Realo CRE
Realo CRE is a New York City commercial real estate intelligence platform that joins 65 municipal datasets into a unified graph, serving property owners, $20M+ investors, and trade service providers with real-time violation alerts, AI underwriting, off-market deal flow, and a private advisory desk that has placed $1.2B across 87 closings.
- Company typePrivate
- Founded2013
- HeadquartersLong Island City, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Realo CRE does
Realo CRE (REALO CRE, LLC) is a New York City commercial real estate intelligence platform that joins 65 municipal datasets — including ACRIS, HPD, DOB, DOF, DEP, ECB, PLUTO, 311, Crexi, RPIE, and DHCR — into a unified graph refreshed nightly and queried in sub-second time. The platform covers 1.1M+ NYC buildings, 856k+ searchable properties, 300K+ sales comparables, and 1M+ tracked violations. It serves three primary customer segments: property owners and managers (free Portfolio Watch tier with real-time violation alerts and offer validation), active investors deploying $20M+ per cycle (one-click AI underwriting in under 60 seconds, deal rooms, and off-market deal flow), and trade service providers such as plumbers, façade contractors, boiler shops, and abatement crews (live lead inbox with 0-100 urgency scoring, owner contact/LLC mapping, and per-neighborhood competitor suppression). The proprietary Distress/Pressure/Propensity framework and Predictor Score (90-day sale likelihood) are applied to both acquisitions and owner portfolios, and the platform delivers an average 14-hour head start on HPD violations versus official notice.
The company monetizes through a multi-stream model: recurring subscriptions from investors and service providers, transaction-based advisory fees for sell-side and buy-side mandates ($20M+), referral/affiliate fees paid to service providers and attorneys on advisory closings, and capital introduction fees on debt placements ($400M+ placed alongside acquisitions). Pricing is quote-based and not publicly disclosed. A freemium owner tier creates a network of building watchers that feeds the advisory pipeline and surfaces off-market deal flow 6-18 months before market exposure. Distribution is primarily product-led through the self-serve app (app.realo.re) and a separate compliance dashboard (compliance.realo.re), supplemented by direct phone outreach and introduction-only advisory routing for high-value mandates.
Founded around 2013 by former Compass broker Michael Derard, Realo CRE operates as a privately held New York LLC with 1-10 employees, headquartered at 115 East 23rd Street. The advisory desk has placed $1.2B across 87 closings over twelve years with zero failed closings since 2019. Geographic scope is exclusively the five boroughs of New York City, and a Phase 2 broker/agent portal is scheduled for early 2026 to extend reach to the intermediary layer.
Realo CRE firmographics
Firmographics- Name
- Realo CRE
- Legal name
- REALO CRE, LLC
- Website
- https://realo.re
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Realo CRE is a New York City commercial real estate intelligence platform that joins 65 municipal datasets into a unified graph, serving property owners, $20M+ investors, and trade service providers with real-time violation alerts, AI underwriting, off-market deal flow, and a private advisory desk that has placed $1.2B across 87 closings.
- Ownership category
- akta.pro rank
Realo CRE industry classification
Industry- Product category
- Commercial Real Estate Intelligence Software
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
- akta.pro secondary industry
- Commercial Real Estate Asset Management (BPAJAMAB)
Keywords
Where Realo CRE is headquartered
LocationHeadquarters
- HQ city
- Long Island City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Realo CRE business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Investors: Active investors (funds, family offices, operators deploying $20M+) pay for platform access including one-click underwriting, deal rooms, saved searches with predictor scores, and off-market flow.
- Subscription - Service Providers: Plumbers, façade contractors, boiler shops, roofers, abatement crews pay for live lead inbox (100+ HOT leads/week), owner contact data, competitor suppression, and pipeline management.
- Advisory Fees - Sell-Side: Standard advisory fee disclosed upfront for owner-side mandates: pre-market valuation, short-list placement (2-4 vetted buyers), NDA-first. No retainer until deal closes.
- Advisory Fees - Buy-Side: Mandate fees for funds/family offices deploying $20M+ seeking discreet off-market opportunities. Includes 2-week exclusive, diligence package, and capital introductions ($400M+ in debt placed).
- Referral Fees - Service Provider Network: Service providers earn referral fees when their clients transact through Realo Advisory. Referrals flow when existing clients need real estate guidance (refinancing, portfolio restructuring, disposition).
- Free Owner Tier: Portfolio Watch (43 buildings/1,127 units monitored), real-time violation alerts, and offer validation provided free to owners of 1+ NYC buildings. Creates network effect and advisory pipeline.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free for property owners of 1+ NYC buildings |
| Subscription | Monthly | Service providers - live lead inbox |
| Subscription | Annual | Investors - platform access |
| Transaction based/ take rate | Pay-as-you-go | Advisory mandates |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Realo CRE product offering
Product offeringCore offering
Realo CRE operates a unified NYC commercial real estate intelligence platform that joins 65 public datasets (ACRIS, HPD, DOB, DOF, ECB, PLUTO, 311, Crexi, RPIE, DHCR) into a single sub-second-queryable graph. It sells subscription access to Portfolio Watch, Real-Time Violation Alerts, One-Click AI Underwriting, Deal Rooms, and Off-Market Flow for property owners and active investors, plus a Service Provider Lead Inbox with LLC/principal mapping for trades. A separate Private Advisory desk places off-market multifamily deals on transaction fees, with $1.2B placed and 87 closings since 2013.
Product overview
Realo CRE is a New York City commercial real estate intelligence platform built as a unified product ecosystem. The core platform centers on Portfolio Watch (property monitoring across 65 datasets), Real-Time Violation Alerts (SMS/email alerts), and One-Click Underwriting (AI-powered deal analysis). These feed into Deal Rooms for transaction management and Off-Market Flow for deal sourcing. A separate Service Provider module offers Lead Inbox with scored violation alerts, Owner Contact/LLC Mapping, and Competitor Suppression for contractors. The Private Advisory arm provides discretionary deal placement, buy-side mandates, and capital introductions as a distinct service tier. All components share the underlying intelligence graph connecting NYC property data across 12 public sources.
Differentiator
Problem solved
Functional benefit
Products and services
- Portfolio Watch Real-time portfolio monitoring platform for NYC property owners that tracks every building across 65 datasets (ACRIS, HPD, DOB, DOF, 311, etc.) with overnight change detection for violations, permits, comps, tax deltas, and mortgage maturities, plus Distress/Pressure/Propensity scoring for each property. Free for owners of 1+ NYC buildings.
- One-Click Underwriting AI-powered underwriting tool for active investors that generates strengths, risks, executive summary, seller vs analyst comparison, and a 0-10 deal score from any NYC address in under 60 seconds, including HSTPA rent regulation exposure and Local Law 97 carbon penalty projections.
- Deal Rooms Kanban-style transaction management system for live multifamily deals that tracks documents, activity, and participants across the deal lifecycle from New Lead through Closed, with automatic audit trails, lender outreach tracking, and broker communications in a single workspace.
- Off-Market Flow Off-market deal sourcing platform that connects vetted investors with NYC multifamily opportunities before public listings, drawing from Realo's owner network and advisory clients, with saved searches filtered by Predictor Score and distress signals for properties likely to trade in the next 90 days.
- Lead Inbox for Service Providers Live violation alert system for NYC trade service providers (plumbers, façade contractors, boiler shops, roofers, abatement crews) that delivers new violations in the provider's trade, scored 0-100 by urgency, with owner contact data and competitor suppression enabling one trade per neighborhood per operator.
- Private Advisory
Quantifiable outcome
- 14 hours average head start on violation alerts vs official HPD notification
- +4 more outcomes
Companies that use Realo CRE
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Realo CRE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature6 records
Realo CRE partnerships and signals
Strategic signalScale indicators18 records
Recent moves6 records
Expansion highlights5 records
Realo CRE competitors and assessment
Company assessmentDirect peers
- PropertyShark: NYC-focused property data platform offering ownership, sales history, and comparable lookups. Comparable in NYC data depth and target audience (investors, owners, brokers) but lacks Realo's AI underwriting and off-market advisory.
- Crexi: CRE marketplace and data platform with listings, ownership intelligence, and AI tools. Directly comparable as a CRE intelligence + transaction platform; Realo is more NYC-deep whereas Crexi is broader geographically.
- Ariel Property Advisors: NYC-focused CRE investment sales advisory firm specializing in multifamily and mixed-use. Direct competitor for Realo Advisory's off-market placement mandates on the same owner base in the five boroughs.
- Reonomy (Altus Group): CRE property intelligence and ownership data platform owned by Altus Group. Closest comparable to Realo's joined-data graph covering ownership, debt, and transactions; now sits inside a broader analytics suite.
Emerging players
- Cherre: CRE data platform unifying property, financial, and market data for institutional owners. Comparable intelligence-graph thesis but serves larger institutional portfolios rather than NYC small/mid-market operators.
- B6 Real Estate Advisors: NYC multifamily investment sales boutique. Comparable as a competing advisory firm sourcing off-market deals from the same NYC owner population that Realo's platform monitors.
- TerraCRG: Brooklyn-based CRE investment sales and advisory boutique focused on NYC outer-borough multifamily and mixed-use. Comparable as a NYC advisory counterparty for owner-side dispositions and off-market placements.
Broad incumbents
- CoStar: Dominant CRE data and analytics platform with multifamily comps, ownership data, and listings. Competes with Realo's intelligence layer but is generalist across asset types and geographies rather than NYC-specialized.
- Compass: Large national residential and CRE brokerage platform; Realo's founder Michael Derard is a former Compass broker. Comparable as a CRE brokerage counterparty but Compass lacks Realo's NYC-specific data intelligence graph and off-market flow.
- SquareFoot: Commercial leasing marketplace and brokerage platform. Comparable in CRE brokerage technology, though focused on office leasing rather than NYC multifamily investment sales.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Realo CRE social profiles
Digital presenceRealo CRE compliance and trust
Trust signalCompliance2 records
Realo CRE financial estimates
Financial estimateRevenue estimate
Valuation estimate
Realo CRE leadership team
Management profileNumber of profiles
Profiles1 record
Realo CRE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Realo CRE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Realo CRE
What does Realo CRE do?
Realo CRE operates a unified NYC commercial real estate intelligence platform that joins 65 public datasets (ACRIS, HPD, DOB, DOF, ECB, PLUTO, 311, Crexi, RPIE, DHCR) into a single sub-second-queryable graph. It sells subscription access to Portfolio Watch, Real-Time Violation Alerts, One-Click AI Underwriting, Deal Rooms, and Off-Market Flow for property owners and active investors, plus a Service Provider Lead Inbox with LLC/principal mapping for trades. A separate Private Advisory desk places off-market multifamily deals on transaction fees, with $1.2B placed and 87 closings since 2013.
Is Realo CRE a public or private company?
Realo CRE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Realo CRE founded?
Realo CRE was founded in 2013. It employs 1 to 10 people.
Where is Realo CRE based?
Realo CRE is headquartered in Long Island City, United States, in the North America region.
How does Realo CRE make money?
Six revenue lines are on record. Subscription - Investors are the primary driver. The others are subscription - Service Providers, advisory Fees - Sell-Side, advisory Fees - Buy-Side, referral Fees - Service Provider Network and free Owner Tier.
Who are Realo CRE's main competitors?
Direct peers on record are PropertyShark, Crexi, Ariel Property Advisors and Reonomy (Altus Group). Emerging players are Cherre, B6 Real Estate Advisors and TerraCRG. Broad incumbents are CoStar, Compass and SquareFoot.
Does Realo CRE have an API?
Yes. Realo offers a public API for developers. The Acceptable Use Policy references API rate limits, credentials, and quotas. API documentation is listed as a resource in the footer navigation (API docs). The Terms of Service grant a limited license to access and use the Platform and Content, with restrictions on systematic data retrieval. Contact page includes an 'API Request' option for inquiries.
What industry is Realo CRE in?
Realo CRE's product category is Commercial Real Estate Intelligence Software. Its primary akta.pro industry code is FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales), with a secondary code of BPAJAMAB, Commercial Real Estate Asset Management. Its NAICS code is 531210 and its SIC code is 6531.