What Abbotsford Chrysler does

Abbotsford Chrysler Dodge Jeep Ram is a privately held franchised automotive dealership located at 30285 Automall Drive in Abbotsford, British Columbia, operating as part of the Trotman Auto Group. The dealership sells new Chrysler, Dodge, Jeep, Ram, and Fiat vehicles under a Stellantis franchise agreement and supplements new vehicle sales with a certified pre-owned and used vehicle program featuring 121-point inspections, 30-day exchanges, 24-hour test drives, and a 3-month powertrain warranty. Beyond retail sales, the dealership operates a full-service maintenance and repair department staffed by FCA-certified technicians using Mopar Genuine Parts, a parts and accessories counter with tire storage services, an in-house finance office facilitating loans and leases through a panel of roughly twelve lender partners, and a valet pickup/delivery service for service customers.

The business generates revenue across five primary streams: one-time vehicle sales (new and used), leasing transaction fees, professional service and maintenance, hardware sales (parts and accessories), and financing transaction fees. Customer acquisition relies on a multi-channel GTM approach combining physical showroom traffic at the Abbotsford Automall, digital inventory browsing, phone-based sales, email/newsletter promotions, social media (Facebook, Instagram, YouTube), and community engagement through the TAG Cares charitable program and local events such as the Cherokee Challenge test drive promotion. The dealership targets individual vehicle buyers in the Fraser Valley and Western Canada as its primary segment, with a secondary fleet buyer vertical managed by a dedicated Fleet Team Leader.

Abbotsford Chrysler has no proprietary technology and operates on the underlying Stellantis product platform, including Uconnect 5 NAV multimedia systems, the STLA Large EV architecture (Dodge Charger Daytona), and dedicated BEV products (Jeep Wagoneer S, Fiat 500e). TAG Auto Body, a wholly owned collision and cosmetic repair subsidiary within the Trotman Auto Group, extends the service footprint into post-accident repair. The parent group is recognized as one of Canada's Best Managed Companies, and the dealership itself claims top-volume-dealer status in British Columbia.

Name

Abbotsford Chrysler

Legal name

Abbotsford Chrysler Dodge Jeep Ram

Website

https://abbotsfordchrysler.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Abbotsford Chrysler Dodge Jeep Ram is a privately held Stellantis franchised dealership in Abbotsford, British Columbia, selling new and used vehicles and providing service, parts, financing, and collision repair (TAG Auto Body) to Fraser Valley consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Abbotsford

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Vehicle Sales: Revenue from sale of new and used Chrysler, Dodge, Jeep, Ram, and Fiat vehicles. The dealership offers new vehicle inventory, certified pre-owned vehicles, and access to over 2,000 vehicles across the Trotman Auto Group network.
2. Vehicle Leasing: The dealership offers multiple lease financing options through Stellantis Financial and third-party lenders, with advertised weekly lease rates ranging from $99 to $179 for various models.
3. Service and Maintenance: Full-service maintenance and repair department offering oil changes, brake repairs, tire services, fluid flushes, alignment, diagnostics, transmission servicing, engine repair, and electrical troubleshooting. FCA-certified technicians using Mopar Genuine Parts.
4. Parts and Accessories: Sale of OEM Mopar parts and aftermarket accessories for vehicle repair and customization. Also offers tire storage hotel services.
5. Financing Services: The dealership facilitates vehicle financing through partnerships with multiple lenders including Auto Capital Canada, BMO, National Bank, CIBC, Eden Park, GBC Bank, RBC, Santander, SCI Lease Corp, Scotiabank, TD Bank, and Tricor Automotive Group. Revenue from financing commissions and loan arrangement fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Abbotsford Chrysler is a franchised automotive dealership selling new and pre-owned Chrysler, Dodge, Jeep, Ram, and Fiat vehicles from its Abbotsford Automall location, with access to more than 2,000 vehicles across the Trotman Auto Group network. Beyond vehicle sales and leasing, the dealership offers financed purchases through roughly a dozen Canadian lender partners, full-service maintenance and repair using Mopar Genuine Parts, an OEM and aftermarket parts counter, trade-in appraisals, and collision repair through sibling brand TAG Auto Body.

Product overview

Abbotsford Chrysler is a car dealership offering a comprehensive automotive retail platform. The core offerings consist of new and used vehicle sales spanning Jeep, RAM, Dodge, Chrysler, and Fiat brands, complemented by vehicle service and maintenance, parts and accessories, collision repair through TAG Auto Body, and integrated financing services. The product portfolio includes specific vehicle models such as the all-electric Jeep Wagoneer S BEV and Fiat 500e, off-road vehicles like the Jeep Wrangler and Compass, trucks including the RAM 1500 Warlock, and performance cars such as the Dodge Charger Daytona EV. These products are unified under the Trotman Auto Group umbrella, which emphasizes community involvement and has donated over $200k to local charities through its TAG Cares Program.

Differentiator

Problem solved

Functional benefit

Brands

• TAG Auto Body: Auto body shop providing collision and cosmetic repair services including dent removal, frame realignment, bumper refinishing, and precision paint matching

Products and services

• New Vehicle Sales Sales of new Chrysler, Dodge, Jeep, Ram, and Fiat vehicles with access to over 2,000 vehicles across the Trotman Auto Group network and Stellantis franchise allocation, including all-electric models such as the Jeep Wagoneer S BEV, Fiat 500e, and Dodge Charger Daytona EV. Targets individual consumers and fleet buyers in British Columbia and Western Canada.
• Used Vehicle Sales Pre-owned vehicle sales supported by 121-point inspections, a 3-month full powertrain warranty, 30-day exchanges, 24-hour test drives, and trade-in appraisal services. Open to individual consumers seeking certified pre-owned and used vehicles across makes and models.
• Vehicle Leasing Multi-year lease arrangements for new vehicles with advertised weekly rates, structured through Stellantis Financial and third-party lenders such as SCI Lease Corp. Available to consumer and commercial lessees.
• Financing Services Vehicle loan facilitation through a multi-lender panel including Auto Capital Canada, BMO, CIBC, Eden Park, GBC Bank, National Bank, RBC, Santander Consumer, Scotiabank, TD Bank, and Tricor Automotive Group, with pre-approval in under 24 hours and dedicated sub-prime financing support.
• Vehicle Service and Maintenance FCA-certified maintenance and repair services including oil changes, brake repair, tire services, fluid flushes, alignment, diagnostics, transmission service, engine repair, and electrical troubleshooting, performed by factory-trained technicians using Mopar Genuine Parts. Includes EV servicing for models such as the Jeep Wagoneer S BEV, Fiat 500e, and Dodge Charger Daytona EV.
• Parts and Accessories Sale of OEM Mopar Genuine Parts and aftermarket car and truck parts and accessories, with one of the largest selections in British Columbia at competitive prices. Includes online parts ordering through the dealership website and Tire Locator Canada integration.
• Trade-In Services Vehicle appraisal and trade-in services that allow customers to apply the value of their existing vehicle toward a new or used purchase at the dealership.
• Collision Repair (TAG Auto Body) Complete collision and cosmetic repair services delivered through TAG Auto Body, including dent removal, frame realignment, bumper refinishing, and precision paint matching for Abbotsford Chrysler customers and the broader British Columbia market.

Quantifiable outcome

• 3 Month Full Powertrain Warranty on all used vehicles
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and supporting.

• Trotman Auto GroupcoreOthersParent company operating multiple automotive dealerships in British Columbia. Abbotsford Chrysler is part of this auto group which has been recognized as one of Canada's Best Managed Companies. The group provides shared resources, inventory access across 2,000+ vehicles, and centralized marketing and operational support.
• TAG Auto BodycoreStrategic or Co-development PartnerCollision and cosmetic repair services provided through TAG Autobody Shop, part of the Trotman Auto Group family. Offers dent removal, frame realignment, bumper refinishing, and precision paint matching for customers needing body work.
• StellantiscoreOEM/ Whitelabel/ Licensing PartnerFranchised dealership for Chrysler, Dodge, Jeep, Ram, and Fiat brands under the Stellantis corporate umbrella. Receives new vehicle allocation, factory support, warranty administration, and brand marketing materials.
• EquifaxsupportingTechnology or IntegrationCredit score verification service used for the dealership's free credit score feature that does not impact customers' credit ratings.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wheaton Automotive Group: Western Canada-focused franchised dealer group operating dealerships across BC, Alberta, and Saskatchewan. Comparable regional footprint and OEM relationships.
• Dilawri Auto Group: One of Canada's largest privately held dealer groups, operating franchised dealerships across multiple provinces including BC. Directly comparable as a privately held, multi-rooftop Canadian franchised dealer competing in the same geographic and OEM landscape.
• Sherwood Automotive Group: Canadian franchised dealer group with multiple rooftops across BC and Alberta. Comparable mass-market OEM mix and dependence on Stellantis/Chrysler/Jeep/Ram/Dodge franchises.
• OpenRoad Auto Group: BC-headquartered multi-brand franchised dealer group with strong presence in the Lower Mainland and Fraser Valley. Directly comparable as a regional peer competing for the same Western Canada customer base.
• Woodbine Automotive Group: Multi-rooftop Canadian franchised dealer group operating in Ontario and Western Canada. Comparable business model, OEM mix, and F&I approach.
• Comox Valley Dodge (Trotman Auto Group): Sibling Stellantis franchise within the same Trotman Auto Group network, sharing inventory access, back-office, and group branding. Most directly comparable operating peer given shared parent and overlapping OEM.
• Drive Auto Group: Canadian franchised dealer group operating multiple rooftops in BC and Alberta. Comparable scale, OEM mix, and dependence on Stellantis and similar mass-market brands.

Broad incumbents

• AutoCanada: TSX-listed Canadian multi-brand franchised dealer group operating 80+ dealerships. Comparable as a publicly traded proxy for the franchised auto-retail model in Canada, though much larger and geographically diversified.
• CarMax: US-headquartered used-vehicle retailer with national scale and a standardized reconditioning model. Comparable only on the used-vehicle sales side; broader incumbents do not match the OEM franchise model.

Others

• AutoTrader.ca: Canadian online vehicle marketplace. Comparable as an ecosystem participant through which Abbotsford Chrysler lists inventory and acquires leads, rather than a direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCejjiTByojdapsD0OFN15dg
• Facebookfacebook.com/abbotsfordchryslerdodge
• Instagraminstagram.com/abbotsford_chrysler
• LinkedInlinkedin.com/company/abbotsford-chrysler

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abbotsford Chrysler