Nature First
Nature First AG is a Swiss pharmacy, drugstore, and complementary medicine operator serving Swiss consumers with natural health products, certified cosmetics, dietary supplements, and professional therapy services across four physical locations and an online shop.
- Company typePrivate
- Founded2001
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Nature First does
Nature First AG is a privately held Swiss pharmacy and drugstore chain headquartered in Zürich, founded in 2001. The company operates an integrated natural-health retail and therapy business combining four physical pharmacy and drugstore locations (in Zürich-Albisriederplatz, Zürich-Niederdorf, Winterthur, and Schaffhausen) with a dedicated Therapiezentrum am Albisriederplatz offering complementary and alternative medicine services, and a 24/7 direct-to-consumer e-commerce shop at naturefirst.ch with home delivery across Switzerland. Its product portfolio centers on an own-brand line of more than 100 Nature First branded items — dietary supplements, aromatherapy, Bach flowers, phytotherapy, gemmotherapy, spagyrics, and homeopathic formulations — complemented by curated third-party brands including NUTREXIN Vitalstoffe, Burgerstein orthomolecular products, Aura-Soma color therapy, and Farfalla certified Swiss natural cosmetics, alongside standard pharmacy assortments in sanitation, hygiene, nutrition, and family care.
Revenue is generated through two streams: one-time retail product sales across the physical stores and online shop, and professional therapy services billed per session. Pricing is unit-based in Swiss Francs, with free A-Post shipping on orders above CHF 60, a flat CHF 9.00 fee below that threshold, and invoice payment available. The customer base is Swiss retail consumers seeking natural remedies, certified natural cosmetics, and complementary medicine therapies across use cases including allergies, immune support, digestive health, women's health, skin and hair care, and family/baby wellness.
The company is led by Geschäftsleiterin Andrea Jenzer and operates with a headcount in the 51-100 range. Distribution is confined to the Swiss domestic market — international orders are not accepted — and there is no disclosed venture capital or private equity backing, no acquisition history, and no patent portfolio. Marketing is conducted through a content blog, Facebook and Instagram organic social channels, and an email newsletter with a 10% welcome discount incentive.
Nature First firmographics
Firmographics- Name
- Nature First
- Legal name
- Nature First AG
- Website
- https://naturefirst.ch
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nature First AG is a Swiss pharmacy, drugstore, and complementary medicine operator serving Swiss consumers with natural health products, certified cosmetics, dietary supplements, and professional therapy services across four physical locations and an online shop.
- Ownership category
- akta.pro rank
Nature First industry classification
Industry- Product category
- Natural Health Pharmacy and Drugstore Retail
- NAICS
- Pharmacies and Drug Retailers (456110), Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912), Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Health Food & Supplement Stores (CRAHAEAC)
- akta.pro secondary industries
- Herbal & Botanical Supplements (CRADAGAD), Vitamins & Minerals (Single Nutrients) (CRADAGAB), Natural Personal Care & Clean Beauty Retail (within Health Food Stores) (CRAHAEAF)
Keywords
Where Nature First is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices5 records
Markets served
Nature First business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Retail Product Sales: Nature First generates revenue through the sale of natural health products, natural cosmetics, dietary supplements, homeopathic remedies, aromatherapy products, and wellness items through both physical pharmacy locations and online e-commerce shop.
- Therapy Services: The company operates a therapy center offering various complementary and alternative medicine treatments including Ayurveda, massage therapy, homeopathy, phytotherapy, and other natural healing modalities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for health and wellness products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Nature First product offering
Product offeringCore offering
Nature First AG operates Swiss pharmacy and drugstore retail locations and an e-commerce shop selling a curated portfolio of natural health products, including over 100 own-brand items (supplements, aromatherapy, Bach flowers, homeopathic and holistic natural medicine formulations) and selected third-party brands (NUTREXIN, Burgerstein, Aura-Soma, Farfalla). The company also runs a Therapiezentrum offering complementary and alternative medicine treatments such as Ayurveda, massage, craniosacral therapy, homeopathy, and phytotherapy. Distribution is limited to Switzerland via physical stores, online shop with home delivery, and on-site therapy services.
Product overview
Nature First is a Swiss pharmacy and drugstore (Apotheke und Drogerie) operating under Nature First AG. The business operates both physical retail locations and an online shop, offering a comprehensive range of natural health and wellness products. The portfolio is organized around their proprietary Nature First own-brand line (featuring over 100 in-house products including dietary supplements, aromatherapy, Bach flowers, and holistic natural medicine such as phytotherapy, gemmotherapy, spagyrics, and homeopathy) alongside curated third-party brands. Key third-party brands include NUTREXIN Vitalstoffe (nutritional supplements), Burgerstein (orthomolecular medicine), Aura-Soma (color and gemstone therapy), and Farfalla (certified Swiss natural cosmetics). The business extends into sanitary and hygiene supplies, facial and body care products, nutrition/food items, and operates a therapy center offering alternative medicine treatments including Ayurveda, aromatherapy, bioresonance, and classical massage.
Differentiator
Problem solved
Functional benefit
Brands
- Nature First (house brand): Over 100 in-house products made from plant essences, homeopathic remedies and essential oils.
- NUTREXIN
Products and services
- Nature First Hausspezialitäten (House Specialties) Proprietary Nature First house-brand product line of more than 100 in-house items including dietary supplements, aromatherapy products, Bach flowers, and holistic natural medicine formulations manufactured from plant essences, homeopathic remedies, and essential oils. Sold to Swiss consumers through physical pharmacy locations and the naturefirst.ch online shop.
- NUTREXIN Vitalstoffe Nutritional Supplements Nutritional supplements and base care products supporting the body in natural ways, including formulations for eye health, intestinal health, iron preparations, minerals, immune system, and acid-base balance. Retailed by Nature First to Swiss consumers.
- Padma Tibetische Medizin (Tibetan Medicine) Traditional Tibetan medicine products including Padma 28N capsules for circulatory support and other herbal formulations based on Tibetan medical principles, retailed at Nature First.
- Burgerstein Orthomolekulare Medizin Burgerstein brand orthomolecular medicine products including vitamins, minerals, amino acids, omega-3 supplements, and specialized formulations for pregnancy, sports, and various health conditions. Retailed by Nature First to Swiss consumers.
- Aura-Soma Color and Gemstone Therapy Products Aura-Soma products combining colors, gemstones, and plant energies, including Equilibrium bottles, Pocket Bottles, Pomanders, Quintessences, and ArchAngeloi Sprays. Retailed by Nature First.
- Farfalla Naturkosmetik (Certified Swiss Natural Cosmetics) Certified Swiss natural cosmetics brand covering facial care, body care, and aromatherapy products. Retailed by Nature First as a third-party brand to Swiss consumers seeking certified natural personal care.
- Therapiezentrum am Albisriederplatz (Therapy Center) Nature First therapy center at Albisriederstrasse 5, 8003 Zürich, offering 20+ complementary and alternative medicine treatments including Ayurveda, aromatherapy, bioresonance, Bach flowers, craniosacral therapy, homeopathy, phytotherapy, classical massage, and other natural healing modalities. Bookings via phone or email. Open Monday–Friday 08.00–18.30.
Companies that use Nature First
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Nature First technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nature First partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights2 records
Nature First competitors and assessment
Company assessmentBroad incumbents
- Weleda: Established Swiss-Dutch natural cosmetics and Anthroposophic medicine manufacturer sold globally. Overlaps with Nature First's own-brand natural cosmetics and homeopathic lines, and Weleda products are stocked at Nature First locations.
- A. Vogel Bioforce: Swiss maker of phytotherapy remedies and natural health products. Comparable to Nature First's herbal supplements and phytotherapy positioning, with deeper manufacturing reach but no retail-pharmacy footprint of its own.
- Farfalla Naturkosmetik: Swiss certified natural cosmetics brand carried by Nature First. Comparable on certified natural cosmetic assortment but Farfalla operates as a manufacturer-brand rather than a multi-category retailer.
Direct peers
- BENU Apotheken Schweiz: Swiss pharmacy chain (part of the Phoenix Group) operating numerous drugstore-pharmacy outlets. Comparable to Nature First in retail format and OTC/supplement product mix, though with substantially broader network reach.
- DocMorris: Switzerland's largest mail-order and online pharmacy (formerly Zur Rose), dispensing OTC and prescription products across Switzerland. Comparable to Nature First as a multi-channel Swiss pharmacy retailer but operating at substantially greater scale with a national e-commerce focus that competes head-on for OTC and supplement basket share.
- TopPharm Apotheken: Swiss pharmacy group of independent affiliated stores, many with complementary medicine focus. Comparable to Nature First on retail pharmacy and natural remedy positioning across German-speaking Switzerland.
- Drogerie Naturprodukte / Reformhaus: Swiss Reformhaus-format natural product retail chain specializing in supplements, natural cosmetics, and wholefoods. Comparable to Nature First on natural product positioning and customer segment, though with a narrower pharmacy/therapy offering.
- Amavita Apotheken (GaleniCare): Largest Swiss pharmacy brand network operated by GaleniCare, with hundreds of locations nationwide. Directly comparable to Nature First as a physical pharmacy chain dispensing OTC remedies, supplements, and natural health products across Switzerland.
- Burgerstein Orthomolekulare Medizin: Swiss orthomolecular supplements and vitamins brand (Vitamine, Mineralstoffe, Omega-3). Nature First prominently carries Burgerstein's product range, making it an in-store comparable peer for supplement assortment and pricing.
- Müller (Drogeriemarkt): German-origin drugstore chain with a sizeable Swiss footprint, selling natural cosmetics, supplements, and wellness items. Comparable to Nature First's drugstore formats in Zürich and Schaffhausen on assortment and customer overlap.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Nature First social profiles
Digital presenceNature First financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nature First leadership team
Management profileNumber of profiles
Profiles1 record
Nature First funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nature First M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nature First
What does Nature First do?
Nature First AG operates Swiss pharmacy and drugstore retail locations and an e-commerce shop selling a curated portfolio of natural health products, including over 100 own-brand items (supplements, aromatherapy, Bach flowers, homeopathic and holistic natural medicine formulations) and selected third-party brands (NUTREXIN, Burgerstein, Aura-Soma, Farfalla). The company also runs a Therapiezentrum offering complementary and alternative medicine treatments such as Ayurveda, massage, craniosacral therapy, homeopathy, and phytotherapy. Distribution is limited to Switzerland via physical stores, online shop with home delivery, and on-site therapy services.
Is Nature First a public or private company?
Nature First is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nature First founded?
Nature First was founded in 2001. It employs 11 to 50 people.
Where is Nature First based?
Nature First is headquartered in Zürich, Switzerland, in the Europe region.
How does Nature First make money?
Two revenue lines are on record. Retail Product Sales are the primary driver. The others are therapy Services.
Who are Nature First's main competitors?
Broad incumbents on record are Weleda, A. Vogel Bioforce and Farfalla Naturkosmetik. Direct peers are BENU Apotheken Schweiz, DocMorris, TopPharm Apotheken, Drogerie Naturprodukte / Reformhaus, Amavita Apotheken (GaleniCare), Burgerstein Orthomolekulare Medizin and Müller (Drogeriemarkt).
Does Nature First have an API?
No public API is recorded for Nature First.
What industry is Nature First in?
Nature First's product category is Natural Health Pharmacy and Drugstore Retail. Its primary akta.pro industry code is CRAHAEAC, Health Food & Supplement Stores, with a secondary code of CRADAGAD, Herbal & Botanical Supplements. Its NAICS code is 456110 and its SIC code is 5912.