Name

Precision Group

Legal name

Precision Group of Companies Pty Ltd

Website

https://precision.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Commercial Property Investment and Management

NAICS

Management of Companies and Enterprises (55111), Funds, Trusts, and Other Financial Vehicles (525)

SIC

Real Estate Dealers (For Their Own Account) (6532), Investors, Nec (6799)

akta.pro primary industry

Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE)

akta.pro secondary industries

Corporate Strategic Real Assets & Infrastructure Venture Investing (FSANAHAN), Direct Lending — Specialty Finance (Consumer/SME Lending Platforms) (FSAHAJAF)

Keywords

• Commercial property investment
• Retail shopping centres
• Commercial office leasing
• Hospitality venue management
• Property asset management

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Commercial Property Leasing: Rental income from retail shopping centres, commercial office buildings, and hospitality venues across Australia and New Zealand. Properties are owned and managed directly by Precision Group.
2. Private Equity Finance (Lenders Direct): First mortgage and mezzanine finance to investment vehicles and property developers in retail, commercial, hospitality, residential and industrial sectors
3. Digital Gift Cards (Prezzee): 85% owned subsidiary operating digital eGift card marketplace across Australia, US and UK markets
4. Asset Management Services: Management fees and strategic asset management for owned portfolio

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Precision Group is a private commercial property investment and management company that directly owns and operates a portfolio of 10 retail shopping centres, commercial office buildings, and hospitality venues across Australia and New Zealand, valued at over $1 billion. The company acquires (often distressed) assets, redevelops and repositions them, and leases space directly to retail, commercial, and hospitality tenants through in-house leasing and centre management teams. It complements its property portfolio with majority ownership of Prezzee (digital gift card marketplace) and minority stakes in Beonic (IoT retail analytics) and Lenders Direct (property finance).

Product overview

Precision Group operates as a private commercial property investment and management company with a diversified portfolio spanning retail shopping centres, commercial office buildings, and hospitality venues across Australia and New Zealand. The company also holds significant stakes in technology ventures including Prezzee (85% - digital eGift card platform) and Beonic (9% - AI-driven IoT business intelligence platform for retail and airports). Their property portfolio includes 6 shopping centres (Adelaide Central Plaza, Chevron Renaissance, MacArthur Central, Port Adelaide Plaza, Pran Central, Shore City) and 4 commercial assets (144 Edward Street, Customs House, Metro Chatswood Business Centre, Victory Hotel). The company provides property leasing, asset management, and facilities management services alongside its strategic technology investments.

Differentiator

Problem solved

Functional benefit

Products and services

• Adelaide Central Plaza Six-level, 31,500 sqm retail shopping centre on Adelaide's Rundle Mall, anchored by David Jones and home to Lululemon, Tiffany & Co., The Hour Glass, and TAG Heuer boutiques. Available retail tenancies are offered to national and international brands seeking flagship CBD Rundle Mall positioning.
• Chevron Renaissance Shopping Centre Gold Coast shopping centre at 3240 Surfers Paradise Blvd offering retail leasing to brands seeking high-footfall Surfers Paradise positioning.
• MacArthur Central Heritage-fused Brisbane CBD retail centre anchored by Apple's largest Australian flagship store, JB Hi-Fi, Woolworths full-line supermarket, and Paspaley, offering retail leasing in the Queen Street precinct.
• Port Adelaide Plaza Suburban Adelaide retail centre anchored by Aldi, Big W (opened November 2024), and Woolworths (opening July 2025), offering retail leasing following the staged 2019–2021 redevelopment.
• Pran Central Chapel Street, Prahran (Melbourne) shopping centre offering retail leasing in a high-profile inner-Melbourne shopping district.
• Shore City Takapuna Auckland shopping centre anchored by Farmers (on 15-year lease renewal) and Whitcoulls, offering North Shore retail leasing following a $9 million upgrade that included free Wi-Fi, car park upgrades, and seismic structural upgrade.
• 144 Edward Street Brisbane CBD commercial office tower at 144 Edward Street, available for commercial office leasing; 95% occupied, with 5.5-star NABERS energy base building rating following refurbishment works.
• Customs House Three-level, 5,486 sqm commercial office building at 220 Commercial Road, Port Adelaide, available for commercial office leasing with a 6-star NABERS energy rating and proximity to the Port Adelaide Plaza retail precinct.
• Metro Chatswood Business Centre Over 4,700 sqm of prime office space over 4 levels in Chatswood's newest business precinct, available for immediate lease, situated next to the Metro Chatswood railway station on Sydney's North Shore.
• Victory Hotel Iconic 170-year-old Brisbane CBD hotel at 127 Edward Street, voted among Queensland's top 10 pubs, featuring a 1,000 sqm venue with a beer garden and six unique bars; planned redevelopment into a 50-storey mixed-use hotel/hospitality asset via partnership with Athena Group.
• Property Asset Management Services End-to-end asset management for Precision Group's owned retail, commercial, and hospitality portfolio, including leasing execution, on-site centre management, tenant coordination, redevelopment/repositioning capex deployment, and ESG/sustainability initiatives.

Quantifiable outcome

• 95% office occupancy rate at 144 Edward Street
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Partnerships

Six partnerships are on record, tiered major and minor.

• Woolworths GroupmajorStrategic or Co-development Partner · 1 February 2024Partnership to open brand-new Big W (opened November 2024) and Woolworths Supermarket (opened July 2025) at Port Adelaide Plaza, representing significant investment in the centre.
• Athena GroupmajorStrategic or Co-development Partner · 1 March 2023Partnership with hospitality and gaming operator founded by hotelier Michael Dixon to work collaboratively on major development of Victory Hotel in Brisbane CBD, respecting and enhancing the site's heritage.
• Life Education AustraliaminorStrategic or Co-development Partner · 1 October 2021Three-year strategic partnership contributing to Life Education's goal to reach at least one million children by 2023, supporting teachers, families, and communities.
• Beonic Limited (ASX:BEO)minorStrategic or Co-development Partner · 1 November 2017Precision acquired 9% share in Beonic, a business intelligence tool using public area WiFi to provide customer insights to shopping centre owners, retailers, and governments in Australia, US and Britain.
• PrezzeemajorStrategic or Co-development Partner · 1 December 2015Precision acquired 55% stake in 2015, increased to 85% in 2020. Digital gift card company reached $1 billion unicorn valuation. Prezzee uses Precision's shopping centre marketing platforms and works with retailers as alliance partners.
• Investa Property GroupmajorStrategic or Co-development Partner · 1 May 2006Property swap transaction valued at $186 million exchanging MacArthur Central shopping centre for office building at 160 Ann Street. Brisbane's first major commercial and retail building swap.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Mirvac Group: ASX-listed diversified property group active in retail, office, industrial and residential. Several Precision Group executives (including the current COO) previously worked at Mirvac, and the asset categories are closely aligned.
• Stockland: One of Australia's largest diversified property developers with significant retail town centre and commercial exposure. Comparable in asset mix and Australian geographic concentration, though much larger and publicly listed.
• GPT Group: Diversified Australian property group with retail, office and logistics assets. A relevant broad incumbent given its mixed-use, owner-operator model and Australia-only geographic profile.
• Lendlease: Global real estate and investment group with material retail and commercial operations in Australia. Relevant as a broad incumbent; Precision's COO was previously a senior executive at Lendlease, indicating shared operating DNA.
• Dexus: ASX-listed Australian real estate group focused on prime office properties, with adjacent exposure to retail and industrial. Comparable in the commercial office leasing segment of Precision's portfolio (e.g. 144 Edward Street, Customs House, Metro Chatswood).

Direct peers

• Scentre Group: Owner and operator of Westfield-branded shopping centres in Australia and New Zealand. Scentre is the largest retail property REIT in the region and the closest direct peer given Precision's similar shopping centre-led, Australia/NZ-focused strategy.
• Vicinity Centres: ASX-listed REIT owning a portfolio of Australian shopping centres anchored by majors such as David Jones, Big W, Woolworths and Coles. Directly comparable in tenant mix, asset class and geographic footprint to Precision's retail portfolio.
• Investa Property Group: Australian commercial property owner-operator with a focus on prime CBD office and mixed-use assets. Precision previously executed a $186m property swap with Investa for MacArthur Central, demonstrating direct competitive overlap in Brisbane CBD.

Regional players

• Kiwi Property Group: NZX-listed owner and operator of New Zealand shopping centres, including centres in Auckland. Direct comparability to Precision's Shore City asset and its NZ expansion strategy.

Emerging players

• Centuria Capital Group: ASX-listed real estate funds manager with growing exposure to Australian commercial and retail property. A relevant emerging peer given the fund/asset management overlap with Precision's direct ownership model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/precisiongroup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Precision Group