Click Frenzy
Click Frenzy is an Australian e-commerce deal aggregation platform that lists deals, coupons, and flash sales from 533+ retailers and reaches over 1 million consumers, monetizing via affiliate commissions and retailer listing fees. The platform is currently being relaunched under new ownership following a 2026 acquisition by Catch.com.au's founders.
- Company typePrivate
- Founded2012
- HeadquartersMount Waverley, Australia
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Click Frenzy does
Click Frenzy is an Australian e-commerce deal aggregation and flash sale platform founded in 2012 by Grant Arnott and headquartered in Mount Waverley, Melbourne. The platform aggregates deals, coupon codes, and discount offers from over 533 Australian retailers across 25+ categories (fashion, electronics, home, beauty, travel, appliances, groceries, and more) and serves over 1 million consumers seeking centralized deal discovery. Its core product is a searchable deal directory that routes purchase-intent traffic to retailer websites, supplemented by the Frenzy Pass — a free, wallet-based membership (Apple Wallet and Google Wallet) that provides 24-hour early access to sales events, members-only coupon codes, weekly prizes, and live drop alerts. The company runs a retailer self-listing portal where verified brand owners can claim stores and manage coupons and banners.
Click Frenzy monetizes primarily through affiliate and referral commissions on click-throughs converted into retailer sales, supplemented by retailer listing and promotional placement fees. Its go-to-market centers on event-driven, product-led growth: marquee sale moments (EOFY, a Black Friday equivalent, and dedicated category sales such as Travel) drive concentrated consumer traffic, and co-branded partnerships — notably the 'PayPal Frenzy' event — extend reach. The Frendz partner ecosystem extends the platform beyond retail into payments (Afterpay), streaming (BINGE, Kayo Sports), and telecommunications (Amaysim) via exclusive promotional codes.
The company is at a structural inflection point. Click Frenzy and sister entity Power Retail entered liquidation in late March 2026 due to cashflow challenges compounded by weakness in travel sales, with Wexted Advisors appointed as receivers. In May 2026, the platform was acquired from administrators by Gabby and Hezi Leibovich — the founders of Catch.com.au — with stated plans for a 'bold relaunch.' Headcount remains very small (1-10 employees), revenue is not publicly disclosed, and the near-term investment thesis depends on the new owners' ability to reset unit economics and scale the platform under a leaner operating model.
Click Frenzy firmographics
Firmographics- Name
- Click Frenzy
- Legal name
- Click Frenzy
- Website
- https://clickfrenzy.com.au
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Click Frenzy is an Australian e-commerce deal aggregation platform that lists deals, coupons, and flash sales from 533+ retailers and reaches over 1 million consumers, monetizing via affiliate commissions and retailer listing fees. The platform is currently being relaunched under new ownership following a 2026 acquisition by Catch.com.au's founders.
- Ownership category
- akta.pro rank
Click Frenzy industry classification
Industry- Product category
- Online Deal Aggregation Platform
- NAICS
- All Other General Merchandise Retailers (455219)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Off-price/Flash-sale Generalist Marketplaces (CRAFAAAH)
- akta.pro secondary industry
- Newsletter & Email Digest Aggregators (MPACAKAG)
Keywords
Where Click Frenzy is headquartered
LocationHeadquarters
- HQ city
- Mount Waverley
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Click Frenzy business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Affiliate/Referral Commission: Click Frenzy earns commissions when customers click through to retailer websites and make purchases. The platform aggregates deals and drives traffic to partner retailers, receiving a take rate on transactions.
- Retailer Listing Fees: Retailers pay to list their deals and products on the Click Frenzy platform, with dedicated store pages and promotional placement opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Frenzy Pass - no cost membership |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Click Frenzy product offering
Product offeringCore offering
Click Frenzy operates an Australian online deal aggregation platform that aggregates exclusive deals, discount codes, and coupons from 533+ Australian retailers across categories including fashion, electronics, home, beauty, travel, and groceries. The platform organizes major shopping events (EOFY, Black Friday-style sales) year-round and offers a free Frenzy Pass membership providing 24-hour early access, members-only coupon codes, weekly prizes, and live drop alerts via mobile wallet integration.
Product overview
Click Frenzy is an Australian e-commerce flash sale and deal aggregation platform. The core product is the Click Frenzy marketplace that brings together 533+ Australian retailers and brands offering exclusive deals, coupons, and discount codes across 25+ categories including fashion, electronics, home, beauty, travel, and groceries. The primary add-on is the Frenzy Pass — a free year-round wallet-based membership program that provides early access to sales events, members-only coupon codes, weekly prizes, and live drop alerts. The platform organizes products into category pages and a retailer store directory where businesses can claim and manage their presence. New offers are added daily with major shopping events throughout the year.
Differentiator
Problem solved
Functional benefit
Brands
- Frenzy Pass: A free membership program offering exclusive codes, early access to deals, surprise rewards, and member-only offers stored in phone wallet.
Quantifiable outcome
- Over 1 million customers reached through platform
- +1 more outcomes
Companies that use Click Frenzy
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Click Frenzy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Click Frenzy partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- PayPalcorePayPal partnered with Click Frenzy for co-branded 'PayPal Frenzy' sales events, enabling exclusive deals and special promotional pricing. The March 2026 sale was branded as 'PayPal Frenzy' and featured deals from major retailers including Amazon, Dyson Australia, and Appliance Central.
- AfterpayminorAfterpay offers exclusive promotions for Click Frenzy users, including $50 off first purchases for new Afterpay customers using code NEW50. Part of the Frendz partner ecosystem.
- BINGEminorStreaming service BINGE partners with Click Frenzy offering $5/month for 2 months for new and returning customers. Part of the Frendz partner ecosystem providing subscription offers.
- Kayo SportsminorSports streaming service Kayo Sports offers $1 for first month to new Kayo Premium customers through Click Frenzy partnership. Part of Frendz partner ecosystem.
- AmaysimminorMobile provider Amaysim offers $15 for 6 recharges on 32GB SIM plans through Click Frenzy. Part of the Frendz partner ecosystem offering telecommunications deals.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Click Frenzy competitors and assessment
Company assessmentDirect peers
- Honey (PayPal): Browser-based coupon and loyalty platform owned by PayPal that auto-discovers and applies promo codes at checkout. Highly comparable to Click Frenzy given CF's PayPal Frenzy partnership and overlapping coupon/deal functionality targeting the same merchant ecosystem.
- RetailMeNot: Large US-headquartered digital coupon and deals aggregator connecting shoppers with retailer promo codes and cashback offers. Closest international analog to Click Frenzy's deal/coupon aggregation model and audience, serving as a useful scale benchmark.
- TopCashback: Australian cashback platform that aggregates retailer offers and pays members a share of affiliate commissions. Direct competitor for Click Frenzy's affiliate-driven business model with an established Australian user base.
- OzBargain: Long-running Australian community-driven deals and coupon forum that aggregates retailer offers submitted by users. Competes directly with Click Frenzy for the same deal-seeking Australian consumer audience, though monetized through community advertising rather than affiliate.
- Slickdeals: US-based community-driven deals platform that surfaces retailer discounts, coupons, and flash sales to deal-seeking consumers. Comparable to Click Frenzy in audience intent and event-driven traffic model, but operates as a community/forum rather than retailer-paid platform.
- Cashrewards: Australian cashback and deals platform connecting shoppers to retailer offers with a paid membership model. Closest domestic competitor to Click Frenzy, with overlapping affiliate-based revenue mechanics and a similar value proposition to deal-seeking Australian consumers.
Broad incumbents
- Coupons.com (Quotient Technology): Digital coupon distribution platform that partners with consumer packaged goods brands and retailers to deliver paperless coupons and cashback offers. Comparable digital coupon aggregator model to Click Frenzy's coupons product, but at much larger scale and category breadth.
- Rakuten (Cash Back): Global cashback and loyalty network with an Australian site paying members for retailer purchases routed through its platform. Comparable affiliate revenue model and broader merchant relationships than Click Frenzy, but operates at global scale.
- Groupon: Global flash-sale and local deals marketplace with an Australian operation. Operates a broader deals portfolio than Click Frenzy and serves as a benchmark for the flash-sale event model at scale, though with different category mix and merchant economics.
Regional players
- ShopBack: Asia-Pacific cashback and rewards platform with a strong Australian presence, paying users cashback on purchases routed through its app. Directly comparable affiliate revenue mechanics to Click Frenzy and overlapping retailer partner base across the region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Click Frenzy social profiles
Digital presenceClick Frenzy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Click Frenzy leadership team
Management profileNumber of profiles
Click Frenzy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Click Frenzy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Click Frenzy
What does Click Frenzy do?
Click Frenzy operates an Australian online deal aggregation platform that aggregates exclusive deals, discount codes, and coupons from 533+ Australian retailers across categories including fashion, electronics, home, beauty, travel, and groceries. The platform organizes major shopping events (EOFY, Black Friday-style sales) year-round and offers a free Frenzy Pass membership providing 24-hour early access, members-only coupon codes, weekly prizes, and live drop alerts via mobile wallet integration.
Is Click Frenzy a public or private company?
Click Frenzy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Click Frenzy founded?
Click Frenzy was founded in 2012. It employs 1 to 10 people.
Where is Click Frenzy based?
Click Frenzy is headquartered in Mount Waverley, Australia, in the Oceania region.
How does Click Frenzy make money?
Two revenue lines are on record. Affiliate/Referral Commission is the primary driver. The others are retailer Listing Fees.
Who are Click Frenzy's main competitors?
Direct peers on record are Honey (PayPal), RetailMeNot, TopCashback, OzBargain, Slickdeals and Cashrewards. Broad incumbents are Coupons.com (Quotient Technology), Rakuten (Cash Back) and Groupon. ShopBack is listed as a regional player.
Does Click Frenzy have an API?
No public API is recorded for Click Frenzy.
What industry is Click Frenzy in?
Click Frenzy's product category is Online Deal Aggregation Platform. Its primary akta.pro industry code is CRAFAAAH, Off-price/Flash-sale Generalist Marketplaces, with a secondary code of MPACAKAG, Newsletter & Email Digest Aggregators. Its NAICS code is 455219 and its SIC code is 7311.