What Filiz Reklam does

Filiz Reklam is a privately held Ankara-based advertising and store decoration firm founded in 1976 that designs, manufactures, and installs interior and exterior signage, billboards, wayfinding systems, exhibition booths, and corporate identity rollouts for enterprise clients in Turkey. Its service portfolio spans ten verticals — shopping malls, retail stores, finance, construction, food, healthcare, digital printing, billboards, wayfinding, and exhibition stands — using high-technology digital printing equipment and in-house 3D project design capabilities delivered through the FLZ Design sub-brand. Customers include major national and international brands; the named reference client is Arçelik for store front and interior decoration applications.

The company operates a 5,200 m² production facility plus 2,400 m² of storage on a 10,000 m² site in Kahramankazan, Ankara, established in 2013, which consolidates design, prototyping, and mass production under one roof. It monetizes via project-based, quote-priced contracts for one-off custom fabrication and installation work, going to market directly through its website, phone, WhatsApp, and email to enterprise and mid-market buyers. The firm is family-owned and bootstrapped, with no disclosed external investors, funding rounds, or parent entities.

The underlying technology stack is physical-manufacturing centric — high-technology digital printing for durable, weather-resistant advertising applications, plus 3D project design, prototyping, and serial production through FLZ Design — with no disclosed software, AI, or data platform components. Go-to-market is direct enterprise sales, supported by long-tenured brand relationships accumulated across nearly five decades of operations.

Name

Filiz Reklam

Legal name

FİLİZ REKLAM

Website

https://filizreklam.com.tr

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Filiz Reklam is an Ankara-based signage and store decoration manufacturer founded in 1976, serving national and international enterprise brands with design, 3D planning, digital printing, and installation across retail, finance, construction, and other sectors in Turkey.

Ownership category

akta.pro rank

Product category

Commercial Signage and Store Decoration Services

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310)

akta.pro primary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

Keywords

• Commercial signage manufacturing
• Store decoration services
• Digital printing services
• Corporate identity design
• Exhibition booth production

Headquarters

HQ city

Ankara

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising and Store Decoration Services: Project-based custom design, production, and installation services for corporate identity, store fronts, interior and exterior installations. Revenue derived from one-time project fees for retail store decoration, billboard fabrication, signage systems, and exhibition booths.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Filiz Reklam provides integrated design, production, and installation of commercial advertising and store decoration, including sector-specific advertising applications for malls, retail stores, finance, construction, food, and healthcare, as well as digital printing, billboards, wayfinding systems, and exhibition booths. The company operates its own 5,200 m² manufacturing facility and offers corporate identity, interior and exterior installation, and 3D project services under its FLZ Design sub-brand. Services are delivered on a project basis to enterprise clients across Turkey.

Product overview

Filiz Reklam is an advertising and retail decor design-production company offering a unified portfolio of services rather than discrete software products. The core offering includes advertising applications across diverse sectors (AVM/mall, retail stores, finance, construction, food, healthcare) plus digital printing, billboards, wayfinding systems, and trade show booths. FLZ Design serves as the company's design and project management sub-brand, providing 3D projecting, project implementation management, detailing, prototyping, and mass production capabilities. The company operates a 5,200 m² production facility with 2,400 m² storage on a 10,000 m² site established in 2013.

Differentiator

Problem solved

Functional benefit

Brands

• FLZ DESIGN: Design arm of Filiz Reklam focusing on 3D project design, project implementation management, detailing, prototype-model making, and serial manufacturing.

Products and services

• Commercial Advertising and Store Decoration Applications Design, production, and installation of sector-specific advertising applications and storefront/interior decoration for commercial clients including malls, retail stores, financial institutions, construction, food, and healthcare sectors.
• Digital Printing Services

Named customers1 record

Segments10 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• JCDecaux: Global leader in outdoor advertising and street furniture, operating billboards, transit advertising, and digital displays across more than 80 countries. Overlaps with Filiz Reklam in outdoor advertising and large-format display production, though at vastly greater scale and with a broader international footprint.
• Signify: Former Philips Lighting business, now a global lighting and IoT signage company producing connected LED displays, retail lighting, and digital signage solutions. Overlaps with Filiz Reklam in retail signage applications, but operates at much larger scale with emphasis on digital/connected technologies.
• Clear Channel Outdoor: Global outdoor advertising operator with billboards, transit advertising, and digital displays across the Americas, Europe, and Asia-Pacific. Comparable to Filiz Reklam in outdoor advertising infrastructure and signage production, though operating at international scale with media-buying focus.
• Lamar Advertising: US-based outdoor advertising company operating one of the largest portfolios of billboards and digital displays in North America. Overlaps with Filiz Reklam in billboard production and outdoor advertising services, though focused on media sales rather than custom signage fabrication.
• Ströer: German outdoor advertising and digital out-of-home media company operating billboards, street furniture, and digital signage across European markets. Comparable to Filiz Reklam in outdoor advertising infrastructure but operates at much larger scale with programmatic digital capabilities.

Direct peers

• FASTSIGNS: US-headquartered signage franchise network that designs, manufactures, and installs custom signs, graphics, and visual communications for enterprise clients. Closely comparable to Filiz Reklam in offering integrated design-production-installation signage services to commercial customers, though operating via a franchise model at much greater scale.
• YESCO: Family-owned US signage manufacturer founded in 1920, designing and fabricating custom signs, displays, and large-scale installations for retailers, casinos, and brands. Directly comparable to Filiz Reklam as a multi-generational, family-operated signage production company with in-house design and manufacturing capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/filizreklam
• LinkedInlinkedin.com/company/filiz-reklam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Filiz Reklam