Lightworks

What Lightworks does

Lightworks, operating under the legal entity PT Sarana Generasi Bintang, is a Jakarta-based lighting design and rental service company serving the Indonesian premium events market. Founded around 2008 and operational since at least 2014, the company provides professional lighting equipment rentals and in-house lighting design services for weddings, corporate events, concerts, fashion shows, and exhibitions across Jakarta's leading hotel and mall venues, including The Ritz-Carlton, Four Seasons, Raffles Hotel, Grand Hyatt, and Kota Kasablanka. Its client base spans enterprise (corporate event organizers, hotel venues, MICE calendars of firms such as Prudential Indonesia) and consumer segments (wedding couples), with documented work alongside event vendors such as White Pearl Decoration, Lotus Design, Grasida Decoration, and The Breath Decoration.

The core service combines owned lighting inventory with a small in-house team of named lighting designers (Natan Budiman, Alvin Soo, Rifyalka) who produce custom lighting schemes per event. The business is asset-light in software terms — no mobile app, no API, no proprietary technology platform — and relies on event-day execution rather than recurring software revenue. Revenue is generated through one-time equipment rental and design fees per event, with no disclosed pricing or subscription model. The company is privately held, bootstrapped (no funding rounds disclosed), and operates exclusively in Jakarta with no geographic expansion signals. Marketing is portfolio-driven, anchored by an event photograph catalog on lightworks.id, a quarterly digital magazine (in publication since 2015), and social channels on Instagram, Facebook, Twitter, and Pinterest. Demand generation is event-driven and referral-based, flowing through wedding planners, decorators, and venue partnerships rather than paid acquisition.

Name

Lightworks

Legal name

PT Sarana Generasi Bintang

Website

https://lightworks.id

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Lightworks (PT Sarana Generasi Bintang) is a Jakarta-based lighting design and rental service company providing professional lighting equipment and in-house lighting design for weddings, corporate events, concerts, and fashion shows at premium Jakarta venues.

Ownership category

akta.pro rank

Product category

Event Lighting Services

NAICS

Photographic Services (54192)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Event Lighting Decor (Uplighting, String Lights, Effects) (HSACAOAE)

akta.pro secondary industry

Lighting Design Services (BPAHAKAJ)

Keywords

• Event lighting rental
• Wedding lighting design
• Concert lighting services
• Corporate event lighting
• Lighting design services

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Lighting Equipment Rental: Rental of professional lighting equipment for events including weddings, corporate gatherings, concerts, fashion shows, and exhibitions.
2. Lighting Design Services: Professional lighting design and consultation services where Lightworks designers create ambiance and lighting schemes for events. They employ dedicated lighting designers such as Natan Budiman, Alvin Soo, and Rifyalka.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Lightworks provides professional lighting equipment rental and custom lighting design services for events including weddings, corporate functions, concerts, fashion shows, and exhibitions across Jakarta venues. The offering combines a rental inventory of professional lighting gear with bespoke lighting design executed by in-house designers, covering the full event space from foyer to stage with ambiance-focused and photography-ready lighting schemes.

Product overview

Lightworks is a Jakarta-based lighting design and rental company specializing in event lighting services. The company operates as a single unified service offering, combining professional lighting equipment rental with custom lighting design services. Their portfolio includes wedding receptions, corporate events, concerts, fashion shows, and exhibitions. Lightworks works alongside various decorator vendors, entertainment providers, and wedding planners to deliver comprehensive event lighting solutions. The company maintains its own team of lighting designers and owns lighting equipment to serve diverse client needs across luxury hotels and event venues in Jakarta.

Differentiator

Problem solved

Functional benefit

Products and services

• Lighting Equipment Rental Rental of professional lighting equipment for events including weddings, corporate functions, concerts, fashion shows, and exhibitions across Jakarta venues. Targeted at event organizers, couples, and production teams needing professional-grade lighting hardware.
• Lighting Design Services Custom lighting design services delivered by in-house lighting designers who plan ambiance and lighting schemes across the full event space, including moving lights, warm lighting, and photography-ready setups. Targeted at weddings, corporate events, concerts, fashion shows, and exhibitions.
• Event Lighting Production and On-site Support On-site execution of lighting plans including installation and coordination at the event venue, ensuring the designed lighting scheme is delivered during the event. Bundled with rental and design for full lighting production.

Quantifiable outcome

• Lightworks has completed hundreds of events across Jakarta's premium venues since at least 2014

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Grand Hyatt JakartaminorStrategic or Co-development Partner · 1 August 2017Lightworks was a supporting partner for the Grand Hyatt Jakarta Wedding Fair 2017, providing lighting equipment for the event which featured fashion shows and vendor exhibitions. Lightworks collaborated with other vendors including Multi Kreasi Enterprise, HianTjen, Vera Kebaya, Monica Ivena, and Plaza Indonesia.
• Indonesia Australia Business Week 2017minorStrategic or Co-development Partner · 1 March 2017Lightworks provided lighting for the Indonesia Australia Business Week 2017, a trade and investment event taking place across five cities. The event comprised trade, investment, education, and tourism programs.
• SoundworkscoreTechnology or IntegrationSoundworks is Lightworks' primary sound system partner, frequently collaborating on events including concerts (Padi x Dewa 19, Air Supply, AAA Asia Tour), corporate events (Prudential, Oriflame seminars), wedding fairs, and fashion shows. Soundworks handles sound while Lightworks handles lighting for joint events.
• Soundworks JakartacoreTechnology or IntegrationSoundworks provides sound system services for events where Lightworks provides lighting, creating a complementary event production partnership. Joint projects include corporate gatherings, concerts, fashion shows, and exhibitions.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• PRG (Production Resource Group): Global leader in event production and entertainment technology, providing lighting rental and design for concerts, corporate events, and live productions worldwide. A broad incumbent at much larger scale with comparable lighting rental + design services.
• Freeman Company: Global experiential marketing and event production company with lighting, AV, and design capabilities serving corporate events, exhibitions, and trade shows. Comparable lighting + event design offering for large corporate and exhibition clients.
• Encore Event Technologies (formerly PSAV): Leading provider of event technology, including lighting, audio, video, and staging services for hotels and venues globally. Deep venue relationships mirror Lightworks' hotel-channel model but at vastly larger scale.
• SWANK Audio Visuals: Event production and AV rental company serving hotels, convention centers, and corporate clients across North America. Comparable bundled lighting + AV service model targeting premium venues.

Direct peers

• Christie Lites: Large-scale entertainment lighting rental company serving concerts, theater, and live events globally. Comparable equipment-rental-led model with design integration, though at much larger scale.
• Soundworks Indonesia: Jakarta-based event production company providing sound and complementary event services. Lightworks' actual core partner, co-delivering concerts and corporate events in Jakarta — a directly comparable local peer in the same event-services ecosystem.
• 4Wall Entertainment: Entertainment lighting and video rental company serving live events, concerts, and corporate productions across the US and UK. Closely comparable rental + design business model in the event lighting space.
• Main Light Industries: Entertainment lighting rental company serving concert, theater, corporate, and special events in North America. Comparable event lighting rental business model targeting similar end markets.

Others

• White Pearl Decoration: Indonesian wedding decoration company that co-creates Lightworks' wedding events (documented co-productions). Not a direct lighting competitor but a closely adjacent ecosystem partner — a useful comparable for the Indonesian luxury wedding vendor ecosystem.

Regional players

• Hawthorn (formerly known as Hawthorns): UK-based creative event production company providing technical event services including lighting, audio, and staging. Comparable full-service event production model, but operating primarily in the UK rather than Southeast Asia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lightworks_id
• Facebookfacebook.com/lightworks.id
• Instagraminstagram.com/lightworks.id
• Pinterestpinterest.com/Lightworksid
• LinkedInlinkedin.com/company/lightworks-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lightworks