LIFULL senior

What LIFULL senior does

LIFULL senior (株式会社LIFULL senior) is a Tokyo-headquartered Japanese digital platform operator focused on services for the country's super-aging population. Established on July 1, 2015 as a wholly-owned subsidiary of LIFULL Co., Ltd. (株式会社LIFULL) with stated capital of ¥57.47 million, the company runs a portfolio of five interconnected services: LIFULL 介護, Japan's largest-scale nursing care facility search portal listing 38,000+ facilities; みんなの遺品整理, a comparison platform for estate cleanup and disposal providers with 800+ certified operators nationwide; tayorini, a content web media for prospective caregivers; 買い物コネクト, a SaaS service that digitizes shopping-proxy operations for care facilities; and ファミリーコネクト, a DX service that streamlines facility-to-family correspondence. The company's technology is a digital marketplace and SaaS stack with a ranking layer supported by 4,862+ verified user reviews, and it does not publicly disclose AI or big-data-driven recommendation capabilities.

The company serves a hybrid B2C/B2B market. On the consumer side, families and individuals (often in their 70s–80s, or their children) use LIFULL 介護 and みんなの遺品整理 to search, compare, request materials, and book facility tours or cleanup consultations. On the business side, care facilities, estate cleanup operators, and senior housing providers pay recurring monthly fees for lead generation, recruitment listings, and operational SaaS. Pricing is transparent and low-ARPU: facility listings on LIFULL 介護 are ¥5,000/month with a separate ¥5,000 initial setup fee and no referral commissions, and 求人広告 (recruitment listings) are likewise ¥5,000/month. B2B SaaS is sold via a hybrid field-sales and inside-sales motion organized by a dedicated 法人営業 (corporate sales) team, while B2C services are self-serve via web and phone consultation. Distribution is multi-channel, with SEO as the primary acquisition lever supplemented by the first nationwide TVCM (18 prefectures, launched January 2023), owned content (note, tayorini), radio and PR exposure, and free online seminars. The company is led by Representative Director Izumi Masato (泉 雅人) and has approximately 50 employees as of 2024, having grown roughly 5x from its founding headcount of 9.

Name

LIFULL senior

Legal name

株式会社LIFULL senior

Website

https://lifull-senior.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

LIFULL senior operates Japan's largest nursing care facility search platform (LIFULL 介護, 38,000+ facilities) and an estate-cleanup comparison site (みんなの遺品整理), plus B2B SaaS tools for care facilities, serving seniors, their families, and care providers.

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Social Services (8300), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)

akta.pro secondary industries

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Senior Move Management (HSAFAFAD), Senior Living & 55+ Community Brokerage (BPAJAAAH)

Keywords

• Senior care platform
• Nursing home search
• Estate cleanup comparison
• Care facility operations
• Aging society services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. 施設掲載料・広告収入（LIFULL介護）: 介護施設事業者から月額広告掲載料（月額5,000円〜）收取。紹介手数料なし。掲載課金型。施設事業者への求人広告サービスも月額5,000円で提供。
2. 遺品整理業者マッチング（LIFULL遺品整理）: 遺品整理・生前整理・特殊清掃・空き家片付け・ゴミ屋敷片付け・部屋片付けの業者比較サイト。遺品整理士認定協会と提携し、全国800社以上の優良業者Exclusive掲載。
3. 介護施設向けSaaSサービス（買い物コネクト・ファミリーコネクト）: 買い物コネクトは有料オプション検討中だが基本部分は無料提供服务。ファミリーコネクトは施設DXツールとして提供。

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

LIFULL senior operates digital platforms serving Japan's aging society, including Japan's largest-scale nursing care facility search site (LIFULL 介護) listing 38,000+ facilities and an estate cleanup service comparison platform (みんなの遺品整理) with 800+ verified providers. The company also provides B2B SaaS tools (買い物コネクト and ファミリーコネクト) that streamline care facility operations including shopping proxy and family correspondence management. Revenue is generated through monthly subscription listing fees paid by care facilities and B2B SaaS subscriptions.

Product overview

LIFULL senior operates a multi-product platform serving Japan's senior care ecosystem. The core offering consists of LIFULL 介護, a major nursing home search platform, and みんなの遺品整理, an estate cleanup comparison service. Supporting services include tayorini, a web media platform for care information, 買い物コネクト for facility operations, and ファミリーコネクト for family communications. The products work together to address the full spectrum of senior living needs from facility selection to estate management.

Differentiator

Problem solved

Functional benefit

Brands

• LIFULL 介護: Japan's largest-scale nursing care facility search site, enabling users to request materials and schedule facility tours.
• みんなの遺品整理
• tayorini
• 買い物コネクト
• ファミリーコネクト

Products and services

• LIFULL 介護 (LIFULL Kaigo) Japan's largest-scale nursing care facility search platform with over 38,000 listed facilities nationwide. Enables consumers to search, compare, request materials, schedule tours, and consult by phone. Care facility operators pay monthly subscription fees of 5,000 yen for facility listings and recruitment advertising.
• みんなの遺品整理 (Minna no Ihin Seiri) Estate cleanup and disposal service comparison platform with over 800 verified companies nationwide, all employing certified estate organization specialists. Offers free consultation, multiple quote comparisons, and special cleaning specialist recommendations. Operated in partnership with 遺品整理士認定協会.
• 買い物コネクト (Kaimono Connect) ICT-enabled shopping proxy service for nursing care facilities that streamlines cash substitute management, individual order history management, and reimbursement processing. Basic functionality is free, with paid options under consideration. Reduces operational workload for care facility staff.
• ファミリーコネクト (Family Connect) Business improvement DX service that streamlines family correspondence operations for care facilities, including bill mailing, notifications, and consent confirmation. Provided as a facility DX tool to reduce communication workload.

Quantifiable outcome

• 揭載施設数No.1（38,000件以上、2018年ネオマーケティング社調査）
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• 一般社团法人 事件現場特殊清掃センターcoreStrategic or Co-development Partner · 14 March 2024ゴミ屋敷や孤独死現場の清掃を担う特殊清掃業界の健全化に向けて連携を強化。事件現場特殊清掃士認定の有無など厳しい基準で業者審査を実施し、信頼できる特殊清掃士在籍業者（2024年3月時点で205社）を紹介するサービス体制を構築。ユーザーの安全的で高品质な特殊清掃服务的 выборを支援する。
• 一般财団法人 遺品整理士認定協会coreStrategic or Co-development Partnerサービス開始当時から提携。全国869社以上の遗品整理・片付け業者が遗品整理士认定の取得により精选揭載。揭載審査において遗品整理士の在籍有无・法令遵守度・作業品质の高さを厳しくチェックし、優良業者Exclusive揭載を実現。

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Others

• ワタシト (Watashito / LIFULL): Sister brand of LIFULL senior within the LIFULL Group. While a different service (senior housing), it shares the same parent and target demographic, offering cross-group perspective on senior-focused digital services.

Direct peers

• みんなの介護 (Minnna no Kaigo): Direct competitor operating one of Japan's largest care facility search and information platforms. Both companies serve families searching for senior care facilities, group homes, and nursing homes, and monetize via facility listings and referral fees.
• 遺品整理なび (Ihinseiri Navi): Direct competitor in estate cleanup and house clearing comparison space in Japan. Operates a similar marketplace connecting families needing estate cleanup with verified providers nationwide.
• 介護のほんね (Kaigo no Honne): Care facility search platform with a strong emphasis on user reviews and family decision-support. Direct competitor in the B2C senior care facility marketplace category.
• いい介護 (Ii Kaigo): Senior care facility search platform operated by a Japanese care media company. Comparable offering in care home search, comparison, and information content for family decision-makers.
• かいごDB (Kaigo DB): Care facility search and review platform in Japan. Comparable marketplace model matching families to nursing homes, group homes, and care facilities, with similar facility-side listing monetization.

Broad incumbents

• A Place for Mom: Largest senior care referral and placement network in North America. Operates a similar marketplace model connecting families with assisted living, memory care, and nursing facilities, with comparable B2B referral economics.
• 株式会社エス・エム・エス (SMS Co., Ltd.): Publicly listed Japanese company operating multiple senior care platforms including 介護求人ナビ and カイゴジョブ, plus care facility search verticals. Larger, diversified incumbent with overlapping facility listing and care worker placement business.

Emerging players

• ライフリーナビ (Life Navi): Senior housing and care facility search platform in Japan. Smaller-scale but directly comparable peer in the care facility brokerage and search category, sharing target users and monetization approach.
• Caring.com: US-based senior care reviews and resources platform. Comparable content-driven approach to senior care decision-making, with overlapping facility directory and family decision-support use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIFULL senior