Peninsula Villages

What Peninsula Villages does

Peninsula Villages is a not-for-profit, community-owned organization delivering retirement living and residential aged care on the Central Coast of New South Wales, Australia. Operating for almost four decades, it serves seniors and retirees across the care continuum — from independent living and affordable housing through to residential aged care, dementia care, palliative care, and respite care. Its portfolio comprises seven properties: three retirement villages (Peninsula Village, Cooinda Village, Springwood Village), one affordable housing village (Ambleside Village), and three residential aged care facilities (Pozieres House, Pam Palmer House, Don Leggett House). Facilities are concentrated in coastal Central Coast locations — primarily Umina Beach, with additional sites in Ettalong Beach and Morisset Park — emphasizing village-style environments with landscaped gardens and sea breezes. The organization's stated value proposition is "continuity of care," allowing residents to transition between independent living and higher-acuity care within the same organizational family as their needs evolve.

The service delivery model is labor-intensive and relationship-driven rather than technology-led. Core technology and digital infrastructure are not disclosed; the public-facing website is a standard WordPress content site with no proprietary platforms, mobile applications, or API integrations referenced. There are no app store listings, no AI features advertised, and no technology partnerships or integrations disclosed. The organization markets itself through an active news section, downloadable lifestyle brochures, and explicit commitments to Aboriginal and Torres Strait Islander acknowledgment and LGBTQ+ inclusion.

Revenue is generated through recurring monthly fees from residents of retirement villages and aged care homes, supplemented by Australian government aged care subsidies and resident contributions. Pricing is quote-based and not publicly disclosed, varying by accommodation type, care level, and applicable government concessions. The go-to-market approach is direct-to-consumer, relying on website inquiries, phone contact (02 4344 9199), in-person tours, community engagement, and word-of-mouth referrals on the Central Coast. There are no third-party distribution channels, referral partnerships, or intermediary channel partners disclosed in the source data.

Name

Peninsula Villages

Legal name

Peninsula Villages

Website

https://peninsulavillage.com.au

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Not-for-profit, community-owned provider of retirement living and residential aged care on the Central Coast of NSW, Australia. Peninsula Villages operates three retirement villages, one affordable housing village, and three residential aged care homes serving local seniors and retirees.

Ownership category

akta.pro rank

Product category

Senior Living and Residential Aged Care

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro industry

PRIMARYHLADAAAG

Independent Living Real Estate Owners/Operators (REITs & Management Companies)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Independent Living Communities

SECONDARYHLADABAG

Large Campus / Multi-Building Assisted Living Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

SECONDARYHLADAAAB

Affordable/Subsidized Independent Living (HUD/LIHTC) Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Independent Living Communities

Keywords

• Retirement living
• Residential aged care
• Dementia care services
• Palliative care services
• Respite care services

Headquarters

HQ city

Umina

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retirement Living: Independent living units at retirement villages (Peninsula Village, Cooinda Village, Springwood Village, Ambleside Village). Residents pay to live in retirement community accommodation with access to amenities and services.
2. Residential Aged Care: Aged care services at Pozieres House, Pam Palmer House, and Don Leggett House. Government-subsidized care with resident contributions for accommodation and care fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Peninsula Villages operates four villages (three retirement villages and one affordable housing village) and three residential aged care homes on the Central Coast of NSW, providing independent living, aged care, dementia care, palliative care, and respite care services. As a not-for-profit community-owned organization, it offers continuity of care so residents can transition between independent living and higher-acuity care within the same organizational family.

Product overview

Peninsula Villages is a not-for-profit, community-owned organization offering a continuum of senior living and aged care services on the Central Coast of NSW, Australia. The portfolio comprises three retirement villages (Peninsula Village, Cooinda Village, and Springwood Village), one affordable housing village (Ambleside Village), and three residential aged care facilities (Pozieres House, Pam Palmer House, and Don Leggett House). The villages provide independent living in coastal environments, while the aged care homes offer residential care including specialized dementia care, palliative care, and respite services. The integrated model enables residents to transition between care levels within the Peninsula Villages family as their needs evolve.

Differentiator

Problem solved

Functional benefit

Brands

• Peninsula Village: Premier retirement village located in Umina Beach, offering independent living for seniors.
• Cooinda Village
• Ambleside Village
• Springwood Village
• Pam Palmer House
• Pozieres House
• Don Leggett House

Products and services

• Peninsula Village, Umina Beach
• Cooinda Village, Umina Beach
• Springwood Village, Ettalong Beach
• Ambleside Village, Morisset Park
• Pozieres House, Umina Beach
• Pam Palmer House, Umina Beach
• Don Leggett House, Umina Beach
• Dementia Care
• Palliative Care
• Respite Care

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Aveo Group: Australia's largest for-profit retirement village operator with a national portfolio. Directly comparable to Peninsula Villages in retirement living focus, though at significantly larger scale and as a listed entity.
• Lendlease Retirement Living: Retirement village developer and operator in Australia. Comparable retirement village model, though embedded within a larger global real estate and infrastructure group.
• Opal Aged Care: One of Australia's largest for-profit residential aged care providers with facilities across multiple states. Comparable aged care services though at significantly larger scale and as a private-equity-backed operator.
• IRT Group: NFP providing retirement villages, residential aged care, and home care, originally Illawarra-based and now spanning NSW. Comparable NSW-based retirement and aged care operator with similar service mix.
• BaptistCare: Large Australian not-for-profit providing retirement living, residential aged care, home care, and community services across NSW and ACT. Comparable NFP model with a similar continuum-of-care approach.
• Arcare: Aged care and retirement living operator across Victoria, NSW, and Queensland. Comparable multi-service senior care model with a similar mix of independent living and residential care.
• Uniting NSW.ACT: Major NFP providing aged care, retirement living, and community services across NSW and ACT. Comparable NFP structure and multi-facility portfolio operating model.
• SummitCare: NSW-based residential aged care provider with multiple facilities. Comparable aged care services and geographic focus on New South Wales.
• RFBI (Royal Freemasons' Benevolent Institution): NFP providing residential aged care and retirement living across NSW. Comparable NFP mission and NSW geographic focus to Peninsula Villages.

Broad incumbents

• Stockland: ASX-listed diversified property developer with a retirement living portfolio. Comparable retirement living offering, but operating as part of a much broader real estate business rather than specializing in seniors housing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PeninsulaVillage
• LinkedInlinkedin.com/company/peninsula-villages

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peninsula Villages