Spirulina For Life

What Spirulina For Life does

Spirulina For Life is a direct-to-consumer nutritional supplement company headquartered in Aventura, Florida, that cultivates, processes, and distributes spirulina as a live, flash-frozen product rather than the more common dried powder form that dominates the category. The company targets health-conscious consumers including athletes, vegans and vegetarians, families, seniors, and individuals managing chronic conditions such as cancer and arthritis, with production concentrated in South Florida. The founder, Greg, a two-time cancer survivor, anchors the brand narrative and is the public face of national press positioning.

The business operates a subscription-driven DTC model with product pricing tiers ranging from $34 to $256 per month based on volume, accompanied by a 10% subscription discount and a price-match guarantee. Beyond the flagship fresh-frozen spirulina, the company has built adjacent revenue streams including three tiers of nutrition consultation services priced at $225 to $450, a six-month Spirulina Challenge program that uses pre- and post-challenge blood work as a validation mechanism, branded apparel and accessories, and digital gift cards. The company holds FDA, USDA, ServSafe, and CIFA certifications, which collectively raise the compliance baseline for the consumable spirulina category.

Spirulina For Life is founder-led and bootstrapped with no publicly disclosed external funding, no institutional investors, and no published hiring beyond the founder. Distribution is concentrated through the company's own e-commerce site with a secondary physical presence at South Florida farmers markets. There is no evidence of international operations, third-party retail distribution, wholesale partnerships, or B2B contracts, and no AI or machine-learning capabilities are disclosed anywhere in the company's operations.

Name

Spirulina For Life

Legal name

Spirulina For Life

Website

https://spirulinaforlife.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Spirulina For Life is a Florida-based, founder-led DTC nutritional supplement company that cultivates and ships live, flash-frozen spirulina via subscription, serving health-conscious consumers, athletes, and chronic-disease patients primarily in the United States.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Other Aquaculture (112519), Food (Health) Supplement Retailers (456191)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro industry

PRIMARYAFAJAHAF

Algae & Seaweed Proteins (Microalgae/Spirulina, Macroalgae)

Agriculture & Food Production/Food Ingredients & Additives/Proteins & Protein Ingredients (Plant/Animal Proteins, Protein Isolates/Concentrates)

SECONDARYCRADAGAF

Probiotics & Digestive Health Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

Keywords

• Live frozen spirulina
• Nutritional supplements
• Aquaponics superfood
• Plant-based protein
• Holistic nutrition

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Spirulina Product Sales: Primary revenue from selling live frozen spirulina products in various package sizes (7, 14, 30 sticks and bulk 50-day packs). Products available as one-time purchases or monthly subscriptions with 10% discount for subscribers.
2. Apparel and Accessories: Secondary revenue from branded merchandise including water bottles, polo shirts, t-shirts, youth apparel, hats, and towels. Available with subscription option.
3. Consultation Services: Three-tiered paid consultation services ranging from $225-$450: Level I (general health), Level II (chronic diseases), Level III (cancer recovery). Includes initial consultation plus follow-up calls.
4. Gift Cards: Digital gift cards available in denominations from $1 to $500.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Spirulina For Life grows, harvests, and sells live flash-frozen spirulina directly to consumers through its own e-commerce website, offering stick packs in 7-, 14-, 30-, and 50-day supply sizes. Products are cultivated in enclosed aquaponics ponds in South Florida using mineralized alkaline artesian well water and are immediately flash-frozen post-harvest to preserve full nutrient bioavailability. The company also sells branded apparel, digital gift cards, and three tiers of paid nutritional consultation services.

Product overview

Spirulina For Life is a direct-to-consumer nutritional supplement company offering a single core product line of live flash-frozen spirulina super food, sold in various supply sizes from 7-day to 50-day packs. The main spirulina offerings range from individual sticks ($37.80-$285.00) to bulk multi-pack configurations, all marketed for their bioavailability and nutritional density compared to powdered alternatives. Beyond the core spirulina products, the company operates three distinct sub-businesses: branded apparel (water bottles, t-shirts, polo shirts, tank tops, hats, towels), paid nutritional consultation services (three-tier pricing from $225-$450), and gift cards. The company positions itself as the largest and most trusted spirulina source in the US, growing and harvesting in enclosed Florida ponds using proprietary processes.

Differentiator

Problem solved

Functional benefit

Brands

• Supreme Green Spirulina: The company's premium live flash-frozen spirulina product line, described as the world's most perfect food and most complete balanced nutritious super food.

Products and services

• Spirulina 7 Sticks (7 Day Supply)
• Spirulina 14 Sticks (14 Day Supply / 1 Pound)
• Spirulina 30 Sticks (30 Day Supply / 2.5 Pounds)
• Spirulina 50-Day Supply (25 Two-Stick Packs / 4.2 Pounds)
• Gift Card
• Spirulina Daily Dose Water Bottle
• Embroidered Polo Shirt
• Short-Sleeve Unisex T-Shirt
• Youth Short Sleeve T-Shirt
• Women's Crop Tee
• Women's Short Sleeve T-Shirt
• Women's Racerback Tank
• Dad Hat
• Towel
• Level I: Change Your Health...Change Your Life Consultation
• Level II: Healing the Body Naturally from Chronic Diseases Consultation
• Level III: How I Cured Myself from Stage 3 Cancer Naturally Consultation

Quantifiable outcome

• 58x more iron than spinach
• +8 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• NOW Foods: Large incumbent supplement manufacturer offering commoditized spirulina tablets and powder at low price points. Represents the price-sensitive competitive baseline that Spirulina For Life's fresh-frozen premium must defend against.
• Garden of Life: Established organic/whole-food supplement brand with a broad SKU portfolio including plant-protein and greens. Comparable 'premium natural' positioning with deeper retail and practitioner distribution.
• AG1 (Athletic Greens): Larger DTC greens-and-nutrition superfood subscription brand. Targets the same health-conscious, performance-oriented buyer but with a blended greens formula and far greater scale and brand recognition.

Direct peers

• Cyanotech Corporation: Public microalgae producer (BioAstin Hawaiian Astaxanthin, Spirulina Pacifica) grown at a single Hawaii facility. Comparable vertically-integrated algae cultivation and spirulina supplement model, though serving wholesale/B2B rather than DTC.
• Sun Chlorella USA: Premium single-ingredient algae supplement brand (chlorella) sold DTC and through health practitioners. Comparable niche-algae, premium-priced, supplement-focused playbook.
• E3Live / E3 Energy: Direct-to-consumer superfood brand built around fresh-frozen and powdered cyanobacteria/EPA-rich algae. Closest analog to Spirulina For Life's fresh-frozen, DTC, subscription-based algae positioning.
• Vimergy: DTC supplement brand heavily featuring spirulina, chlorella, and other algae-based powders and capsules. Overlaps directly on spirulina SKU and health-conscious consumer segment.
• Nutrex Hawaii: One of the largest US-based spirulina (and astaxanthin) producers, selling powder, tablets, and capsules direct and through retail. Directly comparable to Spirulina For Life as a spirulina-centric nutritional supplement brand targeting health-conscious consumers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/spirulina4life
• YouTubeyoutube.com/channel/UC46HqIEh83vJSF9O6Bvjxjw
• Facebookfacebook.com/SpirulinaForLife
• LinkedInlinkedin.com/company/spirulina4life
• Instagraminstagram.com/spirulina4life

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spirulina For Life