Caveau de Montfleury

What Caveau de Montfleury does

Caveau de Montfleury is a cooperative wine cellar (cave coopérative) operating in Mirabel, Southern Ardèche, France, founded in 1939 and currently employing 51–100 people. Its core activity is the direct-to-consumer sale of wines produced by its member winegrowers through a 170m2 retail caveau opened in the 1990s and modernized in 2013. The product portfolio spans more than 40 wines including rosés, reds, whites, sparkling wines (Bulles d'Orélie, Perles d'Amandier, Clairette de Die), late-harvest offerings, and a certified organic range under the 'Ardèche par Nature®' quality charter, with prices ranging from €4.50 to €14.70 per bottle plus Bag-in-Box packaging in 3, 5, and 10 liter formats. Distribution is anchored by walk-in retail at the Mirabel location, which also hosts an on-site branch of the Office de Tourisme Berg et Coiron, supplemented by carrier-based shipping to customers across France.

The business model is direct sales with no wholesale or licensing revenue disclosed. GTM is hybrid: physical retail serving both local Ardèche residents and tourists visiting the region (with themed evenings, tastings, and group events), plus remote shipping via carriers. The portfolio carries multiple third-party validations (Guide Hachette, Gault & Millau, L'Express, Jancis Robinson, Bettane & Desseauve, MOF Sommelier Fabrice Sommier) and AOC certifications including Côtes du Vivarais and Côtes du Rhône Villages. Day-to-day operations are led by two staff members: Kévin Berthelon (Responsable de la Publication, in position since July 2005) and Marianne (Conseillère, in position since February 2024). The company holds no external investment, is privately held as a member-owned cooperative, and reports no funding rounds, acquisitions, or M&A activity.

Name

Caveau de Montfleury

Legal name

Caveau de Montfleury

Website

https://caveau-montfleury.fr

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

51–100 employees

Short description

Caveau de Montfleury is a French wine cooperative in Southern Ardèche selling over 40 wines directly to local residents and tourists through its Mirabel retail caveau, with national shipping, organic ranges, and AOC-certified cuvées.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (31213), Beer, Wine, and Liquor Retailers (4453)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Wine production cooperative
• Direct wine sales
• Ardèche vineyard wines
• Organic wine production
• Rhône Valley wines

Headquarters

HQ city

Mirabel

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Wine Sales (Direct-to-Consumer): The cooperative sells wines produced by its member winegrowers directly to consumers through the caveau retail location. Sales are conducted in-person at the shop and remotely via shipping. The business also offers Bag-In-Box packaging (3, 5, and 10 liters) as an alternative to bottles.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Caveau de Montfleury is a cooperative wine cellar that vinifies, bottles, and sells wines produced by its member winegrowers from the Southern Ardèche and Rhône Valley, including AOC Clairette de Die sparkling wines and a certified organic range. It markets these wines directly to consumers through its on-site caveau in Mirabel, supports Bag-in-Box packaging options, and ships orders via carriers across France.

Product overview

Caveau de Montfleury is a wine cooperative (cave coopérative) in Southern Ardèche offering a comprehensive portfolio of directly-sold wines through their 170m2 retail space. Their core offering spans rosés, reds, and whites organized under sub-brands including the flagship Cuvée des 100 Vignerons (100% Syrah), Cuvée la Phaline (their emblematic medal-winning white), and Ardèche Par Nature organic line. They offer sparkling wines including Bulles d'Orélie (sparkling), Perles d'Amandier (crémant), and Clairette de Die (ancestral method). Premium offerings include terroir-specific wines like Grand Aven AOC Côtes du Vivarais and cave-aged variants. Additional services include wine tasting, Bag-in-Box packaging (3L, 5L, 10L), and shipping via carriers. The cooperative also hosts themed events and maintains a tourist office presence on-site.

Differentiator

Problem solved

Functional benefit

Brands

• Ardèche par Nature®: A quality charter and certified organic wine range committed to protecting Ardèche's natural environment, terroir, and craftsmanship.

Products and services

• Red wines (Rouges) Still red wines produced by the cooperative's member winegrowers from the Southern Ardèche, sold directly to consumers at the caveau and shipped across France.
• White wines (Blancs) Still white wines from the cooperative's Southern Ardèche and Rhône Valley production, sold directly to consumers at the caveau and shipped across France.
• Rosé wines (Rosés) Still rosé wines produced by the cooperative's member winegrowers, sold directly to consumers at the caveau and shipped across France.
• Sparkling wines (Bulles — including AOC Clairette de Die) Sparkling wines including AOC Clairette de Die produced by the cooperative's member winegrowers, sold directly to consumers at the caveau and shipped across France.
• Organic wines (Vins BIO) Organic-certified wines from the cooperative's member winegrowers, sold directly to consumers at the caveau and shipped across France.
• Wine tasting and advisory service In-person wine tastings and personalized advice provided to visitors at the cooperative's caveau in Mirabel, Southern Ardèche.
• Direct shipping service Delivery of ordered wines via carriers from the cooperative's caveau to consumers across France, including Bag-in-Box packaging options.
• Bag-in-Box wine packaging Selected wines offered in Bag-in-Box format for volume and value-conscious consumers, shipped or sold directly at the caveau.

Quantifiable outcome

• Multiple wines recognized in prestigious wine guides (Guide Hachette, Gault & Millau, Le Point, Jancis Robinson)
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Office de Tourisme Berg et CoironcoreStrategic or Co-development PartnerThe local tourism office (Office de Tourisme Berg et Coiron) has a presence within the caveau's premises. This partnership enables the caveau to receive tourists in optimal conditions and provides tourism information to visitors, creating a mutually beneficial arrangement for both organizations.
• ZéfyxminorOthersZéfyx is a web agency based in Lachapelle sous Aubenas that designed and hosts the caveau's website. The agency specializes in website creation for businesses in Ardèche.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Plaimont Producteurs: Leading Gascony wine cooperative (Saint-Mont, Madiran, Pacherenc du Vic-Bilh) with significant direct retail and branded product ranges—comparable as a French regional cooperative selling both still and specialty wines with growing DTC focus.
• Vignerons de Buzet: Buzet AOC cooperative in Southwest France combining member-grower production, an organic/sustainability charter, and branded direct-to-consumer retail—analogous to Caveau de Montfleury's cooperative + organic charter + DTC caveau model.
• Cave de Jurançon: Cooperative cellar producing Jurançon AOC wines in Southwest France with direct cellar sales and tourism activity—directly comparable cooperative structure producing regional AOC wines through member growers.
• Cave de Tain: Cave de Tain is a major Northern Rhône wine cooperative producing Crozes-Hermitage, Hermitage, and Saint-Joseph—directly overlapping Caveau de Montfleury's premium Rhône AOC portfolio and operating its own cellar retail and tasting experience. Highly comparable cooperative + AOC Rhône business model.
• Les Vignerons de Tavel: Cooperative of Tavel and Lirac AOC producers in the Southern Rhône, focused on rosé and red Rhône wines with direct cellar sales and tourism experiences—matching Caveau de Montfleury's cooperative structure, Rhône portfolio mix, and DTC retail motion.

Broad incumbents

• Maison M. Chapoutier: Iconic Rhône Valley producer spanning the full range of Northern and Southern Rhône appellations including Crozes-Hermitage and Saint-Joseph; competes for premium Rhône consumer spend and on-premise listings relevant to Montfleury's higher-end cuvées.
• Advini: French wine group owning multiple estates and cooperative-affiliated brands across Languedoc, Rhône, and Provence; provides a scaled incumbent counterpart in the French cooperative-to-brand wine ecosystem that competes for retail and DTC consumer attention.
• Maison E. Guigal: Major Northern Rhône producer with deep Côte-Rôtie, Hermitage, Saint-Joseph, and Crozes-Hermitage coverage—overlaps Caveau de Montfleury's premium AOC portfolio and competes for the same on-premise and retail customers, but at national scale.
• Maison Jaboulet Aîné: Historic Rhône Valley wine house with Hermitage, Crozes-Hermitage, and Saint-Joseph ranges—directly comparable premium Rhône portfolio but operating as an established incumbent with significantly broader distribution than a regional cooperative.

Regional players

• Union des Vignerons Ardéchois (UVICA): Regional union of Ardèche wine cooperatives headquartered in the same territory as Caveau de Montfleury; serves as both a peer cooperative and an umbrella organization for many of the same Ardèche producers and AOC categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CaveaudeMontfleury
• Instagraminstagram.com/caveaumontfleury/?hl=fr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caveau de Montfleury