Project FoundED

What Project FoundED does

Project FoundED is a privately held non-profit organization founded in 2020 and based in Berkeley, California, described in firmographic sources as a community of EdTech founders that aims to make the EdTech industry easier to navigate through data. The organization operates with a small team of 1-10 employees and is led by co-founder Sandro Olivieri. Its primary public surface is the projectfounded.org website.

There is a significant inconsistency in the source material: while the firmographic record identifies Project FoundED as an EdTech founder community non-profit, the scraped content from projectfounded.org instead presents an affiliate review platform covering JokaRoom Casino, an online gambling operator licensed in Curaçao (No. 1668/JAZ) and serving Australian players with pokies, table games, live dealer content, and welcome bonuses up to $5,000 plus 75 free spins. The pricing data extract itself flags this, noting the casino pricing belongs to a third-party brand rather than Project FoundED's own services.

The underlying business model is therefore unclear from the evidence available. As a non-profit, the EdTech community framing implies a mission-driven, possibly grant- or membership-funded structure; the casino affiliate content on the same domain would imply an affiliate-marketing revenue model based on player referrals. Without additional disclosure, the two narratives cannot be reconciled on the basis of the input alone, and any revenue, funding, or operational claims should be treated as unverified.

Name

Project FoundED

Website

https://projectfounded.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Project FoundED is a Berkeley-based non-profit founded in 2020 that operates as a community of EdTech founders aiming to make the EdTech industry easier to navigate through data, led by co-founder Sandro Olivieri.

Ownership category

akta.pro rank

Product category

iGaming Affiliate Content

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

• Online casino reviews
• Affiliate marketing content
• Casino bonus guides
• Australian gambling info
• IGaming affiliate content

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D

Distribution channels1 record

Marketing channels1 record

Core offering

Project FoundED operates an online affiliate content platform (projectfounded.org) that publishes detailed reviews, bonus information, payment method guides, and responsible gaming content for JokaRoom Casino, targeting Australian online gamblers. The platform consolidates information about game libraries (pokies, table games, live dealer, crash games), welcome bonuses, AUD-friendly payment options, and Curaçao eGaming licensing into a single review destination, with referral links directing users to JokaRoom Casino.

Product overview

Project FoundED is a casino review and information platform that provides comprehensive coverage of JokaRoom Casino for Australian players. The platform presents information about an online gambling platform offering 1,500 to over 6,000 games including online pokies, progressive jackpots, table games, card games, and live dealer casino experiences. The platform also features welcome bonuses, payment processing options, and mobile gaming capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• JokaRoom Casino Review Platform

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Direct peers

• GamblingSites.com: Affiliate-led content publisher reviewing and ranking online casinos, sportsbooks and poker rooms. Directly comparable affiliate/lead-generation business model in online gambling, though broader in vertical scope than Project FoundED.
• VegasSlotsOnline: Large iGaming content publisher focusing on slots, casino reviews and bonus information across multiple international markets. Comparable affiliate/SEO-led business targeting online casino players, including audiences similar to Project FoundED's Australian segment.
• OnlineCasinoReports: Long-standing online casino review publisher covering licensing, game variety, banking and bonuses across international markets. Comparable affiliate review/lead-generation model to Project FoundED.
• Pokies.com: Australian-focused online pokies and casino review site providing bonus comparisons, payment options and game guides. Most geo-comparable peer to Project FoundED because it targets the same Australian online gambling audience.
• Latest Casino Bonuses (LCB): Community-driven online casino review and bonus-tracking affiliate site with active player forums. Comparable to Project FoundED in serving online gambling consumers via review content and affiliate links to operators.
• Casino.org: Major online casino review and affiliate site covering games, bonuses, banking and regulations for multiple jurisdictions. Directly comparable top-of-funnel content/affiliate model used by Project FoundED.
• CasinoGuru: Global casino review and affiliate platform providing detailed bonus comparisons, game libraries and complaint resolution features. Highly comparable to Project FoundED as a content-heavy affiliate site monetising referrals to online casinos.
• AskGamblers: Long-running iGaming affiliate/review site covering online casinos, bonuses, payment methods and player complaints. Directly comparable business model (affiliate-driven traffic, operator reviews, geo-targeted content) to Project FoundED's JokaRoom Casino review platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project FoundED