What Bioladen.de does

Bioladen.de is the consumer-facing digital brand for "bioladen*," a private-label organic food brand owned and operated by Weiling GmbH, a family-owned German organic wholesaler founded in 1975 by Bernd Weiling. The bioladen* brand launched in 2002 and is distributed through approximately 1,000 organic specialty stores, delivery services, and market stalls across Germany. The portfolio spans more than 20 certified-organic product lines (Demeter, Bioland, Naturland), supported by two logistics centers — the original Coesfeld site (established 1979) and a 16,500 m² facility in Lonsee opened in 2010.

The business model is B2B wholesale: Weiling supplies independent organic retailers, which in turn sell bioladen* products to end consumers. Bioladen.de functions as a brand-marketing and information portal rather than a primary transactional channel, augmented by content publishing through "biofaktum" and a wine-selection tool (Weinfinder). Revenue mechanics flow from wholesale margins on certified-organic private-label products, with sustainability commitments — CO2 compensation (since 2017/2018), CNG-powered delivery fleet (introduced 2020), reusable packaging, and fair-trade partnerships in Ecuador, Colombia, and the Dominican Republic — functioning as both operational practices and brand equity drivers.

The company won the 2024 German Sustainability Award and remains family-owned with no external investment, which limits public financial disclosure but supports long-horizon strategic decision-making. The underlying consumer technology stack is conventional (Cloudflare, Matomo, Brevo), with no proprietary platform or AI-driven systems evident in the input. The competitive position rests on exclusive retail distribution, brand heritage, certification credentials, and sustainability positioning rather than technology differentiation.

Name

Bioladen.de

Legal name

Weiling GmbH

Website

https://bioladen.de

Company type

Private

Founded year

1975

Operating status

Operating

Short description

Bioladen.de is the consumer-facing digital portal for "bioladen*," a private-label organic food brand owned by family-run German wholesaler Weiling GmbH. It distributes 20+ certified-organic product lines through ~1,000 independent organic specialty retailers across Germany.

Ownership category

akta.pro rank

Product category

Organic Food Distribution

NAICS

Dairy Product (except Dried or Canned) Merchant Wholesalers (424430)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Organic & Natural Private Label & Brand Distribution (Wholesale) (AFAIAJAL)

akta.pro secondary industries

Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK), Health, Organic & Natural Grocery Wholesale (AFAIABAI), Organic & Natural Packaged Grocery Wholesale (AFAIAJAB), Natural & Organic Foods Distribution (CRAOABAH)

Keywords

• Organic food wholesale
• Private label organic
• Organic grocery distribution
• Certified organic products
• Fair trade sourcing

Headquarters

HQ city

Coesfeld

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. B2B Wholesale to Organic Retailers: Bioladen* generates revenue through wholesale distribution of organic food products to approximately 1,000 Bio-Fachgeschäfte (organic specialty stores), Bio-Lieferdienste, and Bio-Marktstände across Germany. The parent company Weiling GmbH handles logistics and distribution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Bioladen* is a private-label organic food brand owned by Weiling GmbH, distributed exclusively through approximately 1,000 organic specialty retailers (Bio-Fachgeschäfte), organic delivery services, and organic market stalls across Germany. The brand offers a portfolio of certified organic product lines including produce, meat, dairy, cheese, eggs, cereals, oils, wines, honey, and pantry staples — all certified under Demeter, Bioland, or Naturland standards.

Product overview

Bioladen.de is the consumer-facing digital brand for bioladen*, a private-label organic food brand owned and operated by Weiling GmbH, a German organic wholesale company founded in 1975. The bioladen* brand encompasses a portfolio of over 20 distinct product lines — including Obst & Gemüse (produce), Fleisch & Wurst (meat), Molkereiprodukte (dairy), Käse (cheese), Eier (eggs), Müslis & Crunchs, Nussmus, Pasta & Tomatenprodukte, Speiseöle (cooking oils), Wein (wine), Vegani Produkte (vegan), Honig (honey), Kokosprodukte, Fonds & Brühe, Mehrwegglas-Produkte, Trockenfrüchte & Nüsse, Spezialitäten, Reis, Früchte im Glas, and Alltagsprodukte — all exclusively available through approximately 1,000 organic specialty retailers, delivery services, and market stalls across Germany. The brand is augmented by sustainability initiatives including the Clever verpackt packaging program, a CO2 compensation scheme covering the full produce range, the B-Fair fair-trade projects in Ecuador, Colombia, Dominican Republic, and Burkina Faso, and the Fleischmanufaktur Bauckhof Demeter meat operation. Supporting consumer-facing services include the Weinfinder wine discovery tool, the biofaktum knowledge hub, a recipe platform, and a retailer locator powered by Google Maps. The portfolio is anchored by Weiling's commitment to 100% certified-organic (Demeter, Bioland, Naturland) sourcing, transparent supply chains, and long-term supplier partnerships dating back over 20 years.

Differentiator

Problem solved

Functional benefit

Brands

• Fleischmanufaktur Bauckhof: A Demeter-certified meat manufacturer and one of the oldest biodynamic farms, providing organic meat products under the bioladen* brand.

Products and services

• bioladen* Obst & Gemüse Private-label organic fruits and vegetables sourced from approximately 50 carefully selected certified suppliers (Demeter, Bioland, or Naturland). German produce is prioritized with seasonal imports from European and overseas partners. Approximately 90% of the range is unpackaged, and the full assortment is CO2-compensated from seed to delivery.
• bioladen* Fleisch & Wurst Private-label organic meat and sausage products sourced from selected organic-certified meat suppliers, including the Demeter-certified Fleischmanufaktur Bauckhof and partner farms with strict animal husbandry standards.
• bioladen* Molkereiprodukte Private-label range of organic dairy products including milk, cheese, yogurt, and related items sourced from organic-certified producers.
• bioladen* Käse Curated selection of organic cheeses available through the bioladen* network of organic specialty retailers.
• bioladen* Eier Organic eggs sourced from selected producers, including brother rooster (Bruderhähne) programs that ensure ethical treatment of male chicks in egg production.
• bioladen* Müslis & Crunchs Private-label range of organic cereals, granolas, and crunchy muesli products for everyday consumption.
• bioladen* Nussmus & Nüsse Organic nut butters and nuts for baking, sourced from certified organic producers.
• bioladen* Pasta & Tomatenprodukte Private-label range of organic pasta and tomato products, including sauces and related items.
• bioladen* Speiseöle Range of organic cooking and edible oils sourced from certified organic producers.
• bioladen* Wein Curated selection of organic wines sourced from various wine-producing regions, available through organic retailers and the Weinfinder online tool. Includes red, white, rosé, sparkling, and non-alcoholic specialty wines, with filters for taste profile, origin, price, and vegan suitability.
• bioladen* Vegani Produkte Dedicated range of vegan organic products, including plant-based alternatives, available exclusively through organic specialty retailers.
• bioladen* Honig Organic honey sourced from carefully selected beekeeping operations.
• bioladen* Kokosprodukte Organic coconut-based products including coconut milk, oil, and related items.
• bioladen* Fonds, Brühe & Co. Range of organic stocks, broths, and related cooking bases.
• bioladen* Mehrwegglas-Produkte Products packaged in reusable glass containers (Mehrwegglas), emphasizing sustainability through reusable packaging usable 20 to 50 times before recycling.
• bioladen* Trockenfrüchte & Nüsse Range of organic dried fruits and nuts sold through the organic retail network.
• bioladen* Spezialitäten Specialty organic products that do not fit standard categories, curated for discerning organic consumers.
• bioladen* Reis Organic rice sourced from certified organic producers.
• bioladen* Früchte im Glas Organic fruits preserved in glass jars, emphasizing sustainable packaging.
• bioladen* Alltagsprodukte Broad category of everyday organic products for regular household use, complementing specialty items.
• bioladen* B-Fair Fair-Trade-Projekte Fair-trade sub-brand encompassing social projects in Ecuador, Colombia, the Dominican Republic, and Burkina Faso. Key initiatives include 1 cent per bioladen* banana flowing into local social projects (education, healthcare, clean water access), CO2-compensated supply chains, and support for Demeter/Naturland farming.
• Fleischmanufaktur Bauckhof Demeter-certified meat manufacturing operation and one of the oldest Demeter farms, operated by the Bauckhof family and partner farms. Specializes in biodynamic poultry (including brother roosters) with on-farm feed production, species-appropriate animal husbandry, and sustainable soil management. Products sold under the bioladen* brand.

Quantifiable outcome

• 20% average CO2e reduction achieved by 2022 across Bioladen* fruit and vegetable products
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• KlimAktivcoreTechnology or Integration · 1 January 2018Partnership with KlimAktiv for scientific CO2 footprint analysis. KlimAktiv calculated Product Carbon Footprints for Bioladen* fruit and vegetable products from seed to delivery since 2018, analyzing up to 90 individual factors per product. Annual updates conducted.
• Hacienda Cluzon (Ecuador)coreStrategic or Co-development Partner · 1 January 2012Partnership with Xavier Lazo Guerrero, agricultural engineer who developed holistic organic banana cultivation. The partnership supports education projects including an adult education center providing courses on family finance, mental health, women's health, and digital skills. 1 cent per sold Bioladen* banana funds these projects.
• Victoria and Louis (Colombia)coreStrategic or Co-development Partner · 1 January 2012Partnership with Colombian producers Victoria and Louis, pioneers in plastic-reduced banana cultivation. They developed methods using paper bags instead of plastic, paper separators instead of foam, and sisal ropes instead of plastic bands. 1 cent per sold Bioladen* banana funds drinking water projects in Colombia.
• IFCO SystemscoreTechnology or Integration · 1 January 2010Partnership for reusable transport containers (Mehrwegtransportkisten). IFCO provides returnable plastic containers for fruit and vegetable distribution, enabling transport of over 80% of Bioladen* produce. IFCO issues annual sustainability certificates documenting Weiling's savings through container reuse.
• Horizontes Organicos (Dominican Republic)minorStrategic or Co-development Partner · 1 January 2004Partnership with Bio pioneer Christoph F. Meier, founder and CEO of Horizontes Organicos, established in 1994 in Azua de Compostela. The company managed banana and mango cultivation with worker participation. Historical project generating nearly 1.5 million euros in donations to Waldorf education. Product sourcing from Dominican Republic has ended but financial support continues.
• Fleischmanufaktur BauckhofcoreStrategic or Co-development Partner · 1 January 2002Long-standing partnership with one of the oldest Demeter farms in Germany. The Bauckhof operates biodynamic agriculture following Demeter guidelines with exemplary animal husbandry. Bioladen* offers chicken breast fillet and other products from this partnership. The relationship is described as a partnership of equals (Partnerschaft auf Augenhöhe).
• Demeter, Bioland, Naturland Certification BodiescoreOthers · 1 January 2002All Bioladen* products are certified by Demeter, Bioland, or Naturland organic associations. Since 2009, all German fruit and vegetable producers are association-certified; since 2017 this extends globally. These certifications provide independent verification of organic production standards.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Others

• Hofpfisterei Ludwig Stocker GmbH: Munich-based organic bakery brand sold through specialty retail and organic shops. Operates in a different product category but shares the Bioladen* model of certified-organic Demeter/Bioland production distributed exclusively through German specialty organic retailers.

Direct peers

• Terra Naturkost Handels KG: German organic wholesale distributor supplying independent Bio-Fachgeschäfte and organic retailers nationwide. Directly comparable B2B wholesale model focused on certified-organic product distribution through specialty retail.
• Naturkost West: Regional German organic wholesaler operating from western Germany, distributing certified-organic product ranges to Bio-Fachgeschäfte - structurally comparable to Weiling's wholesale-to-specialty-retail model.
• Rapunzel Naturkost GmbH: German organic food manufacturer and brand owner (legumes, nut butters, oils, dried fruits) operating its own Demeter/Bioland-certified production and distributing through organic wholesale channels including specialty retailers.
• Dennree GmbH: Germany's largest organic wholesaler and parent of the Denn's Biomarkt retail chain. Dennree operates the same B2B wholesale-to-independent-organic-retailers model as Weiling, making it the most directly comparable peer in scale, channel, and product mix.
• Naturkost Schramm GmbH: Mid-sized German organic wholesaler serving independent organic specialty stores. Closely matches Weiling's channel model of distributing certified-organic brands through Bio-Fachgeschäfte in southern Germany.

Broad incumbents

• Alnatura Produktions- und Handels GmbH: Germany's largest dedicated organic retail chain (~140+ stores) owned by the Boehringer family. While primarily a retailer rather than wholesaler, Alnatura operates its own organic private-label programme that competes with Bioladen* at the consumer shelf.
• BIO COMPANY GmbH: Berlin-headquartered organic supermarket chain with 50+ stores across Germany. Comparable as a specialty organic retailer competing for the same end consumer, though Biocompany is retail-led rather than wholesale-led.
• Basic AG: German organic supermarket chain with ~30+ stores and strong own-brand offering. Overlaps with Bioladen* in targeting health-conscious organic consumers through specialty retail, though operates a store-front rather than wholesale model.

Regional players

• Biocoop (France): France's largest network of independent organic retailers (~700+ stores) operating as a cooperative. Comparable as a specialty-organic distribution model but focused on the French market, not directly competing with Bioladen* in Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@bioladen_dieMarke
• Facebookfacebook.com/bioladen.de
• Instagraminstagram.com/bioladen_de

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bioladen.de