ASC Automotive Solution Center Schweiz

What ASC Automotive Solution Center Schweiz does

ASC Automotive Solution Center Schweiz (ASC AG) is a private software and services company focused on dealer management systems for the automotive retail sector in the DACH region. Founded in 2000, the firm operates through two legal entities — ASC Automotive Solution Center AG in Böblingen, Germany, and ASC Automotive Solution Center Schweiz AG in Heerbrugg, Switzerland — serving complex, multi-brand, multi-location dealership groups (Autohausgruppen) that require unified software to manage operations across diverse manufacturer networks.

The company's core product is web.care, a modular dealer management platform that integrates customer relationship management, campaign management, appointment scheduling, parts warehouse management, time management, master data, service operations, point-of-sale, and vehicle trading into a single scalable system with automated OEM interfaces. The platform is brand-independent, built on modular architecture that allows dealership groups to selectively deploy modules and expand over time, and is supported by dedicated helpdesks in both Germany and Switzerland alongside an Atlassian-based ticketing portal, a documentation knowledge base, and a WooCommerce-based customer account system.

ASC AG monetizes through software licensing (subscription, annual billing, quote-based for enterprise), professional services for implementation and integration, managed hosting (data center operations), and ancillary parts-warehouse-related revenue. The company is a subsidiary of the Volaris Automotive Group, which provides long-term capital backing and platform investment protection. GTM is enterprise field sales focused on complex Autohausgruppen in Germany and Switzerland, with no consumer marketing or self-serve acquisition motion disclosed.

Name

ASC Automotive Solution Center Schweiz

Legal name

ASC Automotive Solution Center AG

Website

https://asc-ag.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

ASC AG is a private DACH-based software vendor whose web.care platform is a modular dealer management system serving complex, multi-brand, multi-location automotive dealership groups in Germany and Switzerland, operating as a subsidiary of the Volaris Automotive Group.

Ownership category

akta.pro rank

Product category

Automotive Dealer Management Software

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

akta.pro secondary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

• Dealer management software
• Automotive retail platform
• OEM integration software
• Car dealership systems
• DMS software

Headquarters

HQ city

Böblingen

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Software Licensing: The company offers software licenses for its web.care dealer management platform, with separate terms for Germany and Switzerland as indicated by the AGB documents for licenses.
2. Professional Services: Implementation, consulting, and support services for dealership groups adopting the web.care platform, with dedicated helpdesk operations in both Germany and Switzerland.
3. Data Center Operations: Managed hosting services (RZ-Betrieb) for the web.care platform, providing infrastructure and operational support for customers.
4. Parts Sales: Parts warehouse management with automated processes for ordering and distribution through OEM interfaces.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ASC AG develops and licenses the web.care platform, an integrated modular dealer management system (DMS) for complex automotive dealership groups in Germany and Switzerland. The platform unifies customer management, marketing campaigns, appointment scheduling, parts inventory, time tracking, master data, service operations, point-of-sale, and vehicle trading into a single brand-independent system with OEM integration interfaces. The company also provides implementation, consulting, helpdesk support, and managed data center hosting as complementary services.

Product overview

web.care is a modular dealer management platform for complex automotive dealership groups. The platform is built around a core system with ten integrated modules: Kontakte (Contacts) for centralized customer interaction management, Kampagne (Campaign) for automated marketing, Termin­vereinbarung (Appointment Scheduling) for online booking, Teilelager (Parts Warehouse) with OEM interfaces for inventory management, Zeitwirtschaft (Time Management) for workforce tracking, Stammdaten (Master Data) for data quality, Service for workshop operations, Kasse (Cash Register) for integrated payments, and Wagenhandel (Vehicle Trading) for vehicle sales. All modules are seamlessly integrated into one unified system, allowing dealerships to select and expand modules as needed.

Differentiator

Problem solved

Functional benefit

Brands

• web.care: Central platform solution for modern car dealership groups that connects people, processes and data in an integrated system - automated, scalable and practical.

Products and services

• web.care Dealer Management Platform

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• CDK Global: One of the largest global dealer management system providers, serving automotive dealerships with end-to-end DMS, CRM, and F&I solutions. Directly comparable to ASC as both companies operate in the dealer management software category, though CDK serves a much broader market including North America.
• PBS Systems: Canada-based dealer management system provider serving automotive, powersports, and marine dealerships with a modular platform. Functionally analogous to web.care across CRM, parts inventory, service, and accounting modules.
• Incadea: Microsoft Dynamics-based automotive DMS provider operating across EMEA and APAC. Directly comparable product offering to ASC and a competing choice for European multi-brand dealer groups seeking enterprise-class functionality.
• DealerSocket: Dealer management and CRM platform now part of Cox Automotive, serving franchised dealerships with DMS, desking, and marketing tools. Functional direct peer to web.care across core dealer operations workflows.
• Cox Automotive (Dealertrack): Broad automotive retail platform with Dealertrack DMS, CRM, inventory, and F&I products serving franchised dealers. Direct peer to ASC's web.care; competes in the DMS category though with significantly broader portfolio reach.
• Reynolds and Reynolds: Long-established dealer management system provider focused exclusively on automotive retail with integrated DMS, forms, and document services. Closely comparable to ASC's web.care in core function (dealership operations platform), though Reynolds skews heavily toward North American franchised dealers.
• MotorK: European-headquartered SaaS provider offering a digital automotive platform spanning dealer websites, lead management, and CRM. Comparable to ASC because both serve European dealer groups with software that digitises retail operations, even though MotorK's emphasis is more on digital marketing/SaaS than on full DMS.
• Trader Software Corp (DealerCenter / AutoMaster): Provider of dealer management and showroom software for automotive retail groups in Europe. Directly comparable to web.care in target buyer (multi-location dealer groups) and in module coverage of sales, service, parts, and accounting.

Others

• Constellation Software: Parent of Volaris Automotive Group, which in turn owns ASC. Listed as ecosystem/parent-context rather than direct competitor: Constellation aggregates vertical-market software assets, including ASC and other automotive retail software companies, and influences the strategic and capital context in which ASC operates.

Broad incumbents

• Solera Holdings: Large diversified provider of automotive data, claims, and dealer software. Broader incumbent in the automotive software category compared with ASC's narrower focus on dealer management for European dealer groups.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/asc-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASC Automotive Solution Center Schweiz