Providers (NetEnt, Microgaming, Play'n GO, Pragmatic Play, Evolution Gaming, etc.)supportingTechnology or IntegrationPin Up Casino integrates games from major providers including NetEnt, Microgaming, Play'n GO, Pragmatic Play, Evolution Gaming, Amatic, Endorphina, BGaming, Betsoft, Game Art, and many others. These providers supply the slot games, live casino, and crash games featured on the platform.
• Payment Providers (Visa, MasterCard, M10, Piastrix, MPay, Binance Pay, Crypto)supportingTechnology or IntegrationPin Up Casino partners with multiple payment providers including Visa, MasterCard, M10, Piastrix, MPay, Binance Pay, and cryptocurrency wallets (Bitcoin, Ethereum, Tether, Dogecoin, Litecoin, TRON, Solana, USDT, TON) to process deposits and withdrawals for players.
• Curacao Gaming Control BoardregulatoryOthersPin Up Casino operates under Curacao gaming license OGL/2025/580/0570 issued by Curacao Gaming Control Board. License issued 01.07.2025, currently active. Also referenced as License #8048/JAZ2017-0003 regulated by Antillephone N.V.
• B.W.I. BLACK-WOOD LIMITED / CARLETTA LIMITEDoperationalOthersB.W.I. BLACK-WOOD LIMITED (registered in Cyprus at Ifigeneias 14, 3036 Limassol) and CARLETTA LIMITED (registered at Riga Feraiou 7-9 Lizantia Court, Office 310, Agioi Omologites, 1087, Nicosia, Cyprus) act as payment agents for Pin Up Casino operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bigwinboard: Slot-focused casino affiliate site publishing game reviews, slot mechanics analysis, and bonus information. Comparable niche iGaming affiliate model with similar content depth and operator relationships.
• Pin-Up.partners: Official affiliate program of Pin Up Casino for recruiting and managing affiliate partners across multiple geographies. Directly comparable as a Pin Up Casino-focused affiliate marketing operation, though operated by the casino itself.
• CasinoTopsOnline: iGaming affiliate site offering casino reviews, bonus listings, and game guides across multiple jurisdictions. Closely comparable as a content-driven casino affiliate publisher.
• Casino Guru: Casino affiliate and review platform with extensive database of casino reviews, bonus information, and player complaint handling. Comparable content-driven iCasino affiliate model with global reach.
• AskGamblers: Major casino affiliate and review site publishing casino reviews, bonus information, and player guides. Highly comparable as a content-driven iCasino affiliate publisher, though with broader geographic and language coverage.
• Latest Casino Bonuses (LCB): Long-running casino affiliate community site publishing reviews, bonus codes, and player complaint resolution. Comparable as a content + community-driven casino affiliate business.

Broad incumbents

• Better Collective: Publicly listed iGaming affiliate marketing company operating sports betting and casino comparison sites across multiple markets. Comparable as a peer in the gambling affiliate/content space, though at vastly larger scale and broader geographic scope.
• Catena Media: Publicly listed iGaming affiliate company generating leads for online casino and sportsbook operators. Directly comparable business model (affiliate content driving player acquisition), though operating globally and at much larger scale.
• Gambling.com Group: Publicly listed affiliate marketing company focused on online gambling lead generation across multiple geographies. Similar affiliate-driven content model and operator relationship dynamics, though focused primarily on Western markets.

Others

• AffiliateGuard: Affiliate compliance and monitoring service provider for the iGaming industry. Comparable as an ecosystem participant serving gambling affiliate operators with compliance tools.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/eliassonmktg
• LinkedInlinkedin.com/company/eliasson-marketing

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eliasson Marketing