Squiggle Consult
- Company typePrivate
- Founded2017
- HeadquartersAshford, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
Squiggle Consult firmographics
Firmographics- Name
- Squiggle Consult
- Legal name
- Squiggle Consult Ltd
- Website
- https://squiggleconsult.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Squiggle Consult industry classification
Industry- Product category
- Estate Planning Services
- NAICS
- Trust, Fiduciary, and Custody Activities (523991)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Estate & Probate Administration Services (FSAEAKAD)
- akta.pro secondary industry
- Estate Administration & Probate Services (FSAAANAE)
Keywords
Where Squiggle Consult is headquartered
LocationHeadquarters
- HQ city
- Ashford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Squiggle Consult business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Estate Planning Services: Core revenue from Wills, Trusts, Lasting Powers of Attorney, and Probate services. Services are competitively priced with average costs between £500-£2,500. Draft documents typically delivered within 18 working days.
- LegacyGuard Subscription: Monthly (£4/month) or annual (£40/year) subscription service providing unlimited document storage, unlimited Will and LPA updates, access to LegacyGuard Vault digital platform, and 30-minute legal helpline.
- Professional Executor Services: Professional executor appointments in client Wills. Fees assessed based on estate size and complexity, agreed transparently before engagement.
- Estate Administration Services: Full or partial estate administration support from arranging Grant of Probate to end-to-end handling. Can take on as much or as little as clients wish.
- Third-party Legal Activity Referrals: Collaborates with solicitors and barristers for reserved legal activities beyond in-house scope, including Acer Prime Law, Premier Solicitors, and Meridian Private Clients Solicitors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription for document storage and updates |
| Subscription | Annual | Annual subscription with 2 months free |
| Other | Pay-as-you-go | Lasting Power of Attorney registration |
| Other | Pay-as-you-go | Probate application fee |
| Unit Pricing | Pay-as-you-go | Additional document copies (probate) |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Squiggle Consult product offering
Product offeringCore offering
Squiggle Consult provides professional estate planning services in England and Wales, including the preparation of Wills, Trusts, and Lasting Powers of Attorney, alongside Probate and estate administration support. Services are delivered via home visits, office appointments, or Zoom, with documents typically produced within 18 working days and priced between £500 and £2,500 on average. The firm supplements its core consultancy with a recurring subscription (LegacyGuard) for secure cloud document storage, unlimited Will/LPA updates, and beneficiary probate assistance.
Product overview
Squiggle Consult is an estate planning consultancy offering a unified service portfolio centered on Wills, Trusts, Lasting Powers of Attorney, and Probate. The core offering is professional estate planning consultation and document drafting. LegacyGuard serves as the primary subscription add-on, combining secure document storage (LegacyGuard Vault), unlimited document updates, expert guidance, and probate assistance. Additional tools include an Inheritance Tax Calculator and a free Claim Checker for inheritance disputes. The company also operates Squiggle Academy for training new estate planning consultants.
Differentiator
Problem solved
Functional benefit
Brands
- LegacyGuard: A secure document storage and estate planning aftercare service offered by Squiggle Consult. Includes LegacyGuard Vault for encrypted cloud storage, unlimited document updates, expert advice, and up to 2-hour free probate assistance.
Products and services
- Wills Professional Will drafting service covering executor appointments, guardian arrangements for minor children, beneficiary specifications, and distribution of assets, delivered via home visits, office appointments, or Zoom for individuals and families across England and Wales.
- Trusts Creation and ongoing administration of trust structures including Lifetime Trusts, Estate Allocation Trusts, and Flexible Life Interest Trusts (FLITs) to protect assets, manage inheritance, and support tax planning for individuals and families.
- Lasting Powers of Attorney (LPA) Preparation and registration of Lasting Powers of Attorney appointing trusted individuals to manage property and financial affairs, or health and welfare decisions, on behalf of clients who may lose mental capacity.
- Probate Estate administration and Probate support including application for Grant of Probate, estate valuation, HMRC correspondence, and asset distribution to beneficiaries, delivered as a full or partial service depending on client need.
- LegacyGuard Recurring subscription service providing secure physical and digital document storage, unlimited updates to Wills and LPAs, expert advice and support, and up to 2 hours of free probate assistance for beneficiaries.
- LegacyGuard Vault Highly encrypted cloud storage platform for digital records including legal documents, passwords, photos, videos, personal messages, and business documents, with controlled release to loved ones upon death.
- Claim Checker Free online tool helping individuals assess whether they may have grounds for an inheritance or will dispute, with referral to specialist contentious probate solicitors at IDR Law.
- Inheritance Tax Calculator Online calculator tool for estimating potential Inheritance Tax liability based on estate value and applicable allowances, used to educate clients and generate qualified leads.
- Squiggle Academy Training programme for individuals seeking to become Estate Planning Consultants, providing qualifications, tools, and ongoing support to start their own estate planning practice within Squiggle's network.
- Trust Administration Services Ongoing administration support for trusts including Trust Registration Service (TRS) registration with HMRC, trust bank account setup, trust amendments, tax compliance, and ten-year anniversary charges.
Companies that use Squiggle Consult
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Squiggle Consult technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Squiggle Consult partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- Squiggle GivingcoreSquiggle's own Charitable Trust established in 2020. Makes grants to local charities in Kent (£250-£2,500). Funded by client donations during lifetime or legacy donations in Wills.
- Acer Prime LawcoreLegal partner for reserved legal activities. SRA number 637478 (Company 10558502). Provides specialist legal support beyond Squiggle's in-house scope.
- Premier SolicitorscoreLegal partner for reserved legal activities. SRA number 668813 (Company 12495770). Provides specialist legal support beyond Squiggle's in-house scope.
- Meridian Private Clients SolicitorscoreLegal partner for reserved legal activities. SRA number 8005368 (Company 14976691). Provides specialist legal support beyond Squiggle's in-house scope.
- Office of the Public GuardianminorGovernment body for LPA registration and oversight. Collaborates for Lasting Powers of Attorney services.
- Land RegistryminorGovernment body for property registration. Collaborates for trust and estate administration.
- Certainty Will RegisterminorNational Will register service. Used for Will searches and registration.
- RestoreminorDocument management and storage services partner.
- Cater AllencoreSpecialist trust banking provider (part of Santander group). Offers current, notice and fixed-term deposit accounts for trusts. Squiggle prepares application paperwork for trust clients.
- Dementia Friends / Alzheimer's SocietyminorFounder Kieran Osborne is a regular volunteer at local Dementia Cafe. Company participates in Dementia Friends programme to raise awareness and educate colleagues.
- The Bloomers TrustminorFounder Kieran Osborne serves as Trustee. Provides essential practical gifts for vulnerable women and babies including pushchairs, Moses baskets, cots. Supplies second-hand goods of highest quality.
- Dovetail GamescoreCorporate partnership offering all staff estate planning services as employee benefit. Flagship corporate partnership example.
- Hospice in the WealdcorePartnership offering free will-writing to patients, staff, and supporters. Supports vital hospice care through legacy donations.
- The Dementia ExperiencecorePartnership providing free professionally drafted wills and free professional advice to those affected by dementia. Peace of mind for families.
- Remember My BabyminorCharity partnership providing professional remembrance photography to bereaved parents. Supports families at difficult time.
- Romney Marsh Community HubminorCommunity partnership offering free consultations and basic wills to staff, volunteers, and supporters.
- Imago DeiminorPartnership offering complimentary wills to supporters. Empowering women in prison with legacy donations for sustaining impactful programs.
- Dads UnlimitedminorPartnership offering free wills for family security. Clients can support Dads Unlimited through legacy donations, fostering emotional wellbeing.
- ellenorminorPartnership offering complimentary Will to staff, volunteers, and supporters.
- Squiggle Probate LtdcoreAssociated probate partner. Squiggle Consult may use their services to support estate administration where appropriate. Not regulated by SRA.
- IDR LawcoreContentious probate panel firm for Claim Checker tool. Reviews enquiries in order received, aims to respond same day or within 24 hours. Provides No Win No Fee funding options.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Squiggle Consult competitors and assessment
Company assessmentDirect peers
- Airedale Trust Company: Specialist trust and estate administration company serving UK clients and intermediaries. Comparable as a boutique-scale trust and probate services peer with overlapping service scope.
- Farewill: Subscription-supported online will-writing and probate platform targeting UK consumers with a digital-first model. Directly comparable to Squiggle's core Wills/LPA/Probate proposition, though distribution is online versus Squiggle's home-visit and field-consultant model.
- Trust Inheritance: UK specialist estate administration and probate services provider serving intermediaries and consumers. Comparable on estate administration product offering and on the B2B referral/partnership go-to-market motion.
- Kings Court Trust: Specialist UK probate and estate administration firm offering full estate handling. Comparable on the probate / professional executor offering within Squiggle's portfolio and on the corporate and professional intermediary go-to-market.
Broad incumbents
- Stephensons Solicitors LLP: UK law firm with a wills, trusts and probate department serving individuals and intermediaries. Comparable on core estate planning services with a broader general-practice footprint than Squiggle.
- Irwin Mitchell: Large UK law firm with a substantial private wealth and wills/probate practice. Comparable on the Wills, Trusts and Probate offering, but operating at materially greater scale and with full SRA-regulated legal services.
- Slater and Gordon (Acumen Business Law): Established UK legal services group with a wills, probate and later-life services offering. Comparable on Wills, LPAs and probate products at substantially greater scale and brand recognition than Squiggle.
- Co-op Legal Services: Large UK will-writing and legal services provider operating under the Co-op brand with national reach. Comparable on Wills, LPAs and probate product set; competes at far greater scale and through brand awareness rather than boutique advisory service.
- Hugh James Solicitors: Full-service UK law firm with a significant private client and wills/probate practice. Comparable on wills, trusts and estate administration product set, operating as a much larger incumbent.
Emerging players
- Probate Partners (formerly Probate Compliance Solutions): Boutique-style UK probate and estate administration specialist with an intermediary-led channel. Comparable to the Squiggle Probate Ltd subsidiary on the probate-only segment, with a narrower service set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Squiggle Consult social profiles
Digital presenceSquiggle Consult compliance and trust
Trust signalCompliance1 record
Squiggle Consult financial estimates
Financial estimateRevenue estimate
Valuation estimate
Squiggle Consult leadership team
Management profileNumber of profiles
Profiles1 record
Squiggle Consult subsidiaries and ownership
Company hierarchySubsidiaries1 record
Squiggle Consult funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Squiggle Consult M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Squiggle Consult
What does Squiggle Consult do?
Squiggle Consult provides professional estate planning services in England and Wales, including the preparation of Wills, Trusts, and Lasting Powers of Attorney, alongside Probate and estate administration support. Services are delivered via home visits, office appointments, or Zoom, with documents typically produced within 18 working days and priced between £500 and £2,500 on average. The firm supplements its core consultancy with a recurring subscription (LegacyGuard) for secure cloud document storage, unlimited Will/LPA updates, and beneficiary probate assistance.
Is Squiggle Consult a public or private company?
Squiggle Consult is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Squiggle Consult founded?
Squiggle Consult was founded in 2017. It employs 1 to 10 people.
Where is Squiggle Consult based?
Squiggle Consult is headquartered in Ashford, United Kingdom, in the Europe region.
How does Squiggle Consult make money?
Five revenue lines are on record. Estate Planning Services are the primary driver. The others are legacyGuard Subscription, professional Executor Services, estate Administration Services and third-party Legal Activity Referrals.
Who are Squiggle Consult's main competitors?
Direct peers on record are Airedale Trust Company, Farewill, Trust Inheritance and Kings Court Trust. Broad incumbents are Stephensons Solicitors LLP, Irwin Mitchell, Slater and Gordon (Acumen Business Law), Co-op Legal Services and Hugh James Solicitors. Probate Partners (formerly Probate Compliance Solutions) is listed as an emerging player.
Does Squiggle Consult have an API?
No public API is recorded for Squiggle Consult.
What industry is Squiggle Consult in?
Squiggle Consult's product category is Estate Planning Services. Its primary akta.pro industry code is FSAEAKAD, Estate & Probate Administration Services, with a secondary code of FSAAANAE, Estate Administration & Probate Services. Its NAICS code is 523991 and its SIC code is 8111.