Atlantic Fish and Seafood

What Atlantic Fish and Seafood does

Atlantic Fish and Seafood, Inc. (formerly National Fish and Seafood) is a privately held B2B seafood processor headquartered in Gloucester, Massachusetts at 159 East Main Street. The company runs a 66,000 square foot SQF-certified processing facility with an in-house R&D laboratory and operates under its flagship consumer brand Matlaw's — founded in the 1950s and recognized as the second oldest seafood brand in the United States and the maker of America's #1 seafood appetizer (stuffed clams). Wholly-owned subsidiary brands include Matlaw's and Schooner, with product lines spanning stuffed clams, stuffed scallops, breaded fish, seafood cakes, shrimp, and the Filleto premium tender line launched in 2020.

The business is structured around three commercial vectors: (1) sales of value-added seafood products under owned brands (Matlaw's, Schooner) and private label programs through major retailers and food service distributors nationwide, (2) dedicated account management and direct sales to national chain accounts and institutional buyers including colleges, universities, and hospitals, and (3) contract manufacturing and co-packing services for some of the largest seafood brands in the world, executed in the SQF-certified Gloucester facility. A partner network of processing plants produces a combined 120 million pounds per year and is supported by a coast-to-coast cold chain of regional cold storage facilities enabling expedient distribution to broadline food service distributors. The company sources from 40+ globally distributed suppliers that meet SQF requirements and holds BAP, GAA, and SQF certifications.

Recent strategic activity has centered on product and packaging innovation rather than scale expansion: a 2014 full brand refresh and SKU expansion, a June 2016 launch of patent-pending recyclable #2 HDPE wave-design tray packaging for stuffed clams and scallops (eliminating nearly 47 tons of Styrofoam annually), and the March 2020 launch of Filleto — premium Alaska Pollock and North Atlantic Cod seafood tenders targeted at the convenience store, deli, and prepared hot foods markets. Pricing is not publicly disclosed; business customers are directed to contact the sales team for quotes on retail, food service, private label, and contract manufacturing engagements.

Name

Atlantic Fish and Seafood

Legal name

Atlantic Fish & Seafood, Inc.

Website

https://afs159.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Atlantic Fish and Seafood is a privately held B2B seafood processor in Gloucester, MA, producing stuffed clams, seafood cakes, breaded fish, scallops, and value-added seafood under Matlaw's, Schooner, and Filleto brands for retailers, food service distributors, and contract manufacturing clients nationwide.

Ownership category

akta.pro rank

Product category

Seafood Processing and Manufacturing

NAICS

Seafood Product Preparation and Packaging (31171)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Frozen Seafood Meals & Value-Added Seafood (CRADADAG)

akta.pro secondary industries

Breaded/Battered & Fried Seafood Products (Frozen Convenience) (AFANADAH), Breaded & Battered Seafood (Fish Sticks, Nuggets, Cutlets) (AFANALAB), Frozen Meat, Poultry & Seafood Wholesale (AFAIAHAF)

Keywords

• Seafood processing
• Value-added seafood
• Contract manufacturing
• Private label seafood
• Frozen seafood products

Headquarters

HQ city

Gloucester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Seafood Product Sales: Revenue generated from manufacturing and selling seafood products including stuffed clams, scallops, breaded fish, shrimp, and value-added seafood products to retail and food service customers. Products sold under owned brands (Matlaw's, Atlantic Fish, Schooner) and private label programs.
2. Contract Manufacturing & Co-Packing: Contract manufacturing services for other seafood brands, producing products according to customer specifications in their SQF certified Gloucester facility. Provides processing, packaging, and co-packing services to some of the largest seafood brands in the world.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Atlantic Fish & Seafood processes and manufactures value-added frozen and prepared seafood products, including stuffed clams, stuffed scallops, breaded fish, shrimp, seafood cakes, and premium seafood tenders, sold under the Matlaw's, Schooner, and Filleto brands and through private label programs. The company also offers contract manufacturing and co-packing services from its SQF-certified Gloucester, Massachusetts facility, producing for some of the largest seafood brands in the world. Distribution is delivered nationwide via a partner network of cold-chain processors, cold storage facilities, and broadline food service distributors.

Differentiator

Problem solved

Functional benefit

Brands

• Matlaw's: Primary consumer seafood brand; creator of America's #1 Seafood Appetizer (stuffed clams); second oldest seafood brand in the United States, founded in the 1950s; products include stuffed clams, scallops, shrimp, and breaded fish.
• Schooner
• Filleto

Products and services

• Matlaw's Stuffed Clams Signature line of stuffed clams marketed as America's #1 Seafood Appetizer, sold in grill-ready 6- and 9-pack recyclable HDPE trays under the Matlaw's brand for retail and food service customers.
• Matlaw's Stuffed Scallops New England Style stuffed scallops sold in 6-pack recyclable trays under the Matlaw's brand for retail and food service customers.
• Filleto Premium Seafood Tenders Premium line of Alaska Pollock and North Atlantic Cod seafood tenders designed for hot-hold merchandising in convenience stores, delis, and prepared hot foods retailers, offered in 2 oz. shapes and multiple flavors.
• Schooner Retail Breaded Seafood Retail-packaged breaded seafood products, including Schooner Retail Bags, distributed through retail channels nationwide under the Schooner brand.
• Matlaw's Seafood Cakes Value-added seafood cake products marketed under the Matlaw's brand for retail and food service customers seeking convenient, prepared seafood options.
• Contract Manufacturing & Co-Packing Services Full-service seafood processing, packaging, and co-packing capabilities at the SQF-certified Gloucester facility, serving some of the largest seafood brands in the world with custom product specifications.

Quantifiable outcome

• 47 tons of Styrofoam kept from landfill annually with recyclable tray packaging
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Packaging Design PartnerminorOthers · 1 June 2016Unnamed partner that collaborated with Matlaw's on the design and development of the patent-pending recyclable plastic tray packaging. Partner was selected for their ability to meet the design challenge of creating an efficient, recyclable packaging solution for stuffed clams and scallops.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Bumble Bee Foods:
• Thai Union Group: Thai Union is one of the world's largest seafood companies (Chicken of the Sea, Bumble Bee, King Oscar). A broad incumbent with global scale, U.S. brand portfolio, and frozen/retail presence overlapping Atlantic Fish's categories.

Direct peers

• Trident Seafoods: Trident Seafoods is a major vertically integrated U.S. seafood company producing frozen, value-added seafood products for retail and foodservice. Comparable scale and product overlap (breaded, portioned seafood) with Atlantic Fish.
• Ocean Harvest Foods: Ocean Harvest Foods produces stuffed clams and other value-added seafood appetizers, directly competing with Matlaw's in the seafood appetizer category. Small private competitor with overlapping retail distribution.
• Highliner Foods: Highliner Foods is a North American value-added frozen seafood processor and brand owner serving retail and foodservice. Comparable as a vertically integrated value-added seafood manufacturer with similar customer base and product mix.
• Gorton's: Gorton's is one of the most recognized U.S. frozen seafood brands (fish sticks, fillets, breaded seafood). Direct competitor to Atlantic Fish's breaded fish and seafood product lines in retail frozen aisles.
• SeaPak Shrimp & Seafood Co. SeaPak is a leading U.S. branded manufacturer of frozen shrimp and seafood appetizers (breaded, stuffed, and value-added). Direct competitor to Matlaw's in the frozen seafood appetizer category with similar retail and foodservice distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/matlaws
• Facebookfacebook.com/matlaws
• LinkedInlinkedin.com/company/atlantic-fish-seafood

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlantic Fish and Seafood