IMMOSCOOP

What IMMOSCOOP does

IMMOSCOOP (legal entity Immoscoop 2.0 BV) is a Belgian online real estate marketplace headquartered at Remylaan 2B, 3018 Leuven, operating across all Belgian regions (Flanders, Wallonia, and Brussels) via the immoscoop.be website, native iOS and Android apps, and a B2B broker portal at portal.immoscoop.be. The platform serves three customer segments: home buyers and renters searching properties for sale or rent (B2C), real estate brokers and agents managing listings (B2B), and private individuals listing properties directly without broker intermediation. Core product features include comprehensive property search with filters by location, type, price, and bedrooms; an "Immoscoop Only" exclusivity program granting selected listings a minimum 3-day broker-only window before syndication; a Woningbudget Simulator (mortgage affordability calculator powered by KBC Bank with KBC Live consultation routing); a Renovatiesimulator (cost estimator to lift a property's EPC rating to D or better); a free property valuation service connecting users with three agents; and a curated listings directory (Makelaars Netwerk).

The business model is a three-stream hybrid. Consumer-side private listings are monetized as a one-time fee of €75 per 2-month placement. Broker-side revenue is generated through recurring subscriptions for access to portal.immoscoop.be listing management tools (pricing not publicly disclosed). A third stream comes from third-party display and targeted advertising (GumGum ad tags observed on the site). Distribution is digital-first: SEO-optimized city and postal-code pages drive top-of-funnel traffic, the mobile app delivers push-notification re-engagement, and email alerts from saved searches retain mid-funnel users. The platform is multilingual (Dutch, English, French) and offers direct-to-consumer self-service alongside direct B2B sales to broker enterprises.

Founded circa 2021 with 11–50 employees, the company is independently operated with no disclosed institutional investors, funding rounds, or M&A activity. Notable strategic partnerships include KBC Bank (financing integration) and the nationwide broker network that anchors listing supply. The company has no disclosed AI/ML capabilities, patents, awards, or regulatory actions.

Name

IMMOSCOOP

Legal name

Immoscoop 2.0 BV

Website

https://immoscoop.be

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

IMMOSCOOP is a Belgian real estate marketplace connecting home buyers and renters with real estate brokers and private sellers across Belgium via a website, mobile apps, and a B2B broker portal, monetizing through private listing fees, broker subscriptions, and advertising.

Ownership category

akta.pro rank

Headquarters

HQ city

Leuven

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Private Listing Fees: Private individuals pay €75 to list their property (house, apartment, garage, or land) for 2 months on the platform
2. Broker Network Platform: Real estate brokers and agents pay for access to the platform and listing management tools via portal.immoscoop.be
3. Advertising: The platform displays third-party advertisements and uses cookies for targeted advertising purposes

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

IMMOSCOOP operates a Belgium-wide online real estate marketplace where home buyers and renters can search property listings (houses, apartments, land, garages) for sale or rent across Belgian municipalities. The platform aggregates listings from a network of real estate brokers and allows private individuals to publish their own listings. It adds integrated financial tools including a KBC-powered housing budget simulator, a renovation budget calculator that estimates costs to reach EPC rating D, and an 'Immoscoop Only' exclusive-listing program that surfaces new properties on Immoscoop for at least 3 days before they appear elsewhere.

Product overview

IMMOSCOOP is a Belgian real estate platform operating as a unified product with multiple integrated modules. The core platform (Immoscoop Platform) provides comprehensive property listings for sale and rent across Belgium, accessible via web and mobile app. Supporting modules include the Woningbudget Simulator for mortgage affordability calculations (powered by KBC), the Renovatiesimulator for renovation cost estimation, and Immoscoop Only for exclusive property listings. Additional services include a private listing marketplace (Particuliere Zoekertjes), a directory of real estate agents (Makelaars Netwerk), and free property valuation (Gratis Schatting). The Immoscoop App provides mobile access to all platform features with push notifications for new listings.

Differentiator

Problem solved

Functional benefit

Products and services

• Immoscoop Platform Online real estate marketplace for property listings in Belgium, allowing users to search for properties for sale and rent across various cities and municipalities, with filters for property type, price, bedrooms, and more.
• Immoscoop Mobile App Mobile application for iOS and Android enabling users to search for properties, receive push notifications for new listings, and manage their property search on the go.
• Broker Portal (portal.immoscoop.be) Dedicated B2B portal enabling real estate brokers and agencies across Belgium to publish, update, and manage property listings, including participation in the Immoscoop Only exclusive-listing program.
• Particuliere Zoekertjes (Private Listings) Service allowing private individuals in Belgium to publish their own property listings (houses, apartments, garages, or land) for sale or rent for €75 covering 2 months on the platform.
• Gratis Schatting (Free Property Valuation) Service that connects property owners with three local real estate agents for a non-binding estimate of their property's market value.

Quantifiable outcome

• Properties available exclusively on Immoscoop before appearing on other platforms
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• KBC BankcoreStrategic or Co-development PartnerPartnership with KBC Bank for housing budget simulation tools. Immoscoop's budget simulator uses KBC's financing parameters to calculate maximum loan amounts and monthly payments. Users' email addresses may be shared with KBC for follow-up on loan inquiries. The partnership includes KBC Live integration for real-time mortgage expert consultations.
• Real Estate Brokers NetworkcoreChannel Partner/ Reseller/ DistributorExtensive network of independent real estate brokers and agents across Belgium who list properties on the Immoscoop platform. The platform serves as a distribution channel for brokers' listings, and brokers manage their listings through the portal.immoscoop.be B2B platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rightmove: UK's dominant property portal with a deep broker network and productized tools/valuations, serving as the canonical publicly-traded analog for a mature property marketplace.
• Zillow: US residential property platform combining listings, the 'Zestimate' valuation tool, and mortgage lead generation — conceptually similar to Immoscoop's combination of search, valuation, and KBC-powered affordability tools.
• Idealista: Leading property portal across Spain, Italy, and Portugal with strong broker relationships and mobile-first UX. Directly comparable marketplace model and product surface area to Immoscoop.
• Zoopla: Major UK property platform combining listings with valuation and market-data tools. Comparable to Immoscoop in layering data and tools on top of broker-fed inventory.

Direct peers

• Zimmo: Belgian property portal aggregating listings from brokers and private sellers across Belgium. Closely comparable operating model to Immoscoop, including both broker and private seller inventory.
• Immoweb: Belgium's largest and most established property marketplace for sale and rent. Operates the same core model as Immoscoop — broker-fed listings with consumer-facing search — and is the primary direct competitor in the Belgian market.
• Realo: Belgian real estate platform offering for-sale and for-rent listings along with market insights and valuation tools. Competes head-to-head with Immoscoop in the Belgian consumer property-search category.

Regional players

• Immobilienscout24: Germany's largest real estate platform, analogous in scale and broker network effects to a future-state Immoscoop. Compares on vertical integration (brokers + tools + data) but operates in DACH rather than Belgium.
• Funda: Netherlands' leading property marketplace and a natural geographic-adjacent peer. Operates the same broker-fed consumer-search model in a closely related market, illustrating Immoscoop's potential Benelux expansion benchmark.
• Immobilier.fr / SeLoger: Leading French residential property portal with broker listing aggregation, property alerts, and buyer-tools. Comparable to Immoscoop in operating model but operating in a different national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/immoscoop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMMOSCOOP