Redscout
Redscout is a 25-year-old, New York-based brand consultancy that delivers strategy, design, and implementation services to enterprise and mid-market organizations across retail, healthcare, entertainment, and consumer categories, with a team of 40 professionals.
- Company typePrivate
- Founded2000
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Redscout does
Redscout is a privately held brand consultancy founded in 2000 and headquartered in New York, operating with a distributed team of approximately 40 strategists, designers, and client partners across four time zones. The firm delivers an integrated service offering across three pillars — Strategy (research, positioning, innovation, naming, audience definition), Design (visual identity, website design, packaging, motion graphics), and Implementation (change management, communications, go-to-market) — plus a newer add-on called Marketing Accelerator. Its underlying technology is human expertise and proprietary methodology (including a North Star development framework); the firm does not operate a software platform, API, or app.
Redscout serves primarily enterprise organizations alongside select mid-market companies, with named engagements spanning retail (Best Buy, Lands' End), healthcare (Quest, Oscar, Aspen Dental, Nomad Health, Woebot Health), entertainment (Netflix, Seattle Reign FC), insurance (Stride), technology (Malwarebytes), education (Scholastic), arts and culture (National Gallery of Art), food and beverage (Milk Bar, Handsome Brook Farms, Sound Drinks), and nonprofit (Brady). Revenue is generated through professional-services engagements delivered directly via a consultative, sales-led motion; pricing is not publicly disclosed.
The firm is led by CEO Ivan Kayser with Ashley Shaffer as CMO and Francesca Ferrara as COO, and competes on the strength of senior talent drawn from IDEO, Netflix, Peloton, Uber, Calvin Klein, Ogilvy, Deutsch NY, and LVMH, supported by a content-led marketing approach. Ownership structure (whether founder-held, employee-held, or institutionally backed) is not publicly disclosed.
Redscout firmographics
Firmographics- Name
- Redscout
- Legal name
- Redscout
- Website
- https://redscout.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Redscout is a 25-year-old, New York-based brand consultancy that delivers strategy, design, and implementation services to enterprise and mid-market organizations across retail, healthcare, entertainment, and consumer categories, with a team of 40 professionals.
- Ownership category
- akta.pro rank
Where Redscout is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Redscout business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Brand Consultancy Services: Professional services revenue generated through consulting engagements with client organizations. Projects span strategy, design, and implementation work delivered directly to enterprises and mid-market companies.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Redscout product offering
Product offeringCore offering
Redscout is a brand consultancy that helps organizations become category leaders through integrated strategy, design, and implementation services. Engagements span brand strategy, visual identity, website design, packaging, naming, audience definition, go-to-market strategy, change management, and communications. The firm supplements its core practice with a Marketing Accelerator offering for clients seeking faster marketing execution.
Product overview
Redscout is a brand consultancy firm offering a single unified service rather than a software platform. Their core offering is brand consulting services organized into three main categories: Strategy (research, positioning, innovation, architecture, naming, audience definition), Design (visual identity, website design, motion graphics, packaging), and Implementation (change management, communications and messaging, go-to-market). Additionally, they offer a supplementary module called Marketing Accelerator. The firm has operated for 25 years with a team of approximately 40 strategists, designers, and client partners.
Differentiator
Problem solved
Functional benefit
Brands
- Redscout Asterisk: A branding initiative or sub-brand mentioned in the company website navigation.
- Marketing Accelerator
Products and services
- Brand Consultancy Services End-to-end brand consultancy service providing strategy, design, and implementation support to enterprise and mid-market organizations seeking to become category leaders. Services include research, positioning, innovation, architecture, naming, audience definition, visual identity, website design, motion graphics, packaging, change management, communications, and go-to-market strategy.
- Marketing Accelerator Accelerated marketing service offering that helps brands move faster with marketing execution and build confidence in their brand positioning. Marketed as a "New Offering" on the Redscout website.
Quantifiable outcome
- 95% of new products fail within a year, but Redscout helps brands avoid the innovation graveyard through proper consumer understanding
- +1 more outcomes
Companies that use Redscout
Customer profileNamed customers20 records
Segments2 records
Ideal customer profiles6 records
Redscout technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Redscout partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Redscout competitors and assessment
Company assessmentDirect peers
- Mother Design: Mother Design is the brand and design arm of the Mother network, delivering identity, strategy, and creative campaigns for enterprise clients. It is a comparable boutique-scale peer to Redscout.
- Lippincott: Lippincott is a premier brand strategy and design consultancy that helps global corporations define and express their brands. Like Redscout, it delivers integrated strategy, naming, identity, and brand experience work for enterprise clients.
- Interbrand: Interbrand is one of the world's largest brand consultancies, offering brand strategy, naming, identity, and valuation services. It is the most direct global scale peer to Redscout's enterprise brand-transformation practice.
- Anomaly: Anomaly is a creative agency known for brand strategy, campaign work, and product innovation for major consumer-facing brands. It shares Redscout's emphasis on integrated strategy-to-execution delivery.
- Landor & Fitch: Landor & Fitch is a global brand consulting and design firm serving enterprise clients across strategy, naming, identity, and experience. It competes head-to-head with Redscout for Fortune-class brand mandates.
- Siegel+Gale: Siegel+Gale is a brand strategy, naming, and design consultancy with a 'simplicity' positioning. Like Redscout, it serves enterprise clients on end-to-end brand expression engagements.
- Wolff Olins: Wolff Olins is a global brand consultancy delivering brand strategy, identity, and experience work for major corporates. Its integrated approach and enterprise client base make it a close comparable to Redscout.
- R/GA: R/GA is a global creative agency that integrates brand strategy, experience design, and technology work for enterprise clients. It competes with Redscout on integrated brand and digital transformation mandates.
- Pentagram: Pentagram is an independently owned design consultancy delivering identity, brand systems, and creative work for major brands. It overlaps with Redscout on visual identity and packaging for enterprise clients.
- Superunion: Superunion (formerly Brand Union) is a WPP-owned brand consultancy delivering strategy, identity, and experience work for global enterprises. It directly competes with Redscout for large brand-transformation engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Redscout social profiles
Digital presenceRedscout financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redscout leadership team
Management profileNumber of profiles
Profiles15 records
Redscout funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redscout M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redscout
What does Redscout do?
Redscout is a brand consultancy that helps organizations become category leaders through integrated strategy, design, and implementation services. Engagements span brand strategy, visual identity, website design, packaging, naming, audience definition, go-to-market strategy, change management, and communications. The firm supplements its core practice with a Marketing Accelerator offering for clients seeking faster marketing execution.
Is Redscout a public or private company?
Redscout is a private company. It is classified as unknown and is currently operating.
When was Redscout founded?
Redscout was founded in 2000. It employs 51 to 100 people.
Where is Redscout based?
Redscout is headquartered in New York, United States, in the North America region.
How does Redscout make money?
One revenue line is on record: brand Consultancy Services.
Who are Redscout's main competitors?
Direct peers on record are Mother Design, Lippincott, Interbrand, Anomaly, Landor & Fitch, Siegel+Gale, Wolff Olins, R/GA, Pentagram and Superunion.
Does Redscout have an API?
No public API is recorded for Redscout.