Credimil
Credimil is a privately held Brazilian correspondent bank headquartered in Fortaleza that distributes Banco BMG financial products — including consigned loans, personal loans, insurance, and digital accounts — through 37+ retail stores across six Northeast states, serving retirees, pensioners, and formal-sector workers.
- Company typePrivate
- Founded1994
- HeadquartersFortaleza, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Credimil does
Credimil (legal name: CREDIMIL PRESTAÇÃO DE SERVIÇOS E PROMOTORA DE VENDAS LTDA) is a privately held Brazilian financial services company headquartered in Fortaleza, Ceará, founded in 1994. It operates as a correspondent bank (correspondente bancário) for Banco BMG S.A. under Central Bank Resolution CMN nº 4935/2021, meaning it does not extend credit itself but distributes BMG-issued financial products and earns transaction-based commissions. Its product portfolio centers on consigned credit (crédito consignado), personal loans (empréstimo pessoal), consigned credit cards (cartão consignado), benefit anticipation, FGTS annuity withdrawal anticipation (antecipação do saque aniversário FGTS), and supplementary offerings including family life insurance (Seguro Vida Familiar), BMG MED health assistance, and Conta Simples BMG digital account referrals.
The company's go-to-market is built on a physical retail network of 37+ Help! Loja de Créditos storefronts concentrated in Northeast Brazil across six states (Ceará, Alagoas, Maranhão, Pará, Pernambuco, Rio Grande do Norte), supplemented by an 0800 contact center, WhatsApp messaging, and social media presence on Instagram, Facebook, and LinkedIn. Customers are individual retirees, INSS pensioners, public servants, and formal CLT-sector workers — segments served through walk-in traffic to retail locations rather than digital channels. Credimil is also the founder of the Help! Loja de Créditos franchise under the BMG Group, which extends its distribution footprint.
The business model is commission-driven: revenue is generated primarily through correspondent banking commissions on consigned loan and card originations, with secondary streams from insurance product sales (subscription-based) and affiliate/referral fees for BMG account openings. Pricing on credit products is determined by Banco BMG's credit policy, while insurance products carry monthly premiums tied to plan tiers. The company is founder-owned, privately held, and employs 51-100 people, with no external investment, private equity, or venture capital backing disclosed.
Credimil firmographics
Firmographics- Name
- Credimil
- Legal name
- CREDIMIL PRESTACAO DE SERVICOS E PROMOTORA DE VENDAS LTDA
- Website
- https://credimil.com.br
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Credimil is a privately held Brazilian correspondent bank headquartered in Fortaleza that distributes Banco BMG financial products — including consigned loans, personal loans, insurance, and digital accounts — through 37+ retail stores across six Northeast states, serving retirees, pensioners, and formal-sector workers.
- Ownership category
- akta.pro rank
Where Credimil is headquartered
LocationHeadquarters
- HQ city
- Fortaleza
- HQ country
- Brazil
- HQ region
- Latin America
Offices38 records
Markets served
Credimil business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Correspondent Banking Commissions: Credimil acts as a correspondent bancário (correspondent bank) for Banco BMG S.A, earning commissions on financial products sold including personal loans, consigned credit, and consigned cards. The company facilitates credit operations and receives compensation for processing loan applications and other financial services.
- Insurance Product Sales: Sale of insurance products including Seguro Vida Familiar (Family Life Insurance) and BMG MED health assistance plans, generating revenue through policy sales and associated fees.
- Banking Account Referrals: Referral commissions for Conta Simples BMG digital bank account openings and usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | FGTS Anticipation: Interest rates from 2.04% per month, values between R$ 100 and R$ 500 |
| Transaction based/ take rate | Monthly | Personal Loan: Payment up to 12 months standard, up to 15 months for BMG customers |
| Subscription | Monthly | Seguro Vida Familiar: Monthly lottery prize of R$ 15,000 |
| Subscription | Monthly | BMG MED: Health assistance plans with lottery prizes based on plan tier |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Credimil product offering
Product offeringCore offering
Credimil is a banking correspondent (correspondente bancário) that facilitates personal loans, consigned credit (crédito consignado), consigned cards, benefit anticipation, and insurance products (life and health assistance) on behalf of Banco BMG S.A. The company operates 37+ physical retail stores under the "Help! Loja de Créditos" brand across 6 northeastern Brazilian states, providing face-to-face credit and insurance services to retirees, INSS pensioners, public servants, and CLT workers.
Product overview
Credimil operates as a banking correspondent offering a portfolio of financial products and services primarily targeting retirees, INSS pensioners, CLT workers, and public servants. The core product lineup centers on consigned credit (Crédito Consignado) and personal loans (Empréstimo Pessoal), supplemented by benefit anticipation products (Antecipação de Benefício and Antecipação do Saque Aniversário FGTS). The company also provides a consigned card (Cartão Consignado) and a digital account (Conta Simples BMG). Add-on offerings include health assistance insurance (BMG MED) and family life insurance (Seguro Vida Familiar). All credit operations are facilitated through partnership with Banco BMG S.A.
Differentiator
Problem solved
Functional benefit
Products and services
- Empréstimo Pessoal (Personal Loan)
Quantifiable outcome
- Over 30 years of continuous operation since 1994
- +2 more outcomes
Companies that use Credimil
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Credimil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Credimil partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Help! Loja de Créditos (Franquia)coreCredimil is the founder of the Help! Loja de Créditos franchise network, a franchise of financial products and insurance under the BMG Group. This franchise model enables expansion of the retail distribution network for financial services and insurance products across Brazil.
Scale indicators3 records
Recent moves8 records
Expansion highlights4 records
Credimil competitors and assessment
Company assessmentDirect peers
- Facta Financeira: Brazilian payroll-deduction lender focused on INSS retirees, public servants, and private-sector workers. Comparable to Credimil in consigned credit product suite, customer demographic, and reliance on correspondent banking relationships.
- Crefisa: Large Brazilian consumer lender specializing in personal loans and consigned credit with a nationwide physical branch network serving lower-income borrowers. Comparable to Credimil in target customer, product mix, and storefront-led distribution strategy.
- Banco BMG: Credimil's primary correspondent banking partner and a major Brazilian payroll-deduction (consignado) lender targeting INSS retirees and public servants. Directly comparable because both operate in the same consumer credit category through the Help! Loja de Créditos retail network and Banco BMG-issued products.
- Agibank: Brazilian financial services retailer with a large physical store network offering payroll loans, personal loans, and insurance to lower-income segments. Comparable to Credimil in physical distribution model, target customer, and cross-sell approach.
- Banco Daycoval: Brazilian commercial bank with consumer credit, payroll loan, and SME lending offerings, also operating correspondent-style distribution. Overlaps with Credimil in consumer lending and credit-adjacent retail services.
- Banco Pan: Brazilian bank known for consigned credit, payroll loans, and vehicle finance, including the Simplic payroll loan brand. Directly comparable to Credimil in product mix and INSS retiree / public servant customer segment.
- Paraná Banco (Simplic): Payroll loan specialist operating the Simplic brand, focused on consignado for INSS retirees and public servants. Directly comparable to Credimil in product, customer segment, and correspondent distribution model.
Broad incumbents
- C6 Bank: Brazilian digital bank with consumer credit, consigned lending, and investment products. Competes for the same Brazilian retail credit customer that Credimil serves, though delivered digitally rather than through retail storefronts.
- Nubank: Brazil's largest digital bank offering credit cards, personal loans, and consigned credit to a mass-market base. Serves the same underlying consumer credit demand as Credimil, but delivers it through a fully digital model rather than physical stores.
- Inter & Co: Brazilian digital bank and super-app offering personal loans, payroll loans, and insurance. Competes in the same consumer credit category as Credimil, particularly consigned credit, but with a digital-first distribution model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Credimil social profiles
Digital presenceCredimil compliance and trust
Trust signalCompliance1 record
Credimil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Credimil leadership team
Management profileNumber of profiles
Profiles1 record
Credimil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Credimil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Credimil
What does Credimil do?
Credimil is a banking correspondent (correspondente bancário) that facilitates personal loans, consigned credit (crédito consignado), consigned cards, benefit anticipation, and insurance products (life and health assistance) on behalf of Banco BMG S.A. The company operates 37+ physical retail stores under the "Help! Loja de Créditos" brand across 6 northeastern Brazilian states, providing face-to-face credit and insurance services to retirees, INSS pensioners, public servants, and CLT workers.
Is Credimil a public or private company?
Credimil is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Credimil founded?
Credimil was founded in 1994. It employs 51 to 100 people.
Where is Credimil based?
Credimil is headquartered in Fortaleza, Brazil, in the Latin America region.
How does Credimil make money?
Three revenue lines are on record. Correspondent Banking Commissions are the primary driver. The others are insurance Product Sales and banking Account Referrals.
Who are Credimil's main competitors?
Direct peers on record are Facta Financeira, Crefisa, Banco BMG, Agibank, Banco Daycoval, Banco Pan and Paraná Banco (Simplic). Broad incumbents are C6 Bank, Nubank and Inter & Co.
Does Credimil have an API?
No public API is recorded for Credimil.