ZAP Cricket
ZAP Cricket is a Meerut-based, founder-owned cricket equipment manufacturer selling handcrafted English Willow, Kashmir Willow, and proprietary Premium Willow bats, leather balls, and protective gear direct-to-consumer globally via its Shopify storefront, with custom bat builds and bulk/dealer channels.
- Company typePrivate
- Founded2015
- HeadquartersMeerut, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What ZAP Cricket does
ZAP Cricket is a Meerut, India-based cricket equipment manufacturer and direct-to-consumer e-commerce brand, founded in 2015 by Bhavya Bharadwaj and operating under the legal entity Valaya Corporation. The company handcrafts cricket bats across multiple willow grades — English Willow (Classic, Gun, Vintage, Crown/Royal Crown series), Kashmir Willow (Alpha, Pro, Besto, Instinct and others), and a proprietary Signature Premium Willow sourced from Northern Europe — alongside leather cricket balls, tennis balls, protective gear (batting gloves, pads, helmets, thigh pads, elbow guards, abdominal guards), wicket-keeping equipment, kit bags, and junior full-kit bundles. Its underlying technology stack combines handcrafted production by Meerut artisans with a decade of computer-aided R&D involving thousands of simulations analyzing bat aerodynamics, swing speeds, and optimal design parameters, plus a Typeform-powered Custom Bat Builder that lets buyers specify willow grade, weight, handle type, toe shape, edge thickness, engraving, and knocking.
The business model is primarily direct-to-consumer e-commerce via a Shopify storefront at zapcricket.com, shipping globally in INR and USD, supplemented by a bulk/dealer purchasing channel for teams and clubs, shoppable social media feeds, and a 10%-off newsletter acquisition funnel. Pricing spans entry-level Kashmir Willow bats from approximately ₹2,899 to premium English Willow bats at ₹1,58,900, with custom bats starting at $22 USD plus grade upgrades. Customer segments include beginners, academy and club players, professional cricketers, junior/youth players, and teams/clubs, with brand ambassador partnerships (Subhranshu Senapati of the Indian Cricket Team and CSK; Sandeep Lamichhane of the Nepal Cricket Team) used as mid-funnel credibility drivers. The company remains bootstrapped and founder-controlled with no disclosed external funding rounds.
ZAP Cricket firmographics
Firmographics- Name
- ZAP Cricket
- Legal name
- Valaya Corporation
- Website
- https://zapcricket.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ZAP Cricket is a Meerut-based, founder-owned cricket equipment manufacturer selling handcrafted English Willow, Kashmir Willow, and proprietary Premium Willow bats, leather balls, and protective gear direct-to-consumer globally via its Shopify storefront, with custom bat builds and bulk/dealer channels.
- Ownership category
- akta.pro rank
ZAP Cricket industry classification
Industry- Product category
- Cricket Equipment Manufacturing
- NAICS
- Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Cricket Equipment Retail (CRAMAEAH)
Keywords
Where ZAP Cricket is headquartered
LocationHeadquarters
- HQ city
- Meerut
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
ZAP Cricket business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Cricket Equipment E-commerce: Direct-to-consumer sales of cricket equipment through online storefront, including cricket bats (English Willow, Kashmir Willow, Premium Willow, Tennis Cricket), leather balls, tennis balls, protective gear (batting gloves, pads, helmets, thigh pads, elbow guards), wicket keeping equipment, kit bags, and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level Kashmir Willow bats for beginners |
| Unit Pricing | Pay-as-you-go | Intermediate English Willow bats |
| Unit Pricing | Pay-as-you-go | Premium Signature Series bats |
| Unit Pricing | Pay-as-you-go | Elite/Vintage Series bats |
| Unit Pricing | Multi-year contract | Custom Made Cricket Bats |
| Unit Pricing | Pay-as-you-go | Complete Cricket Kit Sets |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
ZAP Cricket product offering
Product offeringCore offering
ZAP Cricket manufactures and retails handmade cricket equipment — primarily cricket bats across multiple willow tiers (English Willow, Kashmir Willow, and proprietary Premium Willow), cricket balls (leather and tennis), protective gear (batting gloves, pads, helmets, thigh/elbow/abdominal guards), wicket-keeping gear, kit bags, and full kit bundles. All bats are handcrafted by expert artisans in Meerut, India, and sold globally direct-to-consumer via zapcricket.com, with a Custom Bat Builder service for fully personalized builds.
Product overview
ZAP Cricket is a cricket equipment manufacturer and online retailer offering a comprehensive portfolio of cricket products. The core offerings include multiple cricket bat series across different willow types: English Willow bats (Classic Series, Gun Series, Vintage Series, Royal Crown Series), Kashmir Willow bats (Alpha, Pro, Besto, Instinct and others), and Signature Premium Willow bats sourced from Northern Europe. Additional product lines encompass leather and tennis cricket balls, comprehensive protective gear (batting gloves, pads, helmets, thigh pads, elbow guards), wicket keeping equipment, cricket kit bags in various sizes, and complete kit bundles for junior players. The company also offers a custom bat builder service powered by Typeform, allowing customers to personalize bats with specific willow grades, dimensions, and features. All bats are handmade in Meerut, India, by expert artisans, with the company emphasising quality craftsmanship and performance-driven design developed through computer simulations and R&D.
Differentiator
Problem solved
Functional benefit
Products and services
- Classic Series English Willow Cricket Bats Premium English Willow cricket bats designed for power hitting in T20s and shorter formats, featuring models including Platino (Grade 2), Bouncer, Sixer, Glider, Emperor, Pro, Club, and Novice with various willow grades and specifications.
- Gun Series English Willow Cricket Bats High-performance English Willow cricket bats engineered for explosive batting in the T20 era, featuring full profile design with thick edges and strategically positioned sweet spots for maximum six-hitting ability.
- Vintage Series English Willow Cricket Bats Handcrafted English Willow bats combining vintage design aesthetics with contemporary performance, made using time-honoured methods with careful wood selection for density and straight grain.
- Royal Crown Series English Willow Cricket Bats Elite-level English Willow bats crafted with the finest willow, representing the top-tier offering in the ZAP lineup for players seeking premium performance.
- Kashmir Willow Cricket Bats Affordable cricket bats ideal for beginners and youngsters made from Kashmir Willow, including models like Alpha, Pro, Besto, Instinct, Glider, Drive, Match, V Shaped Mongoose, and Middler with large sweet spots and lightweight design.
- Signature Premium Willow Cricket Bats Premium cricket bats made from wood sourced from northern Europe (Norway, Sweden, Finland) offering English Willow-like performance at a more affordable price point, including Power 1000, Power 2000, Limited Edition, and Rare Edition models.
- Tennis Cricket Bats Specialized bats for tennis ball cricket including Glaze Scoop, Bouncer Scoop, Invincible Power, and Soft Power models designed for box, indoor, or outdoor tennis ball matches.
- Leather Cricket Balls Hand-stitched leather cricket balls using premium alum-tanned leather and Portuguese cork, available in white, red, and pink colours for ODIs, T20s, and Test matches; designed to last over 80 overs.
- Tennis Cricket Balls High-performance tennis balls for cricket practice, available in hard (for ground matches) and soft/light (for indoor use) variants in various vibrant colours.
- Batting Gloves Ergonomically designed cricket batting gloves that enhance grip, feel, and protection; models include Samurai and other variants for various player levels.
- Batting Pads Cricket batting leg guards providing maximum shock absorption with body-conforming padding for comfort during extended play, including Airy Lite and other models.
- Batting Helmets Lightweight cricket helmets acting as protective headgear with feather-light feel while providing protection against bouncers.
- Thigh Pads Protective thigh guards for batsmen including Club Lite and other models.
- Elbow Guards Protective elbow guards including Club Elbow Guard for additional safety during batting.
- Batting Inners Inner batting gloves worn under main gloves for additional comfort and moisture absorption.
- Wicket Keeping Gloves Durable wicket keeping gloves built for longevity with smooth and agile feel for quick stumping.
- Wicket Keeping Pads Lightweight wicket keeping leg pads designed for minimal leg weight during extended keeping sessions.
- Cricket Kit Bags Cricket equipment bags available in multiple sizes including Royal Crown Wheelie (professional), Hercules (with camo print and insulated compartment), Match Kit Bag, and Star Junior Kit Bag.
- Full Cricket Kits Complete cricket equipment sets including Star Junior Full Cricket Kit and Future Star Junior Full Kit containing bats, balls, gloves, helmets, pads, and bags for young players; full kits start from $96 USD.
- Custom Made Cricket Bat Builder Personalised cricket bat customisation service allowing customers to select willow grade (Grade 1+++ to Grade 5+), size, weight, edge thickness, profile, handle shape, toe shape, laser engraving, threading, and knocking options; delivered in 7-10 working days.
Quantifiable outcome
- ZAP Leather Cricket Balls designed to last over 80 overs
- +2 more outcomes
Companies that use ZAP Cricket
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
ZAP Cricket technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
ZAP Cricket partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
ZAP Cricket competitors and assessment
Company assessmentDirect peers
- SS (Sareen Sports) / SS Cricket: Indian manufacturer producing handcrafted English Willow and Kashmir Willow bats, gloves, pads, and team kits. Direct competitor to ZAP in the mid-tier price segment with similar manufacturing roots and product breadth.
- SG (Sanspareils Greenlands): India's most iconic cricket equipment brand, manufacturing bats, balls, gloves, pads, and protective gear. Directly comparable as both manufacture and retail handcrafted cricket equipment targeting the Indian and global cricket market, with a much more extensive heritage and distribution footprint.
- Kookaburra Sport: Australian-owned cricket ball and equipment manufacturer, famous as the official ball supplier for many international Test matches. Comparable as a cricket equipment brand with global distribution, though stronger in balls than ZAP.
- Gunn & Moore: Premium English cricket bat and equipment manufacturer, known for handcrafted English Willow bats used by professional cricketers. Comparable as a high-end English Willow bat maker, with strong sponsorship deals (e.g., England & Wales Cricket Board) that ZAP's brand ambassadors resemble.
- MRF (Madras Rubber Factory): Well-established Indian cricket equipment manufacturer, particularly dominant in cricket bats (Legend, Genius, Grand, Rock) with international distribution. Comparable to ZAP in product focus (handcrafted English/Kashmir Willow bats) but with significantly stronger brand recognition and sponsor deals.
- Gray-Nicolls: Historic English cricket bat maker with two centuries of heritage, producing premium English Willow bats, balls, gloves, and protective gear. Comparable as a premium handmade bat manufacturer targeting serious cricketers globally, with significantly stronger brand heritage than ZAP.
- New Balance Cricket: Global sportswear brand extending into cricket bats and footwear via partnerships and licensing. Comparable to ZAP as an alternative cricket brand pursuing a global DTC footprint, though with much deeper parent-company marketing budgets and distribution scale.
- BDM Cricket: Indian cricket bat specialist focused on handcrafted English Willow and Kashmir Willow bats. Comparable as a Meerut-region manufacturer with similar product tiers and price points, and a comparable e-commerce-first distribution strategy.
Regional players
- CA (Cricket Associates) / Players Café: Meerut and North India-based cricket equipment retailers and manufacturers selling handcrafted bats and gear primarily through regional markets and pro shops. Comparable to ZAP in product category and Indian market focus, but primarily regional rather than globally distributed.
Broad incumbents
- Adidas Cricket: Global sportswear giant offering cricket footwear and apparel, plus bats in some markets. Comparable as a cricket equipment brand with significantly broader product portfolio and marketing scale, though not focused on the handmade bat category that defines ZAP.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
ZAP Cricket social profiles
Digital presenceZAP Cricket financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZAP Cricket leadership team
Management profileNumber of profiles
Profiles2 records
ZAP Cricket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZAP Cricket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZAP Cricket
What does ZAP Cricket do?
ZAP Cricket manufactures and retails handmade cricket equipment — primarily cricket bats across multiple willow tiers (English Willow, Kashmir Willow, and proprietary Premium Willow), cricket balls (leather and tennis), protective gear (batting gloves, pads, helmets, thigh/elbow/abdominal guards), wicket-keeping gear, kit bags, and full kit bundles. All bats are handcrafted by expert artisans in Meerut, India, and sold globally direct-to-consumer via zapcricket.com, with a Custom Bat Builder service for fully personalized builds.
Is ZAP Cricket a public or private company?
ZAP Cricket is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ZAP Cricket founded?
ZAP Cricket was founded in 2015. It employs 11 to 50 people.
Where is ZAP Cricket based?
ZAP Cricket is headquartered in Meerut, India, in the Asia region.
How does ZAP Cricket make money?
One revenue line is on record: cricket Equipment E-commerce.
Who are ZAP Cricket's main competitors?
Direct peers on record are SS (Sareen Sports) / SS Cricket, SG (Sanspareils Greenlands), Kookaburra Sport, Gunn & Moore, MRF (Madras Rubber Factory), Gray-Nicolls, New Balance Cricket and BDM Cricket. CA (Cricket Associates) / Players Café is listed as a regional player. Adidas Cricket is listed as a broad incumbent.
Does ZAP Cricket have an API?
No public API is recorded for ZAP Cricket.
What industry is ZAP Cricket in?
ZAP Cricket's product category is Cricket Equipment Manufacturing. Its primary akta.pro industry code is CRAMAEAH, Cricket Equipment Retail. Its NAICS code is 339920 and its SIC code is 3949.