What Jackson Grills does

Jackson Grills is a privately held Canadian manufacturer of premium stainless steel gas barbecue grills, founded in 1999 and headquartered in Abbotsford, British Columbia. The company designs and produces four core product series — Supreme, Lux, Keystone, and Versa — spanning compact portable grills at $578 up to full-size premium units at $2,724, all built around durable stainless steel construction, even heat distribution, and rapid preheating (under 10 minutes for the Lux series). Complementary offerings include outdoor heating products, outdoor kitchen products, replacement parts (flame diffusers, burners, cooking grids, rotisserie kits, ignition components), and the Island Grillstone sub-brand for stone grilling accessories.

The business operates a pure reseller go-to-market, selling exclusively through an authorized dealer and distributor network across Canada and the United States, with hundreds of dealer locations accessible via the company's Where to Buy page. There is no direct-to-consumer e-commerce sale channel; the website functions as a brand and dealer-locator asset. Revenue mechanics are hardware sales at unit price points ranging from $578 to $2,724, with warranty support (some parts warranted up to 15 years) and replacement-part availability reinforcing customer retention.

The company employs 11-50 people, is family/private (no institutional investors, no funding rounds, no M&A activity), and targets residential homeowners seeking premium outdoor cooking experiences. Brand reputation is supported by a 4.9/5 Google rating across 199 reviews and a Trustindex Top Rated Service 2026 certification. Technology focus is mechanical durability and manufacturing refinement rather than software or AI, and the firm's value proposition centers on long product lifespan, parts compatibility for legacy units, and dealer-led service.

Name

Jackson Grills

Legal name

Jackson Grills

Website

https://jacksongrills.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Jackson Grills is a privately held Canadian manufacturer of premium stainless steel gas barbecue grills, founded in 1999 and based in Abbotsford, BC. It sells exclusively through an authorized dealer network across Canada and the United States, targeting residential homeowners with durable, long-lasting grill products.

Ownership category

akta.pro rank

Product category

Gas Barbecue Grills

NAICS

Major Household Appliance Manufacturing (33522)

SIC

Household Appliances (3630), Wholesale-Electrical Appliances, Tv & Radio Sets (5064)

akta.pro primary industry

Grills, Smokers & Outdoor Cooking Retail (Fuel, Accessories) (CRAIAIAH)

akta.pro secondary industry

Outdoor Cooking, Grills & Fuel Retail (CRAMAMAD)

Keywords

• Gas barbecue grills
• Stainless steel grills
• Outdoor cooking equipment
• Grill replacement parts
• Outdoor heating products

Headquarters

HQ city

Abbotsford

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Gas Barbecue Grill Sales: Primary revenue from manufacturing and selling premium gas barbecue grills across multiple series (Supreme, Lux, Keystone, Versa) at various price points from $578 to $2,724
2. Replacement Parts Sales: Revenue from selling replacement parts including burners, flame diffusers, cooking grids, control knobs, rotisserie kits, fuel and ignition parts, and hood gauges/thermometers
3. Outdoor Kitchen Products: Revenue from complementary outdoor kitchen products and accessories
4. Outdoor Heating Products: Revenue from outdoor heating products for residential outdoor living spaces

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Jackson Grills designs, manufactures, and distributes premium stainless steel gas barbecue grills for residential outdoor cooking. The product portfolio spans four series (Supreme, Lux, Keystone, and Versa) at varying price points, and is supported by replacement parts, mounting kits, outdoor kitchen accessories, and outdoor heating products, sold exclusively through an authorized dealer network in Canada and the United States.

Differentiator

Problem solved

Functional benefit

Brands

• Island Grillstone: Stone grilling product line offered by Jackson Grills, featuring grillstone cooking technology.

Quantifiable outcome

• Grills designed to reach searing temperatures in under 10 minutes
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Abbotsford Dealer Network (BC)coreChannel Partner/ Reseller/ DistributorLocal authorized dealers in the Abbotsford, BC area providing sales, installation, and local customer support for Jackson Grills products.
• Concorde DistributorscoreChannel Partner/ Reseller/ DistributorDistributor mentioned in customer reviews as providing excellent service for replacement parts and customer support.
• Island GrillstoneminorChannel Partner/ Reseller/ DistributorRelated product line for stone grilling accessories sold through Jackson Grills distribution channels.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lynx Grills: Lynx Grills manufactures ultra-premium built-in and freestanding gas grills targeting the same affluent residential outdoor cooking customer. Comparable premium positioning, stainless steel construction, and overlapping product tiers (portable, cart, built-in) make Lynx a direct competitive peer.
• Coyote Outdoor Living: Coyote Outdoor Living manufactures premium gas grills and outdoor kitchen products with a comparable product mix and dealer-based distribution. The brands compete for the same premium residential outdoor cooking buyer across overlapping North American dealer networks.
• Bull Outdoor Products: Bull Outdoor Products manufactures premium gas grills and outdoor kitchen equipment targeting the same residential premium outdoor cooking segment. Comparable product positioning, material quality, and dealer-led distribution make Bull a direct peer in the premium grill category.
• Napoleon: Napoleon is a Canadian-based manufacturer of premium gas, charcoal, and electric grills with a comparable product portfolio across price tiers and similar dealer-distribution model. Both brands target the premium outdoor cooking segment in North America with stainless steel construction and multi-tier product lines.
• Broil King: Broil King is a Canadian manufacturer of gas and charcoal grills with a comparable mid-to-premium positioning, similar dealer-distribution model, and overlapping North American target customer. Both brands compete in the premium stainless steel gas grill category with multi-tier product offerings.
• DCS (Dynamic Cooking Systems): DCS by Fisher & Paykel manufactures premium professional-grade gas grills targeting the high-end residential outdoor kitchen market. Both brands compete in the ultra-premium built-in grill category with similar product architectures and dealer-based distribution.
• Saber Grills: Saber Grills manufactures premium gas grills with patented infrared cooking technology targeting the same affluent backyard grilling consumer. Overlapping product positioning, premium materials, and dealer distribution channels make Saber a direct peer in the premium gas grill space.
• Blaze Grills: Blaze Grills is a premium gas grill manufacturer offering stainless steel built-in and freestanding models at competitive price points. Both brands target the premium outdoor kitchen consumer and compete head-to-head in the same dealer channels across North America.

Broad incumbents

• Weber: Weber is the dominant incumbent in the North American grill market, offering gas, charcoal, electric, and portable grills through extensive retail and dealer channels. While Weber spans a broader price spectrum and product range, its premium gas grill lines (Genesis, Summit) directly compete with Jackson Grills' Lux and Supreme series.

Emerging players

• Traeger: Traeger pioneered the wood-pellet grill category and has rapidly expanded into the broader outdoor cooking space. While focused on pellet rather than gas, Traeger competes for the same premium backyard grilling consumer and is increasingly encroaching on the outdoor kitchen and grill accessory market that Jackson Grills addresses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/jacksongrills
• Facebookfacebook.com/jacksongrills
• Instagraminstagram.com/thejacksongrills

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jackson Grills