Chatelet
Chatelet (Rodama S.A.) is a privately held Argentine women's fashion retailer operating an omnichannel model via chatelet.com.ar and physical branches across Argentina, serving individual female consumers with apparel, accessories, and gift cards priced in ARS.
- Company typePrivate
- Founded-
- HeadquartersTandil, Argentina
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Chatelet does
Chatelet (legal entity Rodama S.A.) is an Argentine women's fashion retailer operating an omnichannel model that combines an owned e-commerce platform at chatelet.com.ar with a network of physical retail branches across Argentina. The company is headquartered in Tandil, Argentina, employs 251–500 people, and is privately held with no disclosed external investors or parent company. Its assortment spans ten product sub-categories — Oportunidades (discounted items), Abrigos, Blusas y camisas, Blazer/ chalecos/ chaquetas/ spolverinos, Remeras, Vestidos y monos, Pantalones y polleras, BRILLO y GLAM, Sweaters y capas, and GIFTCARD — covering casual through occasion wear using fabrics such as cashmere, angora, modal, and morley.
The underlying technology stack is a standard direct-to-consumer e-commerce platform with SSL encryption for secure transactions, outsourced PCI-compliant payment processing through MercadoPago and SPS-Decidir, and Veraz-based identity verification at checkout. The website supports user accounts, nationwide shipping, in-store exchanges within 30 days, and branch pickup, integrating e-commerce and physical retail into a single fulfillment model. Marketing is driven by organic social channels (Facebook, Instagram, TikTok), email newsletters, and the e-commerce storefront itself.
Chatelet's business model is direct-to-consumer one-time apparel sales to individual women consumers in Argentina, priced in Argentine pesos across tiers ranging from approximately $19,000 ARS for basic items to $300,000+ ARS for premium outerwear, with a discount-heavy promotional layer (14–68% off original prices). Revenue is supplemented by virtual gift cards redeemable online or in-branch. The company offers 3-cuotas and 6-cuotas sin interés installment payment options starting at $50,000 ARS and $200,000 ARS purchases respectively, and free shipping for orders above $120,000 ARS. The target customer is the Argentine woman seeking stylish, accessible fashion available through both online and physical retail touchpoints.
Chatelet firmographics
Firmographics- Name
- Chatelet
- Legal name
- Rodama S.A.
- Website
- https://chatelet.com.ar
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Chatelet (Rodama S.A.) is a privately held Argentine women's fashion retailer operating an omnichannel model via chatelet.com.ar and physical branches across Argentina, serving individual female consumers with apparel, accessories, and gift cards priced in ARS.
- Ownership category
- akta.pro rank
Chatelet industry classification
Industry- Product category
- Women's Fashion Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Women’s Apparel Retail (CRAAABAB)
Keywords
Where Chatelet is headquartered
LocationHeadquarters
- HQ city
- Tandil
- HQ country
- Argentina
- HQ region
- Latin America
Offices1 record
Markets served
Chatelet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Women's Fashion Retail: One-time product sales of women's clothing including tops, bottoms, dresses, outerwear, and accessories through e-commerce and physical retail stores
- Gift Cards: Virtual gift cards available in denominations from $50,000 to $300,000 Argentine pesos, redeemable online or in physical stores
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gift Cards in denominations of $50,000, $70,000, $80,000, $90,000, $100,000, $150,000, $200,000, $250,000, $300,000 |
| Unit Pricing | Pay-as-you-go | Clothing items ranging from $19,000 to $300,000+ |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Chatelet product offering
Product offeringCore offering
Châtelet designs, manufactures, and retails women's fashion clothing — including outerwear, blouses, tops, dresses, pants, skirts, knitwear, and evening wear — through its own e-commerce site (chatelet.com.ar) and a network of physical retail branches across Argentina. The brand also sells virtual gift cards in multiple peso denominations, redeemable online or in-store, and offers interest-free installment payments, free shipping above a set threshold, and 30-day in-store exchanges.
Product overview
Châtelet is an Argentine women's fashion brand and omnichannel retailer operating under the legal entity Rodama S.A., selling exclusively online via www.chatelet.com.ar and through physical store branches across Argentina. The brand offers a broad women's apparel portfolio organized across 10 product sub-categories: Oportunidades (discounted opportunities), Abrigos (outerwear), Blusas y camisas (blouses and shirts), Blazer, chalecos, chaquetas y spolverinos (tailored outerwear), Remeras (tops and t-shirts), Vestidos y monos (dresses and jumpsuits), Pantalones y polleras (pants and skirts), BRILLO y GLAM (glamorous evening wear), Sweaters y capas (knitwear and layered pieces), and GIFTCARD (virtual gift cards). The online store is built on a proprietary e-commerce platform supporting user accounts, SSL-encrypted transactions, multiple payment methods, nationwide delivery, and branch pickup. Payment processing is outsourced to MercadoPago and SPS-Decidir (both PCI-compliant), while customer identity verification during checkout leverages Veraz. Product changes are made at the discretion of Châtelet, with separate return and exchange policies for online versus in-store purchases.
Differentiator
Problem solved
Functional benefit
Products and services
- Oportunidades Discounted or reduced-price women's fashion items presented as limited-time opportunities in the online store, with markdowns reported up to 68% off original prices.
- Abrigos Women's outerwear collection including coats and winter jackets for cold-weather use.
- Blusas y camisas Women's blouses and shirts collection covering casual and dressy styles.
- Blazer, chalecos, chaquetas y spolverinos Women's tailored outerwear collection including blazers, vests, jackets, and spolverinos.
- Remeras Women's tops and t-shirts collection covering casual to dressy styles, including long-sleeve, short-sleeve, and sleeveless designs.
- Vestidos y monos Women's dresses and jumpsuits collection covering casual and formal occasions.
- Pantalones y polleras Women's bottoms collection including pants, trousers, skirts, and shorts in palazzo, jogger, fitted, and wide-leg styles.
- BRILLO y GLAM Women's evening and special-occasion wear featuring lurex, sequins, and shiny fabrics for glamorous occasions.
- Sweaters y capas Women's knitwear collection including sweaters, cardigans, capes, ponchos, coats, and layered knits in winter-appropriate fabrics.
- GIFTCARD Virtual gift cards redeemable online or at any physical Châtelet store location, available in denominations of ARS 50,000, 70,000, 80,000, 90,000, 100,000, 150,000, 200,000, 250,000, and 300,000.
Companies that use Chatelet
Customer profileSegments1 record
Ideal customer profiles1 record
Chatelet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Chatelet partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MercadoPagocorePayment processing platform integrated into the e-commerce checkout, enabling customers to pay with various methods including credit cards with installment options. MercadoPago handles transaction processing and PCI compliance.
- SPS-DecidircorePayment gateway for processing credit card transactions. Supports Visa, Diners, Mastercard, American Express, and Tarjeta Naranja. Handles payment authorization and identity verification through Veraz.
Expansion highlights5 records
Chatelet competitors and assessment
Company assessmentOthers
- MercadoLibre: Dominant Argentine e-commerce platform and ecosystem enabler (including payments via MercadoPago, which Chatelet already integrates); adjacent rather than directly competitive, but a key channel and infrastructure counterparty.
Direct peers
- Ayres: Argentine women's fashion brand selling through own stores and online, targeting a similar mid-to-premium women's customer in the same domestic market.
- Sarkany: Long-standing Argentine footwear and women's fashion brand with retail stores and e-commerce, comparable in channel mix and target consumer to Chatelet.
- Jazmín Chebar: Argentine women's fashion brand operating brick-and-mortar boutiques and e-commerce, positioned in the women's specialty apparel segment with comparable omnichannel model and customer base.
- Rapsodia: Argentine women's apparel and accessories brand with owned stores and online sales, competing in the same women's specialty fashion segment with overlapping price tiers.
- Wanama: Argentine women's fashion retailer with physical stores and digital channels, serving an overlapping women's apparel customer in the same price-and-style band.
Broad incumbents
- Falabella (Argentina): Large department store chain operating across Argentina with a broad women's apparel assortment; competes with Chatelet on women's fashion but across many other categories as well.
- H&M (Argentina): International fast-fashion retailer operating stores and online sales in Argentina, directly competing with Chatelet in the women's apparel category with global scale advantages.
- Zara (Argentina): Global fast-fashion incumbent with a substantial Argentine store footprint and e-commerce; competes with Chatelet across women's apparel at multiple price points with broader scale.
- Coto: Major Argentine retail chain with department store offerings including women's apparel; an established incumbent that overlaps with Chatelet on women's clothing but serves a much broader assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Chatelet social profiles
Digital presenceChatelet compliance and trust
Trust signalCompliance2 records
Chatelet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chatelet leadership team
Management profileNumber of profiles
Chatelet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chatelet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chatelet
What does Chatelet do?
Châtelet designs, manufactures, and retails women's fashion clothing — including outerwear, blouses, tops, dresses, pants, skirts, knitwear, and evening wear — through its own e-commerce site (chatelet.com.ar) and a network of physical retail branches across Argentina. The brand also sells virtual gift cards in multiple peso denominations, redeemable online or in-store, and offers interest-free installment payments, free shipping above a set threshold, and 30-day in-store exchanges.
Is Chatelet a public or private company?
Chatelet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chatelet founded?
Chatelet was founded in -1. It employs 251 to 500 people.
Where is Chatelet based?
Chatelet is headquartered in Tandil, Argentina, in the Latin America region.
How does Chatelet make money?
Two revenue lines are on record. Women's Fashion Retail is the primary driver. The others are gift Cards.
Who are Chatelet's main competitors?
MercadoLibre is listed as an others. Direct peers are Ayres, Sarkany, Jazmín Chebar, Rapsodia and Wanama. Broad incumbents are Falabella (Argentina), H&M (Argentina), Zara (Argentina) and Coto.
Does Chatelet have an API?
No public API is recorded for Chatelet.
What industry is Chatelet in?
Chatelet's product category is Women's Fashion Retail. Its primary akta.pro industry code is CRAAABAB, Women’s Apparel Retail. Its NAICS code is 458110 and its SIC code is 5621.