Trullo
Trullo is a London Italian restaurant serving seasonal handmade pasta and charcoal-grilled dishes to affluent diners via dine-in service, private hire events, gift vouchers, and a published cookbook by founder Tim Siadatan.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
What Trullo does
Trullo is a single-site Italian restaurant located at 300–302 St Paul's Road in Highbury & Islington, London, founded in June 2010 by chef-owner Tim Siadatan. The restaurant operates a seasonally focused Italian menu that changes twice daily, anchored by two technical pillars: fresh hand-made pasta rolled minutes before service and a charcoal grill used to cook fish and meat over burning coals. Signature dishes such as the Pappardelle with beef shin ragu require an eight-hour preparation cycle. The restaurant runs lunch service seven days a week and dinner service Monday–Sunday, with an adjacent Trullo Bar operating evenings.
The business generates revenue through four streams: dine-in food and beverage sales (walk-ins plus reservations booked via SevenRooms), private hire of a downstairs dining area (seating 11–34) and the adjacent bar (up to 20), gift vouchers sold through the GiftPro platform, and signed copies of The Trullo Cookbook authored by Siadatan. Private hire is structured around eight themed regional Italian feast menus priced from £55 to £155 per person, several of which are seasonal (e.g., Amalfi April–September, Trullo Classics November–January, Piedmont December only). Trullo has built brand recognition through named endorsements from UK food critics (Jay Rayner, Giles Coren, Tracey MacLeod) and has extended the brand via its sister restaurant Padella, which was inspired by Trullo's pasta dishes. Trullo is privately held by its founder, with no institutional investment or parent company indicated in the source material.
Trullo firmographics
Firmographics- Name
- Trullo
- Legal name
- Trullo
- Website
- https://trullorestaurant.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Short description
- Trullo is a London Italian restaurant serving seasonal handmade pasta and charcoal-grilled dishes to affluent diners via dine-in service, private hire events, gift vouchers, and a published cookbook by founder Tim Siadatan.
- Ownership category
- akta.pro rank
Trullo industry classification
Industry- Product category
- Italian Restaurant
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brasseries, Bistros & Trattorias (THAFACAI)
Keywords
Where Trullo is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Trullo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Dine-in Restaurant Service: Revenue from food and beverage sales through walk-in and reservation customers. Seasonal Italian menu changes twice daily.
- Private Hire Events: Downstairs dining area available for private hire. Offers regional Italian feast menus for groups. Minimum spends apply.
- Cookbook Sales: Sale of The Trullo Cookbook by Tim Siadatan. Signed copies available for purchase from the restaurant.
- Gift Vouchers: Gift vouchers available for redemption at Trullo, either delivered to doorstep or emailed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lunch and dinner menu items |
| Unit Pricing | Pay-as-you-go | Emilia-Romagna Feast private hire menu |
| Unit Pricing | Pay-as-you-go | Venetian Feast private hire menu |
| Unit Pricing | Pay-as-you-go | Verona Feast private hire menu |
| Unit Pricing | Pay-as-you-go | Amalfi Feast private hire menu |
| Unit Pricing | Pay-as-you-go | Tuscan Feast private hire menu |
| Unit Pricing | Pay-as-you-go | Roman Feast private hire menu |
| Unit Pricing | Pay-as-you-go | Trullo Classics private hire menu |
| Unit Pricing | Pay-as-you-go | Piedmont luxury private dining menu |
Distribution channels4 records
Marketing channels1 record
Trullo product offering
Product offeringCore offering
Trullo is a single-site Italian restaurant in Highbury & Islington, London, serving a daily-changing seasonal menu built around fresh hand-made pasta rolled minutes before service and a charcoal grill for fish and meat. The restaurant supplements its lunch and dinner dine-in service with private-hire events (themed regional Italian feast menus), branded cookbook sales, and gift vouchers.
Product overview
Trullo is an authentic Italian restaurant in Highbury & Islington, London that opened in June 2010. The core product is the restaurant itself, featuring a seasonally focused menu with fresh hand-made pasta and charcoal-grilled dishes. The business supplements dining with private hire services offering eight themed regional Italian feast menus (Emilia-Romagna, Venetian, Verona, Amalfi, Tuscan, Roman, Trullo Classics, and Piedmont) priced from £55 to £155 per person, a published cookbook by founder Tim Siadatan, gift vouchers sold through a third-party platform, and a curated wine list. The restaurant also has a sister establishment called Padella.
Differentiator
Problem solved
Functional benefit
Brands
- Padella: Sister restaurant of Trullo, inspired by Trullo's bold pasta dishes. Located in London.
Products and services
- Trullo Restaurant Dining Authentic Italian restaurant in Highbury & Islington, London, offering a daily-changing seasonal menu centred on fresh hand-made pasta rolled minutes before service and charcoal-grilled fish and meat. Open for lunch and dinner service.
- Private Hire Dining Private dining in the downstairs dining area seating 11-34 guests, available for intimate wedding lunches, birthdays, or private parties with themed regional Italian feast menus.
- Trullo Bar Private Hire Private hire of Trullo's adjacent bar space for up to 20 people, featuring a mixture of standing and seating space with pre-ordered bar snacks.
- Emilia-Romagna Feast
- Venetian Feast
- Verona Feast
- Amalfi Feast
- Tuscan Feast
- Roman Feast
- Trullo Classics
- Piedmont Feast
- The Trullo Cookbook Cookbook authored by Tim Siadatan offering a British take on Italian cooking with creative antipasti, knockout feasts, and bold pasta dishes. Signed copies available for purchase at the restaurant.
- Gift Vouchers
- Wine List
Companies that use Trullo
Customer profileSegments1 record
Ideal customer profiles2 records
Trullo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Trullo partnerships and signals
Strategic signalRecent moves6 records
Trullo competitors and assessment
Company assessmentEmerging players
- Lyle's: Critically acclaimed single-site London restaurant focused on seasonal British produce and a daily-changing menu. Comparable approach to ingredient-led cooking and editorial positioning, though cuisine differs.
- Sager + Wilde: London wine-led hospitality concept with seasonal food offering. Comparable on the curated Italian-leaning wine list and small-format, seasonal food approach that Trullo emphasises.
- Quality Chop House: Long-established London independent focused on seasonal, ingredient-led cooking. Comparable to Trullo on provenance-led sourcing, daily menu rotation, and longevity in the London market.
- The Palomar: Soho London restaurant with strong editorial profile and a vibrant dining-room atmosphere. Comparable to Trullo as a critically covered London independent with a buzzing dining experience.
- Brat: Single-location London restaurant with a strong open-fire/charcoal cooking identity and chef-owner brand. Directly comparable to Trullo's charcoal grill cooking method and chef-driven concept.
Broad incumbents
- River Cafe: Iconic London Italian fine-dining institution, opened1987. Comparable as a long-established, critically acclaimed, premium London Italian with a daily-changing seasonal menu and strong brand recognition.
Direct peers
- Padella: Sister restaurant to Trullo, inspired directly by Trullo's bold handmade pasta dishes. Operates as a London pasta-focused casual concept and is the most directly comparable venue to Trullo's pasta-led offering.
- Luca: London Italian restaurant with a focus on regional Italian cuisine and a curated Italian-led wine list. Directly comparable to Trullo's Italian regional authenticity and wine-led dining proposition.
- Emilia's Crafted Pasta: London pasta-focused casual restaurant concept. Directly comparable on the handmade pasta differentiation that anchors Trullo's identity, though positioned at a more accessible price point.
- Bocca di Lupo: London Italian restaurant in Soho with a regionally focused Italian menu and chef-owner-led identity. Highly comparable to Trullo in concept, scale, and London premium-Italian positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Trullo social profiles
Digital presenceTrullo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trullo leadership team
Management profileNumber of profiles
Profiles1 record
Trullo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trullo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trullo
What does Trullo do?
Trullo is a single-site Italian restaurant in Highbury & Islington, London, serving a daily-changing seasonal menu built around fresh hand-made pasta rolled minutes before service and a charcoal grill for fish and meat. The restaurant supplements its lunch and dinner dine-in service with private-hire events (themed regional Italian feast menus), branded cookbook sales, and gift vouchers.
Is Trullo a public or private company?
Trullo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trullo founded?
Trullo was founded in 2010.
Where is Trullo based?
Trullo is headquartered in London, United Kingdom, in the Europe region.
How does Trullo make money?
Four revenue lines are on record. Dine-in Restaurant Service is the primary driver. The others are private Hire Events, cookbook Sales and gift Vouchers.
Who are Trullo's main competitors?
Emerging players on record are Lyle's, Sager + Wilde, Quality Chop House, The Palomar and Brat. River Cafe is listed as a broad incumbent. Direct peers are Padella, Luca, Emilia's Crafted Pasta and Bocca di Lupo.
Does Trullo have an API?
No public API is recorded for Trullo.
What industry is Trullo in?
Trullo's product category is Italian Restaurant. Its primary akta.pro industry code is THAFACAI, Brasseries, Bistros & Trattorias. Its NAICS code is 722511 and its SIC code is 5810.