What Vivea Bad Eisenkappel does

Vivea Bad Eisenkappel is one of ten wellness and health hotel properties operated by the Austrian hotel chain Vivea Hotels, itself held under the legal entity König GmbH (FN 216022f) headquartered in Kufstein, Austria. The Bad Eisenkappel property is a 4-star hotel located at the foot of the Karawanken mountains in Carinthia, leveraging a natural CO2 healing spring as its signature therapeutic resource. The property forms part of a chain that spans four Austrian states (Carinthia, Tyrol, Upper Austria, and Lower Austria) and combines overnight accommodation, spa/wellness facilities (indoor and year-round heated outdoor pools, sauna landscapes), and medically-supervised therapeutic programs.

The business model is direct-to-consumer, with revenue generated across three streams: hotel accommodation (full-board packages typically priced €148-€232 per person per night), spa and wellness services (Day SPA access at €20-€40 per person), and health cure stays (Compact Cure, Classic Health Week, specialized therapy programs) that can be partially covered by Austrian health insurance carriers. The chain offers over 100 therapy programs including whole-body cryotherapy, mud therapy, radon therapy, Ayurveda, and condition-specific programs such as the Ötztal Vital Osteoarthritis Week co-developed with Arthrosis Forum Austria. Distribution is centered on the proprietary website with onepagebooking.com integration, supplemented by email, social media, voucher systems, free shuttle services, and partnerships with Austrian insurance providers for cost-covered cure stays.

The chain holds the Austrian Ecolabel (Umweltzeichen) sustainability certification across all properties and maintains a sub-brand, DAS SIEBEN ****Superior, as an adults-only premium offering. Founded in 1989 and privately held under direct management control with no public listing, the group employs between 1,001 and 5,000 staff and operates without disclosed venture capital or private equity backing. All revenue figures are private and not publicly disclosed.

Name

Vivea Bad Eisenkappel

Legal name

Künig GmbH

Website

https://vivea-hotels.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Vivea Bad Eisenkappel is a 4-star Austrian wellness hotel leveraging natural CO2 healing springs, part of the 10-property Vivea Hotels chain offering medically-supervised therapy programs, spa services, and health cure stays to leisure and chronic-condition travelers.

Ownership category

akta.pro rank

Product category

Wellness and Health Spa Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Destination Spa Resorts (THAGAMAA)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Hot Springs & Nature Wellness Lodges (THAAAHAH), Wellness-Lifestyle Boutique Hotels (THAGADAF), Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)

Keywords

• Wellness hotel services
• Health spa resorts
• Medical cure stays
• Natural healing therapies
• Thermal spa hospitality

Headquarters

HQ city

Kufstein

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodation: Room bookings across 10 four-star properties in Austria with varying price points based on season and room type
2. Spa and Wellness Services: Day SPA access fees ranging from €20-40 per person, spa treatments, and wellness packages
3. Health Cure Stays: Medical health programs including health weeks, compact cures, and specialized therapy programs with insurance cost coverage options

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Vivea Bad Eisenkappel is a 4-star wellness hotel in Carinthia, Austria, located at the foot of the Karawanken mountains. It offers spa and wellness services, medically supervised therapy programs, and health cure stays leveraging natural CO2 healing springs unique to the location, alongside indoor and year-round heated outdoor pools, sauna landscapes, and tailored therapeutic treatments.

Product overview

Vivea Hotels operates a chain of nine 4-star wellness hotels and one 4-star superior adults-only property (DAS SIEBEN) throughout Austria's most scenic regions (Carinthia, Tyrol, Upper Austria, Lower Austria). The portfolio centers on health-focused hospitality combining spa/wellness facilities, natural healing resources (CO2 springs, sulphur springs, thermal water, healing moor, radon water, healing climate gallery), and medically-supervised therapeutic programs (over 100 therapy offerings including cryotherapy, mud therapy, osteoarthritis programs). Individual properties include Vivea Hotel Bad Eisenkappel (4*) featuring natural CO2 healing springs, Bad Bleiberg (4*) with healing climate gallery, Bad Goisern (4*) with sulphur spring and salt grotto, Bad Schönau (two 4* properties: Zum Landsknecht and Zur Quelle) with CO2 sources, Bad Traunstein (4*) with natural healing moor, Bad Vöslau (4*) with thermal water, Bad Häring (4*) with sulphur spring, and Umhausen (4*) with radon healing water. DAS SIEBEN offers a premium adults-only experience with the SiebenVIT concept.

Differentiator

Problem solved

Functional benefit

Products and services

• Vivea Hotel Bad Eisenkappel 4* A 4-star wellness hotel located at the foot of the Karawanken mountains in Carinthia, Austria, featuring natural CO2 healing springs, an indoor pool, whirlpool, and year-round heated outdoor pool for individual guests seeking wellness and health-focused stays.
• Day SPA Packages Day spa experiences at Bad Eisenkappel priced from €40 per person, granting access to wellness areas, pools, and saunas during specified hours (Early Bird SPA, Day SPA, After Work SPA) for walk-in and local visitors.
• Health & Therapeutic Programs Medically-supervised therapy programs including Classic Health Week (€168-€232/night), Healing Cold whole-body cryotherapy (€161-€223/night), Healing Mud Week, and Compact Cure (€154-€193/night), delivered by doctors, therapists, and physiotherapists with 15+ included therapies.
• Cure Stay & Health Care (Kur) Medically supervised cure stays with insurance-covered treatments including application support, specialist consultations, and personalized therapy programs for rehabilitation and prevention, available with Austrian health insurance provider coverage.
• Fasting & Detox Programs Specialized fasting holidays including alkaline fasting, oat fasting, liver vitalization, moon fasting, and metabolic reset programs with dietary support and nutritional counselling for health-conscious guests.
• Ötztal Vital Osteoarthritis Week A specialized health week program for osteoarthritis relief featuring 13 individual therapies (cold therapy, radon therapy, natural fango, mud packs, hydrojet massages), expert workshops, and campus sessions, available from €196-€242 per night.
• Christmas & New Year's Eve Magic Package A 7-night all-inclusive festive package featuring full board, gala dinners, medical consultation, 9 tailored therapies, and wellness area access, priced from €182-€231 per person per night at Vivea Hotel Bad Eisenkappel.
• Active Holiday Programs Season-independent active holiday offerings including yoga sessions, guided hikes, mountain world days, and fitness training with exercise experts and activity programs for guests combining wellness with physical activity.

Quantifiable outcome

• Up to 300 m² water surface per hotel for year-round relaxation
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Arthrosis Forum AustriacoreStrategic or Co-development PartnerVivea Hotels partners with Arthrosis Forum Austria to offer specialized osteoarthritis holiday programs at Bad Vöslau and Umhausen. The partnership provides educational workshops, specialist lectures, and therapeutic programs specifically designed for arthritis sufferers, combining medical expertise with wellness treatments.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• La Pura Women's Health Resort: La Pura is an Austrian women's-health-focused resort offering medically-supervised health and wellness programs. Comparable to Vivea in combining medical supervision with a wellness-hotel stay, though focused on a narrower women's-health segment.

Broad incumbents

• Falkensteiner Hotels & Residences: Falkensteiner is a broader Austrian/Adriatic hotel group with significant wellness and spa resort properties across multiple countries. Comparable as a regional Austrian wellness-hotel incumbent, though it operates a wider portfolio beyond pure medical wellness.
• Brenners Park-Hotel & Spa: Brenners Park-Hotel & Spa is a German luxury wellness hotel in Baden-Baden offering extensive spa, medical, and wellness programs. Comparable to Vivea as a luxury wellness destination with medically-oriented programming in the DACH region.
• Hotel Traube Tonbach: Traube Tonbach is a leading German Black Forest luxury wellness and health resort with extensive spa, medical, and culinary offerings. Comparable to Vivea as a DACH-region destination wellness hotel with multi-night health programs.

Direct peers

• Park Igls Medical Spa Resort: Park Igls is an Austrian adult-only medical spa resort offering medically-supervised detox, fasting, and therapeutic programs in a 4-star-plus setting. Directly comparable to Vivea's destination spa positioning and Kur/health-week packages.
• Lanserhof: Lanserhof operates premium medical-wellness resorts in Austria and Germany combining medically-supervised programs with luxury hospitality. It is directly comparable to Vivea's medically-supervised therapy model, fasting/detox programs, and high-end pricing structure.
• St. Martins Therme & Lodge: St. Martins Therme & Lodge is an Austrian thermal spa resort in Burgenland offering hotel lodging plus extensive spa and wellness facilities. Comparable to Vivea's thermal-water-anchored wellness hotel model.
• Rogner Bad Blumau: Bad Blumau is an Austrian wellness hotel and thermal spa in Styria designed by Friedensreich Hundertwasser. Comparable to Vivea as an Austrian destination wellness resort with thermal water resources, sauna landscapes, and multi-night health-stay offerings.
• Therme Geinberg: Therme Geinberg is an Upper Austrian thermal spa and wellness hotel complex with multiple pools and overnight accommodations. Comparable to Vivea in leveraging regional thermal water resources for overnight wellness stays and day-spa access.
• Aqua Dome - Tirol Therme Längenfeld: Aqua Dome is a Tyrolean thermal spa resort combining 4-star hotel accommodation with extensive thermal and wellness facilities. Comparable to Vivea Umhausen in Tyrol and the broader chain's thermal-water wellness hotel positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/viveahotels
• LinkedInlinkedin.com/company/vivea-hotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivea Bad Eisenkappel