Purefood

Online Health Food Retailpurefood.de

Purefood (purefood.de) is a Hamburg-based entity associated with an online store for protein porridges, organic teas, muesli, and other healthy products; however, the domain is currently parked and listed for sale by a third-party broker, with no active operations, products, or customer footprint verifiable from the available data.

Company typePrivate
Founded2024
HeadquartersHamburg, Germany
Headcount11–50
GTM typeB2C
OfferingDigital Commerce or Content

Purefood firmographics

Firmographics

Name: Purefood
Website: https://purefood.de
Company type: Private
Founded year: 2024
Operating status: Closed
Headcount range: 11–50 employees
Short description: Purefood (purefood.de) is a Hamburg-based entity associated with an online store for protein porridges, organic teas, muesli, and other healthy products; however, the domain is currently parked and listed for sale by a third-party broker, with no active operations, products, or customer footprint verifiable from the available data.
Ownership category
akta.pro rank

Purefood industry classification

Industry

Product category: Online Health Food Retail
NAICS: All Other Specialty Food Retailers (445298)
SIC: Retail-Grocery Stores (5411)
akta.pro primary industry: Health Food & Supplement Stores (CRAHAEAC)
akta.pro secondary industry: Natural/Organic Bulk & Supplement Grocers (CRAHAMAF)

Keywords

Healthy food products
Protein porridge
Organic teas
Muesli cereals
Online health store

Where Purefood is headquartered

Location

Headquarters

HQ city: Hamburg
HQ country: Germany
HQ region: Europe

Markets served

Purefood business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Supply Chain, Operations, Marketing or Sales

Purefood product offering

Product offering

Core offering

Purefood is described as an online store offering a range of multi-branded protein porridges, organic teas, muesli, and other healthy products. The associated domain purefood.de is currently not in active use and is listed for sale through Domainkompetenz.de, so no live operational storefront is verifiable from the available source material.

Differentiator

Problem solved

Functional benefit

Companies that use Purefood

Customer profile

Ideal customer profiles1 record

Purefood technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Purefood competitors and assessment

Company assessment

Broad incumbents

Reformhaus: Established German health food store chain selling organic muesli, teas, supplements, and natural products through physical retail with online channels. Comparable product mix to Purefood but operates a predominantly physical retail model at much larger scale.
ESN (Elite Sports Nutrition): German sports nutrition and functional food brand selling protein powders, bars, and related products via retail and DTC channels. Overlaps with Purefood's protein-focused health food positioning in the German market.
MyProtein: Global sports nutrition brand with a large German customer base, selling protein products, porridges, and supplements via direct e-commerce. Operates at significantly larger scale and broader product breadth than Purefood's intended offering.
Huel: UK-based functional nutrition brand offering meal replacement products with growing DACH presence. Overlaps with Purefood's convenient, health-positioned product strategy but at substantially larger scale.

Direct peers

Biotiva: German online retailer of organic superfoods, teas, muesli, and natural health products. Closely comparable to Purefood in terms of category mix (organic teas, muesli, healthy products) and online DTC model.
YFood: Munich-based DTC brand offering meal replacement drinks and functional nutrition products in Germany. Comparable category overlap with Purefood's protein porridge and healthy convenience positioning.
nu3: Berlin-based health food e-commerce platform offering functional nutrition, supplements, and specialty foods. Direct comparable to Purefood's intended online specialty health food retail offering in the DACH region.
Foodspring: Berlin-based sports nutrition and functional food brand selling protein products, porridges, and health-focused foods via direct-to-consumer e-commerce. Directly comparable to Purefood's planned product mix and online retail model in Germany.
KoRo: Berlin-based DTC e-commerce retailer specializing in bulk-style healthy foods including muesli, porridge, and organic pantry staples. Closely matches Purefood's multi-branded online health food store concept in the DACH market.

Market position

Customer concentration

Purefood financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Purefood leadership team

Management profile

Number of profiles

Purefood funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Purefood M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purefood

What does Purefood do?

When was Purefood founded?

Purefood was founded in 2024. It employs 11 to 50 people.

Where is Purefood based?

Purefood is headquartered in Hamburg, Germany, in the Europe region.

Who are Purefood's main competitors?

Broad incumbents on record are Reformhaus, ESN (Elite Sports Nutrition), MyProtein and Huel. Direct peers are Biotiva, YFood, nu3, Foodspring and KoRo.

Does Purefood have an API?

No public API is recorded for Purefood.

What industry is Purefood in?

Purefood's product category is Online Health Food Retail. Its primary akta.pro industry code is CRAHAEAC, Health Food & Supplement Stores, with a secondary code of CRAHAMAF, Natural/Organic Bulk & Supplement Grocers. Its NAICS code is 445298 and its SIC code is 5411.