Guild Hall
Guild Hall is a nonprofit, multidisciplinary arts center in East Hampton, New York, founded in 1931, operating an accredited museum, the Hilarie and Mitchell Morgan Theater, and education programs serving 60,000 annual visitors through 200+ exhibitions, performances, and community events.
- Company typePrivate
- Founded1931
- HeadquartersHampton, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Guild Hall does
Guild Hall operates a multidisciplinary arts center in East Hampton, New York, founded in 1931 by Mary Woodhouse as one of the country's first institutions to combine a museum, performing arts theater, and education program under a single roof. The organization's core products are (1) Museum & Visual Arts, comprising 6-10 annual exhibitions and a permanent collection of 2,700 works, (2) Performing Arts at the Hilarie and Mitchell Morgan Theater, presenting more than 100 programs annually across dance, opera, concerts, film, theatrical readings, comedy, and lectures, and (3) Learning + New Works, an education department administering the Teen Arts Council, Student Art Festival, artist-in-residence programs (William P. Rayner, Community Artist-in-Residence, Bel Canto Boot Camp), and family programming including KidFest. Program series such as SummerDocs (with HamptonsFilm), Hamptons Institute (with The Common Good Series), On Banjo (with D'Addario), and Stirring the Pot (with Florence Fabricant) extend the core offerings.
Guild Hall's technology stack is modest and consumer-facing: a WordPress-built website (guildhall.org), a proprietary purchase.guildhall.org ticketing and membership platform with dynamic pricing, and integration with the Bloomberg Connects digital guide app for visitor engagement. Wheel the World provides accessibility verification. There is no proprietary software product, no API, and no AI/ML capability disclosed.
As a 501(c)(3) tax-exempt nonprofit, Guild Hall's revenue mechanics combine earned and contributed income: museum admission ($12 general / $10 senior; free for members, children, students, and military), theater and event ticket sales with dynamic and $25 rush pricing, a multi-tier membership program (Individual through Sustainer's Circle), donations and grants (Annual Fund, program-specific giving, planned/legacy giving), venue rental of theater, gardens, lobby, and education spaces, and concessions at Louise & Howie's Coffee Bar. The institution served 60,000 annual visitors and presented 200+ programs across its reopening year in 2024, and reached 86% of a $29 million Capital Improvements Project campaign goal by December 2024.
Guild Hall firmographics
Firmographics- Name
- Guild Hall
- Legal name
- Guild Hall
- Website
- https://guildhall.org
- Company type
- Private
- Founded year
- 1931
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Guild Hall is a nonprofit, multidisciplinary arts center in East Hampton, New York, founded in 1931, operating an accredited museum, the Hilarie and Mitchell Morgan Theater, and education programs serving 60,000 annual visitors through 200+ exhibitions, performances, and community events.
- Ownership category
- akta.pro rank
Guild Hall industry classification
Industry- Product category
- Multidisciplinary Arts Center
- NAICS
- Museums (71211), Museums (712110), Museums, Historical Sites, and Similar Institutions (7121)
- akta.pro primary industry
- Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)
- akta.pro secondary industries
- Arts Education & Community Arts Programs (BPAGAHAC), Public Art, Arts Councils & Grantmaking Programs (BPAGAHAH)
Keywords
Where Guild Hall is headquartered
LocationHeadquarters
- HQ city
- Hampton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Guild Hall business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Ticket Sales: Revenue from theater performances, film screenings, concerts, and other programs. Dynamic pricing used where ticket prices may change based on demand.
- Membership Dues: Annual membership program with multiple tiers including Individual, Family, North American Reciprocal, Contemporaries, Visionaries, Director's Circle, Chairman's Circle, and Sustainer's Circle. Provides free gallery admission and discounts.
- Museum Admission: $12 general admission, $10 for seniors 65+. Free for members, children, students, active military, and veterans.
- Donations and Grants: Tax-exempt 501c(3) organization accepting charitable contributions. Annual Fund, program-specific giving, planned giving, and legacy giving options available.
- Venue Rental: Hilarie and Mitchell Morgan Theater, Furman and Minikes Gardens, Lobby, Boots Lamb Education Center, and Green Room available for private events and programs.
- Concessions: Louise & Howie's Coffee Bar in lobby serving refreshments during gallery hours and theater programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Museum General Admission |
| Subscription | Annual | Individual Membership |
| Unit Pricing | Pay-as-you-go | Theater Rush Tickets |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Guild Hall product offering
Product offeringCore offering
Guild Hall is a multidisciplinary arts center operating an accredited museum with a 2,700-work permanent collection and 6-10 exhibitions annually, the Hilarie and Mitchell Morgan Theater presenting 100+ performing arts programs per year, and a Learning + New Works education department offering residencies, the Teen Arts Council, and the Student Art Festival. Programs are organized into named series (SummerDocs, KidFest, Hamptons Institute, Stirring the Pot, On Banjo) and supported by multi-tier memberships, venue rentals, donations, and grants.
Product overview
Guild Hall is a multidisciplinary arts center in East Hampton, NY, founded in 1931, combining a museum, performing arts theater (Hilarie and Mitchell Morgan Theater), and education center (Learning + New Works) under one roof. The institution presents over 200 programs annually and hosts 60,000 visitors each year. Its core offerings include rotating museum exhibitions and a permanent collection of 2,700 works of art; theater productions featuring plays, concerts, dance, and film screenings; and educational programs through artist residencies, Teen Arts Council, and Student Art Festival. Guild Hall also operates program series including SummerDocs documentary films, KidFest family programming, Hamptons Institute discussions, and Stirring the Pot culinary conversations. The institution supports its mission through membership programs, venue rentals, and the Academy of the Arts honor society. A $29 million Capital Improvements Project completed in 2024 upgraded the entire facility with state-of-the-art physical and technological enhancements.
Differentiator
Problem solved
Functional benefit
Brands
- Academy of the Arts: Annual awards program recognizing lifetime achievement by artists, creative professionals, and individuals supporting the arts in the community, founded in 1985.
- SummerDocs
- The Met: Live in HD
- Hamptons Institute
- Stirring the Pot
- KidFest
- On Banjo
Products and services
- Museum & Visual Arts Accredited museum featuring 6-10 exhibitions annually ranging from historical to contemporary, focusing on artists affiliated with the Hamptons. Holds a permanent collection of 2,700 works of art emphasizing 20th and 21st century works across painting, sculpture, photography, video, and installation art. For general public visitors, art enthusiasts, and school groups.
- Performing Arts (Hilarie and Mitchell Morgan Theater) Theater presenting more than 100 programs annually including plays, concerts, dance, screenings, simulcasts, and literary readings. The historic 1931 jewel-box proscenium stage serves as a testing ground for productions en route to Broadway and hosts world-class performers.
- Learning + New Works (Education) Education department managing learning initiatives including Guild Hall Teen Arts Council, Student Art Festival, Talks & Lectures, Artist Led Workshops, and residency programs (William P. Rayner Artist-in-Residence, Community Artist-in-Residence, Bel Canto Boot Camp). Targets students, families, and emerging/established artists.
- SummerDocs Film Series Documentary film screening series co-presented with HamptonsFilm, featuring acclaimed documentaries followed by conversations with filmmakers and special guests.
- KidFest Family and children's programming series featuring performances, concerts, and interactive experiences for young audiences and families.
- Hamptons Institute Thought leadership lecture series bringing together journalists, authors, and world analysts to encourage meaningful dialogue on politics, current events, and civic engagement from local and global perspectives. Programmed by Ellen Chesler and Patricia Duff under The Common Good Series partnership.
- Stirring the Pot Culinary conversation series featuring interviews with renowned chefs, food writers, and culinary personalities in conversation with Florence Fabricant.
- On Banjo Music Series Musical performance series presented with D'Addario, featuring acclaimed musicians performing banjo-centric programming rooted in American tradition and global influence.
- Academy of the Arts Life-term honor society with up to 250 members representing substantive artistic achievement. Members are resources of talent for Guild Hall programs and mentors for younger artists. Includes the annual Lifetime Achievement Award ceremony.
- Membership Programs Multi-tier annual membership including Individual, Family, North American Reciprocal, Contemporaries, Visionaries, Director's Circle, Chairman's Circle, and Sustainer's Circle tiers. Benefits include free gallery admission, ticket discounts, exclusive artist access, and invitations to private events.
- Community Pillars Program Business sponsorship program offering exclusive benefits for businesses, with networking opportunities and recognition at Guild Hall events. Targets local businesses seeking association with the prestigious arts institution.
- Venue Rental Rental of Guild Hall spaces including the Hilarie and Mitchell Morgan Theater, Furman and Minikes Gardens, Lobby, Boots Lamb Education Center, and Green Room for private events and programs. Available to individuals and organizations hosting functions.
- Louise & Howie's Coffee Bar Coffee bar located in the lobby, open during gallery hours and before/during theater programs, offering refreshments permitted in the Hilarie and Mitchell Morgan Theater.
Quantifiable outcome
- 60,000 annual visitors
- +2 more outcomes
Companies that use Guild Hall
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles5 records
Guild Hall technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Guild Hall partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- HamptonsFilmcoreCo-presents the SummerDocs documentary film series, screening films with discussions featuring directors and special guests. Ongoing partnership for film programming.
- D'AddariocorePresents music programming including the On Banjo series featuring acclaimed musicians. Partnership includes presenting sponsor benefits.
- The Common Good SeriescoreCo-programs the Hamptons Institute, a lecture series bringing together journalists, authors, and world analysts for discussions on politics and current events. Series programmed by Ellen Chesler and Patricia Duff.
- OLA of Eastern Long IslandminorPartnership for community arts programming including multi-lingual performances and community voice presentations.
- Hamptons Arts NetworkminorGuild Hall is a founding/proud member of Hamptons Arts Network, collaborating with other regional arts organizations.
- Moby’s East HamptonminorHospitality sponsor for The Innovators series, providing catering for networking receptions.
- American Alliance of MuseumsminorProfessional membership organization providing museum accreditation and standards guidance since 1973.
Scale indicators9 records
Recent moves7 records
Expansion highlights4 records
Guild Hall competitors and assessment
Company assessmentBroad incumbents
- The Kitchen: A NYC-based nonprofit presenting experimental performance, visual art, and music. Comparable as a multi-disciplinary performing and visual arts nonprofit with educational and community programming.
Direct peers
- Bay Street Theater: A professional regional theater located in Sag Harbor, presenting plays, musicals, and educational programs. Directly comparable as a Hamptons-based performing arts venue with overlapping audience and donor base.
- LongHouse Reserve: An East Hampton contemporary arts institution with gardens, sculpture installations, and exhibitions. Comparable as a Hamptons-based arts destination with permanent collection elements and visitor programming.
- The Drawing Center: A NYC-based nonprofit arts institution focused on drawing and contemporary art exhibitions with educational programming. Comparable as a multidisciplinary visual arts nonprofit with museum and educational mission.
- The Watermill Center: An East End arts center in Water Mill founded by Robert Wilson, focused on artist residencies, exhibitions, and performance. Comparable as a multidisciplinary Hamptons arts institution with residencies and experimental programming.
- Baryshnikov Arts Center: A NYC performing arts center supporting residencies, performances, and multi-disciplinary programming. Comparable as a performing arts nonprofit combining theater, dance, and artist development.
- Westhampton Beach Performing Arts Center: A Long Island performing arts venue presenting concerts, theater, and family programming. Comparable as a regional East End performing arts center competing for similar audiences and ticket buyers.
- Parrish Art Museum: A Long Island East End art museum in Water Mill/Southampton with a permanent collection, rotating exhibitions, and educational programming. Highly comparable as a regional Hamptons-focused visual arts institution competing for similar audiences and donors.
- Pollock-Krasner House & Study Center: A National Historic Landmark in East Hampton preserving the home and studio of Jackson Pollock and Lee Krasner. Comparable as an East Hampton arts/heritage site with public programming and artist legacy focus.
Regional players
- Heckscher Museum of Art: A Long Island art museum in Huntington presenting permanent and traveling exhibitions. Comparable as a Long Island museum with permanent collection and education programs, though located further west.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Guild Hall social profiles
Digital presenceGuild Hall compliance and trust
Trust signalCompliance2 records
Guild Hall financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guild Hall leadership team
Management profileNumber of profiles
Profiles9 records
Guild Hall funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guild Hall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guild Hall
What does Guild Hall do?
Guild Hall is a multidisciplinary arts center operating an accredited museum with a 2,700-work permanent collection and 6-10 exhibitions annually, the Hilarie and Mitchell Morgan Theater presenting 100+ performing arts programs per year, and a Learning + New Works education department offering residencies, the Teen Arts Council, and the Student Art Festival. Programs are organized into named series (SummerDocs, KidFest, Hamptons Institute, Stirring the Pot, On Banjo) and supported by multi-tier memberships, venue rentals, donations, and grants.
Is Guild Hall a public or private company?
Guild Hall is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Guild Hall founded?
Guild Hall was founded in 1931. It employs 11 to 50 people.
Where is Guild Hall based?
Guild Hall is headquartered in Hampton, United States, in the North America region.
How does Guild Hall make money?
Six revenue lines are on record. Ticket Sales are the primary driver. The others are membership Dues, museum Admission, donations and Grants, venue Rental and concessions.
Who are Guild Hall's main competitors?
The Kitchen is listed as a broad incumbent. Direct peers are Bay Street Theater, LongHouse Reserve, The Drawing Center, The Watermill Center, Baryshnikov Arts Center, Westhampton Beach Performing Arts Center, Parrish Art Museum and Pollock-Krasner House & Study Center. Heckscher Museum of Art is listed as a regional player.
Does Guild Hall have an API?
No public API is recorded for Guild Hall.
What industry is Guild Hall in?
Guild Hall's product category is Multidisciplinary Arts Center. Its primary akta.pro industry code is BPAGAHAB, Performing Arts Organizations (Theater, Dance, Opera, Music), with a secondary code of BPAGAHAC, Arts Education & Community Arts Programs. Its NAICS code is 71211.