Name

ACE Theatrical Group LLC

Legal name

ACE Theatrical Group LLC

Website

https://acetheatricalgroup.com

Company type

Private

Founded year

1966

Operating status

Operating

Short description

ATG Entertainment (ACE Theatrical Group LLC) is a private live entertainment company that owns, operates, and programmes 70 iconic theatres and music venues across the UK, US, and Continental Europe, serving 18 million annual attendees through three ticketing platforms (atgtickets.com, LOVEtheatre.com, Group Line) and B2B producer partnerships.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue Operations and Ticketing

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Theater Companies and Dinner Theaters (71111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB)

akta.pro secondary industries

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Theater & Performing Arts Ticketing (HSACALAC), Theater, Musicals & Performing Arts (THAJAFAB)

Keywords

• Theatre ticketing services
• Live entertainment venues
• Venue management operations
• Performing arts programming
• Group ticket booking

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Theatre Ticketing: Transaction-based ticket sales through owned digital platforms (atgtickets.com, LOVEtheatre.com, Group Line). Revenue generated from ticket commissions on sales to 18 million annual attendees across 70 venues.
2. Venue Operations: Revenue from owning, operating, and programming 70 iconic theatre and music venues across UK, US, and Continental Europe

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

ACE Theatrical Group LLC (doing business as ATG Entertainment) owns, operates, or programmes 70 iconic theatres and music venues across London West End (10 venues), UK regional (38), Broadway (7), US regional (23), and Continental Europe (9 across five German cities). It runs Britain's most popular theatre ticketing platforms — atgtickets.com, LOVEtheatre.com, and Group Line — selling tickets to musicals, plays, concerts, comedy, attractions, and exhibitions to 18 million annual attendees, and partners with leading producers and creative artists to programme live entertainment at its venues.

Differentiator

Problem solved

Functional benefit

Brands

• atgtickets.com: Theatre ticketing platform operated by ATG Entertainment
• LOVEtheatre.com
• Group Line

Products and services

• atgtickets.com ATG Entertainment's primary online theatre ticketing platform serving 18 million people annually, offering tickets to musicals, plays, concerts, comedy shows, attractions, and exhibitions at ATG-operated venues.
• LOVEtheatre.com Theatre ticketing website operated by ATG Entertainment, one of Britain's most popular theatre ticketing sites, providing ticket sales for live performances across UK venues.
• Group Line Group ticketing service operated by ATG Entertainment, enabling group bookings for theatre tickets and live entertainment as part of the company's multi-platform ticketing offering.
• ATG Venue Operations Owning, operating, and programming 70 iconic theatres and music venues across London West End, UK regional, Broadway, US regional, and Continental Europe (five German cities), delivering hospitality services and performance infrastructure to producers, creatives, and audiences.
• Live Entertainment Programming Live entertainment programming partnerships with the world's leading producers and creative artists to present musicals, plays, comedy, live music, and other entertainment at ATG-operated venues.

Quantifiable outcome

• 18 million people attend live performances at ATG venues annually

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Direct peers

• Stage Entertainment: Stage Entertainment is a leading European theater producer and venue operator with theaters in Germany, the Netherlands, France, and Spain. It is directly comparable to ATG's Continental European operations and as a pan-European theater operator pursuing the same producer/venue model.
• Ticketmaster: Ticketmaster is the dominant global ticketing platform serving live entertainment venues, including many theaters and Broadway shows. It is directly comparable to ATG's ticketing business (atgtickets.com, LOVEtheatre.com) as a competing first-party ticketing platform serving similar audiences and venue types.
• Really Useful Group: The Really Useful Group is Andrew Lloyd Webber's theatrical production company, producing blockbuster musicals such as Phantom of the Opera and Cats. It is comparable to ATG as a producer-partner that depends on and competes for the same venue networks and audience pools ATG operates.
• Shubert Organization: The Shubert Organization is the largest Broadway theater owner, operating 17 Broadway theaters and additional off-Broadway venues. It is directly comparable to ATG as a landlord/operator of theatrical venues in the same Broadway and US regional markets where ATG has 30 venues.
• Jujamcyn Theaters: Jujamcyn Theaters owns and operates five Broadway theaters in New York. It is directly comparable to ATG as a Broadway-focused theater landlord and producer, competing for the same premiere productions and Broadway audiences.
• Nederlander Organization: The Nederlander Organization operates a portfolio of Broadway and regional theaters across the US and presents live touring productions. It is directly comparable to ATG as a competing theater owner-operator with overlapping Broadway presence and similar producer partnerships.

Broad incumbents

• Live Nation Entertainment: Live Nation is the world's largest live entertainment company, operating or owning amphitheaters, arenas, and music venues globally and running Ticketmaster, the dominant ticketing platform. It is comparable to ATG as a vertically integrated live entertainment and ticketing operator, though ATG's focus on theatrical (as opposed to music) venues differentiates it.
• AEG Presents: AEG Presents is a major live entertainment promoter and venue operator affiliated with AEG Facilities, running arenas and theaters globally. It is comparable to ATG as a large-scale live entertainment operator with venue management capabilities, though primarily focused on music touring rather than theatrical programming.
• Madison Square Garden Entertainment: MSG Entertainment owns and operates iconic live entertainment venues including Madison Square Garden, the Theater at MSG, and Radio City Music Hall. It is comparable to ATG as a portfolio operator of premium theater and music venues in major US markets, with similar premium positioning and ticketing integration.

Emerging players

• Cirque du Soleil Entertainment Group: Cirque du Soleil produces and operates resident live entertainment shows at dedicated venues globally. It is comparable to ATG as a premium live entertainment operator depending on iconic venues, though it focuses on original content productions rather than third-party producer partnerships.

Market position

Customer concentration

• LinkedInlinkedin.com/company/ace-theatrical-group-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACE Theatrical Group LLC