What Hamilton Capital does

Hamilton Capital is an independent financial advisory firm headquartered in Merrick, New York, founded in 2019 by Charles Kassatly. The firm operates through an affiliation with Cetera Investment Services LLC and Cetera Investment Advisers LLC, providing brokerage and investment advisory services to individual investors and retirees on Long Island. Service offerings span retirement planning, wealth management, investment advisory, tax planning, estate planning, and insurance planning, delivered primarily through one-on-one, face-to-face consultations at the firm's community-based office.

The firm is built on the standard Cetera broker-dealer and advisory platform rather than proprietary technology; client account access is provided through Cetera's Smartworks portal. The technology footprint is minimal, comprising a website built on FMG Suite's content platform with an extensive educational resource center (articles, calculators, and tools across retirement, investment, estate, insurance, tax, and lifestyle topics). No AI/ML capabilities, proprietary models, or differentiated technology assets are indicated.

The business model is a sales-led, relationship-driven advisory practice with two team members (a Wealth Manager and a Sales and Service Assistant who is a CPA). Revenue is generated through a mix of transaction-based commissions and recurring advisory fees typical of the independent broker-dealer channel, sourced primarily from community referrals and content-driven top-of-funnel marketing. The customer base consists of individual investors and pre-retirees/retirees concentrated in the Long Island market, with no institutional clients or diversified segments disclosed.

Name

Hamilton Capital

Legal name

Hamilton Capital

Website

https://hamiltoncapitalny.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Hamilton Capital is a Merrick, NY-based independent financial advisory firm offering retirement, wealth management, investment advisory, tax, estate, and insurance planning to individual investors and retirees on Long Island through Cetera-affiliated services.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

Keywords

• Retirement planning services
• Wealth management advisory
• Investment advisory services
• Estate planning services
• Financial planning advisory

Headquarters

HQ city

Merrick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Securities brokerage services: Securities products provided through Cetera Investment Services LLC, Member SIPC/FINRA. Advisory services provided through Cetera Investment Advisers LLC.
2. Advisory fees: Fees for professional investment management services, typically calculated as a percentage of assets under management. The firm offers transaction-based fees (commissions, sales loads, surrender charges) and ongoing fees for continued advisory services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hamilton Capital is a community-based independent financial advisory firm providing personalized retirement planning, wealth management, investment advisory, tax planning, estate planning, and insurance planning services to individual investors and retirees. Securities and advisory services are delivered through its affiliation with Cetera Investment Services LLC and Cetera Investment Advisers LLC, with clients supported through one-on-one, face-to-face consultations and the Cetera Smartworks digital platform.

Product overview

Hamilton Capital is a financial advisory firm offering comprehensive wealth management and retirement planning services through personalized, face-to-face consultation in a community-based office setting. The firm provides core services including retirement planning, wealth management, investment advisory, tax planning, estate planning, and insurance planning. The company operates under Cetera Investment Services and Cetera Investment Advisers, providing access to investment products including ETFs (Canadian bank equal-weight, enhanced mixed asset allocation, and planned YIELD MAXIMIZER™ products). The service delivery includes financial calculators and educational resources to support client decision-making.

Differentiator

Problem solved

Functional benefit

Products and services

• Retirement Planning Comprehensive retirement planning services including 401k optimization, Social Security strategies, and retirement income planning to help individual clients achieve financial security in retirement.
• Wealth Management Personalized wealth management services offering one-on-one, face-to-face financial advice and investment management tailored to individual client goals, risk tolerance, and time horizons.
• Investment Advisory Investment advisory services providing portfolio management, diversification strategies, and asset allocation recommendations for retirement accounts and investment portfolios.
• Tax Planning Tax-efficient retirement withdrawal strategies, income tax planning, Roth conversion analysis, and tax diversification strategies to help minimize tax burden during retirement.
• Estate Planning Estate planning services including will preparation, trust planning, beneficiary designation reviews, and legacy planning to help clients pass on wealth and financial values to future generations.
• Insurance Planning Insurance analysis and planning including life insurance reviews, disability insurance, Medicare planning, and long-term care planning to protect clients and their families.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Scale indicators1 record

Recent moves2 records

Expansion highlights1 record

Direct peers

• Ameriprise Financial: Independent advisor channel serving retail clients with comprehensive financial planning, retirement, tax, and estate services — directly comparable business model and service mix to Hamilton Capital's independent advisor practice under Cetera.
• Northwestern Mutual: Comprehensive financial planning franchise combining investment, retirement, and insurance planning through local advisor relationships — directly comparable multi-discipline planning model to Hamilton Capital.
• Raymond James Financial: Independent advisor network offering brokerage and investment advisory services through local offices serving individuals and retirees — a closely aligned independent-channel competitor to a Cetera-affiliated practice.
• LPL Financial: Largest U.S. independent broker-dealer supporting thousands of independent advisor practices serving retail clients with wealth management and retirement planning — the primary alternative infrastructure choice for an advisor evaluating platforms like Cetera.
• Edward Jones: Large U.S. financial advisory franchise operating through a network of local branch offices serving mass-affluent and retirement-focused clients with personalized, face-to-face wealth and retirement planning — the same model and target customer as Hamilton Capital.

Broad incumbents

• Merrill Lynch (Bank of America Private Bank & Merrill): Wirehouse/incumbent retail wealth franchise offering full-service advisory, retirement, and estate planning through a national advisor network — overlaps with Hamilton Capital's value proposition at the mass-affluent and HNW tiers.
• Fidelity Personal Investing: Major incumbent retail investment platform offering managed portfolios, brokerage, and advisor-led wealth management — competes with Hamilton Capital in the retail advisory space, especially for retirement and 401k rollover clients.
• Charles Schwab (Schwab Wealth Advisory): Large incumbent retail investment and advisory platform offering managed portfolios and advisor-led wealth management at scale — competes for the same retirement-oriented clients Hamilton Capital serves, but with much broader capabilities and lower fees.
• Vanguard Personal Advisor: Low-cost incumbent offering hybrid digital and advisor-led portfolio management for retail investors — exerts fee pressure on small independent advisory practices competing on price-sensitive retirement assets.

Others

• Cetera Financial Group: Independent broker-dealer and RIA platform that hosts Hamilton Capital and thousands of similar independent advisor practices — comparable not as a competitor but as the platform/ecosystem enabler of Hamilton Capital's business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hamilton Capital