What Michelle Barnes Optometry does

Michelle Barnes OD PC is a single-location, full-scope optometry practice headquartered at 805 S Logan Boulevard in Hollidaysburg, Pennsylvania, serving patients in Hollidaysburg, Altoona, and Duncansville. Founded and owned by Dr. Michelle Barnes, the practice has operated for over 20 years and provides comprehensive eye examinations, contact lens fittings and evaluations, vision therapy, dry eye therapy, emergency eye care, and management of ocular diseases including glaucoma, cataracts, ocular infections, and allergies. The practice also offers pediatric eye care, making families with children a secondary user segment.

The practice is built around diagnostic imaging technology including digital eye charts, retinal photography, OCT imaging for optic nerve and retinal cross-sectional analysis, and visual field analysis. Complementing the clinical services is an on-site optical retail operation offering more than 700 designer eyeglass frames from brands such as Kliik, Kate Spade, Nike, Ray-Ban, Ted Baker, L.A.M.B., and Under Armor, alongside prescription contact lenses and sunglasses. Many prescriptions are dispatched from the optical in one to two days.

The business model is direct-to-consumer and appointment-based, with emergency walk-ins accepted for urgent eye problems. Revenue is generated from professional optometry services billed through insurance (most medical and select vision plans) and direct payment, plus retail optical product sales. Cash, check, and credit cards are accepted. Marketing is conducted through the practice website, Facebook and Instagram, and insurance network listings. The legal entity is a Pennsylvania Professional Corporation (Michelle Barnes OD PC) with no external funding, parent company, or subsidiary structure.

Name

Michelle Barnes Optometry

Legal name

Michelle Barnes OD PC

Website

https://michellebarnesod.net

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Michelle Barnes OD PC is a single-location optometry practice in Hollidaysburg, PA, providing comprehensive eye exams, diagnostic imaging, vision therapy, dry eye care, and a 700-frame designer optical to patients in Hollidaysburg, Altoona, and Duncansville.

Ownership category

akta.pro rank

Product category

Optometry Services

NAICS

Offices of Optometrists (62132), Optical Goods Retailers (45613)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Ophthalmic Goods (3851)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industries

Comprehensive Eye Exams & Vision Care (HLAKAKAA), Vision Therapy & Orthoptics (HLAKAKAM), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD), Ocular Imaging & Diagnostic Testing Centers (HLAKAKAN)

Keywords

• Comprehensive eye exams
• Contact lens fittings
• Vision therapy services
• Ocular disease management
• Designer eyewear retail

Headquarters

HQ city

Hollidaysburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Professional Optometry Services: Revenue generated from comprehensive eye examinations, contact lens fittings and evaluations, vision therapy consultations and management, dry eye therapy, treatment and management of eye diseases, and emergency eye care visits. Services billed through insurance or direct payment.
2. Optical Products Sales: Revenue from sale of eyeglasses, sunglasses, and contact lenses. The optical offers over 700 designer frames from brands including Kliik, Kate Spade, Nike, Ray Ban, Ted Baker, L.A.M.B., and Under Armor. Many prescriptions can be ready in one to two days.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Michelle Barnes OD PC is a full-scope optometry practice providing comprehensive eye examinations, contact lens fittings and evaluations, prescription eyewear dispensing (over 700 designer frames), vision therapy, dry eye therapy, emergency eye care, and treatment and management of ocular diseases including glaucoma, cataracts, and ocular infections. The practice also sells prescription and non-prescription sunglasses and contact lenses.

Product overview

Michelle Barnes OD PC operates as a full-scope optometry practice offering a unified set of eye care services. The practice centers on comprehensive eye examinations as its core diagnostic offering, complemented by specialized diagnostic imaging services including retinal photography, visual field analysis, and OCT imaging. Treatment services encompass vision therapy, dry eye therapy, emergency eye care, and management of ocular diseases. The practice maintains a retail optical offering featuring over 700 designer eyeglass frames alongside contact lenses and sunglasses. These products and services are provided as an integrated eye care experience rather than as separate modular offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Eye Examinations

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Broad incumbents

• Visionworks: National optical retailer offering eye exams, prescription glasses, contact lenses, and sunglasses with insurance plan acceptance. Provides a directly comparable full-scope optometry + retail optical offering, but at chain scale across hundreds of U.S. locations.
• LensCrafters: National optical retail chain owned by EssilorLuxottica offering eye exams, prescription eyewear, contact lenses, and designer frames. Overlaps directly with the practice's retail optical offering (700+ frames, same-day/1-2 day fulfillment) and exam services, but at mall-based scale rather than a single independent office.
• National Vision Holdings: Public parent of America's Best Contacts & Eyeglasses, Eyeglass World, and Vista Optical; runs large optometry-supporting optical retail platforms. Relevant as a roll-up acquirer profile for independent optometry practices and as a scaled competitor on the retail optical side.

Direct peers

• MyEyeDr. Multi-location optometry group offering comprehensive eye exams, contact lens fittings, and an in-office optical with designer frames. Directly comparable in service mix (exams + retail optical) but operates at national scale across the U.S., often via acquisitions of independent practices similar in profile to Michelle Barnes OD PC.
• Pearle Vision: National optometry and optical retail franchise owned by EssilorLuxottica offering eye exams, prescription eyewear, contact lenses, and insurance-accepted care. Closely matches the practice's exam-plus-optical service model, but operates as a franchised chain rather than an independent sole-practitioner office.
• Warby Parker: Vertically integrated eyewear company offering prescription glasses, contact lenses, sunglasses, and eye exams in retail locations with a strong DTC/online channel. Competes for the same general-public patient and designer-frame buyer as Michelle Barnes Optometry, but with a digitally native model and broader geographic reach.

Others

• AEG Vision: Private equity-backed optometry support platform that acquires and partners with independent optometry practices. Relevant as a potential acquirer/partner archetype for a successful independent practice like Michelle Barnes OD PC seeking scale, capital, or exit.

Emerging players

• Zenni Optical: Direct-to-consumer online eyewear retailer offering prescription glasses at significant price discounts. Competes for the same frame/eyewear dollar as the practice's 700-designer-frame optical, with growing pressure on traditional chair-side dispensing.
• 1-800-Contacts: Online direct-to-consumer contact lens retailer that competes with the practice's contact lens sales revenue stream. Not a clinical care competitor, but materially impacts the retail optical/contact lens economics for independent optometrists.

Regional players

• Costco Optical: In-warehouse optical department offering eye exams and competitively priced prescription eyewear and contact lenses. Competes on price for the same routine exam-and-eyewear patient, with select Pennsylvania warehouse locations overlapping the practice's catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/m.barnesoptometry
• Instagraminstagram.com/barnesoptometry
• LinkedInlinkedin.com/company/michelle-barnes-optometry-p.c

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michelle Barnes Optometry