EightyOne
- Company typePrivate
- Founded2012
- HeadquartersWellington, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
EightyOne firmographics
Firmographics- Name
- EightyOne
- Legal name
- EightyOne Ltd
- Website
- https://eightyone.co.nz
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where EightyOne is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
EightyOne business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Agency Services: Full-service creative agency providing campaign development, brand strategy, and marketing services to government, NGO, and commercial clients. Revenue generated through professional service fees for creative campaigns.
- EightyOne Shop: Sale of limited-edition art prints including NZSO commemorative prints at $150 NZD per print or $1,500 for the complete set of 10 plus bonus print. Products are giclee printed on 308gsm fine art paper, individually numbered in editions of 75.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual limited-edition prints |
| Unit Pricing | Pay-as-you-go | Complete set of 10 prints plus bonus 11th print |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
EightyOne product offering
Product offeringCore offering
EightyOne is a full-service independent creative advertising agency providing campaign development, brand strategy, and creative execution for government, nonprofit, and commercial clients across New Zealand. Its subsidiary EightyOneM delivers media strategy, planning, and buying services with data-driven insights. The agency also sells limited-edition NZSO art prints through an online shop as a secondary product line.
Product overview
EightyOne is a New Zealand-based independent creative advertising agency offering two main service lines: the core EightyOne creative agency (campaign development, brand strategy, creative services) and EightyOneM (full-service media agency with data-driven insights and media planning capabilities). The agency also operates an e-commerce shop selling NZSO limited-edition art prints, which represents a product extension beyond service-based offerings. The core agency and media subsidiary operate in concert, with EightyOne providing creative strategy and EightyOneM adding power to beautiful creative through data-informed media placement.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Women's Refuge campaigns raised over $12.6 million with 8x increase in donors and $16.45 ROI per dollar
- +4 more outcomes
Companies that use EightyOne
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
EightyOne technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
EightyOne partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- DOT loves datacoreStrategic analytics partnership providing data insights for campaign development. DOT loves data creates bespoke data solutions including the 'Hammer & Nail' index for targeting school leavers for BCITO campaigns. In-depth analysis provided for all EightyOne campaigns.
- AssemblyminorCollaborated with Assembly on Powershop 'Power, personified' campaign to personify the relationship between Powershop and customers.
- The Hood & CocoreProduced hero content for Poi Tukua campaign supporting the 2023 FIFA Women's World Cup, ensuring content was created by Māori for Māori.
- SixOneNinecoreCultural design specialists partnered with to create Tauihi women's basketball league brand identity rooted in modern Aotearoa with te reo Māori elements.
- Steve Menzies at FlinchminorPartnership with Steve Menzies at Flinch to create video series based on Seven Principles of Ocean Literacy for UNESCO launch.
- Stevei HoukamauminorLocal artist collaborated with for Tauihi league trophy development, creating carved black clay disc representing league values.
- Dr Taku Parai (Ngāti Toa)minorKaumātua from Basketball New Zealand collaborated on developing te reo Māori name 'Tauihi' (to soar) and cultural narratives.
- Local artists and franchise partnersminorFranchise tikanga Māori partners developed team names and logos combining masterbrand narrative with regional identities using te reo Māori.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
EightyOne competitors and assessment
Company assessmentBroad incumbents
- TBWA New Zealand: TBWA New Zealand is part of the TBWA Worldwide network, known for disruptive creative work. It is comparable to EightyOne as a creative competitor in NZ, particularly for brands seeking bold, distinctive campaign work.
- Dentsu New Zealand: Dentsu New Zealand is part of the global Dentsu network, providing creative, media, and CXM services. It competes with EightyOne for major NZ accounts across government and commercial sectors, with significantly larger scale and integrated network capabilities.
- DDB Group New Zealand: DDB Group New Zealand is part of the global DDB network and offers full-service creative and media capabilities. It competes with EightyOne for major brand and government accounts in NZ, with broader international reach and larger resourcing.
- Ogilvy New Zealand: Ogilvy New Zealand is part of the WPP-owned Ogilvy network, providing advertising, brand strategy, PR, and experience design. It competes with EightyOne for major NZ commercial and government accounts with deeper global resources and broader service offerings.
- FCB New Zealand: FCB New Zealand is part of the IPG-owned FCB global network, offering creative and integrated communications. It competes with EightyOne for NZ creative accounts, with the backing of an international network and broader capability stack.
- Saatchi & Saatchi New Zealand: Saatchi & Saatchi New Zealand is part of the Publicis network, offering creative, media, and digital services. It is a comparable competitor to EightyOne for major NZ creative mandates, particularly with consumer brands and government.
Direct peers
- Special Group: Special Group is an independent creative agency operating across New Zealand and Australia. It competes with EightyOne for similar creative mandates, particularly for bold, distinctive brand campaigns, and serves many of the same consumer-facing clients.
- Motion Sickness: Motion Sickness is an Auckland-based independent creative agency recognized for innovative brand campaigns and design work. It is comparable to EightyOne as an indie NZ creative shop competing for similar client briefs and recognition in the local creative awards circuit.
- Colenso BBDO: Colenso BBDO is widely regarded as one of New Zealand's leading creative agencies, working across government, commercial, and nonprofit sectors. It is a more established direct competitor to EightyOne in the NZ creative market, with similar multi-sector campaign capabilities and award-winning track record.
- Track: Track is a New Zealand creative agency that has worked across government, commercial, and cultural sector campaigns. It overlaps with EightyOne in Wellington-area indie creative work and government/nonprofit client engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
EightyOne social profiles
Digital presenceEightyOne financial estimates
Financial estimateRevenue estimate
Valuation estimate
EightyOne leadership team
Management profileNumber of profiles
Profiles2 records
EightyOne funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EightyOne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EightyOne
What does EightyOne do?
EightyOne is a full-service independent creative advertising agency providing campaign development, brand strategy, and creative execution for government, nonprofit, and commercial clients across New Zealand. Its subsidiary EightyOneM delivers media strategy, planning, and buying services with data-driven insights. The agency also sells limited-edition NZSO art prints through an online shop as a secondary product line.
Is EightyOne a public or private company?
EightyOne is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EightyOne founded?
EightyOne was founded in 2012. It employs 1 to 10 people.
Where is EightyOne based?
EightyOne is headquartered in Wellington, New Zealand, in the Oceania region.
How does EightyOne make money?
Two revenue lines are on record. Creative Agency Services are the primary driver. The others are eightyOne Shop.
Who are EightyOne's main competitors?
Broad incumbents on record are TBWA New Zealand, Dentsu New Zealand, DDB Group New Zealand, Ogilvy New Zealand, FCB New Zealand and Saatchi & Saatchi New Zealand. Direct peers are Special Group, Motion Sickness, Colenso BBDO and Track.
Does EightyOne have an API?
No public API is recorded for EightyOne.