Life Education

What Life Education does

Life Education Australia (operating as Life Ed Australia) is a charitable, non-profit organization founded in 1979 that delivers preventative health education to Australian school children across early learning centres, primary schools, and secondary schools. The organization reaches more than 5,000 schools and 600,000 students annually through a network of 130 trained educators who deliver in-person sessions on-site, supported by an extensive library of digital and printable resources, podcasts, and parent-facing materials. Its programs are organized into modular curricula aligned with the Australian curriculum, covering topics such as cybersafety, nutrition, physical health, social-emotional learning, substance prevention (vaping, smoking, alcohol), consent education, mental wellbeing, and resilience. The "Healthy Harold" giraffe mascot functions as the central pedagogical character anchoring recall and emotional engagement across modules.

The organization monetizes through a hybrid non-profit revenue model that combines program fees paid by schools, government grants and partnerships (including the Australian Government Department of Education, Skills and Employment and various state/territory education departments), and donations and philanthropic contributions channeled through the Life Ed Thrive Children's Fund. Corporate sponsorship forms a major revenue pillar, with national partners including Woolworths Fresh Food Kids, Google Australia, Sanitarium, Consumer Health Products Australia, ACCO Brands, Precision Group, Discover Aussie Dairy, and Allens. Distribution is achieved via direct field delivery by visiting educators, a self-serve digital resource portal for teachers and parents, a Salesforce-backed e-commerce shop for branded merchandise, and co-developed programs such as the Google Australia-partnered "Be Internet Awesome / bCyberwise" cybersafety curriculum. The organization is headquartered in Broadbeach, Queensland, and operates nationally across all Australian states and territories with 51–100 employees.

Name

Life Education

Legal name

Life Ed Australia

Website

https://lifeeducation.org.au

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Life Education Australia is a non-profit organization founded in 1979 that delivers curriculum-aligned preventative health education programs to Australian early learning centres, primary, and secondary schools via 130 trained educators, reaching 5,000+ schools and 600,000+ students annually.

Ownership category

akta.pro rank

Product category

School Health Education Services

NAICS

Educational Support Services (611710), Educational Support Services (6117)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Physical Education & Health Instruction (EDAJAFAL)

akta.pro secondary industries

Homeless, Foster Care & Highly Mobile Youth Education Services (EDAJAEAG), Health Promotion, Prevention & Wellness Education (EDALAFAF)

Keywords

• School health education
• Preventative health programs
• Student wellbeing curriculum
• Cybersafety education
• Social emotional learning

Headquarters

HQ city

Broadbeach

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Philanthropic Support: Life Ed receives donations through its Life Ed Thrive Children's Fund and individual supporter contributions. The organization partners with corporate sponsors including Woolworths Fresh Food Kids, Sanitarium, Consumer Health Products Australia, and others who provide financial support.
2. Government Partnerships: Funding and partnerships with government bodies including the Australian Government Department of Education, Skills and Employment, and various state/territory education departments.
3. Program Fees: Schools engage Life Ed educators for in-person program delivery. Schools make enquiries and bookings through the organization's booking system.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Life Education Australia delivers preventative health education programs to Australian school children through a network of 130 trained educators who conduct in-person visits to early learning centres, primary schools, and secondary schools. Programs are built around the Healthy Harold giraffe mascot and cover cybersafety, nutrition, mental health, social-emotional learning, substance prevention, and personal safety, supported by digital and printable resources for teachers and parents.

Product overview

Life Education Australia operates as a modular educational platform offering preventative health education programs across Australia. The organization provides a comprehensive suite of age-appropriate programs centered around 'Healthy Harold,' an iconic giraffe mascot. The Early Years Learning Programs (for preschool children aged 3-5) include six modules: Harold's Big Feelings, Harold's Big School, Harold's Body Boundaries, Harold's Healthy Day, Super Safe Harold, and Harold's Safe Screen Time. The Primary Programs span 15 modules covering online safety (Harold's Online World, bCyberwise), social-emotional learning (Friends & Feelings, Relate Respect Connect), health education (My Body Matters, The Inside Story), and decision-making (Think Twice, Decisions). Secondary education is delivered through the Reality Now program. Additional offerings include the Google Australia co-branded Be Internet Awesome Program, the Guide to Thrive 6/7 Transition program, digital and print resources for educators, and parent-facing materials. The platform operates through visiting educators who deliver programs in schools, supported by teacher resources and family materials. Life Ed serves over 5,000 schools annually, reaching more than 600,000 students with 130 trained educators nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Healthy Harold: The organization's mascot and well-being character, a giraffe, used across educational programs and materials to engage children in health education.

Products and services

• Early Years Learning Program A suite of modules for preschool children (ages 3-5) covering emotional development (Harold's Big Feelings), school readiness (Harold's Big School), body boundaries and consent (Harold's Body Boundaries), healthy habits and hygiene (Harold's Healthy Day), safety rules (Super Safe Harold), and safe screen time (Harold's Safe Screen Time). Delivered via visiting Life Ed educators with supporting digital resources.
• Primary Program A modular curriculum for primary school students covering online safety (Harold's Online World, bCyberwise), body education (My Body Matters, The Inside Story), social-emotional learning (Friends & Feelings, Harold's Friend Ship, Growing Good Friends, Relate Respect Connect), safety (Safety Rules), mindfulness (Take A Breath), decision-making (Think Twice, Decisions), and communication (Talk About It). Delivered in-school by trained educators with pre- and post-visit lesson materials.
• Reality Now (Secondary Program) A secondary school program addressing real-world issues including substance education (vaping, smoking, alcohol, drugs), relationships, and life skills, delivered by visiting Life Ed educators.
• Be Internet Awesome Program A co-developed cybersafety and digital citizenship program created in partnership with Google Australia, extending online safety education beyond the classroom.
• Guide to Thrive 6/7 Transition A transition program supporting students moving from primary to secondary school, focused on wellbeing, resilience, and adjustment.
• Life Ed Shop Online storefront selling branded merchandise including books, educational resources, and materials featuring the Healthy Harold character.

Quantifiable outcome

• 5,000+ schools educated annually
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered national partner.

• Woolworths Fresh Food Kidsnational partnerGTM or Marketing PartnerWoolworths Fresh Food Kids is a national partner supporting Life Ed's nutrition and healthy eating education programs. The partnership enhances credibility and reach for Life Ed's food and nutrition curriculum content.
• Consumer Health Products Australianational partnerGTM or Marketing PartnerConsumer Health Products Australia supports Life Ed as a national partner, contributing to health education initiatives and expanding reach into school communities.
• Sanitarium Health Food Companynational partnerGTM or Marketing PartnerSanitarium is a national partner of Life Ed, supporting nutrition and health education programs in Australian schools.
• ACCO Brandsnational partnerGTM or Marketing PartnerACCO Brands Australia partners with Life Ed, providing support for educational resources and materials.
• Precision Groupnational partnerGTM or Marketing PartnerPrecision Group is a national partner supporting Life Ed's educational initiatives in Australian schools.
• Google Australia (Be Internet Awesome)national partnerStrategic or Co-development PartnerGoogle Australia and Life Ed have joined forces to deliver the Be Internet Awesome program, taking online safety education beyond the classroom. This is a co-developed program providing cybersafety education to Australian children.
• Discover Aussie Dairynational partnerGTM or Marketing PartnerDiscover Aussie Dairy partners with Life Ed to support nutrition education featuring dairy products and healthy eating messaging.
• Allens (Law Firm)national partnerGTM or Marketing PartnerAllens, a major Australian law firm, supports Life Ed as a national partner, contributing to the organisation's educational mission.
• Australian Government - Department of Education, Skills and Employmentnational partnerGTM or Marketing PartnerThe Australian Government Department of Education, Skills and Employment is a national partner, providing institutional support and credibility to Life Ed's educational programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lifeedaus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Education