A2D Consulting

Name

A2D Consulting

Legal name

A2D Consulting, Lda.

Website

https://a2d-consulting.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Digital Transformation Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Digital & Technology Transformation Consulting (BPAHACAH)

akta.pro secondary industries

Operations & Process Improvement Consulting (BPAHACAB), Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• Digital transformation consulting
• Digital strategy services
• Business model transformation
• Digital talent consulting
• Digital marketing advisory

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Transformation Consulting Services: Professional consulting services delivered across four strategic pillars: Digital Strategy (including Digital 5D Audiences, Digital Vision and Priorities, Digital Roadmap and Budget), Transformation (Digital Business Models, Digital Process Disruption, Digital Customer Journey), Talent (Digital Organization Assessment, Digital Talent Strategy, Digital Recruiting and Training), and Technology (Digital Trends and Innovation, Digital Supplier Selection, Digital Special Projects). Revenue is generated through project-based consulting engagements with traditional organizations undergoing digital transformation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

A2D Consulting is a boutique B2B digital transformation consulting firm that delivers professional services organized around four pillars: Digital Strategy, Transformation, Talent, and Technology. Offerings include Digital 5D Audiences, Digital Vision and Priorities, Digital Roadmap and Budget, Digital Business Models, Digital Process Disruption, Digital Customer Journey, Digital Organization Assessment, Digital Talent Strategy, Digital Recruiting and Training, Digital Trends and Innovation, Digital Supplier Selection, and Digital Special Projects. The firm is positioned as an alternative to large international consultancies, providing world-reference methodologies at more competitive prices through a senior-only team.

Product overview

A2D Consulting is a digital transformation consulting firm that offers professional consulting services structured around four strategic pillars: Strategy, Transformation, Talent, and Technology. Under Strategy, services include Digital 5D Audiences, Digital Vision and Priorities, and Digital Roadmap and Budget. The Transformation pillar covers Digital Business Models, Digital Process Disruption, and Digital Customer Journey. Talent services include Digital Organization Assessment, Digital Talent Strategy, and Digital Recruiting and Training. Technology offerings comprise Digital Trends and Innovation, Digital Supplier Selection, and Digital Special Projects. The company also supports public digital literacy initiatives including MUDA EM CASA, MUDA NUM MINUTO, EUSOUDIGITAL, and MUDAR É GANHAR, which operate independently of the core consulting services.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered flagship and core.

• RocheflagshipStrategic or Co-development Partner · 22 June 2021Roche partnered with MUDA (led by A2D Consulting) to organize an e-Health Workshop focused on digital healthcare services. The workshop brought together 25 professionals from hospitals, insurance companies, patient associations, pharmacy associations, public administration, technology companies, telecoms, and academics to identify new digital health solutions and opportunities for interoperability.
• MEO, NOS, Sapo, Expresso/SICcoreGTM or Marketing Partner · 7 June 2021Major Portuguese telecommunications operators (MEO, NOS, Sapo) and media group (Expresso/SIC) partnered as broadcast platforms for the EUSOUDIGITAL program launch event, reaching an audience of 12,000+ participants through live streaming across multiple digital platforms.
• DeloitteflagshipStrategic or Co-development Partner · 15 July 2020Deloitte partnered with MUDA (led by A2D Consulting) to develop a study on Voice-Activated Digital Services adoption in Portugal. Deloitte also co-sponsored the e-Health workshop and provided expertise for MUDA initiatives. The partnership includes joint webinars featuring Deloitte partners presenting research findings.
• MUDA - Movimento pela Utilização Digital AtivacoreStrategic or Co-development Partner · 1 January 2020A2D Consulting leads and coordinates MUDA (Movement for Universal and Digitally Active citizenship), a nationwide initiative to promote digital literacy and inclusion in Portugal. MUDA has received formal recognition from the Portuguese Government and is partnered with the Government to qualify 1 million Portuguese people to use the internet. Key programs include MUDA NUM MINUTO (daily TV program), MUDA EM CASA (COVID-19 digital assistance), and EUSOUDIGITAL program.
• Portuguese GovernmentflagshipStrategic or Co-development Partner · 22 January 2019The Portuguese Government formally recognized MUDA's work and entered partnership to qualify 1 million Portuguese people to use the internet during the legislative term. Prime Minister António Costa and Minister Pedro Siza Vieira publicly acknowledged MUDA's potential in Portugal's Digital Transition Action Plan. Government officials participated in MUDA events and initiatives.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Accenture: Global consulting leader with extensive digital transformation services across strategy, technology, and operations. Competes for the same Portuguese enterprise digital mandates as A2D with substantially greater delivery scale.
• McKinsey & Company: Premier global management consulting firm with McKinsey Digital practice serving large organizations on transformation strategy. Represents the 'large international consulting firm' benchmark A2D explicitly positions against.
• Boston Consulting Group (BCG): Global management consultancy with BCG Platinion and BCG GAMMA digital practices. Competes in digital strategy and transformation advisory, including in Iberia.
• Capgemini Invent: Global consulting and digital transformation arm of Capgemini, with strong presence in Iberia. Competes for Portuguese enterprise digital strategy and customer journey engagements.
• PwC Portugal: Big Four firm with significant consulting and digital transformation practice in Portugal. Competes directly for enterprise and public-sector transformation engagements.
• KPMG Portugal: Big Four consulting firm with a digital transformation advisory practice serving Portuguese enterprises and government, overlapping with A2D's target segments.
• Deloitte: Global professional services firm with a large digital transformation practice. Directly competes with A2D on enterprise digital strategy engagements in Portugal and has already partnered with A2D via MUDA initiatives.

Regional players

• Visionnaire: Brazilian digital transformation consultancy with founder Alexandre Nilo Fonseca having prior Brazilian ties (advisor to Brazilian Government). Comparable boutique-style digital transformation firm operating in a related Portuguese-speaking market.
• Noesis: Portuguese IT consulting and solutions firm providing digital transformation, data, and enterprise technology services. A directly comparable mid-sized regional consulting competitor.
• Novabase: Portugal-headquartered IT services and consulting firm offering digital transformation, software, and infrastructure services. Comparable regional player serving similar enterprise and public-sector clients in Portugal.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInpt.linkedin.com/in/alexandrenilofonseca
• Xx.com/a2dconsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A2D Consulting