The Worker Agency
The Worker Agency is an Oakland-based strategic communications and campaign consulting firm founded in 2018 that partners with social justice organizations, labor unions, immigrant rights groups, climate coalitions, and criminal justice reform nonprofits to develop narratives, secure media coverage, and win advocacy campaigns.
- Company typePrivate
- Founded2018
- HeadquartersBerkeley, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Worker Agency does
The Worker Agency is a privately held strategic communications and campaign consulting firm founded in 2018 by William Fitzgerald, a former Google public policy and corporate communications executive, and headquartered in Oakland, California. The firm serves social justice organizations, labor unions, immigrant rights groups, climate coalitions, and criminal justice reform nonprofits, embedding as a strategic partner rather than a transactional vendor to develop narratives, media strategies, and advocacy campaigns. Its service portfolio is organized into three pillars—Strategic Communications (message development, media outreach, crisis comms, media training, op-eds, art projects/protests, thought leadership), Campaign Strategy (investigative reports, event production, power mapping, coalition building, strategic planning), and Digital & Creative Services (website builds, video production, social media strategy, content strategy, podcasts/audio, newsletter production, influencer partnerships)—delivered holistically through long-form client engagements. The agency's revenue is generated via professional services fees under a sales-led, consultative go-to-market motion with undisclosed pricing; it has raised no external funding and operates with 11–50 employees. The firm is differentiated by its willingness to commission high-visibility creative actions (e.g., the ICE Cage installation at Burning Man, the No Kids in Cages installation outside NYC media corporations), and by its ability to secure tier-one media placements (Forbes, Vice, The Washington Post, The Guardian) and policy outcomes (Congressional letters, union election victories, shareholder resolutions) for movement-aligned clients.
The Worker Agency firmographics
Firmographics- Name
- The Worker Agency
- Legal name
- The Worker Agency
- Website
- https://theworkeragency.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Worker Agency is an Oakland-based strategic communications and campaign consulting firm founded in 2018 that partners with social justice organizations, labor unions, immigrant rights groups, climate coalitions, and criminal justice reform nonprofits to develop narratives, secure media coverage, and win advocacy campaigns.
- Ownership category
- akta.pro rank
The Worker Agency industry classification
Industry- Product category
- Strategic Communications Consulting
- NAICS
- Public Relations Agencies (54182)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Labor, Worker Rights & Employment Policy Advocacy (BPAGAFAH)
- akta.pro secondary industry
- Labor Relations & Employment Practice Advisory (BPAHAGAK)
Keywords
Where The Worker Agency is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Worker Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Strategic Communications Consulting: The Worker Agency generates revenue through strategic communications consulting services. They work with advocacy organizations, labor unions, and social justice groups on campaign strategy, media outreach, narrative development, and creative communications. The firm embeds itself within partner organizations to deliver impactful campaign results.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
The Worker Agency product offering
Product offeringCore offering
The Worker Agency is a strategic communications and campaign consulting firm that partners with social justice organizations, labor unions, and advocacy groups to develop narratives, media strategies, and advocacy campaigns. They deliver integrated services across strategic communications, campaign strategy, and digital/creative production, embedding themselves within partner organizations to drive campaigns that advance fair economic opportunities, sustainable climate solutions, criminal justice reform, and broader community-centered change.
Product overview
The Worker Agency is a strategic communications firm offering a unified service portfolio rather than a modular software product. The agency provides three interconnected service pillars: Strategic Communications Services (message development, media outreach, crisis comms, media training, op-eds, art projects/protests, thought leadership), Campaign Strategy Services (investigative reports, event production, power mapping, coalition building, stakeholder collaboration, strategic planning), and Digital & Creative Services (website design, video production, social media strategy, content strategy, podcasts/audio production, newsletter production, partnerships/influencers). These services are delivered holistically to support campaign-driven social change work.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Communications Services
- Campaign Strategy Services
- Digital & Creative Services
Quantifiable outcome
- Over 1,000 social media followers gained for CPDA in 8 months
- +4 more outcomes
Companies that use The Worker Agency
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
The Worker Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Worker Agency partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Worker Agency competitors and assessment
Company assessmentDirect peers
- SKDK: Strategic communications and political consulting firm handling crisis, public affairs, and advocacy work for Democratic and progressive clients. Comparable in scale of public-affairs campaigns and ability to move narrative at national scale.
- M+R Strategic Services: Communications and fundraising agency serving nonprofits, foundations, and advocacy organizations. Comparable in providing integrated campaign services including digital, media, and advocacy strategy to progressive nonprofits.
- Hilltop Public Solutions: Public affairs and communications firm focused on progressive advocacy and labor clients. Comparable in serving unions and movement organizations on strategic communications and narrative campaigns.
- The Hatcher Group: Mission-driven communications and public affairs firm serving environmental, health, and social justice nonprofits. Comparable in narrative development and advocacy campaign execution for movement clients.
- Berlin Rosen: Strategic communications and public affairs firm serving progressive causes, labor, social justice, and political clients. Directly comparable in offering communications strategy, media relations, and narrative development for movement organizations.
- GMMB: Advertising, media, and public affairs firm with a strong progressive-advocacy and political practice. Comparable in providing integrated campaign strategy, media buying, and creative for social-change clients.
- Spitfire Strategies: Strategic communications firm focused on social-impact nonprofits, foundations, and advocacy groups. Directly comparable in offering communications strategy, message development, and capacity building for mission-driven clients.
- Fenton Communications: Long-standing progressive social-change communications firm offering PR, advocacy strategy, and campaign services to nonprofits and foundations. Closely comparable in mission, service mix, and target client base to The Worker Agency.
- Bully Pulpit Interactive: Progressive digital strategy and creative agency offering paid media, creative content, and campaign execution for advocacy and political clients. Adjacent peer with overlap in creative-driven advocacy for movements and unions.
Emerging players
- 270 Strategies: Progressive organizing and campaign consulting firm built from the Obama 2012 ground game. Adjacent peer with overlap in designing field-and-message campaigns for advocacy and labor clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Worker Agency social profiles
Digital presenceThe Worker Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Worker Agency leadership team
Management profileNumber of profiles
Profiles10 records
The Worker Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Worker Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Worker Agency
What does The Worker Agency do?
The Worker Agency is a strategic communications and campaign consulting firm that partners with social justice organizations, labor unions, and advocacy groups to develop narratives, media strategies, and advocacy campaigns. They deliver integrated services across strategic communications, campaign strategy, and digital/creative production, embedding themselves within partner organizations to drive campaigns that advance fair economic opportunities, sustainable climate solutions, criminal justice reform, and broader community-centered change.
Is The Worker Agency a public or private company?
The Worker Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Worker Agency founded?
The Worker Agency was founded in 2018. It employs 11 to 50 people.
Where is The Worker Agency based?
The Worker Agency is headquartered in Berkeley, United States, in the North America region.
How does The Worker Agency make money?
One revenue line is on record: strategic Communications Consulting.
Who are The Worker Agency's main competitors?
Direct peers on record are SKDK, M+R Strategic Services, Hilltop Public Solutions, The Hatcher Group, Berlin Rosen, GMMB, Spitfire Strategies, Fenton Communications and Bully Pulpit Interactive. 270 Strategies is listed as an emerging player.
Does The Worker Agency have an API?
No public API is recorded for The Worker Agency.
What industry is The Worker Agency in?
The Worker Agency's product category is Strategic Communications Consulting. Its primary akta.pro industry code is BPAGAFAH, Labor, Worker Rights & Employment Policy Advocacy, with a secondary code of BPAHAGAK, Labor Relations & Employment Practice Advisory. Its NAICS code is 54182 and its SIC code is 8742.