Parents & Kids

What Parents & Kids does

Parents & Kids is a Mississippi-based regional family magazine publisher founded in 1991 in Jackson, Mississippi, originally as a quarterly print publication. The company serves Mississippi families across five regional editions (Central Mississippi, South Mississippi, Northeast Mississippi, DeSoto County, and Delta) with editorial content spanning Health, Education, Family, Parenting, and Around Us categories, supported by recurring columns including Daddy Talk, Growth Spurts, Mississippi Money, Pick-a-Place, and Scott's Toy Box.

The business operates as a hybrid print-and-digital media company. Its technology footprint consists of a WordPress-based CMS website hosting blog content, regional digital flipbook issues, an event calendar, and resource directories covering after-school programs, camps, pediatric health, schools, special needs services, sports, and party planning. Content is supplemented by an annual Family Favorites readers' choice voting section and sponsored engagement campaigns such as the Sal & Mookies coloring contest. The company maintains active social channels on Facebook, Pinterest, Instagram, YouTube, and Twitter, and operates a 'Get In The Know' email newsletter for owned-audience reach.

Commercially, Parents & Kids monetizes through a mix of display and sponsored-content advertising (sourced from healthcare providers, local businesses, and community organizations) plus digital and print subscriptions distributed across Mississippi. Distribution is exclusively regional within the state, with no documented geographic expansion. The company is independently and privately held, with no disclosed external investment, M&A, or parent-company relationships in the source data. Headcount is reported at 1-10 employees, and leadership includes Managing Editor Kara Bachman along with a small group of columnists and contributing writers.

Name

Parents & Kids

Legal name

Parents & Kids Magazine

Website

https://parentsandkids.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Parents & Kids is a Mississippi-based regional family magazine publisher, founded in 1991 in Jackson, producing print and digital flipbook editions across five Mississippi sub-regions with parenting, health, education, and community-event content for state families.

Ownership category

akta.pro rank

Product category

Regional Family Magazine Publishing

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Family & Parenting Education (Family Literacy, Parenting Skills) (EDAAAFAF)

Keywords

• Family magazine publishing
• Regional parenting media
• Digital flipbook issues
• Community event directories
• Parenting content marketing

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising: The magazine generates revenue through advertising, featuring sponsored posts and display advertisements from sponsors including healthcare providers, local businesses, and community organizations.
2. Digital and Print Subscriptions: The publication offers digital flipbook issues and print publications for families across Mississippi regions, with both free digital access and subscription-based premium content.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Parents & Kids publishes a regional Mississippi family and parenting magazine founded in 1991, distributing both quarterly print editions and digital flipbook issues with regional editions covering Central Mississippi, South Mississippi, Northeast Mississippi, DeSoto County, and the Delta. The publication produces editorial content across Health, Education, Family, Parenting, and community topics, alongside recurring columns, resource directories, an event calendar, and a Family Favorites annual readers' choice section. Revenue is generated through advertising (sponsored posts, display ads) and digital access to flipbook issues.

Product overview

Parents & Kids is a regional Mississippi family magazine publishing company that started as a quarterly print publication in 1991 and has evolved into a multi-platform content company. The core offering includes the regional magazine publication covering Health, Education, Family, Parenting, and Around Us topics, supplemented by regular editorial columns (Daddy Talk, Pick a Place, Mississippi Money, Scott's Toy Box, Growth Spurts), regional Digital Issues for different Mississippi areas, and resource directories for families. The company also operates an Event Calendar, a Sal & Mookies Coloring Contest for children, and a Family Favorites annual readers' choice section. This is a content publishing/media operation rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Brands

• Parents & Kids Magazine: The main magazine publication covering family, health, education, and parenting topics for Mississippi families

Products and services

• Parents & Kids Regional Family Magazine
• Digital Issues (Regional Flipbook Editions)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Sal & MookiesminorGTM or Marketing PartnerLocal ice cream shop partnership featuring coloring contest activities for children, with downloadable coloring pages and prize opportunities at the restaurant location.
• NuzuminorGTM or Marketing PartnerRegional wellness and health brand advertising in the magazine, supporting community health initiatives for Mississippi families.
• Mississippi Department of Wildlife, Fisheries, and ParksminorGTM or Marketing PartnerState agency partnership featuring outdoor recreation content and advertising supporting family activities in Mississippi.
• Mississippi BravesminorGTM or Marketing PartnerMinor league baseball team partnership featuring family-friendly entertainment content and advertising.
• SoccerShotsminorGTM or Marketing PartnerChildren's soccer program advertising partnership targeting young families.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Fatherly: Digital media brand focused on fatherhood and modern parenting from a dad-centric angle. Comparable in parenting content category with overlap on the Daddy Talk column format Parents & Kids runs.

Broad incumbents

• SheKnows: Large-scale digital media brand covering parenting, family, women’s lifestyle, and entertainment. Comparable as a content-led family and parenting publisher at greater scale.
• Country Living: National lifestyle magazine covering home, food, and family living. Comparable as a broader lifestyle and family-oriented content publisher with overlapping parenting, home, and community themes.

Regional players

• Mississippi Magazine: Long-running Mississippi lifestyle magazine covering culture, food, home, and travel across the state. Comparable as a regional Mississippi publishing operation sharing the same advertiser pool and geographic audience.
• Magnolia Tribune: Digital-first Mississippi news outlet covering state politics, culture, and community. Comparable as a Mississippi-based media brand operating in the same local market and competing for regional advertiser attention.

Direct peers

• Romper: Digital parenting publication covering pregnancy through early childhood. Comparable as a digital-native parenting content publisher serving the same advertiser category.
• Scary Mommy: Large digital-first parenting media brand covering pregnancy, parenting, and family life. Comparable as a content-led parenting publisher competing for the same advertiser spend and parental mindshare.
• Parents Magazine: National flagship parenting magazine publishing parenting, health, and family content across digital and print formats. Directly comparable as a parenting content publisher with a similar mission of providing resource-driven guidance to families.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/parentskidsmag
• YouTubeyoutube.com/user/parentsandkidsms
• Facebookfacebook.com/parents.kids
• Instagraminstagram.com/parentskidsmagazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parents & Kids