Lardo
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Lardo firmographics
Firmographics- Name
- Lardo
- Legal name
- Lardo Limited
- Website
- https://lardo.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Lardo industry classification
Industry- Product category
- Italian Neighbourhood Restaurant
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Chef’s Table & Tasting Menu Restaurants (THAFACAG)
- akta.pro secondary industry
- Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)
Keywords
Where Lardo is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Lardo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Food and Beverage Sales: Core restaurant revenue from serving Italian-inspired seasonal dishes including handmade pasta, pizza, antipasti, and natural wines. Revenue is generated through per-transaction dining experiences with dine-in service.
- Private Events and Dining: Revenue from hosting private events, corporate dinners, and celebrations in the bastardo space or main restaurant. Catering to groups of 26-45+ guests with customizable menus and exclusive venue hire options.
- Crust Club Promotional Nights: Weekly Monday Crust Club event driving revenue through fixed-price pizza deals (2 for £25) and discounted drinks promotions including pints, Spritz, Negronis, and natural wines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Workers Lunch - Weekday Mid-week Promotion |
| Unit Pricing | Pay-as-you-go | Crust Club Monday Special |
| Unit Pricing | Pay-as-you-go | Standard Menu Items |
| Unit Pricing | Pay-as-you-go | Sunday Lunch |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Lardo product offering
Product offeringCore offering
Lardo is an Italian-inspired neighbourhood restaurant in Hackney, London, serving handmade pasta, wood-fired pizza, antipasti, natural wines, and craft cocktails through dine-in service. The kitchen, led by Marta Sandini, applies bold seasonal cooking using fire, fermentation, pickling, and smoke techniques. The restaurant operates a weekly Crust Club Monday promotion and a private events sub-brand called bastardo for group dining and celebrations of up to 45 guests.
Product overview
Lardo is a Hackney neighborhood Italian restaurant offering a unified dining experience built around bold seasonal cooking with handmade pasta, pizza, antipasti, natural wines, and cocktails. The product portfolio centers on dine-in services including Weekday Lunch (Wednesday-Saturday), Dinner Service (Tuesday-Saturday), Sunday Lunch, and the weekly Crust Club Monday special. The company operates bastardo as a private dining and wine bar sub-brand for events of up to 45 guests. All food is prepared by kitchen led by Marta Sandini with Italian foundations shaped by seasonality, simplicity, and respect for ingredients, utilizing fire, fermentation, pickling, and smoke techniques.
Differentiator
Problem solved
Functional benefit
Products and services
- Dine-in Italian Restaurant Service Full dine-in restaurant service offering handmade pasta, wood-fired pizza, antipasti, natural wines, and craft cocktails to neighbourhood diners in Hackney, East London. Kitchen led by Marta Sandini with seasonal Italian-inspired cooking.
- Crust Club Monday Promotion Weekly Monday loyalty promotion offering two pizzas for £25 plus an Aperitivo Hour with discounted drinks (£5 pints, £6 Spritz, Negronis, natural wines) for on-site diners, running 12-9pm every Monday.
- Weekday Lunch Service Mid-week lunch service offering easygoing plates, handmade pasta, and pizzas Wednesday to Saturday 12-4pm, including a Workers Lunch deal (2 courses £21 or 3 courses £27) Wednesday to Friday.
- bastardo Private Dining and Events Wine bar and private events space sub-brand for large parties, private dinners, wine tastings, cocktail celebrations, and product launches. Seats up to 26 for private dining or 45 for standing receptions, with customisable menus and exclusive venue hire.
- Full Restaurant Private Hire Full restaurant hire service for large groups of 50 or more guests, with exclusive outdoor space available, booked via email inquiry to [email protected].
Companies that use Lardo
Customer profileSegments3 records
Ideal customer profiles2 records
Lardo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lardo partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights4 records
Lardo competitors and assessment
Company assessmentBroad incumbents
- ASK Italian: UK-wide full-service Italian casual dining chain. Comparable to Lardo as a broader incumbent operating in the same casual Italian category with a wider footprint and value-led proposition.
Direct peers
- Pizza Pilgrims: London Neapolitan pizza restaurant group with multiple sites and casual Italian positioning. Comparable to Lardo on pizza-led menu and London neighbourhood Italian dining.
- Manteca: London nose-to-tail Italian restaurant in Smithfield with a chef-led seasonal menu and cured/charcuterie focus. Comparable to Lardo on chef-led seasonal Italian cooking and London independent positioning.
- Franco Manca: UK sourdough pizza chain with strong London presence. Comparable to Lardo on pizza-led offering, value-conscious customer segment, and casual Italian positioning.
- Trullo: Islington Italian neighbourhood restaurant with handmade pasta and a wood-fired grill. Comparable to Lardo in menu philosophy, seasonality, and price-point positioning within the London independent Italian set.
- Padella: London independent Italian restaurant known for handmade pasta and short, seasonal menus. Highly comparable to Lardo on handmade pasta craft, neighbourhood positioning, and walk-in/booking demand model.
- Bancone: London independent focused on fresh handmade pasta with rotating specials. Closely mirrors Lardo on the handmade-pasta-led proposition and casual full-service Italian format.
- Polpo: London small-plates Italian concept with neighbourhood locations. Comparable to Lardo on accessible Italian menu, neighbourhood casual format, and London market presence.
- Lina Stores: Italian deli-restaurant concept in London with pasta-led menu and a heritage Italian brand. Comparable to Lardo on Italian fundamentals, pasta craftsmanship, and London independent positioning.
- Emilia's Pasta: London handmade pasta-focused restaurant group. Comparable to Lardo on handmade pasta emphasis and casual Italian dining format in the London market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Lardo social profiles
Digital presenceLardo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lardo leadership team
Management profileNumber of profiles
Profiles2 records
Lardo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lardo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lardo
What does Lardo do?
Lardo is an Italian-inspired neighbourhood restaurant in Hackney, London, serving handmade pasta, wood-fired pizza, antipasti, natural wines, and craft cocktails through dine-in service. The kitchen, led by Marta Sandini, applies bold seasonal cooking using fire, fermentation, pickling, and smoke techniques. The restaurant operates a weekly Crust Club Monday promotion and a private events sub-brand called bastardo for group dining and celebrations of up to 45 guests.
Is Lardo a public or private company?
Lardo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lardo founded?
Lardo was founded in 2012. It employs 11 to 50 people.
Where is Lardo based?
Lardo is headquartered in London, United Kingdom, in the Europe region.
How does Lardo make money?
Three revenue lines are on record. Food and Beverage Sales are the primary driver. The others are private Events and Dining and crust Club Promotional Nights.
Who are Lardo's main competitors?
ASK Italian is listed as a broad incumbent. Direct peers are Pizza Pilgrims, Manteca, Franco Manca, Trullo, Padella, Bancone, Polpo, Lina Stores and Emilia's Pasta.
Does Lardo have an API?
No public API is recorded for Lardo.
What industry is Lardo in?
Lardo's product category is Italian Neighbourhood Restaurant. Its primary akta.pro industry code is THAFACAG, Chef’s Table & Tasting Menu Restaurants, with a secondary code of THAJALAH, Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal). Its NAICS code is 722511 and its SIC code is 5810.