Nissa Car Rental

What Nissa Car Rental does

Nissa Car Rental is a Turkey-headquartered international car rental brand operating across 8 countries — Turkey, Albania, Bosnia and Herzegovina, Montenegro, Serbia, North Macedonia, Northern Cyprus (KKTC), and Morocco — with airport and city-center locations in more than 20 Turkish cities including Istanbul, Ankara, Izmir, Antalya, Bodrum, Dalaman, Nevşehir, and Trabzon. The core offering is short- and long-term vehicle rental (daily, weekly, monthly) targeted at individual travelers, tourists, and corporate clients, augmented by insurance add-ons (LCF tire/glass/headlight coverage, CDW mini damage protection, and SCDW zero-deductible full coverage ranging from 900 EUR to 1,750 EUR), cross-border travel permits, additional driver and senior driver fees, and excess-kilometer charges.

The underlying platform consists of a digital reservation and booking system with online payment integration, a multilingual 24/7 call center (444 4 093), and WhatsApp support, supported by integrations with international car rental platforms and travel partners that drive inbound tourist demand. The technology layer is conventional web-based booking infrastructure with multi-currency payments (TRY, EUR, USD, GBP) and KVKK-compliant data handling; no AI, API, SDK, or proprietary AI/data assets are documented.

Revenue mechanics are transaction-based: base rental fees vary by vehicle class, duration, and season, with monetized add-ons including insurance packages (900–1,750 EUR for SCDW), senior driver surcharges (20 EUR/day for drivers 71+), additional driver services, cross-border permits (70 EUR), and excess-kilometer fees (5 TL/km above a 3,500 km monthly cap). Distribution combines a digital-first direct channel with targeted discount campaigns for healthcare workers, teachers, academics, and call center bookers offering up to 25% off, alongside indirect channel sales via international travel platforms. The legal entity is BEATUS TURİZM TAŞIMACILIK TİCARET LİMİTED ŞİRKETİ, a privately held Turkish limited company; no funding rounds, investors, or revenue figures are disclosed.

Name

Nissa Car Rental

Legal name

BEATUS TURİZM TAŞIMACILIK TİCARET LİMİTED ŞİRKETİ

Website

https://nissacarrental.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Nissa Car Rental is a Turkey-based international car rental brand operating in 8 countries across the Balkans, Northern Cyprus, and Morocco, serving individual travelers, tourists, and corporate clients with daily-to-monthly vehicle rentals, airport and city-center pickup, insurance add-ons, and 24/7 multilingual call center support.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Leasing (532112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Self-Drive Car Rental (THADAAAF)

akta.pro secondary industries

Corporate & Government Contract Car Rental (THADAAAJ), Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD)

Keywords

• Car rental services
• Vehicle rental
• Airport car hire
• Short-term vehicle leasing
• Rental fleet management

Headquarters

HQ city

Pendik

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Rental Fees: Core revenue from renting vehicles to customers on daily, weekly, and monthly basis. Pricing varies by vehicle class, rental duration, and includes options for additional services such as additional driver coverage, insurance upgrades, and cross-border travel permits.
2. Insurance and Protection Packages: Revenue generated from selling optional protection packages including LCF (Tire, Glass, and Headlight Protection), CDW (Mini Damage Protection), and SCDW (Zero Deductible Full Coverage). These packages reduce or eliminate customer liability in case of damage.
3. Additional Services and Fees: Fees from additional driver services, senior driver packages, excess kilometer charges, cross-border travel permits, and Findex credit checks. Monthly rentals include 3,500 km limit with excess charged at 5 TL per km.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Nissa Car Rental operates an international vehicle rental service across 8 countries (Turkey, Albania, Bosnia and Herzegovina, Montenegro, Serbia, North Macedonia, Northern Cyprus, and Morocco), providing short- and long-term car rentals through a digital booking platform, multilingual 24/7 call center, and physical airport and city-center locations. The core offering is daily, weekly, and monthly rental of a diverse vehicle fleet with optional insurance protection packages (SCDW, CDW, LCF), additional driver services, senior driver packages, cross-border permits, and multi-currency payment options in TRY, EUR, USD, and GBP.

Product overview

Nissa Car Rental is an international car rental brand operating across 8 countries (Turkey, Albania, Bosnia and Herzegovina, Montenegro, Serbia, North Macedonia, Northern Cyprus, and Morocco). The core offering is the Nissa Car Rental platform providing vehicle rentals from airports to city centers with digital booking capabilities and 24/7 multilingual call center support. The product portfolio includes core rental services enhanced by insurance add-ons: Full Kasko (SCDW) for complete excess removal, Mini Hasar Koruma Paketi (CDW) for minor damage coverage up to 2,500 TL, and Lastik Cam Far Koruma Paketi (LCF) for tire/glass/headlight protection. Additional services include Senior Driver Package for drivers 71+ and Ek Sürücü (Additional Driver) service. The company integrates with international car rental platforms and travel partners to reach millions of users.

Differentiator

Problem solved

Functional benefit

Products and services

• Nissa Car Rental (Vehicle Rental Service) International vehicle rental service operating in 8 countries, offering a wide fleet of cars to individual travelers and corporate clients for tourism, airport transfers, city exploration, intercity travel, and business trips. Includes pickup/drop-off at airports (Sabiha Gökçen, Dalaman, Elazığ, Nevşehir) and city-center offices.
• Full Kasko / Muafiyetsiz Full Kasko (SCDW) Optional full-coverage insurance package priced between 900 EUR and 1,750 EUR depending on vehicle class, which removes damage excess entirely for the renter.
• Mini Hasar Koruma Paketi (CDW) Coverage for non-collision damage including parking damage and minor scratches up to 2,500 TL, plus tire, glass, and headlight protection without requiring a police report.
• Lastik, Cam ve Far Koruma Paketi (LCF) Insurance coverage for tire, front windshield, and headlight damage during the rental period.
• Kıdemli Sürücü Paketi (Senior Driver Package) Additional risk assessment package for drivers aged 71 and above, charged at 20 EUR per day as supplementary risk assessment.
• Ek Sürücü Hizmeti (Additional Driver Service) Service that allows secondary drivers to operate the rental vehicle once registered with proper documentation into the rental contract.
• Cross-Border Travel Permit Permit enabling customers to take the rental vehicle across borders into other Nissa operating countries, priced at 70 EUR per trip.

Quantifiable outcome

• Reaches millions of users through international platform integrations

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and supporting.

• Uluslararası Araç Kiralama Platformları (International Car Rental Platforms)coreChannel Partner/ Reseller/ DistributorNissa Car Rental integrates with leading international car rental platforms and travel partners, enabling access to millions of users globally. This distribution partnership allows the company to reach customers beyond its direct marketing channels.
• Seyahat İş Ortakları (Travel Partners)coreChannel Partner/ Reseller/ DistributorStrategic partnerships with travel companies and booking platforms enable Nissa to serve tourists and business travelers through established travel distribution networks.
• Kredi Sağlayıcı Şirketler (Credit Provider Companies)supportingOthersPartnerships with credit providers enable installment payment options and financing for customers. Nissa also conducts Findex credit checks through these partnerships for customer verification.
• Sigorta Şirketleri (Insurance Companies)coreStrategic or Co-development PartnerPartnerships with insurance providers enable comprehensive coverage options including Rent A Car Kasko, LCF, CDW, and SCDW packages. Insurance coverage is mandatory for all rentals.
• Otomotiv Şirketleri ve Bayiler (Automotive Companies and Dealers)supportingStrategic or Co-development PartnerOperational leasing and fleet rental partnerships with automotive companies support fleet maintenance and vehicle supply for the rental operations.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Sixt (Turkey): European-headquartered premium-leaning rental incumbent active across Turkish airports. Comparable product offering including insurance add-ons, with stronger premium fleet positioning than Nissa.
• Enterprise Rent-A-Car (Turkey): World's largest rental company by fleet, with growing Turkish and Balkan presence. Directly comparable airport/city rental model, with stronger corporate-account infrastructure and brand-driven inbound demand.
• Avis Budget Group (Turkey): Global car rental incumbent operating in Turkey through licensees with airport-heavy counter network. Comparable to Nissa in customer use case but with materially larger fleet, broader vehicle classes, and stronger OTA/airline distribution.
• Hertz (Turkey): Global rental incumbent with Turkish operations focused on airports and premium segments. Same airport/city counter model as Nissa, with global brand recognition driving a meaningful share of inbound tourist bookings.

Direct peers

• Goldcar: European budget-focused car rental brand with strong airport presence in Mediterranean destinations. Comparable tourist-driven, multi-country, self-drive model with similar insurance-upgrade revenue mechanics.
• Green Motion: International car rental brand operating across multiple countries including Turkey and the Balkans via franchisees. Closely comparable multi-country self-drive model with airport focus and OTA-driven distribution.
• AutoUnion Rent a Car: Turkish-headquartered regional car rental with airport presence and Balkan expansion. Directly comparable product mix, fleet composition, and target customer to Nissa's Turkish and cross-border operations.
• Garenta: One of the largest Turkish-origin car rental brands with nationwide airport and city presence. Directly competes with Nissa on Turkish tourist and corporate segments with a comparable fleet model and digital booking experience.

Emerging players

• Surprice Car Rental: Emerging European value-oriented rental brand with growing presence in Turkey, Greece, and Mediterranean tourist markets. Similar target customer (price-sensitive inbound tourists) and online-first booking flow.

Regional players

• Rent Go: Turkish origin short- and long-term rental operator focused primarily on long-term leases to corporates. Comparable long-term/monthly rental product line and corporate GTM, but with a different mix toward leasing rather than tourist self-drive.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/nissa_carrental
• Facebookfacebook.com/nissacarrentall
• LinkedInlinkedin.com/company/nissa-car-rental
• Instagraminstagram.com/nissa_carrental

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nissa Car Rental