iWise
- Company typePrivate
- Founded2020
- HeadquartersBusiago, Italy
- Headcount—
- GTM typeB2B
- OfferingSoftware
iWise firmographics
Firmographics- Name
- iWise
- Legal name
- I WISE S.r.l.
- Website
- https://iwise.it
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Ownership category
- akta.pro rank
iWise industry classification
Industry- Product category
- Company Valuation and Monitoring Software
- NAICS
- Software Publishers (5132), Portfolio Management and Investment Advice (52394)
- SIC
- Services-Prepackaged Software (7372), Investment Advice (6282)
- akta.pro primary industry
- Credit Monitoring, Portfolio Analytics & Early Warning Systems (FSAGAHAJ)
- akta.pro secondary industries
- Pricing, Risk-Based Offer & Limit Management (FSAGAHAE), AML/CTF Transaction Monitoring & Case Management (FSAGAFAC), Model Risk Management & AI Governance (validation, monitoring, explainability) (FSAGAFAL)
Keywords
Where iWise is headquartered
LocationHeadquarters
- HQ city
- Busiago
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
iWise business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Software Subscriptions and Licenses: iWise provides access to its proprietary evaluation and monitoring software through a subscription-based model. Users purchase licenses to access the platform for specified periods (12-month assignments with potential auto-renewal). The services include corporate credit reports, data analytics, and valuation reports delivered online.
- Professional Services and Custom Reports: Additional services including customized data extraction from public registries based on user-specified parameters, specialized credit risk evaluation reports, and advisory services for financial intermediaries and crowdfunding platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise/B2B subscription model |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
iWise product offering
Product offeringCore offering
iWise develops and commercializes proprietary AI-driven software to evaluate startups and SMEs using established valuation methodologies (DCF, VC Method, Berskus, Scorecard Method) and to monitor company performance monthly against business plan metrics with early crisis detection. The company also operates Fintech MONITOR, a licensed commercial information platform that aggregates SME loan transactions across authorized equity crowdfunding platforms to address shadow banking risk.
Product overview
iWise offers two proprietary and patented software solutions accessible through a dynamic web platform aimed at developing company business lines: iWise EVALUATION for company valuation using DCF, VC Method, Berskus and Scorecard Method approaches with AI-managed customizable parameters; and iWise MONITOR for ongoing performance monitoring with monthly assessments and early crisis detection. Fintech MONITOR complements the portfolio as a shared database solution for crowdfunding platform transactions, addressing shadow banking risks for financial intermediaries.
Differentiator
Problem solved
Functional benefit
Brands
- iWise EVALUATION: Software designed to evaluate a company and determine its ability to generate profitability for investors. Uses DCF, VC Method, Berskus and Scorecard Method evaluation approaches with AI-managed parameters.
- iWise MONITOR
- Fintech MONITOR
Products and services
- iWise EVALUATION Software designed to evaluate a company and determine its ability to generate profitability for investors (equity side). Uses the main evaluation methods in doctrine (DCF, VC Method, Berskus and Scorecard Method) and allows customization of evaluation parameters, otherwise managed via AI.
- iWise MONITOR Software capable of monitoring company performance against business plan development and value measures. Enables monthly company assessments, monitoring key metrics and parameters, and detecting risk signals influencing company crisis before they manifest at accounting level.
- Fintech MONITOR Digital platform operating under License pursuant to Article 134 T.U.L.P.S. for commercial information activities. Creates a shared database recording all transactions by SMEs using authorized crowdfunding platforms for loan intermediation pursuant to EU Regulation 2020/1503, addressing shadow banking and reducing risks of incorrect creditworthiness assessments for crowdfunding platform managers, banks, and financial intermediaries.
Companies that use iWise
Customer profileSegments7 records
Ideal customer profiles5 records
iWise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
iWise partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
iWise competitors and assessment
Company assessmentDirect peers
- Modefinance: Italian fintech specialized in SME credit rating and financial analytics with proprietary methodologies; a closer niche competitor to iWise EVALUATION than the larger incumbents, sharing the startup-to-SME credit assessment focus.
- Cerved: Italy's largest business information and credit risk provider, serving banks, financial institutions, and corporates with credit reports, ratings, and company valuations that directly overlap with iWise EVALUATION and iWise MONITOR.
- Valutico: Cloud-based company valuation platform applying multiple methodologies (DCF, multiples, etc.) to private companies; competes directly with iWise EVALUATION on the multi-method valuation proposition for advisors, investors, and corporate finance users.
- Creditsafe: Global business credit reporting provider offering company credit reports and monitoring services; competes with iWise in the SME credit reporting and ongoing monitoring category across multiple geographies.
- CRIF: Global credit information and decisioning provider headquartered in Italy; offers SME credit reports and risk analytics that compete with iWise's evaluation and monitoring offerings for the same Italian B2B audience.
Broad incumbents
- Bureau van Dijk (Moody's): Moody's-owned provider of private company information via the Orbis database; overlaps with iWise on company financials, ownership, and valuation data, but serves larger enterprise and institutional clients globally.
- Dun & Bradstreet: The dominant global business information provider with extensive company data, PAYDEX scores, and analytics; competes broadly with iWise across enterprise segments via a much larger data asset and global footprint.
Emerging players
- Eqvista: Equity valuation and cap table management platform focused on private companies and startups; competes with iWise on pre-money and post-money valuation deliverables used in fundraising and investor reporting.
- PitchBook (Morningstar): Private market data platform providing company valuations, deal terms, and investor information relevant to venture and growth-stage investing; an adjacent competitor for institutional investors evaluating startup opportunities.
Others
- CB Insights: Market intelligence platform providing company data, valuations, and predictive analytics on private firms; an indirect competitor serving institutional investors who could otherwise use iWise for early-stage diligence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
iWise compliance and trust
Trust signalCompliance2 records
iWise financial estimates
Financial estimateRevenue estimate
Valuation estimate
iWise leadership team
Management profileNumber of profiles
iWise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iWise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iWise
What does iWise do?
iWise develops and commercializes proprietary AI-driven software to evaluate startups and SMEs using established valuation methodologies (DCF, VC Method, Berskus, Scorecard Method) and to monitor company performance monthly against business plan metrics with early crisis detection. The company also operates Fintech MONITOR, a licensed commercial information platform that aggregates SME loan transactions across authorized equity crowdfunding platforms to address shadow banking risk.
Is iWise a public or private company?
iWise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iWise founded?
iWise was founded in 2020.
Where is iWise based?
iWise is headquartered in Busiago, Italy, in the Europe region.
How does iWise make money?
Two revenue lines are on record. Software Subscriptions and Licenses are the primary driver. The others are professional Services and Custom Reports.
Who are iWise's main competitors?
Direct peers on record are Modefinance, Cerved, Valutico, Creditsafe and CRIF. Broad incumbents are Bureau van Dijk (Moody's) and Dun & Bradstreet. Emerging players are Eqvista and PitchBook (Morningstar). CB Insights is listed as an others.
Does iWise have an API?
No public API is recorded for iWise.
What industry is iWise in?
iWise's product category is Company Valuation and Monitoring Software. Its primary akta.pro industry code is FSAGAHAJ, Credit Monitoring, Portfolio Analytics & Early Warning Systems, with a secondary code of FSAGAHAE, Pricing, Risk-Based Offer & Limit Management. Its NAICS code is 5132 and its SIC code is 7372.