What Söderberg & Partners does

Söderberg & Partners is a Finnish insurance brokerage and risk management advisory firm headquartered in Helsinki, serving corporate and public-sector clients throughout Finland via a network of regional offices and a team of 100+ specialists (as stated by the company). The firm operates a three-stage service model covering insurance analysis (Vakuutusanalyysi), competitive tendering (Vakuutusten kilpailutus), and ongoing policy administration (Hallinnointisopimus), augmented by a proprietary client portal called S&P Online that consolidates coverage across multiple insurers in real time.

The firm operates across two principal client segments: business and corporate clients (focused on organizations with annual turnover above 1 million EUR) and public-sector entities (municipalities, parishes, and educational institutions subject to public procurement law). Adjacent service lines include HR consulting, occupational health tendering, employee benefits analysis, Wealth Management, and group insurance solutions (Ryhmäratkaisut) covering D&O, travel, accident, and cyber. Claims Link is a wholly owned subsidiary that provides specialized claims handling and policy interpretation to both management clients and external organizations.

Söderberg & Partners makes money through fee-based brokerage rather than insurer commissions, consistent with Finnish market practice. Revenue streams comprise (1) one-time insurance analysis fees, (2) tender/competition fees that may be fixed or partially tied to achieved savings, and (3) annual administration retainers that are either fixed or a percentage of insurance premiums managed. The company is privately held with no disclosed funding rounds, no public revenue figures, and an owner-independent structure focused exclusively on the Finnish market.

Name

Söderberg & Partners

Legal name

Söderberg & Partners

Website

https://soderbergpartners.fi

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Söderberg & Partners is a Finland-based insurance brokerage and risk management advisory firm serving 4,000+ business and public-sector clients with 100+ specialists, offering competitive tendering, ongoing policy administration, and a proprietary S&P Online portal.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

• Commercial insurance brokerage
• Risk management services
• Employee benefits consulting
• Claims management services
• Human resources consulting

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Fees: Söderberg & Partners charges clients for insurance brokerage services. The fee structure includes: (1) An insurance analysis fee for reviewing current coverage; (2) A tender/competition fee (fixed fee or partially tied to achieved savings) for competitive bidding of insurance; (3) An ongoing management/administration fee (annual retainer, either fixed or percentage of insurance premiums) for continuous coverage management. Clients always pay the broker directly — in Finland, brokers do not accept commissions from insurers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Söderberg & Partners is a Finnish insurance brokerage firm that advises businesses, public-sector organizations, and individuals on commercial insurance, risk management, employee benefits, and HR-related insurance matters. The firm operates a subsidiary, Claims Link, dedicated to claims handling services, and employs brokers and specialists to deliver tailored insurance solutions across Finland.

Product overview

Söderberg & Partners operates as an insurance brokerage firm serving businesses and public organizations in Finland. The core offering consists of insurance brokerage services (vakuutusmeklaripalvelut) for businesses and public entities, complemented by HR consulting services and Wealth Management. Their product portfolio includes proprietary digital platform S&P Online for policy management, and subsidiary Claims Link for claims handling. The S&P Ryhmäratkaisut (Group Solutions) product line offers pre-negotiated group insurance including D&O, travel, and cyber insurance. Service modules cover the full insurance lifecycle: analysis (Vakuutusanalyysi), competitive tendering (Vakuutusten kilpailutus), and ongoing administration (Hallinnointisopimus/S&P Online). Educational resources include downloadable guides for insurance broker selection.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Insurance Brokerage Advisory and placement services for corporate and institutional clients seeking property, casualty, and other commercial insurance coverage.
• Claims Link Claims Management Dedicated claims handling services for corporate and institutional insurance clients, operated through a specialized subsidiary.
• Employee Benefits Consulting Advisory services for employers designing group insurance, wellness, and other employee benefit programs.
• Risk Management Advisory Risk identification, assessment, and mitigation advisory for businesses and public organizations.
• HR Insurance Consulting Insurance advisory services supporting HR functions, including HR software integration and workforce risk solutions.

Quantifiable outcome

• Typical insurance premium savings of 20–30% through competitive bidding, without reduction in coverage breadth
• +3 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Claims LinkcoreOthersClaims Link is a specialized claims handling company within the Söderberg & Partners Group. It provides expert assistance in insurance claims disputes, policy interpretation, and damage assessment. Claims Link supports clients in challenging unfavorable insurance decisions — for example, securing an additional 200,000 EUR settlement for Kalustetalo Kinnunen after a fire. Services are available to both management clients and external organizations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Willis Towers Watson (WTW): Global insurance, reinsurance, and risk-management broker with Finland presence. Competes for the same corporate insurance brokerage mandates and risk advisory work, with materially deeper resources and broader product capabilities.
• Aon: One of the two largest global insurance brokers, with operations in Finland. Competes head-to-head for enterprise and public sector insurance brokerage, risk management, and reinsurance placements, with a stronger international footprint.
• Lockton: World's largest independent insurance broker, privately held like Söderberg & Partners. Closely matches the privately-held, client-aligned, fee-based positioning and mid-market emphasis that differentiates Söderberg from publicly listed carriers.
• Marsh: Global insurance broker (Marsh & McLennan) with a Finland office. Directly competing for the same large corporate and public-sector insurance placements that Söderberg targets, with deeper international carrier access and broader specialty lines.
• Howden: Independent global insurance broker with growing Nordic presence. Closely comparable independent-broker positioning, target mid-market and enterprise customers, and fee-based revenue model.
• Arthur J. Gallagher & Co. Major global independent insurance broker. Comparable independent-broker model, mid-market focus, and fee-based revenue model; Gallagher's Nordic acquisitions over the past several years place it in direct competition for the same customer cohort as Söderberg.
• Söderberg & Partners (Sweden): The Swedish parent / sister entity of the broader Söderberg & Partners konserni, providing the same independent insurance brokerage model across the Nordics. Directly comparable in service offering (brokerage, HR consulting, group solutions), target customer (mid-market and enterprise), and revenue model (fee-based).

Broad incumbents

• LähiTapiola: Major Finnish mutual insurance group offering P&C, life, and investment products. While primarily an insurer, it sells directly and through agency arrangements, sitting adjacent to Söderberg's broker-only, independent model in the same Finnish market.
• AIG: Global insurer with significant D&O, professional lines, and specialty insurance products that are fronted or placed through brokers including Söderberg & Partners. Comparable in product category (specialty lines incl. D&O and cyber) but not business model — AIG underwrites risk rather than acting as independent broker.
• OP Group: Finland's largest financial group providing banking, insurance, and wealth services through OP-Pohjola and related entities. An incumbent Finnish player whose in-house insurance distribution competes for the same corporate, public sector, and individual clients that Söderberg serves.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/soderbergpartnerssuomi

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Söderberg & Partners