Bergsli Metallmaskiner

What Bergsli Metallmaskiner does

Bergsli Metallmaskiner AS is a Norwegian industrial machinery distributor founded on January 15, 1953, in Skien, Norway. The company operates as an authorized and exclusive distributor for more than 25 international brands, providing CNC machine tools, fiber lasers, automation systems, and automated storage solutions to Norwegian manufacturing customers across mechanical workshops, automotive, electronics, offshore, pharmaceutical, and industrial production. Core distribution rights include exclusive Norwegian representation of Hänеl (Rotomat, Lean-Lift, Multi-Space, Locomat storage automats) and Hainbuch (chucking technology), plus authorized distribution for Bodor fiber lasers, EMCO, Hermle, Kitamura, HWACHEON, CMZ, Geminis, Pinacho, and others. The company complements equipment sales with an in-house service department handling installation, commissioning, training, and ongoing maintenance, plus apprenticeship and technician development programs.

The underlying technology stack is entirely sourced from third-party manufacturers: Bergsli does not develop proprietary machinery or software. Differentiated capability comes from the integration of CNC machining centers with Hänеl automated storage, robotic loading via ABB Robotics, Omron cobots, EasyRobotics cells, and Güdel portal loaders, plus tooling and clamping integration. Indicative pricing is quote-based with high-value discrete transactions, exemplified by the Bodor K120 tube laser listed at NOK 790,000 excluding VAT, shipping, and installation.

The business model is direct enterprise sales to Norwegian B2B customers using a consultative, sales-engineer-led approach (Book møte / Ta kontakt med oss CTAs), supported by digital marketing, a product catalog, social channels (LinkedIn, Facebook, Instagram), and email newsletters. Revenue is generated primarily through hardware sales of machines and storage systems, with service and training revenue as a complementary stream. The company holds Miljøfyrtårn environmental certification since 2018 (triennial recertification) and Achilles Global Energy Silver certification, supporting procurement credentials with energy and industrial buyers. Geographic scope is limited to Norway, with 11-50 employees and no disclosed subsidiaries, funding rounds, or M&A activity.

Name

Bergsli Metallmaskiner

Legal name

Bergsli Metallmaskiner AS

Website

https://bergslimetallmaskiner.no

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Short description

Bergsli Metallmaskiner AS is a Skien, Norway-based industrial machinery distributor (founded 1953) that supplies CNC machine tools, fiber lasers, automation systems, and Hänеl automated storage solutions to Norwegian manufacturing customers across mechanical, automotive, electronics, offshore, and pharmaceutical verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Skien

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Industrial Machinery Distribution: Bergsli Metallmaskiner generates revenue through the sale of CNC machine tools, fiber lasers, automation systems, and storage solutions from international manufacturers. The company serves as exclusive or authorized distributor for multiple brands in Norway, including Hänel, Hainbuch, Bodor, EMCO, Hermle, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Bergsli Metallmaskiner AS distributes CNC machine tools, fiber laser cutting machines, industrial automation systems, and automated storage solutions in Norway as an exclusive or authorized dealer for over 25 international manufacturers. The company supplies brands such as BODOR (fiber lasers), Hänel (storage automats), EMCO, Hermle, Kitamura, HWACHEON, CMZ, GEMINIS, Pinacho, Hainbuch, and others, and complements equipment sales with installation, training, commissioning, and ongoing service through an in-house service department.

Product overview

Bergsli Metallmaskiner AS is a Norwegian distributor of machine tools, automation, and storage solutions established in 1953. The company represents a comprehensive portfolio of internationally recognized brands organized into several product categories: BODOR fiber lasers (P, C, i, K, T, H, Dream, SK series) for plate and tube cutting; Hänel automated storage systems (Lean-Lift, Rotomat, Multi-Space, Locomat); CNC turning centers from CMZ, HWACHEON, GEMINIS, Pinacho, and JAP; CNC milling and machining centers from EMCO, Hermle, Kitamura, Zayer, Lagun, and XYZ; EDM machines from ONA; automation solutions including ABB Robotics, Omron cobots, EasyRobotics, Güdel portal loaders, and Top Automazioni bar loaders; plus tooling, clamping, and peripheral equipment from Hainbuch, Sartorius Werkzeuge, MEP, and others. The company provides complete solutions including installation, training, and ongoing service support through its dedicated service department.

Differentiator

Problem solved

Functional benefit

Products and services

• BODOR P-Series Fiber Laser Premium fiber laser cutting machine with exchange table for plate cutting, delivering high precision and rapid production. BODOR has delivered over 6100 machines globally and over 180 in Scandinavia.
• BODOR C-Series Fiber Laser Economical fiber laser with exchange table, user-friendly design, large touchscreen, and laser power up to 60 kW for industrial plate cutting applications.
• BODOR i-Series Fiber Laser Price- and space-efficient fiber laser with high precision throughout cutting, full isolation of harmful smoke and radiation, and BODOR Pro 2.0 software.
• BODOR K-Series Tube Laser Compact and efficient fiber laser for tubes and profiles with automatic loading, high-speed chuck, anti-collision laser head, and German IPG laser source up to 3 kW. Marketed as BODOR's best seller.
• BODOR T-Series Tube Laser Fiber laser for tubes and profiles with automatic centering in under 1 second, intelligent parameter control, and automatic clamping force adjustment. Handles tubes up to 356mm diameter and 9 meter length.
• BODOR H-Series Heavy Plate Laser Fiber laser for large metal plates with extra-long work tables from 12 meters up to over 24 meters, laser power up to 60 kW, and modular work tables separated from machine frame.
• BODOR Dream-Series Laser High-speed laser cutting for industrial production with magnetic levitation (Magley) technology, top-of-the-line model delivering extreme precision and cutting quality.
• BODOR SK-Series High-Speed Tube Laser High-speed tube laser with acceleration up to 2.7G, chuck rotation up to 260 r/min, and up to 500 cuts per minute for maximum productivity tube processing.
• Hänel Automated Storage Systems Automated storage and retrieval systems manufactured in Germany, including Rotomat carousels, Hänel Lean-Lift vertical storage lifts, Multi-Space systems, and Locomat. Achieves up to 70% floor space savings for parts storage, production storage, and finished goods storage.
• EMCO CNC Machines Austrian manufacturer of CNC turning and milling machines since 1947. Range includes conventional CNC lathes, milling machines, fully automated production cells, MillTurn machines, and training machines.
• GEMINIS CNC Lathes Large and powerful CNC lathes made in Spain since 1957, with spindle bore up to 525mm and turning length up to 24 meters. Popular in oil and railway industries.
• CMZ Horizontal Turning Centers Spanish market leader in horizontal turning centers since 1945, producing CNC lathes since 1976. Products include TA series, TD Z800-1350 series, and TTL/TTS series for mass production.
• HWACHEON CNC Machines South Korea's largest independent CNC machine manufacturer with over 60 years of experience. Products include Sirius vertical machining centers, Vesta series, and L1/L2 large portal mills.
• Hermle 5-Axis Machining Centers German manufacturer of 5-axis machining centers with 9 models based on the same concept. Known for stability and multifunctionality with fixed vertical milling spindle and rotary table.
• Kitamura Machining Centers Japanese manufacturer of machining centers for over 85 years, third-generation family-owned. Products include Mycenter horizontal machining centers from 250mm to 1250mm pallet size and 3-4-5-axis vertical machining centers.
• Zayer CNC Milling Machines Spanish milling machine manufacturer for over 60 years. Products include table-moving mills, traveling column mills, and gantry mills from simple manual to advanced 5-axis configurations.
• Lagun CNC Milling Machines

Quantifiable outcome

• Up to 70% floor space savings with Hänel storage automats
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

19 partnerships are on record, tiered core, major and minor.

• HänelcoreChannel Partner/ Reseller/ Distributor · 1 January 1953Exclusive Norwegian distributor for Hänel storage automats including Rotomat karuseller, Hänel Lean-Lifts, Multi-Space systems, and Locomat. Hänel is a German manufacturer and one of the world's leading providers of automated storage and organization systems, exporting to over 60 countries.
• HainbuchcoreChannel Partner/ Reseller/ DistributorExclusive Norwegian distributor for Hainbuch chucking technology. Hainbuch is a German supplier with over 60 years of experience in clamping technology for turning and milling operations, with 11 subsidiaries globally.
• BodorcoreChannel Partner/ Reseller/ DistributorNorwegian distributor for Bodor fiber laser cutting machines. Bodor is established in 2008 and is recognized as one of the world's leading fiber laser manufacturers with 6100+ machines delivered globally and 180+ in Scandinavia.
• EMCOmajorChannel Partner/ Reseller/ DistributorNorwegian distributor for EMCO CNC lathes and milling machines. Austrian family-owned machine supplier with over 70 years of experience and 690 employees, manufacturing all machines in Austria, Germany, and Italy.
• HermlemajorChannel Partner/ Reseller/ DistributorNorwegian distributor for Hermle 5-axis CNC machining centers. German manufacturer known for stability and multifunctionality, founded in 1938 in Gosheim near Stuttgart.
• KitamuramajorChannel Partner/ Reseller/ DistributorNorwegian distributor for Kitamura horizontal machining centers and 3-4-5-axis vertical machining centers. Japanese family-owned company in third generation with over 85 years of experience.
• HWACHEONmajorChannel Partner/ Reseller/ DistributorNorwegian distributor for HWACHEON CNC machining centers and lathes. South Korea's largest independent CNC machine manufacturer with over 60 years of experience and exports to Europe for over 25 years.
• Bodor (product details)coreChannel Partner/ Reseller/ DistributorNorwegian distributor for Bodor fiber lasers for plate and tube processing. Bodor develops its own laser sources and laser heads, with machines known for fast and precise cutting and user-friendly programming.
• GeminismajorChannel Partner/ Reseller/ DistributorNorwegian distributor for Geminis large and powerful CNC lathes. Spanish manufacturer since 1957, popular in oil and railway industries with subsidiaries in Germany, UK, Italy, Russia, India, and China.
• CMZmajorChannel Partner/ Reseller/ DistributorNorwegian distributor for CMZ horizontal turning centers. Spanish market leader in horizontal turning centers since 1945, with production of CNC lathes since 1976.
• MSC machinery ScandinaviaminorChannel Partner/ Reseller/ DistributorNorwegian distributor for MSC machinery Scandinavia pillar drilling machines. Swedish manufacturer with over 100 years of experience producing in Rosenfors, Småland.
• PinachomajorChannel Partner/ Reseller/ DistributorNorwegian distributor for Pinacho horizontal lathes for over 50 years. Spanish manufacturer with more than 75 years of production in northern Spain, part of Metosa group.
• ONA ElectroerosionminorChannel Partner/ Reseller/ DistributorNorwegian distributor for ONA EDM machines and wire EDM. Founded in 1952, ONA is the world's oldest actor in EDM technology with unique filter system.
• ZMM BulgariaminorChannel Partner/ Reseller/ DistributorNorwegian distributor for ZMM universal mills and lathes with variable spindle speed control. Bulgarian manufacturer offering machines for distances between centers from 500mm to 10,000mm.
• ZayerminorChannel Partner/ Reseller/ DistributorNorwegian distributor for Zayer CNC milling machines. One of Europe's leading milling machine manufacturers with over 60 years of experience, known for high quality, stability, and constant innovation.
• Lagun Machine ToolsminorChannel Partner/ Reseller/ DistributorNorwegian distributor for Lagun CNC milling machines. Spanish manufacturer founded in 1954, known for quality milling machines at competitive prices.
• EasyRoboticsminorChannel Partner/ Reseller/ DistributorNorwegian distributor for EasyRobotics flexible robot cells and door openers. Danish company established in 2015 offering mobile and compact automated robot cells for CNC lathes and milling machines.
• ERLO GroupminorChannel Partner/ Reseller/ DistributorNorwegian distributor for ERLO Group pillar drilling and threading machines. Spanish manufacturer since 1961, known for robust and reliable machines.
• JAPminorChannel Partner/ Reseller/ DistributorNorwegian distributor for JAP premium CNC lathes. Part of Spanish Metosa group, offering more expensive premium lathes compared to Pinacho for demanding production.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• TRUMPF: German global manufacturer of machine tools (including laser cutting) and laser technology. Direct competitor to Bergsli's BODOR fiber laser line and competes for the same Norwegian metal-fabrication customers, typically through its own direct sales organization rather than distributors.
• Beijer Ref AB: Large Swedish-listed industrial refrigeration and HVAC distributor. Adjacent Nordic industrial distribution incumbent—same geography and channel model but focused on cooling rather than machine tools.
• Hexagon AB: Swedish-listed global measurement and manufacturing technology company. Sells complementary metrology and CAD/CAM solutions to the same Norwegian manufacturing customer base as Bergsli, through both direct sales and partner networks.
• Sandvik AB: Swedish global industrial engineering conglomerate with machining solutions division. Operates in the same end-markets as Bergsli's customers and sells through similar dealer/distributor channels, but at vastly larger scale.
• Atlas Copco AB: Swedish-listed global industrial tools and assembly solutions provider. Serves overlapping Norwegian manufacturing customers with complementary industrial equipment and operates through a mix of direct and distributor channels.
• DMG MORI: Global premium CNC machine tool manufacturer that uses authorized dealer networks. Bergsli's distribution model mirrors how DMG MORI's local partners operate in markets where it lacks direct sales, making DMG MORI both a potential supplier-partner and competitive channel benchmark.

Direct peers

• Bergman & Beving AB: Swedish industrial distributor group owning multiple niche distribution brands across the Nordics. Comparable multi-brand industrial distribution model with focus on professional B2B customers and value-added technical service.
• KG Knutsson AB: Swedish publicly traded industrial distributor offering components and equipment to Nordic manufacturers. Closest comparable in business model—multi-brand authorized distribution with technical service—although larger and broader in product scope than Bergsli.
• Addtech AB: Swedish publicly traded industrial components and machinery distributor serving Nordic manufacturing customers. Comparable multi-brand, value-added distribution model with technical service and recurring revenue focus.

Others

• HAAS Automation: US-based CNC machine tool manufacturer with a global independent dealer network. Bergsli effectively performs the same role for its European/Asian brands that Haas Factory Outlet dealers perform in the US—local sales, service, and applications support for a major CNC OEM brand.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bergslimetall
• LinkedInlinkedin.com/company/bergsli-metallmaskiner-as
• Instagraminstagram.com/bergslimetallmaskiner

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bergsli Metallmaskiner