Tricky

Advertising Servicestricky.nz

Tricky is a New Zealand-based boutique advertising agency founded in 2018, offering strategic planning, marketing, business development, consultancy, and branding services with a team of 1-10 employees.

Company typePrivate
Founded2018
HeadquartersPonsonby, New Zealand
Headcount1–10
GTM typeB2B
OfferingServices

What Tricky does

Tricky is a privately held, small-scale advertising agency founded in 2018 and headquartered in Ponsonby, New Zealand. According to the available firmographic data, the company provides strategic planning, marketing, business development, consultancy, and branding services to clients, operating with a team of 1-10 employees under the co-founding leadership of Jill Brinsdon.

The firm's core offering spans the conventional creative agency stack — from upstream strategy and brand positioning through to marketing execution and business development support. No specific products, proprietary platforms, technology stack, integrations, or AI/ML capabilities are disclosed in the source data. The company's web presence at tricky.nz returned a CDN placeholder at the time of capture, indicating either minimal active digital marketing or dormancy of the public-facing site.

No revenue model details, pricing structure, named customers, case studies, partnerships, funding history, or ownership information are available. The operating footprint is New Zealand-based with no disclosed international expansion. Given the absence of operational, financial, and technological disclosures, the available data supports only a baseline description of the business as a boutique NZ marketing services provider with limited public visibility.

Tricky firmographics

Firmographics

Name: Tricky
Website: https://tricky.nz
Company type: Private
Founded year: 2018
Headcount range: 1–10 employees
Short description: Tricky is a New Zealand-based boutique advertising agency founded in 2018, offering strategic planning, marketing, business development, consultancy, and branding services with a team of 1-10 employees.
Ownership category
akta.pro rank

Tricky industry classification

Industry

Product category: Advertising Services
NAICS: Advertising Agencies (54181), Marketing Consulting Services (541613)
SIC: Services-Advertising Agencies (7311)
akta.pro primary industry: Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

Advertising agency services
Marketing strategy consulting
Brand development services
Business development consulting
Creative agency services

Where Tricky is headquartered

Location

Headquarters

HQ city: Ponsonby
HQ country: New Zealand
HQ region: Oceania

Markets served

Tricky business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Marketing or Sales, Operations

Tricky product offering

Product offering

Core offering

Tricky is a New Zealand-based advertising agency that provides strategic planning, marketing, business development, consultancy, and branding services to client businesses. The firm operates with a small team (1–10 employees) and delivers creative and advisory marketing work as its core commercial activity.

Differentiator

Problem solved

Functional benefit

Products and services

Strategic Planning Services Strategic planning engagements delivered to client businesses to support marketing and growth direction. Intended for organizations seeking external strategic guidance.
Marketing Services Marketing service delivery for client businesses, covering campaign development and marketing execution support.
Business Development Services Business development advisory and support services for client businesses seeking to grow revenue or market reach.
Consultancy Services General consultancy services offered to client businesses alongside the agency's marketing and branding work.
Branding Services Branding service delivery for client businesses, covering brand development and identity work as part of the agency's advertising offering.

Companies that use Tricky

Customer profile

Ideal customer profiles1 record

Tricky technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Tricky partnerships and signals

Strategic signal

Recent moves2 records

Tricky competitors and assessment

Company assessment

Direct peers

Motion Sickness: Auckland-based creative agency delivering brand, advertising, and content work. Closely comparable to Tricky as a small NZ independent serving similar client profiles.
YoungShand: Independent New Zealand creative agency offering advertising, brand, and digital services. A direct competitor to Tricky in the Auckland boutique agency market.
Special: New Zealand-based independent creative and advertising agency with a similar boutique, multi-discipline offering including brand strategy, creative campaigns, and digital. Comparable in scale and founder-led positioning to Tricky.
EightyOne: Auckland-based creative agency offering advertising, branding, and strategic services. Operates as a small independent competing in the same NZ boutique agency tier as Tricky.

Broad incumbents

TBWA\New Zealand: New Zealand operation of global disruption-focused creative network TBWA. Provides advertising, brand strategy, and creative services overlapping directly with Tricky's service portfolio.
Colenso BBDO: One of New Zealand's largest and most awarded advertising agencies, part of the BBDO Worldwide network. A larger incumbent competing for the same NZ brand-building and creative mandates Tricky pursues.
FCB New Zealand: New Zealand office of global creative network FCB (Foote, Cone & Belding). Provides integrated advertising, brand strategy, and marketing services to NZ clients.
DDB New Zealand: Auckland office of global ad network DDB. Provides full-service advertising and brand strategy to NZ clients, overlapping significantly with Tricky's offering at a much larger scale.
Saatchi & Saatchi New Zealand: Auckland office of global creative network Saatchi & Saatchi. Offers brand strategy, advertising, and creative campaign services, competing for the same NZ client mandates as Tricky at a much larger scale.
Ogilvy New Zealand: Auckland presence of global advertising and communications network Ogilvy. Competes for NZ brand strategy and creative briefs with full-service capabilities beyond Tricky's current scale.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights3 records

Customer concentration

Tricky financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Tricky leadership team

Management profile

Number of profiles

Profiles1 record

Tricky funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Tricky M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tricky

What does Tricky do?

When was Tricky founded?

Tricky was founded in 2018. It employs 1 to 10 people.

Where is Tricky based?

Tricky is headquartered in Ponsonby, New Zealand, in the Oceania region.

Who are Tricky's main competitors?

Direct peers on record are Motion Sickness, YoungShand, Special and EightyOne. Broad incumbents are TBWA\New Zealand, Colenso BBDO, FCB New Zealand, DDB New Zealand, Saatchi & Saatchi New Zealand and Ogilvy New Zealand.

Does Tricky have an API?

No public API is recorded for Tricky.

What industry is Tricky in?

Tricky's product category is Advertising Services. Its primary akta.pro industry code is BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 54181 and its SIC code is 7311.