Imago Dei Prison Ministry

What Imago Dei Prison Ministry does

Imago Dei Prison Ministry is a UK-registered Christian charity (Charity Registration No. 1165176) founded in 2016 by Rev'd Tracy to support women in the criminal justice system. It delivers in-person pastoral and educational programmes inside women's prisons, working through Chaplaincy departments at HMP Send, HMP Downview, HMP East Sutton Park, and HMP Bronzefield, with expansion planned to HMP New Hall. Its core in-prison offering is the 'Free To Be' curriculum, which comprises courses on identity and purpose (Flourish), forgiveness, loss, parenting, and victim awareness, written specifically for incarcerated women and delivered regardless of faith.

Name

Imago Dei Prison Ministry

Legal name

Imago Dei Prison Ministry

Website

https://idprisonministry.org.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Imago Dei Prison Ministry is a UK Christian charity delivering in-prison courses, pastoral support, post-release resettlement, supported housing, and employment programmes for women in and leaving prison.

Ownership category

akta.pro rank

Product category

Women's Prison Rehabilitation Services

NAICS

Community Housing Services (62422), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Corrections (Probation, Parole & Reentry) (BPAIAFAE)

akta.pro secondary industries

Correctional Health, Mental Health & Substance Abuse Services (In-Custody) (BPAKANAG), Corrections & Reentry Adult Literacy (Justice-Involved Learners) (EDAAAAAL)

Keywords

• Prison rehabilitation services
• Women in prison support
• Resettlement and reintegration
• Supported housing services
• Criminal justice charity

Headquarters

HQ city

East Grinstead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Regular and One-off Donations: Charity receives regular monthly giving and one-off donations from individual supporters via online platform (Donorfy), bank transfers, and cheques.
2. Legacy Giving: Accepts gifts left in Wills to support long-term sustainability of the charity's work with women in prison.
3. Give as You Live: Online shopping affiliate program where a percentage of purchases made through the platform are donated to Imago Dei.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Imago Dei Prison Ministry delivers trauma-informed courses (Flourish, Understanding Forgiveness, Understanding Loss, Parenting, Victim Awareness), pastoral support, and Christian worship services to women in UK prisons through Chaplaincy departments. It extends support beyond release through ID Essence (18-25 community programme), Grace House (supported housing), and the #SheMatters Employment Network including a charity shop, providing an end-to-end rehabilitation pathway.

Product overview

Imago Dei Prison Ministry offers a suite of interconnected programmes for women in and leaving prison. The core ID Prison Ministry programme delivers courses (FLOURISH, Understanding Forgiveness, Understanding Loss, Parenting, and Victim Awareness) through Chaplaincy departments in women's prisons. ID Essence provides specialized support for young adults (18-25) both in custody and in the community. Grace House offers supported accommodation for women leaving prison. The SheMatters Employment Network and associated charity shop provide employment pathways and work experience. Together, these programmes form a holistic continuum of care from prison through release to community reintegration.

Differentiator

Problem solved

Functional benefit

Brands

• ID Essence: Specialized project for young adults aged 18-25 with experience of the Criminal Justice System, providing support both in prison and in the community after release.
• ID Grace House UK
• #SheMatters Employment Network

Products and services

• ID Prison Ministry Core prison ministry programme delivering courses (Flourish, Understanding Forgiveness, Understanding Loss, Parenting, Victim Awareness), pastoral support, Bible study, worship events and Sunday services through Chaplaincy departments in UK women's prisons (HMP Send, HMP Downview, HMP East Sutton Park, HMP Bronzefield). Aimed at women in custody of all faiths and none.
• ID Essence Specialised programme for young women aged 18-25 with experience of the Criminal Justice System, providing long-term relational support both in custody and in the community after release. Includes prison and community workers, hardship grants, and resettlement support.
• Grace House UK Supported housing project providing a safe, supportive 6-bedroom home for women leaving prison who have nowhere else to go, with on-site house manager and key worker delivering pastoral and practical reintegration support.
• #SheMatters Employment Network Employment support service that bridges employers and women with criminal convictions, providing CV building, training, job placement and employer liaison across prisons, community and women's centres via Probation partnerships.
• SheMatters Charity Shop Charity shop providing work-experience opportunities for women with lived experience of the Criminal Justice System, with an upcycling focus that promotes sustainability.

Quantifiable outcome

• Nearly 700 women have participated in courses since 2016
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• St. John's Church, WaterloominorStrategic or Co-development Partner · 11 September 2026Host venue for annual SheMatters Women's Justice Conference bringing together organizations working across the Criminal Justice System.
• Soroptimist International Tunbridge Wells & DistrictminorGTM or Marketing PartnerCreated and donated beautiful handmade bunting for Afternoon Tea fundraising events. This partnership provides visual elements for community fundraising activities.
• Squiggle ConsultcoreStrategic or Co-development PartnerWill-writing partnership offering free basic wills to Imago Dei supporters. Makes will-writing accessible and removes cost barrier for legacy giving supporters. Partnership enables supporters to leave gifts in Wills at no cost during their lifetime.
• ID Essence Hardship Fund PartnerscoreGTM or Marketing PartnerCharity partners providing resettlement grants (e.g., £175 grants) for women leaving prison to purchase essentials. Multiple unnamed charity partners contribute to hardship fund.
• #SheMatters Charity PartnersminorGTM or Marketing PartnerVarious charity partners support the SheMatters Employment Network and provide resources for women with lived experience of the Criminal Justice System.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Clinks: UK infrastructure body supporting voluntary sector organisations working in criminal justice. Comparable as an incumbent in the same sector ecosystem, though operating as an umbrella/membership body rather than a direct-service charity.
• Catch-22: Large UK social business delivering services across criminal justice, education and social care. Comparable as a multi-service justice provider offering resettlement and rehabilitation services, though at much greater scale and with a broader portfolio than Imago Dei.
• Prison Reform Trust: UK's largest independent prison reform charity, working on policy, research and advocacy. Comparable as a broader incumbent in the same prison-reform space, but operating at policy/system level rather than direct-service delivery like Imago Dei.

Emerging players

• User Voice: UK charity bringing lived experience of the criminal justice system into policy and service design. Comparable as a smaller, peer-led CJS organisation working at the intersection of rehabilitation and advocacy, with overlapping reentry focus.
• Switchback: UK charity supporting young men leaving prison with long-term mentoring into stable employment. Comparable as a smaller charity using long-term, relationship-based support to reduce reoffending, though focused on young men rather than women.

Direct peers

• Revolving Doors Agency: UK charity working with people in repeated contact with the criminal justice system to break the cycle of reoffending. Comparable as a CJS reentry and rehabilitation charity focused on persistent offenders, with overlapping reoffending-reduction mission.
• Working Chance: UK charity helping women with criminal convictions find employment. Directly comparable to Imago Dei's #SheMatters Employment Network as a women-focused, conviction-related employment charity with employer-bridging services.
• Hibiscus Initiatives: UK charity supporting foreign national and Black, Asian and minority ethnic women in the criminal justice system. Directly comparable as a women-specific CJS charity providing in-prison and resettlement support, with a similar through-the-gate approach.
• The Nelson Trust: UK charity providing trauma-informed support for women affected by the criminal justice system, including residential accommodation and community services. Comparable in operating both supported housing and in-custody programmes for women, similar to Imago Dei's Grace House and ID Prison Ministry combination.
• Women in Prison: UK charity advocating for and supporting women affected by the criminal justice system. Highly comparable as a women-only CJS charity delivering in-prison support and post-release advocacy, though broader policy-facing than Imago Dei's chaplaincy-based model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ID_PMinistry
• Facebookfacebook.com/IDPrisonMinistry
• LinkedInlinkedin.com/company/id-prisonministry

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imago Dei Prison Ministry