PIN-UP.PARTNERS
PIN-UP.PARTNERS is a Cyprus-based iGaming affiliate program and direct advertiser that recruits and supports 325+ affiliate partners across 10+ GEOs for the PIN-UP.World online casino and sports betting brand, monetizing traffic through RevShare, CPA, and Hybrid commission models.
- Company typePrivate
- Founded-
- HeadquartersLimassol, Cyprus
- Headcount51–100
- GTM typeB2B
- OfferingServices
What PIN-UP.PARTNERS does
PIN-UP.PARTNERS is an iGaming affiliate program and direct advertiser founded in 2016 and headquartered in Cyprus (offices in Nicosia and Limassol). The company operates as the distribution arm for the PIN-UP.World consumer brand, which spans online casino (PIN-UP Casino, 4,000+ slots, live dealers, TV games) and sports betting (PIN-UP Bet, football/esports/virtual matches) verticals accessible through a single player account. PIN-UP Partners recruits and supports a network of 325+ active affiliate partners across 10+ GEOs including CIS, Latin America (Mexico, Chile, Ecuador), the United States, South Asia (India), and Africa, who drive traffic through channels such as PPC, SEO, ASO, In-App, social media, Telegram, and YouTube.
The underlying technology consists of an affiliate dashboard with real-time analytics (CR, ROI, EPC, Reg2Dep, cohort analysis), tracker/deep-link generation with UTM and GEO parameters, and a library of localized landing pages and creative assets. PIN-UP generates revenue through three affiliate commission models: RevShare (up to 50% of Gross Gaming Revenue for the lifetime of referred players), CPA (up to $200 per qualifying first deposit), and Hybrid structures available on request. The company supports payouts via eight payment rails including crypto, cards, e-wallets (Skrill, Neteller), Stripe, PayPal and wire transfer.
PIN-UP Partners pursues an event- and content-driven go-to-market strategy, with active presence at iGaming conferences (iGB Affiliate Barcelona, Conversion Conf Cyprus), an educational blog covering GEO and traffic source analysis, and personal-manager outreach to onboard and scale affiliates. The company has won multiple industry awards (Sigma Europe 2023, iGB Dubai 2024, AffPapa 2025, Conversion Club 2025) and announced a regional partnership with Sevilla FC for Latin America in January 2026 alongside the PIN-UP Victory Boost campaign tied to World Cup 2026.
PIN-UP.PARTNERS firmographics
Firmographics- Name
- PIN-UP.PARTNERS
- Legal name
- PIN-UP.Partners
- Website
- https://pin-up.partners
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PIN-UP.PARTNERS is a Cyprus-based iGaming affiliate program and direct advertiser that recruits and supports 325+ affiliate partners across 10+ GEOs for the PIN-UP.World online casino and sports betting brand, monetizing traffic through RevShare, CPA, and Hybrid commission models.
- Ownership category
- akta.pro rank
PIN-UP.PARTNERS industry classification
Industry- Product category
- iGaming Affiliate Marketing
- NAICS
- Gambling Industries (7132), Other Gambling Industries (71329)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sportsbook Affiliate & Comparison Sites (MPAEAMAA)
- akta.pro secondary industries
- Casino/iCasino Affiliate & Review Sites (MPAEAMAB), Mobile/App Install & CPA Networks for Betting (MPAEAMAJ), Influencer & Social Affiliate Networks (Betting) (MPAEAMAH)
Keywords
Where PIN-UP.PARTNERS is headquartered
LocationHeadquarters
- HQ city
- Limassol
- HQ country
- Cyprus
- HQ region
- Europe
Offices1 record
Markets served
PIN-UP.PARTNERS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Revenue Share (RevShare): Affiliates earn a percentage (up to 50%) of the net profit (Gross Gaming Revenue) generated by players they refer, for the lifetime of the player. No KPIs required. Revenue Share Plus (RS+) operates without negative carryover but applies RS Hold mechanism for players generating net losses over $100 or when affiliate account shows negative balance.
- Cost Per Acquisition (CPA): Fixed payment for each qualified lead who completes registration and makes a qualifying first deposit. Rates up to $200 per acquisition. CPA reporting is semi-monthly (1st-15th and 16th-end of month).
- Hybrid Model: Combination of CPA and RevShare. Affiliates receive CPA for first deposit and percentage of Gross Gaming Revenue that repays the CPA amount by the cohort (minimum one month period). Available upon request from manager.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | RevShare up to 50% |
| Transaction based/ take rate | Pay-as-you-go | CPA up to $200 |
| Hybrid | Pay-as-you-go | Hybrid (RevShare + CPA) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
PIN-UP.PARTNERS product offering
Product offeringCore offering
PIN-UP Partners operates an iGaming affiliate program and direct advertiser platform promoting the PIN-UP.World online casino and PIN-UP Bet sports betting brands. Affiliates register, drive traffic to PIN-UP gambling products, and earn commissions through Revenue Share (up to 50% of Gross Gaming Revenue for player lifetime), Cost Per Acquisition (up to $200 per qualified first deposit), or Hybrid models. The program provides affiliates with a tracking dashboard, real-time analytics (EPC, CR, ROI, Reg2Dep), localized landing pages, a creatives library, and personal manager support across 10+ GEOs.
Product overview
PIN-UP Partners operates as a leading iGaming affiliate program and direct advertiser. The portfolio consists of the core PIN-UP Partners affiliate platform, the PIN-UP.World iGaming brand (encompassing PIN-UP Casino with 4000+ slots and live dealer games, and PIN-UP Bet sports betting covering football, esports, and virtual matches), supported by affiliate tools including a dashboard with real-time analytics, localized landing pages, and a creatives library. The ecosystem enables partners to monetize traffic across 10+ GEOs through CPA (up to $200), RevShare (up to 50%), or Hybrid commission models. One lead account works for both casino and betting verticals, maximizing partner earnings.
Differentiator
Problem solved
Functional benefit
Brands
- PIN-UP World: The main iGaming product brand encompassing online casino and sports betting verticals. Features online casino with 4000+ slots, live dealers, TV games, and sports betting on football, esports, and virtual matches.
- PIN-UP Casino
- PIN-UP Bet
- PIN-UP Victory Boost
Products and services
- PIN-UP Partners Affiliate Program Affiliate program and direct advertiser for iGaming products. Enables partners (solo webmasters and media buying teams) to monetize iGaming traffic through CPA, RevShare (up to 50%), or Hybrid commission models. Includes affiliate tracking dashboard, real-time analytics, localized landing pages, creatives library, and personal manager support.
- PIN-UP Casino Online casino vertical with instant registration, 4,000+ slot games, live dealers, and TV games. Features colorful design and bonus system supporting repeat deposits. Operates under the PIN-UP.World brand with single account access across casino and betting verticals.
- PIN-UP Bet Sports betting vertical covering football, esports, and virtual matches. Offers wide betting lines, quick start, and bonuses. Operates under the PIN-UP.World brand with single account access across casino and betting verticals.
Quantifiable outcome
- Reg2Dep conversion rate up to 1:3 (one registration to three deposits)
- +1 more outcomes
Companies that use PIN-UP.PARTNERS
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
PIN-UP.PARTNERS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature3 records
PIN-UP.PARTNERS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sevilla FCflagshipPIN-UP brand launched collaboration with Sevilla FC as the club's regional partner in Latin America. Partnership announced at iGB Affiliate Barcelona 2026 (January 20-21). Focus on strengthening PIN-UP presence in LatAm where football is cultural priority. Club legend Álvaro Negredo appeared at PIN-UP booth for meet-and-greets. Sevilla FC Director of Partnerships Lorenzo Aldobrandini commented on strengthening presence in Mexico and Latin America.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
PIN-UP.PARTNERS competitors and assessment
Company assessmentDirect peers
- 22Bet Partners: Affiliate program for 22Bet casino and sportsbook across Europe, CIS, LatAm, and Africa. Operates with RevShare/CPA mechanics and serves a similar affiliate audience to PIN-UP.Partners.
- 1win Partners: Direct iGaming affiliate network promoting 1win casino and sportsbook via RevShare, CPA, and Hybrid models across CIS, LatAm, and other Tier-3 GEOs. Operates in the same niche as PIN-UP.Partners with comparable commission structures, multi-vertical product, and emerging-market focus.
- MelBet Partners: iGaming affiliate program for MelBet casino and sportsbook operating across CIS, Africa, and LatAm with similar commission structures. Directly comparable in target GEOs and product verticals to PIN-UP.Partners.
- Parimatch Affiliates: Established iGaming affiliate program from Parimatch covering sportsbook and casino with strong CIS/EEU heritage. A more mature peer operating in overlapping GEOs and verticals with comparable commission structures.
- BetWinner Partners: Affiliate program for BetWinner covering sportsbook and casino products with RevShare, CPA, and Hybrid models. Closely competes with PIN-UP in CIS and Tier-3 markets and shares a comparable Cyprus/CIS operating posture.
- Mostbet Partners: Affiliate network for Mostbet casino and sportsbook products, focused on CIS, Europe, and LatAm with similar multi-tier commission structures. Direct peer offering the same dual-vertical iGaming affiliate economics as PIN-UP.
- Leon Partners: Affiliate program for Leon casino and sportsbook with strong CIS roots and growing LatAm presence. Comparable dual-vertical positioning and RevShare/CPA economics to PIN-UP.Partners.
- 1xBet Partners (Affiliate Program): One of the largest iGaming affiliate programs globally, covering sportsbook and casino verticals with RevShare/CPA models. Heavily competes with PIN-UP in CIS, LatAm, and emerging markets and is a natural head-to-head benchmark for partner scale and commission rates.
Broad incumbents
- Stake Affiliates: Affiliate program of Stake, a major crypto-native casino and sportsbook brand. Broader scale and Tier-1 recognition than PIN-UP, but operates in the same iGaming affiliate category with overlapping casino/sportsbook products.
Emerging players
- Roobet Affiliates: Crypto-first casino and sportsbook affiliate program focused on Western and LatAm markets. Operates in the same category as PIN-UP.Partners but with a more crypto-skewed audience and narrower product set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PIN-UP.PARTNERS social profiles
Digital presencePIN-UP.PARTNERS financial estimates
Financial estimateRevenue estimate
Valuation estimate
PIN-UP.PARTNERS leadership team
Management profileNumber of profiles
Profiles2 records
PIN-UP.PARTNERS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PIN-UP.PARTNERS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PIN-UP.PARTNERS
What does PIN-UP.PARTNERS do?
PIN-UP Partners operates an iGaming affiliate program and direct advertiser platform promoting the PIN-UP.World online casino and PIN-UP Bet sports betting brands. Affiliates register, drive traffic to PIN-UP gambling products, and earn commissions through Revenue Share (up to 50% of Gross Gaming Revenue for player lifetime), Cost Per Acquisition (up to $200 per qualified first deposit), or Hybrid models. The program provides affiliates with a tracking dashboard, real-time analytics (EPC, CR, ROI, Reg2Dep), localized landing pages, a creatives library, and personal manager support across 10+ GEOs.
Is PIN-UP.PARTNERS a public or private company?
PIN-UP.PARTNERS is a private company. It is classified as unknown and is currently operating.
When was PIN-UP.PARTNERS founded?
PIN-UP.PARTNERS was founded in -1. It employs 51 to 100 people.
Where is PIN-UP.PARTNERS based?
PIN-UP.PARTNERS is headquartered in Limassol, Cyprus, in the Europe region.
How does PIN-UP.PARTNERS make money?
Three revenue lines are on record. Revenue Share (RevShare) is the primary driver. The others are cost Per Acquisition (CPA) and hybrid Model.
Who are PIN-UP.PARTNERS's main competitors?
Direct peers on record are 22Bet Partners, 1win Partners, MelBet Partners, Parimatch Affiliates, BetWinner Partners, Mostbet Partners, Leon Partners and 1xBet Partners (Affiliate Program). Stake Affiliates is listed as a broad incumbent. Roobet Affiliates is listed as an emerging player.
Does PIN-UP.PARTNERS have an API?
No public API is recorded for PIN-UP.PARTNERS.
What industry is PIN-UP.PARTNERS in?
PIN-UP.PARTNERS's product category is iGaming Affiliate Marketing. Its primary akta.pro industry code is MPAEAMAA, Sportsbook Affiliate & Comparison Sites, with a secondary code of MPAEAMAB, Casino/iCasino Affiliate & Review Sites. Its NAICS code is 7132 and its SIC code is 7990.