Foothills Medical Center

What Foothills Medical Center does

Foothills Medical Center is a small, privately held for-profit medical practice founded in 1996 and headquartered in Las Cruces, New Mexico. The firm operates a single clinical site and employs between 11 and 50 people. Its service offering is focused on three ambulatory care lines: urgent care, physical therapy, and allergy treatment. As a walk-in and appointment-based outpatient provider, it serves the local Las Cruces and surrounding Doña Ana County patient population. The practice does not appear to operate hospitals, specialty surgical centers, or multi-site networks; the scope is that of a community medical clinic.

The business model is fee-for-service ambulatory healthcare revenue, generated through patient visits across its three service lines, typically reimbursed through a mix of private insurance, Medicare/Medicaid, and self-pay. There is no disclosed pricing model, subscription, or capitated contract structure in the source data, and the practice's website (foothillsmedicalcenter.com) was inaccessible at the time of data collection, displaying only a verification/loading screen — so no operational, technological, or marketing detail could be confirmed beyond the firmographic baseline. The company has no disclosed funding history, parent entity, subsidiaries, management team information, partnerships, or technology stack in the available data.

As a result, the analytical picture is constrained to the firmographic shell: a long-established, small-scale, single-site Las Cruces ambulatory provider in urgent care, physical therapy, and allergy treatment, with no documented growth signals, no disclosed financials, and no technology or AI capabilities identified in the input.

Name

Foothills Medical Center

Website

https://foothillsmedicalcenter.com

Company type

Private

Founded year

1996

Operating status

Unknown

Headcount range

11–50 employees

Short description

Foothills Medical Center is a privately held, single-site ambulatory medical practice in Las Cruces, New Mexico, founded in 1996. It serves the local community with three service lines: urgent care, physical therapy, and allergy treatment, with an 11-50 employee headcount.

Ownership category

akta.pro rank

Headquarters

HQ city

Las Cruces

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Core offering

Foothills Medical Center is a for-profit medical practice in Las Cruces, New Mexico that provides urgent care, physical therapy, and allergy treatment services to local patients. The facility operates as a small, community-based clinic offering walk-in and scheduled medical services for non-emergency conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Urgent Care Walk-in medical care for non-emergency conditions and minor injuries, available to individual patients on a same-day basis.
• Physical Therapy Rehabilitative therapy services for patients recovering from injury, surgery, or managing chronic musculoskeletal conditions.
• Allergy Treatment Diagnosis and treatment of allergic conditions, including testing and management of environmental and seasonal allergies for individual patients.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• ATI Physical Therapy: Large U.S. outpatient physical therapy provider with hundreds of clinic locations. Direct peer on the physical therapy service line and a benchmark for clinical scale and payer contracting in the PT segment.
• U.S. Physical Therapy: Public operator of outpatient physical therapy clinics and industrial injury prevention services. Closely comparable on the PT service line and on the small-clinic partnership model that supports a multi-site footprint.
• Allergy Partners: Largest U.S. single-specialty allergy, asthma, and immunology practice network. Direct peer on the allergy treatment service line, demonstrating the roll-up model that a multi-service clinic like Foothills could emulate or be acquired by.
• Family Allergy & Asthma: Multi-site allergy and asthma specialty practice group operating across several U.S. states. Direct peer on allergy treatment, useful for benchmarking clinical model and patient retention economics.
• NextCare Urgent Care: One of the largest independent urgent care operators in the U.S. with locations across multiple states. Direct peer on the urgent care component of Foothills' offering and a primary competitive threat in any market it enters.
• FastMed Urgent Care: Multi-state urgent care chain operating walk-in clinics with occupational health, primary care, and related services. Comparable to Foothills on the urgent care / multi-modality outpatient axis and on private, for-profit ownership structure.

Broad incumbents

• Select Medical Holdings: Large publicly traded operator of specialty hospitals, rehabilitation clinics, and outpatient centers. Broad incumbent whose outpatient rehabilitation footprint overlaps directly with Foothills' physical therapy service line.
• Memorial Medical Center (Las Cruces): Acute care hospital system based in Las Cruces, NM, with growing outpatient service lines. The dominant local incumbent whose expansion into urgent care, PT, and specialty outpatient directly overlaps with Foothills' service area.
• Concentra: Major occupational health and urgent care provider owned by Select Medical, with hundreds of U.S. locations. Broad incumbent offering overlapping urgent care services, with substantially more scale and employer relationships than Foothills.

Emerging players

• Carbon Health: Tech-enabled primary and urgent care provider with a strong digital booking and telehealth platform. Emerging player competing on patient experience and digital access — directly threatening small, digitally weak clinics like Foothills.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/foothills-medical-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foothills Medical Center